Everstory Partners

What Everstory Partners does

Everstory Partners operates the second-largest deathcare network in the United States, managing more than 460 cemetery, funeral home, and crematory locations across 23 states and Puerto Rico and serving over 66,000 families annually. The company was founded in 1999 as StoneMor Inc., was placed under new leadership (President & CEO Lilly Donohue) in late 2022, and rebranded to Everstory Partners in April 2023 as part of a strategic repositioning intended to destigmatize death care. Operations are organized around two principal brand networks: Memorial Planning (450+ family-focused cemetery and funeral locations) and Catholic Cemeteries of the Archdiocese of Philadelphia (12+ Catholic cemetery locations operated under a unique partnership with Church leadership). The company also operates Puerto Rico locations supported by Spanish-language marketing.

The business is anchored by a transaction-based revenue model spanning at-need funeral, burial, and cremation services, supplemented by recurring pre-need contracts sold to families in advance. Underlying operations have been modernized through a partnership with PlotBox, a Northern Ireland-based cloud deathcare management platform, which has been deployed across nearly 400 cemetery locations to digitize contracts, inventory, work orders, and aerial drone mapping of cemetery grounds. Everstory is now extending this digitization to nearly 100 funeral homes as part of a 2025 initiative. The company has invested more than $75 million over three years across its 460 locations in facility renovations and technology modernization, including hospitality-focused redesigns of funeral homes such as Vista (Miami Lakes, FL), Cedar Hill, and the historic Kirk & Nice Funeral Home (founded 1761).

Everstory grows primarily through acquisitions and partnerships with independent funeral home, cemetery, and crematory operators, integrating acquired assets into its brand network while preserving their local identities. Notable transactions include the December 2023 acquisition of 84 locations from Park Lawn and the June 2026 acquisition of Franklin Memorial Park in New Jersey (seventh in-state location). The company is privately held (legal entity StoneMor Inc., d/b/a Everstory Partners), maintains a private bondholder investor portal indicating debt issuance, and is headquartered at 955 Keller Road, Suite 1500, Altamonte Springs, FL, with a Support Center housing Accounting, FP&A, HR, IT, Legal, Marketing, Procurement, and Trust functions. Recent strategic signals include CEO Lilly Donohue's February 2026 appointment to the Board of National Health Investors (NHI), suggesting exploration of senior-housing cross-vertical synergies.

Name

Everstory Partners

Legal name

StoneMor, Inc.

Website

https://everstorypartners.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Everstory Partners is the second-largest U.S. deathcare operator, managing 460+ cemetery, funeral home, and crematory locations across 23 states and Puerto Rico. It serves 66,000+ families annually through pre-need and at-need funeral, burial, and cremation services under its Memorial Planning and Catholic Cemeteries brands.

Ownership category

akta.pro rank

Product category

Deathcare Services

NAICS

Funeral Homes and Funeral Services (81221), Death Care Services (8122)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK)

akta.pro secondary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Cemetery services
• Funeral services
• Cremation services
• Pre-need planning
• Deathcare services

Headquarters

HQ city

Bensalem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Funeral Services: Funeral home services including funeral director services, ceremony coordination, cremation services, and memorial services. Services are provided to families at-need (immediate need) and pre-need (advance planning).
2. Cemetery Services: Cemetery plot sales, burials, mausoleum interments, cremation niches, and ongoing cemetery maintenance. Serves families on both pre-need and at-need basis across 460+ locations.
3. Pre-need Contracts: Advance funeral and cemetery planning services sold to individuals before death. These contracts provide revenue upfront while creating long-term customer relationships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Everstory Partners operates a network of 460+ cemetery, funeral home, and crematory locations across 23 states and Puerto Rico, providing end-of-life services to families on both at-need (immediate) and pre-need (advance planning) bases. The company delivers burial, cremation, funeral ceremony, mausoleum interment, and cremation niche services through its Memorial Planning brand network and a partnership with the Archdiocese of Philadelphia for Catholic cemeteries. It invests in digital operations via the PlotBox cemetery management platform across nearly 400 cemetery locations.

Product overview

Everstory Partners is a deathcare company operating a network of cemetery, funeral home, and crematory locations through multiple brand networks: Memorial Planning (family-focused network of 450+ locations serving 66,000+ families annually), Catholic Cemeteries of the Archdiocese of Philadelphia (12+ Catholic cemetery locations), and locations in Puerto Rico. The company, formerly StoneMor Inc., rebranded as Everstory Partners in April 2023. Services include pre-need and at-need funeral, burial, and cremation services, with technology-enabled operations through PlotBox cemetery management platform. Recent initiatives include funeral home renovations emphasizing hospitality design, cremation-only facilities, and cemetery digitization with aerial drone mapping. The company maintains a Support Center in Altamonte Springs, FL and serves families across 23 states and Puerto Rico.

Differentiator

Problem solved

Functional benefit

Brands

• Memorial Planning: Family-focused network of cemeteries and funeral homes offering personalized end-of-life services with over 450 locations serving over 66,000 families a year.
• Catholic Cemeteries of the Archdiocese of Philadelphia

Products and services

• Memorial Planning Network
• Catholic Cemeteries of the Archdiocese of Philadelphia

Quantifiable outcome

• Digitized contracts and services at nearly 400 cemetery locations within less than a year
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PlotBoxcoreTechnology or Integration · 1 January 2024Partnership with PlotBox, an international cloud-based deathcare management software and mapping company based in Northern Ireland with a US team. Everstory implemented PlotBox's cemetery management platform across nearly 400 cemetery locations, enabling digitized contracts, aerial drone mapping, and unified customer systems including work orders, record management, and account management. The technology allows teams to view inventory and write contracts from anywhere, improving operational efficiency and customer service.
• Archdiocese of PhiladelphiacoreStrategic or Co-development PartnerUnique partnership with the Archdiocese of Philadelphia managing Catholic Cemeteries. The partnership includes 12+ locations serving the Greater Philadelphia area. Through this partnership, Everstory unveiled the first Archdiocesan cremation-only building (Reflections Niche Building) at Saints Peter and Paul Cemetery, providing sacred indoor space for cremated remains on consecrated grounds.
• Delaware Valley UniversityminorOthersEducational partnership offering tuition discounts and incentives for Everstory employees pursuing higher education. Supports employee professional development and growth opportunities.
• National Health Investors (NHI)minorGTM or Marketing PartnerLilly H. Donohue, President and CEO of Everstory Partners, was appointed to NHI's Board of Directors in February 2026. NHI is a real estate investment trust focused on senior housing, indicating potential synergies between senior housing and deathcare services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Service Corporation International: Largest deathcare company in North America operating the Dignity Memorial brand across thousands of funeral homes and cemeteries. Directly comparable business model (funeral, cemetery, cremation services with pre-need offerings) and the primary competitive benchmark for Everstory as the #2 player.
• Park Lawn Corporation: Canadian-based deathcare services company that sold 84 locations to Everstory in December 2023. Operates a similar acquisition-driven growth model in cemeteries, funeral homes, and crematoria across North America.
• Foundation Partners Group: Privately held deathcare company operating funeral homes and cemeteries across the U.S. with a comparable acquisition and partnership strategy targeting independent operators. Direct competitor for tuck-in acquisition targets.
• Carriage Services: U.S.-based deathcare services provider operating funeral homes and cemeteries with a similar mix of owned operations and partnership model. Public company providing a publicly traded comparable for Everstory's portfolio.
• NorthStar Memorial Group: Deathcare acquisition and operating platform pursuing a roll-up strategy across U.S. funeral homes and cemeteries. Direct competitor for acquisition targets and similar operational profile to Everstory.

Broad incumbents

• Dignity Memorial: Consumer-facing brand of Service Corporation International, the largest deathcare network in North America. Comparable offering to Everstory's Memorial Planning brand but with substantially greater scale and national marketing reach.

Regional players

• InvoCare: Australia and New Zealand's largest funeral, cemetery, and crematoria operator. Operates a similar multi-brand acquisition-driven deathcare model but in a different geography; useful comparable for international deathcare business model benchmarking.

Others

• Homesteaders Life Company: Mutual insurance company specializing in pre-need funeral funding products sold through funeral home partners. Adjacent ecosystem participant that funds pre-need contracts, a key revenue stream for Everstory.
• National Health Investors: Real estate investment trust focused on senior housing and healthcare facilities. Board connection through CEO Lilly Donohue signals strategic adjacency; potential GTM partner linking senior housing residents to Everstory's deathcare services.
• StoneMor (historical predecessor): Previous brand of the same legal entity before the April 2023 rebrand to Everstory Partners. Same business under prior identity; included for context on brand evolution rather than as a separate competitive operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@memorialplanning
• Facebookfacebook.com/memorialplanning
• LinkedInlinkedin.com/company/everstory-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everstory Partners