BidFin
BidFin is an Australian fintech that provides payment solutions—including extended invoice terms, software payment plans, lease and rental plans, and recurring revenue funding—for the IT supply chain, serving technology vendors, distributors, resellers, MSPs, and ISVs across Australia.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BidFin does
BidFin is an Australian fintech founded in 2017 by Ross Simon, the former Head of Microsoft Financing for APAC, and co-founded by Darren Perry, providing payment solutions targeted exclusively at the IT supply chain. Its product portfolio spans four core offerings: Extended Invoice Payment Terms (BEPT) that extend supplier payment terms from 30 to up to 180 days; Software Payment Plans that spread software and services costs over 6 to 36 months; Lease and Rental Payment Plans for hardware, appliances, and related services over 6 to 60 months; and, launched in March 2022, a vendor-agnostic Recurring Revenue Funding solution that prefunds up to 90% of annual contract value for MSPs and ISVs by treating future monthly recurring receivables as an asset class. Underlying these products is a cloud-based platform with a fully digital onboarding flow (application through settlement, collection, and seasoning), biometric customer verification, an online invoice-management portal (bidfin.easylodge.com.au), and direct-debit repayment processing. Asset Finance and Invoice Financing sit alongside the four core products as supporting solutions.
The company monetizes primarily through transaction-based fees and the spread between its cost of capital and the rates charged on payment plans, with no disclosed application or invoice drawdown fees on BEPT facilities. BidFin distributes almost entirely through a channel-led model: technology vendors, distributors, resellers, MSPs, and implementation partners integrate BidFin into their sales motions, supported by direct referral arrangements with global technology vendors. Named commercial partners include Epicor (preferred payments provider), Salesforce, Adobe, VMware, Dropbox, rhipe, Data#3, Datarati, Arcturious, Powertec, and a long tail of Australian resellers. The company is headquartered in Sydney, has 1–10 employees, and has raised AU$6M in a single disclosed funding round in March 2022. Revenue figures are not publicly disclosed.
BidFin firmographics
Firmographics- Name
- BidFin
- Legal name
- BidFin Capital Pty Ltd
- Website
- https://bidfin.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BidFin is an Australian fintech that provides payment solutions—including extended invoice terms, software payment plans, lease and rental plans, and recurring revenue funding—for the IT supply chain, serving technology vendors, distributors, resellers, MSPs, and ISVs across Australia.
- Ownership category
- akta.pro rank
BidFin industry classification
Industry- Product category
- IT Supply Chain Financing
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH)
Keywords
Where BidFin is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
BidFin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Payment Processing and Service Fees: BidFin earns revenue through fixed service fees on extended payment term facilities, typically better than rates offered by short-term loans. No application or invoice draw down fees for Extended Payment Terms facilities.
- Financing Spread: Revenue generated from the spread between cost of capital and rates charged to customers on payment plans (software, lease, rental) ranging from 6-60 months.
- Recurring Revenue Funding: Prefunding up to 90% of annual contract value for MSPs and ISVs, recognizing future monthly recurring receivables as an asset class.
- Asset Finance: Financing for hardware purchases including servers, data storage, laptops, desktops, tablets with monthly payments over established terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Software Payment Plan - 6 to 36 months |
| Subscription | Monthly | Lease Payment Plan - 6 to 60 months |
| Subscription | Monthly | Rental Payment Plan |
| Other | Pay-as-you-go | Extended Invoice Payment Terms - up to 180 days |
| Transaction based/ take rate | Pay-as-you-go | Recurring Revenue Funding - up to 90% of annual contract value |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
BidFin product offering
Product offeringCore offering
BidFin provides a suite of flexible payment and financing solutions tailored exclusively for the IT supply chain in Australia. Its core offerings include Extended Invoice Payment Terms (up to 180 days), Software Payment Plans (6-36 months), Lease and Rental Payment Plans (6-60 months), and a vendor-agnostic Recurring Revenue Funding product for MSPs and ISVs that prefunds up to 90% of annual contract value. The platform enables technology suppliers to receive 100% upfront payment while allowing end customers to pay over time aligned with technology consumption and budget cycles.
Product overview
BidFin offers a suite of flexible payment solutions for the IT supply chain, consisting of four core products: Extended Invoice Payment Terms (BEPT) for extending supplier payment terms up to 180 days; Software Payment Plan for spreading software and services costs over 6-36 months; Lease Payment Plan for 6-60 month equipment financing; and Rental Payment Plan for monthly instalment arrangements. The portfolio also includes Recurring Revenue Funding (launched March 2022) for MSPs and ISVs to unlock up to 90% of annual contract value upfront, plus Asset Finance and Invoice Financing as supporting solutions. Together these products enable technology suppliers to receive upfront payment while allowing end customers to pay over time aligned with technology consumption and benefits realization.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Suppliers paid 100% of invoice value on invoice due date with extended payment terms up to 180 days
- +3 more outcomes
Companies that use BidFin
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
BidFin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BidFin partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- EpicorcoreBidFin is Epicor's preferred payments provider, offering flexible Payment Solutions to Epicor's end customers acquiring market-leading Epicor ERP Technology and associated Partner Services. Benefits include increased ROI by paying in line with technology benefits realized, staging payments aligned with deployment and consumption, improved cash flow by lowering point of entry, and access to solutions spread across multiple financial years.
- DataraticorePartnership with Australia's largest independent Salesforce partner. BidFin's products allow Datarati customers to spread upfront Software and Services costs, easing pressure on cash flow and better aligning costs to usage and technology benefits gained.
- Google, Salesforce & PWC (Project Spirit)flagshipBidFin participates in Project Spirit, a free online marketplace launched by Google, Salesforce and PWC to help Australian businesses recover from the coronavirus pandemic. The platform helps businesses network and share resources, with BidFin providing payment solutions to help businesses acquire IT assets at low cost of entry.
- Connect ServicesminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- Omnia GlobalminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- NexavenuminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- Mercury ITminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- ArcturiouscoreSalesforce Partner that implemented Sales & Service Cloud solution for a leading online fragrance retailer. BidFin provided payment solution to facilitate the transformation project.
- Carnac GroupminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- PowertecminorTelecommunications provider partner featured on BidFin website. BidFin facilitated $145,000 mobile phone signal booster solution for shopping centre customer through Powertec.
- TechnicaminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- AccucomminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- SecureagilityminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- DIGISTORminorFeatured partner logo on BidFin website indicating partnership relationship in the IT supply chain ecosystem.
- SalesforcecoreGlobal technology vendor partner with multiple integration and financing relationships including Datarati and Arcturious implementation partnerships. BidFin participates in Project Spirit with Salesforce.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BidFin competitors and assessment
Company assessmentDirect peers
- Lumi: Lumi is a UK-based fintech providing financing solutions specifically for SaaS and IT purchases, including leases, payment plans, and vendor financing for resellers and ISVs. Direct comparable given overlapping product suite (software payment plans, leasing) and shared focus on the IT supply chain.
- ITFinance: ITFinance is a UK-based specialist in technology and software financing, offering leasing, rental, and payment plans for IT resellers and vendors. Highly comparable to BidFin in product, customer base, and channel-led distribution model.
Broad incumbents
- Stripe Capital: Stripe Capital offers financing based on a merchant's payment volume, providing working capital advances to SMBs. While serving a broader set of merchants rather than IT channel specifically, it represents the same recurring-revenue-backed lending thesis that BidFin's recurring revenue funding product targets.
- Latitude Financial: Latitude Financial is one of Australia's largest non-bank consumer and SMB credit providers, offering personal loans, credit cards, and asset finance. Competes with BidFin in IT hardware leasing and consumer finance at much larger scale.
- Microsoft Financing: Microsoft Financing (now part of Microsoft's Surface and devices financing) is the captive finance arm for Microsoft products that BidFin's founder Ross Simon previously led across APAC. It represents both a major competitive threat and a credibility reference for BidFin's team and model.
Emerging players
- Fundbox: Fundbox is a US-based fintech providing working capital and invoice financing to small businesses through a digital platform. Comparable in digital onboarding, invoice-based lending, and SMB focus, but US-focused and broader in target verticals than BidFin.
- Capital on Tap: Capital on Tap provides small business credit cards and working capital financing, primarily in the UK and US. Comparable in digital SMB lending infrastructure, with overlapping customer profile of small businesses needing flexible payment options.
- Joust (now part of Shift): Joust was a US-based marketplace connecting SMBs with lenders for working capital. While now part of Shift4, it represents the same digital SMB lending infrastructure play; less direct overlap than Lumi or ITFinance but comparable in fintech credit enablement.
Regional players
- Pepper Money: Pepper Money is an Australian non-bank lender offering asset finance, consumer lending, and commercial credit. Comparable as an Australian-based non-bank lender with asset financing products, but broader in scope than BidFin's IT-channel focus.
- Prospa: Prospa is an Australian online lender providing small business loans and lines of credit. Operates in Australia with a similar transaction-based SMB lending model but targets general SMB working capital rather than the IT channel specifically.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BidFin social profiles
Digital presenceBidFin financial estimates
Financial estimateRevenue estimate
Valuation estimate
BidFin leadership team
Management profileNumber of profiles
Profiles3 records
BidFin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BidFin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BidFin
What does BidFin do?
BidFin provides a suite of flexible payment and financing solutions tailored exclusively for the IT supply chain in Australia. Its core offerings include Extended Invoice Payment Terms (up to 180 days), Software Payment Plans (6-36 months), Lease and Rental Payment Plans (6-60 months), and a vendor-agnostic Recurring Revenue Funding product for MSPs and ISVs that prefunds up to 90% of annual contract value. The platform enables technology suppliers to receive 100% upfront payment while allowing end customers to pay over time aligned with technology consumption and budget cycles.
Is BidFin a public or private company?
BidFin is a private company. It is classified as venture growth investor backed and is currently operating.
When was BidFin founded?
BidFin was founded in 2017. It employs 1 to 10 people.
Where is BidFin based?
BidFin is headquartered in Sydney, Australia, in the Oceania region.
How does BidFin make money?
Four revenue lines are on record. Payment Processing and Service Fees are the primary driver. The others are financing Spread, recurring Revenue Funding and asset Finance.
Who are BidFin's main competitors?
Direct peers on record are Lumi and ITFinance. Broad incumbents are Stripe Capital, Latitude Financial and Microsoft Financing. Emerging players are Fundbox, Capital on Tap and Joust (now part of Shift). Regional players are Pepper Money and Prospa.
Does BidFin have an API?
No public API is recorded for BidFin.
What industry is BidFin in?
BidFin's product category is IT Supply Chain Financing. Its primary akta.pro industry code is FSAGAHAH, Loan Servicing Platforms (Billing, Statements, Customer Self-Service). Its NAICS code is 52222 and its SIC code is 6153.