Optimy.ai

What Optimy.ai does

Optimy.ai is a Toronto-based software company operating as a division of Kognitive Tech Inc., providing AI-powered lead engagement and conversion software to automotive dealerships, dealer groups, and OEMs across North America. Its platform combines an AI Website Chatbot, a Lead Form Connect module that bridges form submissions to live conversations, an AI Lead Nurture Chatbot that runs up to 90-day automated CRM follow-up sequences, and a managed BDC Services offering that provides live human agents available from 7 AM to 1 AM ET seven days a week. The platform integrates with existing dealer CRM systems and supports text, voice, and video chat modalities, with a documented API for programmatic data access. AI capabilities include generative conversational responses, predictive buyer-intent detection, and automated lead qualification that escalates stalled or high-risk leads to human BDC agents.

The company's go-to-market is sales-led with a demo-driven acquisition process, targeting individual dealerships, multi-rooftop dealer groups, and OEM national programs. Pricing is published monthly SaaS subscriptions ranging from $500 (BDC Services) to $2,999 (AI Lead Nurture Chatbot), with no long-term contracts, no setup fees, a 90-day money-back guarantee, and multi-concession discounts for dealer groups. Customer-reported performance metrics include under-60-second average response times, up to 40% increases in lead conversion, and a 25% lead close rate (North Bay Mazda).

Optimy.ai is privately held with no disclosed external funding rounds; its operational capacity is supported by parent company Kognitive Tech Inc., which employs over 1,700 sales professionals across North America. The leadership team includes founders and senior operators from multiple prior exits, including Janna Systems ($1.75B), CarProof ($750M), and Ratehub (acquired by Novacap), as well as dedicated heads of Engineering, Product, and AI. Named customers span enterprise dealerships and groups such as Hyundai Auto Canada Corp., Murray Automotive Group, North Bay Mazda, and Big 4 Motors.

Name

Optimy.ai

Legal name

Kognitive Tech Inc.

Website

https://optimy.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Optimy.ai is a Toronto-based software company, operating as a division of Kognitive Tech Inc., that provides AI-powered lead engagement and managed BDC services to automotive dealerships, dealer groups, and OEMs across North America.

Ownership category

akta.pro rank

Product category

Automotive Dealer Lead Engagement Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)

Keywords

• AI lead engagement
• Automotive dealer software
• Conversational AI platform
• Lead nurture automation
• BDC services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Website Chatbot Subscription: Monthly SaaS subscription for AI chatbot engagement on dealership websites. $599/month.
2. Lead Form Connect Subscription: Monthly SaaS subscription connecting lead form submissions to live conversations. $799/month.
3. AI Lead Nurture Chatbot Subscription: Monthly SaaS subscription for automated 90-day lead nurturing. $2,999/month.
4. BDC Services: Managed BDC services with live agents acting as extension of dealership BDC team, handling digital leads in real-time. Starting at $500/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Optimy.ai provides an AI-powered lead engagement platform for automotive dealerships that combines automated chat, lead form connection, and 90-day AI-driven lead nurture with human BDC services. The platform integrates with existing dealer CRMs to capture digital leads, detect buyer intent, qualify prospects, and escalate to live agents to secure appointments. The product suite is sold as monthly SaaS subscriptions with optional managed BDC services, serving individual dealerships, dealer groups, and OEMs across North America.

Product overview

Optimy.ai is a unified AI-powered lead engagement platform for automotive dealerships combining instant automation with real human follow-up. The product suite consists of four integrated modules: (1) AI Website Chatbot for real-time visitor engagement, (2) Lead Form Connect for immediate lead-to-conversation bridging, (3) AI Lead Nurture Chatbot for automated 90-day CRM follow-up, and (4) BDC Services for human-backed lead handling. These products work together in a continuous lead execution model where AI handles initial engagement and qualification while human agents secure appointments at the right moment.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Website Chatbot AI-powered chatbot that engages website visitors instantly, answers their questions about vehicles and inventory, and identifies high-intent buyers for rapid follow-up. Transforms website visitors into sales opportunities through real-time conversational engagement, designed for automotive dealerships seeking faster lead response.
• Lead Form Connect Connects lead form submissions immediately to live conversations, allowing buyers to chat with a representative before the lead is sent to the CRM. Reduces lead loss by bridging the gap between form submission and human follow-up, designed for automotive dealerships.
• AI Lead Nurture Chatbot Automated lead follow-up through AI-driven personalized interactions over up to 90 days. Keeps buyers engaged in the CRM with customized AI conversations to increase appointment bookings, designed for automotive dealerships to ensure every lead receives consistent follow-up.
• BDC Services Human Business Development Center team that acts as an extension of the dealership's team, handling high-intent leads in real-time via chat, SMS, email, and phone, and securing appointments when purchase intent is highest. Available 7 AM to 1 AM ET, 7 days a week.

Quantifiable outcome

• Under 60 second average response time across all leads
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conversica: Conversica offers AI-driven conversational lead engagement and qualification for automotive and other verticals, directly overlapping with Optimy's AI Lead Nurture Chatbot and AI Website Chatbot offerings.
• Fullpath: Fullpath (formerly Auto/Mate's dealer marketing arm) builds AI-driven marketing and customer engagement platforms for automotive dealers, overlapping with Optimy's AI-led lead capture and nurture functionality.
• ActivEngage: ActivEngage provides live chat, BDC, and managed messaging services specifically for automotive dealerships, directly competing with Optimy's combined AI chatbot and live BDC services offering.
• VinSolutions: VinSolutions (Cox Automotive) is a leading automotive CRM and lead-management platform used by dealerships and dealer groups. It overlaps directly with Optimy's CRM-integrated AI lead engagement and BDC support capabilities.
• DealerSocket (Sincro): DealerSocket (now part of Sincro, a Cox Automotive company) provides CRM, lead management, and dealer engagement software. It competes with Optimy across dealership CRM-integrated lead engagement and BDC enablement.
• Kenect: Kenect offers text messaging, AI-driven lead response, and reputation management for automotive dealerships. It is a direct competitor in dealer-specific conversational AI and lead engagement.
• Podium: Podium provides AI-powered lead engagement, messaging, and review tools to local businesses including automotive dealerships. It competes head-to-head with Optimy in dealer chat, lead response, and customer communication workflows.
• Impel: Impel provides AI-powered customer engagement and merchandising tools for automotive dealers and OEMs, with AI chat and follow-up workflows that overlap directly with Optimy's AI chatbot and nurture product lines.
• CarNow: CarNow provides AI-driven digital retailing and live chat solutions for automotive dealerships, with real-time buyer engagement and lead routing that closely mirrors Optimy's chat and lead form connect capabilities.

Emerging players

• DriveCentric: DriveCentric is a newer automotive CRM and engagement platform with built-in AI messaging and lead response features, targeting the same dealership and dealer group segment as Optimy with overlapping functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/optimy_ai
• Facebookfacebook.com/optimyai
• LinkedInlinkedin.com/company/optimy-ai
• Instagraminstagram.com/optimy.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimy.ai