Event Experience

What Event Experience does

Event Experience is a Seattle-headquartered, privately held corporate event planning and destination management company founded in 2001 by Michelle Couch. The firm operates a full-service, end-to-end model spanning event planning and production, creative event design and decor, entertainment booking, transportation logistics, audiovisual and technical production, virtual and hybrid event delivery, and a dedicated in-house Studio + Media division offering video production, custom music composition, motion graphics, and 3D design. It also runs a Destination Management Company (DMC) practice covering Seattle, Portland, Spokane, and Vancouver BC, providing venue sourcing, transportation, production, and on-site execution for clients traveling into the Pacific Northwest.

The company serves enterprise and mid-market buyers including corporate marketing teams, HR and people operations groups, executive assistants, internal event managers, and national agencies planning events in the region. Disclosed clients include Amazon, Microsoft, Expedia Group, Fred Hutch, NCPERS, and Sellen Construction, indicating Fortune 500 and large-institution engagement. The team is roughly 11-50 people, named across strategists, producers, creative, marketing, and accounting roles, with the founder serving as President alongside family members in operational leadership.

The business model is professional services fee-based with quote-driven pricing that varies by event scope, guest count, venue, and service intensity; clients can procure either full end-to-end engagement or selective support for specific elements such as design, AV, or entertainment. The go-to-market is consultative enterprise field sales via discovery calls and custom proposals, supported by content marketing (a 12-page blog), case-study portfolio work, and organic social channels (LinkedIn, Facebook, Instagram, YouTube). There is no disclosed funding, no parent company, and no M&A activity — the firm is founder-controlled and organically financed.

Name

Event Experience

Legal name

Event Experience

Website

https://eventexperience.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Experience is a Seattle-based, founder-owned corporate event planning and destination management firm founded in 2001. It provides end-to-end event production, creative design, entertainment, AV, virtual/hybrid delivery, and DMC services across the Pacific Northwest for enterprise and mid-market clients.

Ownership category

akta.pro rank

Product category

Corporate Event Planning Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

Keywords

• Corporate event planning
• Destination management services
• Event production management
• Audiovisual event production
• Hybrid event production

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Planning and Production Services: Full-service event planning and production fees for corporate events including conferences, offsite events, sales kickoffs, company celebrations, client events, and fundraisers. Revenue is generated through professional services fees based on event scope, complexity, and service level required.
2. Destination Management Services: DMC services providing local expertise and on-the-ground logistics for events in Seattle, Portland, Spokane, and Vancouver BC. Services include venue sourcing, transportation, production, and on-site execution.
3. Event Design and Entertainment: Creative event design, entertainment coordination, and event decor services as part of comprehensive event offerings.
4. Media and Video Production: Video content production, immersive media production, audiovisual services, and creative design for events and media campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Event Experience is a full-service corporate event planning and destination management company that designs, plans, and produces corporate events in the Pacific Northwest. Core services include end-to-end event planning and production, event design and decor, transportation logistics, entertainment booking, audiovisual and technical production, virtual and hybrid event delivery, and regional destination management across Seattle, Portland, Spokane, and Vancouver BC. An in-house Studio + Media division provides video production, motion graphics, 3D design, and custom music composition for events and media campaigns.

Product overview

Event Experience is a service-based corporate event planning and destination management company offering a unified portfolio of event services. The core offerings include Event Planning + Production (end-to-end event management), Event Design + Guest Experience (creative theming and decor), Event Transportation, Event Entertainment, and Virtual + Hybrid Events. Supporting these is a dedicated Destination Management service covering Seattle, Spokane, and Portland locations. An integrated Studio + Media division provides in-house video production, creative design, immersive media, custom music composition, and motion graphics/3D design. The company operates as a single unified service offering rather than a modular software platform, combining strategic planning, creative design, production, and on-site execution across all service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Planning + Production End-to-end corporate event planning and production service covering initial concept, vendor coordination, timelines, design, production, and on-site management for corporate events such as conferences, sales kickoffs, offsite events, client events, and company celebrations.
• Event Design + Guest Experience Creative event theming, decor, and guest experience design that builds memorable atmospheres for corporate events, including stage sets, event decor, and immersive design elements.
• Event Transportation Transportation logistics and coordination for event attendees, including ground transport and guest movement management for corporate events across the Pacific Northwest.
• Event Entertainment Entertainment booking, coordination, and production for corporate events, including bands, emcees, game shows, and interactive entertainment experiences.
• Virtual + Hybrid Events Virtual and hybrid event production enabling remote and in-person attendee participation through live streaming, digital platforms, and integrated technology for distributed audiences.
• Destination Management Destination Management Company (DMC) services providing local expertise and on-the-ground logistics in Seattle, Portland, Spokane, and Vancouver BC, including venue sourcing, transportation, production, lodging coordination, and on-site execution for visiting organizations and national agencies.
• Studio + Media (Video and Media Production) In-house media production service offering creative design, immersive media production, custom music composition, motion graphics, and 3D design for events and media campaigns, supporting event content and standalone creative deliverables.

Quantifiable outcome

• Record-setting events for clients (e.g., Microsoft)
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PRA Business Events: PRA is one of the largest destination management companies in North America, offering corporate event planning and DMC services comparable to Event Experience but at a much larger scale across many more cities.
• ACCESS Destination Services: ACCESS is a major DMC network providing local event logistics, venue sourcing, and on-site management—directly comparable to Event Experience's DMC offerings in Seattle, Portland, Spokane, and Vancouver BC.
• Global DMC Partners: Global DMC Partners connects corporate clients with vetted destination management companies worldwide, competing for the same enterprise event budgets that Event Experience serves with its Pacific Northwest DMC services.
• ITA Group: ITA Group designs and delivers corporate meetings, incentive programs, and events with full-service production capabilities—directly comparable to Event Experience's end-to-end corporate event planning model.
• LEO Events: LEO Events is a corporate event production agency offering strategic event planning, design, and execution services for enterprise clients—closely mirroring Event Experience's full-service model.
• The Event Group Production: The Event Group is a boutique corporate event production agency offering design, planning, and on-site execution services, serving a similar mid-market to enterprise client base as Event Experience.

Broad incumbents

• Maritz Global Events: Maritz is a large, established corporate events and incentive travel company with significantly broader scope and resources than Event Experience, but operating in an overlapping enterprise event planning market.
• Cvent: Cvent is a leading event management technology platform serving corporate planners; while primarily software-focused, it increasingly offers event services that compete with traditional planners like Event Experience.

Emerging players

• Bizzabo: Bizzabo provides an event experience platform with hybrid/virtual capabilities and is expanding into event production services—directly adjacent to Event Experience's hybrid event production offering.
• LMG (Live Media Group): LMG is a national audiovisual and event production company offering staging, lighting, and video production services for corporate events—comparable to Event Experience's in-house AV and media production capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eventexperienceseattle
• Facebookfacebook.com/EventExperience1
• LinkedInlinkedin.com/company/event-experience
• Instagraminstagram.com/event_experience
• Xx.com/EventExperience

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Experience