EcoZoom

What EcoZoom does

EcoZoom operates in two distinct representations in the source data that are not fully reconciled. The firmographic record describes EcoZoom as a Kenyan for-profit social enterprise and certified B Corporation headquartered in Nairobi, founded in 2011, with 1-10 employees, distributing ecological products worldwide. By contrast, the detailed operational record describes a single-entity WordPress blog called "Ecozoomstove" (ecozoomstove.com), founded in 2017 by journalist and eco-blogger Estela, who has practiced eco-friendly urban living since 2013. The blog is a solo content platform covering eco cookware, eco clothing, eco home goods, eco-product certifications, greenwashing detection, sustainable home renovation, and urban gardening. The technology stack is a standard WordPress CMS with no proprietary features, no mobile app, and no integrations. The business model relies on a third-party display advertising network, optional email newsletter subscriptions, and implied affiliate/brand relationships, with no direct e-commerce, no pricing model, and no disclosed revenue. Early-stage grants were received from Starve Ups (2012) and EEP Africa (2019), and Benjamin West is listed as Chairperson in the leadership data. Customer base is non-transactional: the site serves individual eco-conscious readers globally seeking sustainable lifestyle guidance and education on distinguishing genuine eco-products from greenwashing.

Name

EcoZoom

Legal name

Ecozoomstove

Website

https://ecozoomstove.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EcoZoom operates as a personal eco-lifestyle content platform (ecozoomstove.com) run by founder Estela, publishing articles on sustainable products, eco cookware, green living, and greenwashing detection for globally distributed eco-conscious individual readers.

Ownership category

akta.pro rank

Product category

Clean Cookstoves

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

Keywords

• Clean cookstoves
• Eco-friendly products
• Improved cookstoves
• Clean cooking solutions
• Sustainable household products

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsored content: The blog generates revenue through an outside ad company displaying banner advertisements on the site. The site also runs contests with potential sponsorship from external brands, and mentions affiliate/marketing relationships with various eco product brands.
2. Newsletter subscriptions: Site offers newsletter subscription requiring email registration for receiving eco-related content updates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EcoZoom designs, manufactures and distributes clean, fuel-efficient cookstoves and related ecological household products for consumers in developing markets. As a B Corp-certified social enterprise headquartered in Nairobi, Kenya, the company sells its own branded, durable hardware directly to end-user households to reduce indoor air pollution and dependence on solid fuels such as wood and charcoal.

Product overview

EcoZoom (ecozoomstove.com) is an eco-friendly blog and informational website run by Estela, a journalist and eco-blogger since 2013. The site provides educational content, reviews, and guides about ecological products for the home, covering topics such as eco cookware, eco clothing, eco home goods, and sustainable living practices. EcoZoom does not appear to offer a proprietary product; instead it serves as a content platform providing information about various eco-friendly products, certifications, and environmentally conscious lifestyle choices.

Differentiator

Problem solved

Functional benefit

Products and services

• EcoZoom Clean Cookstoves Fuel-efficient, durable clean cookstoves manufactured by EcoZoom and sold to household consumers in developing markets to reduce indoor air pollution and lower fuel consumption.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TreeHugger: One of the largest sustainability-focused editorial platforms online, covering eco-friendly products, green building, and sustainable living. Highly comparable as a content destination for eco-conscious consumers, though far larger and more diversified.
• Green Matters: Large-scale media outlet covering sustainability, eco-friendly products, and environmental topics. Comparable content categories but operates at meaningfully larger scale with a professional editorial team.
• GreenBiz: Established media and resource hub on sustainable business and environmental topics. Tangentially comparable as an eco-content platform, though more B2B-oriented than Ecozoomstove's consumer focus.

Direct peers

• Earth911: Long-running sustainability content site with practical guidance on recycling, eco-products, and green living. Directly comparable audience and editorial mission to Ecozoomstove's eco-blog positioning.
• The Good Trade: Digital media platform covering sustainable fashion, eco home goods, and ethical lifestyle choices. Closely comparable to Ecozoomstove's editorial categories (eco clothing, eco home goods, sustainable living).
• Going Zero Waste: Independent eco-lifestyle blog and brand focused on zero-waste living, sustainable products, and practical consumer guidance. Similar scale and founder-led editorial model to Ecozoomstove.
• Eco Warrior Princess: Independent eco-lifestyle publication covering sustainable fashion, green living, and ethical products. Comparable niche, founder-driven editorial voice, and target audience.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/ecozoomstove
• Facebookfacebook.com/ecozoomstove
• LinkedInlinkedin.com/company/2245310

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoZoom