Zeplug
- Company typePrivate
- Founded2014
- HeadquartersCambridge, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Zeplug does
Zeplug is a French EV charging infrastructure operator founded in 2014 by Frédéric Renaudeau and headquartered in Paris, with ~300 employees operating across 15 French offices and six European countries (France, Germany, Spain, Italy, Portugal, UK) under the ChargeGuru international brand. The company specializes in shared, collectively financed EV charging infrastructure for residential condominiums (copropriétés), deploying smart electrical backbones at zero upfront cost to buildings so that individual residents can install T2S-compatible charging terminals on their own parking spaces on a subscription basis. Its technology stack combines intelligent energy piloting (off-peak scheduling and load balancing) with the Zeplug Connect mobile and web app for subscription management, consumption tracking, and customer service, and it works through a network of 50+ IRVE-qualified local electricians certified to CONSUEL and NF C 15-100 standards.
Zeplug monetizes through multiple recurring and one-time streams: individual monthly subscriptions starting at €4.90/month after discounts, business subscriptions at €19.90 HT/month plus electricity, electricity pass-through at €0.16/kWh off-peak and €0.26/kWh peak, and charging station hardware sales ranging €849–€2,459 with ADVENIR subsidies covering up to 50% (capped at €1,000 HT) of installation costs. Go-to-market is hybrid: a self-serve website funnel for individual homeowners, a dedicated enterprise field-sales team for B2B customers (fleet operators, office building managers, bailleurs sociaux), and a distribution channel of 20+ automotive OEM partnerships (BMW, Volkswagen Group, Tesla, Renault, Peugeot, etc.) that recommend Zeplug at the point of EV sale.
The business is backed by a €240 million ICG Infra investment (September 2022), prior support from LBO France (2020) and NEoT Capital, FrenchTech Next40 membership (2023), and an installed base spanning 20,000+ validated condominiums and exposure to 2M+ French households. Strategic consolidation included the 2022 acquisition of Bornes Solutions (an OCEA Smart Building subsidiary) and the 2023 merger with ChargeGuru, with stated intent to expand into the United States using ICG Infra proceeds.
Zeplug firmographics
Firmographics- Name
- Zeplug
- Legal name
- ZEPLUG SAS
- Website
- https://zeplug.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Zeplug industry classification
Industry- Product category
- EV Charging Infrastructure Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electrical Work (1731)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)
Keywords
Where Zeplug is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Zeplug business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Monthly subscriptions (résidents): Monthly subscription fees from individual residents for access to charging service, billed monthly at €4.90+/month after welcome discounts
- Electricity consumption charges: Usage-based billing for electricity consumed during charging sessions, charged at real consumption rates (€0.16/kWh off-peak, €0.26/kWh peak hours)
- Charging station hardware sales: Sale of charging stations to individual residents and businesses (from €849 to €2,459 depending on power and subsidies)
- Business subscriptions (entreprises): Monthly subscriptions for business customers including office buildings and fleet operators, at €19.90 HT/month plus consumption
- Managed services for infrastructure: Full-service infrastructure deployment, operation, and maintenance as a managed service, financed by Zeplug for buildings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Collective infrastructure for condominiums - Free for building |
| Unit Pricing | One time/ perpetual license | Charging station for individuals - from €849 to €2,459 |
| Subscription | Monthly | Individual monthly subscription - from €4.90/month |
| Subscription | Monthly | Business office building subscription - €19.90 HT/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Zeplug product offering
Product offeringCore offering
Zeplug finances, installs, and operates collective EV charging infrastructure in residential condominiums and commercial buildings at no upfront cost to the building. Residents and businesses subscribe to access individual charging points on their parking spaces, with monthly subscription fees, usage-based electricity billing, and optional charging station hardware purchases. The company also provides turnkey deployment, maintenance, regulatory compliance, and a digital application for managing charging sessions.
Product overview
Zeplug is an EV charging infrastructure operator offering a unified platform for residential condominiums, businesses, and fleet management. The core product includes collective charging infrastructure (financed and installed by Zeplug at no cost to buildings) plus individual charging terminals subscribers can purchase. Key product modules include: Zeplug Connect (customer app for subscription management and consumption tracking), Zeplug ECO (real-time electricity billing), Zeplug Business (office building solution), and ChargeGuru (international sub-brand active in 6 countries). The company also offers specialized solutions for social housing and corporate fleet/employee home charging.
Differentiator
Problem solved
Functional benefit
Brands
- ChargeGuru: International brand under which Zeplug operates in Germany, Spain, Italy, Portugal, and the United Kingdom. A platform for EV charging solutions.
- Zeplug ECO
Quantifiable outcome
- 17,000 tonnes of CO2 saved in 2024
- +3 more outcomes
Companies that use Zeplug
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Zeplug technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zeplug partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- ChargeGurucoreMerger with ChargeGuru platform in 2023 to accelerate international development under the ChargeGuru brand in Germany, Spain, Italy, Portugal, and UK.
- Bornes Solutions (OCEA SMART BUILDING subsidiary)majorAcquisition of Bornes Solutions, a French competitor specializing in EV charging station installation, as part of the €240M funding deal. Strengthens Zeplug's market position in EV charging services.
- BMW GroupmajorFirst major automotive manufacturer to partner with Zeplug, proposing the charging solution to their EV customers. Partnership began in 2018.
- 20+ automotive manufacturers (VW Group, Jaguar Land Rover, Volvo, Porsche, Mazda, MG Motor, Tesla, Audi, BMW, MINI, Renault, Peugeot, etc.)coreMore than 20 car manufacturers recommend Zeplug's offers to their EV customers. Includes VW Group brands, Jaguar Land Rover, Volvo, Porsche, Mazda, MG Motor, Tesla, Renault, Peugeot.
- ADVENIR / Avere-FrancecoreZeplug's offers are labeled ADVENIR, a financing program for EV charging stations piloted by Avere-France. ADVENIR subsidies cover 50% of installation costs up to €1,000 HT.
- LogivoltmajorLogivolt, an Enedis subsidiary, is the infrastructure partner that invests in condominium electrical infrastructure on behalf of Zeplug.
- Axa Partners (Axa Assistance)supportingMaintien de Mobilité insurance partner providing taxi or rental car for 48h if charging point malfunctions. Included in business subscriptions.
- ENEDISsupportingElectricity distribution network operator providing new delivery points for charging infrastructure independent from building's common area electricity supply.
- 50+ IRVE-qualified electricianssupportingNetwork of qualified electricians with IRVE certification for charging station installation across France. Partners are local to reduce travel and support local employment.
- ConsuelsupportingCertification body that validates electrical installations comply with NF C 15-100 standards. All Zeplug installations are certified by Consuel.
Scale indicators10 records
Recent moves7 records
Expansion highlights8 records
Zeplug competitors and assessment
Company assessmentDirect peers
- Izivia (EDF): EDF's EV charging subsidiary operating residential, corporate, and public charging networks across France. Direct competitor in the French condominium and enterprise charging market, leveraging EDF's utility customer base and balance sheet.
- NewMotion (Shell Recharge Solutions): Shell-owned EV charging network offering residential, business, and public charging solutions across Europe. Comparable to Zeplug/ChargeGuru in serving multiple European countries with a managed charging platform and OEM-style partnerships.
- EVBox: European EV charging hardware and software provider serving residential, commercial, and public charging segments. Closely comparable as a CPMS-and-charger vendor targeting multi-family housing and B2B deployments across Europe.
- Wallbox: Public-listed EV charging solutions provider with a strong residential and shared-building (e.g., Pulsar Plus, Quasar) product line. Directly comparable on residential and condominium charging technology, with international scope overlapping ChargeGuru's footprint.
- Allego: Pan-European public and semi-public EV charging network operator. Comparable as a multi-country charging platform operator with subscription/usage-based revenue model and enterprise charging offerings.
- Pod Point (EDF Energy): UK-focused EV charging provider (acquired by EDF) serving residential and workplace charging. Directly comparable to ChargeGuru's UK operations and to Zeplug's residential subscription-plus-usage model.
Broad incumbents
- TotalEnergies (EV Charging): Global energy major with a rapidly expanding European EV charging portfolio including residential and destination charging. Overlaps with Zeplug as a broad incumbent entering residential and B2B charging segments with significantly greater balance-sheet capacity.
- EnBW mobility+: German utility's EV charging arm operating across Germany and parts of Europe. Comparable as a utility-backed incumbent pushing into residential and business charging, especially relevant as Zeplug expands via ChargeGuru into Germany.
Emerging players
- Driveco: French EV charging startup focused on residential and corporate deployments. Comparable early-stage peer in the same French market, targeting condominiums and B2B customers with a turnkey managed-service model similar to Zeplug's.
Others
- Last Mile Solutions: European EV charging management platform providing CPMS/roaming services to charge point operators. Comparable as a charging software and billing infrastructure peer; could be a partner or indirect competitor to Zeplug's Zeplug Connect platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zeplug social profiles
Digital presenceZeplug compliance and trust
Trust signalCompliance5 records
Zeplug financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeplug leadership team
Management profileNumber of profiles
Profiles1 record
Zeplug subsidiaries and ownership
Company hierarchySubsidiaries2 records
Zeplug funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeplug M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeplug
What does Zeplug do?
Zeplug finances, installs, and operates collective EV charging infrastructure in residential condominiums and commercial buildings at no upfront cost to the building. Residents and businesses subscribe to access individual charging points on their parking spaces, with monthly subscription fees, usage-based electricity billing, and optional charging station hardware purchases. The company also provides turnkey deployment, maintenance, regulatory compliance, and a digital application for managing charging sessions.
Is Zeplug a public or private company?
Zeplug is a private company. It is classified as private equity controlled and is currently operating.
When was Zeplug founded?
Zeplug was founded in 2014. It employs 101 to 250 people.
Where is Zeplug based?
Zeplug is headquartered in Cambridge, United States, in the North America region.
How does Zeplug make money?
Five revenue lines are on record. Monthly subscriptions (résidents) is the primary driver. The others are electricity consumption charges, charging station hardware sales, business subscriptions (entreprises) and managed services for infrastructure.
Who are Zeplug's main competitors?
Direct peers on record are Izivia (EDF), NewMotion (Shell Recharge Solutions), EVBox, Wallbox, Allego and Pod Point (EDF Energy). Broad incumbents are TotalEnergies (EV Charging) and EnBW mobility+. Driveco is listed as an emerging player. Last Mile Solutions is listed as an others.
Does Zeplug have an API?
No public API is recorded for Zeplug.
What industry is Zeplug in?
Zeplug's product category is EV Charging Infrastructure Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of BPABAKAK, EV Charging Operations & Parking-Lot Electrification Management. Its NAICS code is 2211 and its SIC code is 4911.