Caretta Research

What Caretta Research does

Caretta Research Limited is a UK-headquartered (London, registered in England and Wales) for-profit technology research firm founded in 2020 that provides market intelligence to specialist technology vendors and media/broadcast buyers. The company's core product is the Caretta Portal, a subscription platform offering market sizing and forecasting, market share data, vendor and product profiles, buyer insights, and deployment tracking across more than 300 technology segments spanning broadcast media tech, pro AV, telecoms tech, ad tech, sports tech and rights, and media and telecoms. The platform is positioned as combining automated data analysis with human expert insights, and is backed by a research team of multiple directors and analysts with domain specializations in streaming, sports rights, advertising, and broadcaster business models.

Caretta distributes the Portal through a three-tier model: a free Essential tier for single users with restricted data views, a Data Expert paid tier (priced from €18,500/£15,500/$21,000 annually for single-industry access for up to 10 users), and a custom-priced Enterprise tier covering all industries for up to 100 users and including 10 consulting hours per quarter. The firm also operates a separate Caretta Consulting service line delivering custom engagements — including go-to-market strategy, market sizing, buyer behavior research, sales enablement, technology architecture validation, and procurement support — to enterprise clients. Named customers include Ross Video, NAGRAVISION, Avid, Irdeto, EVS Broadcast Equipment, Imagine Communications, Quickplay, and Blue Ant Media.

Caretta's go-to-market combines product-led self-service (tiered portal access via the website) with direct enterprise field sales, augmented by a heavy event presence at ISE, NAB, IBC, Connected TV World Summit, SVG Europe, and FutureSPORT. The firm is an established research partner of IABM (since December 2022) and AVIXA (announced 2026), and has added a Director — APAC role to extend geographic reach beyond the UK and US. No external funding rounds have been disclosed, and revenue is not publicly reported.

Name

Caretta Research

Legal name

Caretta Research Limited

Website

https://carettaresearch.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Caretta Research is a London-based technology research firm providing market intelligence across 300+ segments in broadcast media tech, pro AV, ad tech, sports tech, and telecoms. Its Caretta Portal platform and consulting services serve specialist technology vendors and media buyers with market sizing, competitive intelligence, and buyer insights.

Ownership category

akta.pro rank

Product category

Market Intelligence Platform

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market intelligence platform
• Broadcast media research
• Pro AV analytics
• Sports tech insights
• Ad tech research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Caretta Portal Subscriptions: Tiered subscription model providing access to market intelligence platform. Essential tier is free, Data Expert tier starts at €18,500/£15,500/$21,000 annually for single industry access, and Enterprise tier provides full industry coverage with consulting hours for up to 100 users.
2. Strategic Consulting Services: Custom consulting engagements delivered to specialist tech vendors and media companies. Services include market opportunity sizing, go-to-market strategy, competitive positioning, technology architecture validation, procurement support, and buyer behavior research.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Caretta Research operates a subscription-based market intelligence platform (Caretta Portal) that provides granular market sizing, forecasting, competitive intelligence, and buyer insights across 300+ technology segments spanning broadcast media tech, pro AV, telecoms tech, ad tech, sports tech and rights, and media and telecoms industries. The offering is complemented by a strategic consulting practice (Caretta Consulting) that delivers bespoke go-to-market, procurement, and technology strategy advisory engagements to specialist technology vendors and media buyers.

Product overview

Caretta Research offers a unified market intelligence platform called Caretta Portal, complemented by consulting services. The platform provides market sizing, forecasting, market share data, and granular insights across broadcast and media tech, pro AV, ad tech, sports rights and tech, media and telecoms, and telecoms tech industries. The offering follows a tiered model: Caretta Essential (free basic tier), Caretta Data Expert (paid entry-level at €18,500/£15,500/$21,000 annually), and Caretta Enterprise (full access with consulting hours). Caretta Consulting provides supplementary strategic advisory services for technology vendors and buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Caretta Portal: A data platform providing market intelligence, competitive intelligence, market sizing, forecasting, and market share data across broadcast media tech, pro AV, ad tech, sports tech, telecoms tech, and media and telecoms industries.
• Caretta Consulting

Products and services

• Caretta Portal A subscription-based market intelligence platform providing market sizing, forecasting, market share data, vendor and product data, buyer insights, and deployment data across 300+ technology segments spanning broadcast media tech, pro AV, ad tech, sports tech and rights, media and telecoms, and telecoms tech industries.
• Caretta Consulting A professional services engagement for specialist technology vendors and media buyers, covering go-to-market and product positioning, market opportunity and sizing, customer behaviour and insights, sales enablement and strategic planning, technology architecture and strategy, procurement support, business case and ROI development, and specialist technology expertise.

Quantifiable outcome

• 200+ meetings conducted with vendors and buyers at major trade shows (IBC 2025)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AVIXAcoreStrategic or Co-development Partner · 11 June 2026AVIXA partnered with Caretta Research to produce the Pro AV Industry Outlook (PAVIO), a new semi-annual market forecast replacing its previous Industry Outlook and Trends Analysis report. The first PAVIO report will be published in Q2 2027, with initial findings released at ISE 2027 in Barcelona and the full outlook at InfoComm 2027 in Orlando. The partnership aims to provide comprehensive market intelligence covering the full AV industry value chain, combining AI-enabled analysis with human expertise.
• ZixicoreStrategic or Co-development Partner · 20 March 2026Caretta Research partnered with Zixi to produce research on how broadcasters are shifting from satellite and dedicated fibre infrastructure to IP-based and cloud workflows for live video distribution. The research highlights cost pressures, streaming expansion, C-band spectrum changes, and the need for scalable event production capabilities as drivers of this transition.
• IABMcoreStrategic or Co-development PartnerIABM, the international trade association for broadcast and media technology, announced an industry-leading research and data partnership with Caretta Research (December 2022). The partnership provides exclusive market data and analysis to IABM members, including a $65 billion valuation of the hardware, software and services market defined by the BAM content chain.
• Bubble AgencyminorStrategic or Co-development PartnerCaretta Research collaborated with Bubble Agency on research reports including the procurement disconnect between buyers and vendors in media technology sector and the Diversity in Broadcasting and Streaming survey. Partnership focuses on industry surveys and research publication.
• QuickplayminorGTM or Marketing PartnerQuickplay partnered with Caretta Research on white papers including research on pay TV and Android TV phase, demonstrating collaboration on thought leadership content for the streaming and media technology market.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDC: IDC is a broad IT and telecom research incumbent with significant coverage of media, entertainment, and telecom technology spend — competing for enterprise research budgets and overlapping with Caretta's market sizing, forecasting, and buyer insights use cases.
• Deloitte (TMT practice): Deloitte's Technology, Media, and Telecommunications practice offers strategy consulting and market intelligence to the same vendor and broadcaster clients Caretta serves, competing for the higher-end of Caretta's consulting engagements.
• Forrester Research: Forrester provides research and advisory across technology and media topics, including B2B marketing and media buying — competing for the strategy and go-to-market research budgets of Caretta's enterprise customers.
• Gartner: Gartner is the largest IT research incumbent with broad coverage that includes media, marketing, and communications technology — serving the same enterprise buyer personas with a wider but less specialised offering than Caretta's vertical focus.

Direct peers

• Omdia: Omdia is a global technology research firm with deep coverage of broadcast, media, and telecoms — directly overlapping Caretta's core verticals of broadcast media tech, pro AV, telecoms tech, and media/telecoms, and competing for the same vendor and buyer intelligence budgets.
• Frost & Sullivan: Frost & Sullivan provides syndicated industry research and custom consulting across multiple technology verticals including media, broadcast, and AV — overlapping Caretta's research, forecasting, and go-to-market advisory offerings.

Others

• AVIXA: AVIXA is the trade association for the pro AV industry and partner with Caretta on the PAVIO market outlook — adjacent rather than directly competitive, but produces its own industry research that competes for share-of-voice in the pro AV intelligence market.
• IABM: IABM is the international broadcast and media technology trade association that produces industry research and works in partnership with Caretta — adjacent rather than competitive, but produces overlapping data assets that influence buyer decision-making.

Emerging players

• Parks Associates: Parks Associates is a smaller specialist research firm focused on consumer and SMB technology including connected entertainment, streaming, and smart home — a partial-overlap peer targeting adjacent media technology buyer segments.
• Konstellation Research: Konstellation Research is a smaller advisory and research firm focused on enterprise technology with occasional coverage of media and entertainment — a niche emerging player with thematic overlap rather than direct category competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarettaResearch
• YouTubeyoutube.com/@carettaresearch
• Facebookfacebook.com/carettaresearch
• LinkedInlinkedin.com/company/caretta-research
• Instagraminstagram.com/carettaresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caretta Research