LEO Events
LEO Events is an award-winning experiential marketing and live events agency serving Fortune 500 enterprise clients across hospitality, retail, food and beverage, and sports, offering end-to-end services from strategy and creative to virtual production and on-site execution.
- Company typePrivate
- Founded2012
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
LEO Events firmographics
Firmographics- Name
- LEO Events
- Legal name
- LEO Events LLC
- Website
- https://leoevents.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LEO Events is an award-winning experiential marketing and live events agency serving Fortune 500 enterprise clients across hospitality, retail, food and beverage, and sports, offering end-to-end services from strategy and creative to virtual production and on-site execution.
- Ownership category
- akta.pro rank
LEO Events industry classification
Industry- Product category
- Corporate Event Management and Experiential Marketing Services
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)
- akta.pro secondary industries
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)
Keywords
Where LEO Events is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
LEO Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Experiential Events Services: Full-service live events including corporate events, conferences, leadership summits, brand activations, and experiential marketing. Revenue is project-based with long-term client relationships.
- Festival Production: Production and management of public events including concerts, festivals, ceremonies, and community celebrations. Includes the Double Decker Arts Festival.
- Media Production: In-house video production, virtual production studio (Kingfisher), custom content creation, and post-production services.
- Meeting Services: Comprehensive meeting and event management services including venue sourcing, registration, staffing, food and beverage, AV, and stage management.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
LEO Events product offering
Product offeringCore offering
LEO Events is a full-service experiential marketing and live events agency that designs, produces, and manages corporate events, leadership summits, brand activations, national sales meetings, conferences, and public festivals for enterprise clients. The agency delivers end-to-end capabilities from strategy and creative development through operations, technology integration, and post-event media production, supported by an in-house Kingfisher virtual production studio. Core services include strategy, creative/design, experiential activations, entertainment booking, meeting management, custom event technology, networking programming, operations management, and sustainability consulting.
Product overview
LEO Events is an award-winning experiential marketing and live events agency offering a comprehensive suite of services organized around Solutions, Strategy, Creative, Design, Experiential, Entertainment, Meetings, Technology, Networking, Operations, Festival, Activation, and Sustainability. The agency operates as a unified service offering rather than a modular platform, delivering end-to-end event production and management. Core service areas include strategy, creative/design, experiential activations, entertainment talent booking, meeting services, technology solutions (AI photobooths, custom event apps), operations management, festival production, and sustainability consulting. Notable proprietary programs include the LEO Fellows apprenticeship (in partnership with UT Knoxville) and the in-house Kingfisher virtual production studio for XR content creation. The company serves enterprise clients including Hilton, Sherwin-Williams, AutoZone, Domino's, and PepsiCo.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Event Production Services End-to-end design and production of corporate events, brand activations, conferences, leadership summits, and experiential marketing engagements for enterprise clients such as Hilton, Sherwin-Williams, AutoZone, Domino's, PepsiCo, and Walmart.
- Festival Production Services Production and management of public events including concerts, festivals, ceremonies, and community celebrations, including the Double Decker Arts Festival. Engages municipalities, venues, and festival organizers.
- Meeting & Event Management Services Comprehensive meeting management services including venue sourcing, registration and check-in, space planning, transportation, security, staffing, food and beverage, AV, and stage management for corporate clients.
- Kingfisher Virtual Production Studio In-house virtual production studio featuring green-screen space, editing suites, multi-use animation bays, and XR capabilities for rapid creation of cinematic-quality content combining physical sets and live action with virtual environments.
- AI Photobooth Highly customizable interactive photo activation using generative AI to render attendee selfies as creative, themed portraits (such as neon-styled images) displayed grid-style on giant photo walls for brand engagement.
- Custom Event Applications Proprietary event apps that streamline event communications and provide interactivity and gamification opportunities including leaderboards, networking tools, and attendee engagement tracking.
- LEO Fellows Program Exclusive one-year apprenticeship program developed in partnership with the University of Tennessee Knoxville to prepare students for careers in corporate event management through hands-on training at LEO events.
- EcoVadis Sustainability Program Sustainability consulting and management program embedding eco-friendly event practices — including waste reduction, sustainable sourcing, and carbon footprint minimization — across LEO events; recognized with the EcoVadis Committed badge.
Quantifiable outcome
- 11 consecutive years on Event Marketer's IT List of Top 100 event agencies
- +4 more outcomes
Companies that use LEO Events
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
LEO Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
LEO Events partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- PepsiCocoreLEO partnered with PepsiCo for its first-ever Supplier Diversity Summit, the largest and most involved event ever hosted at PepsiCo's headquarters. Over 80% of event vendors were diverse-owned companies.
- University of Tennessee KnoxvillecoreLEO Fellows Program partnership created through alumni listening tour, resulting in first-of-its-kind apprenticeship program preparing UTK students for careers in corporate event management. Partnership between LEO Events and UT's College of Communication & Information and College of Education, Health and Human Sciences.
- HiltoncoreOngoing partnership for annual leadership conferences and corporate events. LEO and Hilton created seven simultaneous brand environments for the All Suites & Focused Service Leadership Conference with 8,000+ attendees, winning Eventex Gold and Bronze awards.
- Sherwin-WilliamscorePartnership for custom video content including the 'Gritty Jobs' series showcasing industrial coating applications. Won Telly Award Silver in Internal Communications category.
- AutoZonecoreOngoing partnership for national sales meetings and brand activations. AutoZone National Sales Meeting 2025 won Telly Award Bronze in Live Events & Experiences category.
- Domino'scoreOngoing partnership for corporate events including Worldwide Rally featuring GOAT panel with Wayne Gretzky, Michael Phelps, and Lindsey Vonn.
- PGA of AmericacoreLEO has produced opening and closing ceremonies and first-tee activations for the Ryder Cup, including the 45th Ryder Cup at Bethpage Black.
- Tomorrow's Golf League (TGL)minorManaged brand activations and VIP lounge throughout TGL's inaugural season.
- Agency EAminorAgency partner in Hilton Leadership Conference collaboration, collectively creating award-winning conference experience.
- 1 Hotel NashvilleminorSustainable luxury hotel partnership for venue selection insights and sustainability practices benchmarking.
- Project Green ForkminorPartnership with Memphis-based nonprofit to streamline sustainability efforts including food preparation logistics, recycling, and post-event analytics for food donations.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
LEO Events competitors and assessment
Company assessmentDirect peers
- George P. Johnson (GPJ): One of the largest global experiential marketing agencies, providing end-to-end event strategy, creative, design, and production services for Fortune 500 brands. Directly comparable to LEO Events in serving enterprise clients with large-scale corporate events, brand activations, and conferences.
- Jack Morton Worldwide: Global brand experience agency offering strategy, creative, content, and production for live, digital, and hybrid experiences. Closely comparable to LEO in delivering award-winning experiential marketing campaigns and corporate events for major enterprise brands.
- Freeman: Leading global event experience company providing event strategy, planning, design, digital, and logistics services. Comparable to LEO in serving enterprise clients with end-to-end event production and brand experiences at scale.
- Sparks: Global experiential marketing agency specializing in brand activations, trade shows, conferences, and corporate events. Directly comparable to LEO Events in providing creative-driven experiential campaigns for Fortune 500 clients.
- MKG: Independent experiential marketing and creative agency known for brand experiences, live events, and content production. Comparable to LEO in delivering integrated experiential campaigns with strong creative execution for enterprise brands.
- GMR Marketing: Global experiential marketing agency specializing in sports, entertainment, and consumer brand activations. Comparable to LEO in producing large-scale events including Ryder Cup-style sports ceremonies and brand experiences for major sponsors.
- Octagon: Global sports and entertainment marketing agency producing events, sponsorships, and brand experiences. Comparable to LEO in handling sports event ceremonies (Ryder Cup), brand activations, and large-scale experiential programs.
- Mosaic Group: Experiential marketing agency focused on shopper marketing, events, and brand activations for Fortune 500 CPG and retail clients. Comparable to LEO's brand activation and retail client work for customers like Walmart and PepsiCo.
- Augeo: Employee engagement, experiential marketing, and corporate event agency. Comparable to LEO in delivering employee recognition events, leadership conferences, and corporate experiential programs for enterprise clients.
Broad incumbents
- Event Marketer / EMS Industry: Industry trade publication and event (Experiential Marketing Summit) that ranks the top 100 event agencies annually, where LEO has placed for 11 consecutive years. Serves as both an industry benchmark for LEO and a primary competitor/peer venue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
LEO Events social profiles
Digital presenceLEO Events compliance and trust
Trust signalCompliance2 records
LEO Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEO Events leadership team
Management profileNumber of profiles
Profiles12 records
LEO Events subsidiaries and ownership
Company hierarchySubsidiaries1 record
LEO Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEO Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEO Events
What does LEO Events do?
LEO Events is a full-service experiential marketing and live events agency that designs, produces, and manages corporate events, leadership summits, brand activations, national sales meetings, conferences, and public festivals for enterprise clients. The agency delivers end-to-end capabilities from strategy and creative development through operations, technology integration, and post-event media production, supported by an in-house Kingfisher virtual production studio. Core services include strategy, creative/design, experiential activations, entertainment booking, meeting management, custom event technology, networking programming, operations management, and sustainability consulting.
Is LEO Events a public or private company?
LEO Events is a private company. It is classified as corporate owned and is currently operating.
When was LEO Events founded?
LEO Events was founded in 2012. It employs 11 to 50 people.
Where is LEO Events based?
LEO Events is headquartered in Memphis, United States, in the North America region.
How does LEO Events make money?
Four revenue lines are on record. Experiential Events Services are the primary driver. The others are festival Production, media Production and meeting Services.
Who are LEO Events's main competitors?
Direct peers on record are George P. Johnson (GPJ), Jack Morton Worldwide, Freeman, Sparks, MKG, GMR Marketing, Octagon, Mosaic Group and Augeo. Event Marketer / EMS Industry is listed as a broad incumbent.
Does LEO Events have an API?
No public API is recorded for LEO Events.
What industry is LEO Events in?
LEO Events's product category is Corporate Event Management and Experiential Marketing Services. Its primary akta.pro industry code is BPAFAGAG, Sponsorship Activation & Sports/Festival Experiential, with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 56192 and its SIC code is 7311.