Pebblebee
Pebblebee is a Seattle-based consumer electronics company that designs Bluetooth item finders and personal safety devices compatible with both Apple Find My and Google Find Hub, selling direct-to-consumer and via Amazon across more than 100 countries.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pebblebee does
Pebblebee is a Seattle-based consumer electronics company founded in 2013 by former Boeing engineer Daniel Daoura that designs and sells Bluetooth Low Energy item finders and connected personal safety devices for consumer and SMB end users. The core product line comprises the Clip 5 keychain tracker ($34.99), Card 5 ultra-thin wallet tracker ($34.99), Halo personal safety device ($49.99 sale / $59.99 MSRP), and Link Labels QR-code return stickers ($8.99-$19.99); the entire Gen 5 portfolio is certified for both Apple Find My and Google Find Hub, uses rechargeable batteries (USB-C or Qi, 12-18 months per charge), carries IP66 ratings, and includes a free Alert safety feature on Clip 5 with an optional Alert Live subscription ($24.99/year) for live GPS sharing to up to five Safety Circle contacts. Pebblebee has filed 30+ patents, claims millions of units sold across 100+ countries, and operates a proprietary Safe Haven personal-safety platform that bundles its hardware, Alert/Alert Live software, and Safety Circle contact graph.
The company operates a direct-to-consumer go-to-market via its own Shopify storefront (pebblebee.com) and the Amazon marketplace, with localized fulfillment from US, EU, and UK warehouses; a Creator Collective affiliate program (8-12% commission tiers, 1,000-follower minimum) drives creator-led acquisition, and curated bundles (Family, Travel, Bag Security, Personal Safety) lift average order value. Revenue is generated primarily through one-time hardware sales at $8.99-$59.99 price points, supplemented by a small but growing recurring subscription stream from Alert Live and by an environmental-impact positioning (tree-planting per order via Greenspark, earth-positive operations since April 2025) that functions as brand and pricing-power support.
Pebblebee has remained privately held since founding with no recent disclosed funding round (the last reported capital event dates to 2019, with prior Keiretsu Forum participation in 2015) and no institutional investor roster; ownership is concentrated with founder/CEO Daniel Daoura and CTO/co-founder Nick Pearson-Franks. The company has earned tier-1 third-party endorsements from CNN Underscored, ZDNET, Macworld, and 9to5Google, but provides no public revenue, ARR, headcount, or burn figures, leaving unit economics an open inference question.
Pebblebee firmographics
Firmographics- Name
- Pebblebee
- Website
- https://pebblebee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pebblebee is a Seattle-based consumer electronics company that designs Bluetooth item finders and personal safety devices compatible with both Apple Find My and Google Find Hub, selling direct-to-consumer and via Amazon across more than 100 countries.
- Ownership category
- akta.pro rank
Pebblebee industry classification
Industry- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Personal Safety Wearables (SOS, fall detection) (CRACAIAH)
- akta.pro secondary industry
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
Keywords
Where Pebblebee is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pebblebee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales — Trackers: Pebblebee's primary revenue stream is the sale of Bluetooth tracker hardware. Current products include Clip 5 ($34.99), Card 5 ($34.99), Halo ($49.99 sale / $59.99 MSRP), and Link Labels ($8.99-$19.99 for 5-pack and 20-pack). These are one-time hardware purchases; no subscription is required for core Find My / Find Hub tracking functionality.
- Alert Live Subscription: An optional paid subscription providing live location sharing to 5 Safety Circle contacts and extended Alert features. Included free for 12 months with Halo purchase ($24.99 value). Priced at $24.99/year for Clip 5 users who want to upgrade from the free Alert tier. Provides recurring subscription revenue on top of one-time hardware sales.
- Bundles and Accessory Sales: Pebblebee sells curated bundles combining multiple trackers (e.g., Family Pack, Travel Bundle, Bag Security Bundle) at discounted prices vs. buying individually. Bundle pricing ranges from ~$19.99 to ~$139.96. Additional accessories (carabiner, wireless charger) are also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Clip 5 — single unit |
| One time/ perpetual license | Pay-as-you-go | Card 5 — single unit |
| One time/ perpetual license | Pay-as-you-go | Halo — personal safety device |
| Unit Pricing | Pay-as-you-go | Link Labels |
| Subscription | Annual | Alert Live Subscription (optional upgrade for Clip 5) |
| Unit Pricing | Pay-as-you-go | Connected Personal Safety Bundles |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Pebblebee product offering
Product offeringCore offering
Pebblebee designs, manufactures, and sells Bluetooth Low Energy item finders (Clip 5, Card 5) and a personal safety device (Halo) that natively integrate with Apple Find My and Google Find Hub networks. Products are rechargeable, IP66-rated, and managed through the Pebblebee mobile app. The Safe Haven initiative adds an Alert panic-button system, Safety Circle SMS notifications, and an optional Alert Live subscription with live GPS sharing.
Product overview
Pebblebee offers a portfolio of Bluetooth item finders and personal safety devices that integrate with both Apple Find My and Google Find Hub networks. The core product lineup includes Clip 5 (compact clip-on tracker), Card 5 (ultra-thin wallet tracker), and Halo (personal safety device with emergency features). Supporting products include Link Labels (QR code return labels), and the Alert/Alert Live safety features. The ecosystem is unified through the Safe Haven initiative, which connects item finding with personal safety capabilities including Safety Circle notifications. Products are rechargeable, water-resistant (IP66), and work cross-platform without subscription requirements for basic tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Safe Haven: Personal safety initiative by Pebblebee encompassing Halo, Clip 5, Alert, Alert Live, and Safety Circle features for connected personal safety.
- Evercolor
Quantifiable outcome
- Up to 500 ft (150m) direct Bluetooth range — nearly double many competitors
- +5 more outcomes
Companies that use Pebblebee
Customer profileNamed customers8 records
Ideal customer profiles1 record
Pebblebee technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
Pebblebee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Earth LungsminorEarth Lungs is an environmental restoration and reforestation organization. Announced alongside Greenspark on Earth Day 2025 as part of Pebblebee's expanded sustainability commitment. The specific scope of Earth Lungs initiatives relative to Greenspark is not detailed, but the partnership represents Pebblebee's commitment to supporting multiple reforestation and environmental causes.
- GreensparkcoreGreenspark is a climate action platform that powers Pebblebee's environmental impact tracking. Through this partnership, Pebblebee plants at least one tree for every order received, with additional trees planted during promotional periods (5 trees per order during Earth Week 2026). Greenspark also tracks and displays Pebblebee's impact metrics (trees planted, plastic recovered, earth-positive months) on a public dashboard. This partnership is central to Pebblebee's sustainability brand positioning.
- Apple (Find My Network)corePebblebee is an Apple-certified partner in the Find My network. All Gen 5 products (Clip 5, Card 5, Halo) are MFi-certified for integration with Apple Find My on iOS. This gives Pebblebee access to the Apple Find My network of hundreds of millions of iOS devices for crowdsourced item finding. The partnership requires Pebblebee to meet Apple's interoperability standards and certification requirements.
- Google (Find Hub Network)corePebblebee is a certified partner in Google's Find Hub network for Android. All Gen 5 products work natively with Google's Find Hub / Find My Device ecosystem, giving Pebblebee access to the Android device network for crowdsourced finding. Pebblebee is listed by Google/9to5Google as a top Android Find Hub tracker. The partnership required certification and testing to Google's interoperability standards.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Pebblebee competitors and assessment
Company assessmentDirect peers
- Eufy (Anker) SmartTrack: Anker's tracker brand offering Apple Find My compatibility at competitive price points, often bundled with Anker's broader charging and smart-home accessory portfolio.
- Rolling Square AirCard: Specialist maker of ultra-thin rechargeable wallet trackers. Closest direct competitor to Pebblebee's Card 5 on form factor and value proposition.
- Nomad Tracking Card Air: Premium thin-format tracker card using Apple's Find My network. Named alongside Pebblebee Card 5 as a top Android Find Hub tracker by 9to5Google.
- KeySmart SmartCard: KeySmart's rechargeable tracking card positioned for wallets and travel gear. Competes head-to-head with Card 5 on size, battery life, and Find My/Find Hub support.
- UGreen FineTrack: Accessory-maker UGreen's tracker line, frequently cited in the same comparison reviews as Pebblebee for Find My and Google Find Hub compatibility.
- Chipolo: Slovenian Bluetooth tracker maker with both Find My–certified and Google Find Hub devices plus its own network. Closest direct peer on dual-network compatibility, price points, and form factors.
- Tile (Life360): Pioneer Bluetooth tracker brand now owned by Life360, offering its own crowdsourced network and a broader family/family-safety platform. Direct competitor with overlapping hardware and a subscription/location-services model.
Broad incumbents
- Apple AirTag: Apple's first-party Bluetooth tracker integrated with the Find My network. The dominant incumbent in the iOS ecosystem and the primary competitive reference point for Pebblebee's cross-platform positioning.
- Samsung Galaxy SmartTag2: Samsung's first-party tracker using the SmartThings Find network, tightly integrated with Galaxy devices. A platform-incumbent competitor analogous to AirTag but for the Samsung/Android ecosystem.
Emerging players
- Garmin inReach Mini 2: Satellite-based personal safety and SOS device with subscription service. Comparable to Pebblebee's Halo as a connected personal-safety product, though operating in a higher-ASP, outdoor/adventure category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pebblebee social profiles
Digital presencePebblebee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pebblebee leadership team
Management profileNumber of profiles
Pebblebee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pebblebee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pebblebee
What does Pebblebee do?
Pebblebee designs, manufactures, and sells Bluetooth Low Energy item finders (Clip 5, Card 5) and a personal safety device (Halo) that natively integrate with Apple Find My and Google Find Hub networks. Products are rechargeable, IP66-rated, and managed through the Pebblebee mobile app. The Safe Haven initiative adds an Alert panic-button system, Safety Circle SMS notifications, and an optional Alert Live subscription with live GPS sharing.
Is Pebblebee a public or private company?
Pebblebee is a private company. It is currently operating.
When was Pebblebee founded?
Pebblebee was founded in 2013. It employs 11 to 50 people.
Where is Pebblebee based?
Pebblebee is headquartered in Seattle, United States, in the North America region.
How does Pebblebee make money?
Three revenue lines are on record. Hardware Sales — Trackers are the primary driver. The others are alert Live Subscription and bundles and Accessory Sales.
Who are Pebblebee's main competitors?
Direct peers on record are Eufy (Anker) SmartTrack, Rolling Square AirCard, Nomad Tracking Card Air, KeySmart SmartCard, UGreen FineTrack, Chipolo and Tile (Life360). Broad incumbents are Apple AirTag and Samsung Galaxy SmartTag2. Garmin inReach Mini 2 is listed as an emerging player.
Does Pebblebee have an API?
No public API is recorded for Pebblebee.
What industry is Pebblebee in?
Its primary akta.pro industry code is CRACAIAH, Personal Safety Wearables (SOS, fall detection), with a secondary code of HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands). Its NAICS code is 335210 and its SIC code is 3845.