What Invoxia does

Invoxia is a privately-held French designer and developer of connected tracking and health-monitoring devices, headquartered in Paris/Issy-les-Moulineaux. The company was founded in 2010 (firmographic data) with a GPS tracker division traced to 2014, and has grown into what it describes as Europe's leading GPS tracker brand, with roughly 400,000 items and nearly 500,000 assets protected across more than 35 countries (firmographics and corporate materials).

The core product portfolio is GPS hardware and embedded firmware: Pro Max, Classic, Pro, Mini, Bike, and Industrial trackers using a mix of LoRa/Sigfox low-power wide-area networks, 4G LTE-M with built-in SIM, GPS, Bluetooth, and Wi-Fi positioning. On the technology side, Invoxia holds 20 filed patents, including the proprietary Heartprint™ cardiac-signature method that enables atrial-fibrillation detection in dogs—an embedded AI capability unmatched in consumer pet wearables. A second product line, the Biotracker, combines real-time GPS with continuous cardiorespiratory monitoring (heart rate, respiratory rate, HRV), onboard behavior classification for 10+ activities, and an AI-generated daily narrative report. The Biotrack veterinary platform, AI-COLLAR peer-reviewed research program, fleet-management telematics, and an Innovation Lab for custom R&D form a B2B layer extending the consumer hardware business.

Commercially, Invoxia operates a hybrid product-led and event-driven go-to-market: a direct-to-consumer e-commerce storefront on invoxia.com, mobile apps on iOS and Google Play, retail and distributor partner channels, and event-led launches such as VivaTech. Revenue is generated through one-time hardware sales (€99–€179 per tracker) bundled with 1–3 year subscription connectivity, followed by recurring renewal subscriptions (€29.95–€129.90/year), tiered pet-health software subscriptions on a freemium model for the Biotracker line, accessories, and a developing fleet-management and custom R&D revenue stream. Customers are primarily individual consumers in the anti-theft and pet-health use cases, with a secondary B2B segment for fleet telematics and veterinary platforms.

Name

Invoxia

Legal name

Invoxia, SAS

Website

https://invoxia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Invoxia is a French designer of GPS trackers and AI-powered pet-health wearables, serving individual consumers, pet owners, and B2B customers (fleets, veterinarians) across 35+ countries with patented low-power connectivity and Heartprint™ cardiac monitoring.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

akta.pro secondary industries

Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• GPS tracking devices
• Pet health monitors
• Fleet telematics
• Wearable health trackers
• Anti-theft trackers

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GPS Tracker Hardware Sales: Invoxia sells GPS tracking devices (Pro Max €179, Classic €99, Pro €149, Mini €119, Bike €149) with subscriptions included for 1-3 years. Hardware is sold as a one-time purchase with bundled connectivity.
2. Subscription (Connectivity & Features): Annual subscription renewals provide connectivity (network access) and premium features. Pricing ranges from €29.95/year (Classic) to €129.90/year (Biotracker Max GPS). Subscriptions are required for full functionality including GPS tracking, alerts, and health monitoring features.
3. Pet Health Subscription Tiers: Biotracker offers tiered subscriptions: Basic (free, limited features), Plus (€89.90/year, advanced analytics), and Max GPS (€129.90/year, full health + live GPS). This creates upsell opportunities from free to premium tiers.
4. Accessories: Sale of complementary accessories including reflectors (€35), waterproof pouches (€12.99), charging cables (€7-14.90), clips, and mounting kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Invoxia designs, manufactures, and sells GPS tracking hardware (Pro Max, Classic, Pro, Mini, Bike, and Industrial trackers) for vehicles, bicycles, valuables, and assets, alongside the Biotracker dog health collar with integrated GPS and AI-powered cardiac/respiratory monitoring. Revenue comes from one-time hardware sales paired with recurring connectivity subscriptions, complemented by B2B offerings including fleet telematics, a veterinary biometrics platform, custom R&D via an Innovation Lab, and distributor partnerships.

Product overview

Invoxia is a French GPS tracker and pet health technology company offering a portfolio of intelligent tracking devices and solutions. The core product line includes GPS trackers (Pro Max, Classic, Pro, Mini, Bike, Industrial) for vehicles, valuables, and assets, plus the Biotracker dog health collar combining GPS with AI-powered cardiorespiratory monitoring. B2B offerings include fleet management telematics, veterinary platform (Biotrack), custom R&D (Innovation Lab), and distribution partnerships. The company serves individuals and professionals with real-time tracking, anti-theft alerts, geofencing, and health monitoring features. Over 400,000 assets are protected globally, with products designed in France and rated #1 GPS tracker in Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Biotracker: The dog health device with integrated GPS tag, combining real-time location tracking with continuous cardiorespiratory health monitoring including heart rate, respiratory rate, and atrial fibrillation detection.

Products and services

• Pro Max GPS Tracker Flagship 4G LTE-M GPS tracker for vehicles, motorcycles, and commercial fleets with up to 6 months battery life, live tracking up to 1 position per second, IP67 rating, coverage in 35+ countries, and three smart protection modes (Away, Alert, Proximity).
• GPS Tracker Classic Original Invoxia GPS tracker using LoRa/Sigfox low-power networks with up to 6 months battery life, providing national coverage, GPS location, geofencing, movement alerts, and proximity radar for vehicles, valuables, and loved ones.
• GPS Tracker Pro

Quantifiable outcome

• 52% bicycle recovery rate for tracked bikes vs approximately 5% national average
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Samsung SmartTag: Samsung's Galaxy SmartTag leverages the SmartThings Find network of Galaxy devices. Direct competitor to Invoxia's consumer trackers, particularly in the Android ecosystem.
• Garmin: Incumbent GPS hardware leader with pet-specific tracking collars (Alpha, Astro) plus broader consumer GPS, wearables, and fleet/telematics portfolios. Overlaps Invoxia on GPS dog tracking and B2B fleet, with substantially greater scale.
• Apple AirTag: Apple's Find My-network tracker leveraging the iPhone installed base for crowdsourced location. Competes with Invoxia's Mini/Classic SKUs on consumer valuables tracking at a lower price point.

Direct peers

• Whistle (Mars Petcare): US-focused pet wearable combining GPS tracking with health and activity monitoring. Whistle is the closest US analogue to Invoxia's Biotracker proposition.
• Tractive: Austrian-based direct competitor in GPS pet trackers with subscription-based health and location monitoring for dogs and cats. Tractive is the most direct head-to-head rival to Invoxia's Biotracker across European markets.
• Tile (Life360): Crowdsourced Bluetooth tracker for valuables and personal items, now part of Life360. Direct competitor to Invoxia's Mini and Classic trackers for everyday valuables protection.

Emerging players

• Jiobit (Life360): Compact LTE-based tracker for kids, pets, and seniors with a subscription model. Competes with Invoxia's Mini Tracker for child/elderly/pet location use cases.
• Lok8u: GPS tracker originally targeting children with special needs, now also serving pet and elderly use cases. Niche player overlapping with Invoxia's Mini Tracker positioning.
• FitBark: Pet activity and health monitor focused on canine fitness metrics and sleep tracking. Adjacent to Biotracker but without the cardiac/AFib detection capability that differentiates Invoxia.
• Pebblebee: Multi-mode (Bluetooth, GPS, LTE) tracker for keys, luggage, and pets. Competes with Invoxia's Mini and Bike trackers in the consumer valuables category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/invoxia
• YouTubeyoutube.com/user/invoxia
• Facebookfacebook.com/invoxia
• LinkedInlinkedin.com/company/invoxia
• Instagraminstagram.com/invoxia_en

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invoxia