Channel Bakers
Channel Bakers is a full-service eCommerce and retail media agency managing Amazon, Walmart, and omnichannel advertising plus creative production for 500+ consumer brands globally, operating with 200+ employees across 4 continents and now part of Havas Market.
- Company typePrivate
- Founded2015
- HeadquartersAnaheim, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Channel Bakers does
Channel Bakers (legal entity Absurd Media Group Inc.) is a full-service eCommerce and retail media agency founded in 2015 by Joshua Kreitzer in Anaheim, California. The firm manages retail media advertising, eCommerce operations, and creative production for 500+ consumer brands across more than 15 markets including the US, Canada, Mexico, Brazil, the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, Japan, Singapore, and Australia. Core service lines include Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP), Walmart Connect, paid search and social (Google, Meta, TikTok), programmatic audio, in-house video production including 360 product video, and full eCommerce account management. The company holds Amazon Ads Advanced Partner and Certified Profitero Pro Partner designations and delivers campaigns through an integrated tech stack that combines its own in-house creative studio (Studio A) with platform partnerships, most notably Skai (omnichannel ad activation across retail media networks) and Profitero (sales and market-share analytics across 600+ retailer sites in 50+ countries).
The business model combines managed-services revenue (a percentage of the $500MM in client advertising spend under management, plus ad-account management fees), professional-services revenue (in-house video, audio, and creative production with public pricing tiers for 360 product video ranging from $500 to $1,250 per product), and analytics services through the Profitero partnership. Go-to-market is sales-led, executed through direct enterprise field sales supported by regional VPs and Directors in North America, EMEA, and APAC, supplemented by tech-partner referral flows and inbound consultations via the company website. The customer base skews toward enterprise consumer brands (Samsung, HP, Razer, Gold Bond, Balega) plus mid-market challengers across consumer electronics, activewear, beauty, pet, and other verticals. The company bootstrapped from founding through roughly 200 employees across 4 continents speaking 20 languages, achieving Inc. 5000 recognition (#1691 in 2021, #62 Pacific region in 2022) before being acquired by Havas in February 2025 to operate as part of Havas Market.
Channel Bakers firmographics
Firmographics- Name
- Channel Bakers
- Legal name
- Absurd Media Group Inc.
- Website
- https://channelbakers.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Channel Bakers is a full-service eCommerce and retail media agency managing Amazon, Walmart, and omnichannel advertising plus creative production for 500+ consumer brands globally, operating with 200+ employees across 4 continents and now part of Havas Market.
- Ownership category
- akta.pro rank
Where Channel Bakers is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Channel Bakers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Advertising Campaign Management: Manages retail media advertising spend for brands across Amazon, Walmart, TikTok, and other platforms. Revenue is generated through management fees and percentage of ad spend managed, with $500MM in ad spend under management
- Creative Services: In-house video production, 360 product videos, audio ads production, and branded storytelling content creation. Pricing tiers for 360 video services ranging from $500 to $1,250 per product
- eCommerce Management: Full-service eCommerce solutions including account management, supply chain optimization, and marketplace operations for brands selling on major retail platforms
- Analytics and Insights: Enterprise-quality sales and market share analytics services through Profitero partnership, providing competitive intelligence and performance benchmarking
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic 360 Product Video at $500 per product |
| Unit Pricing | Pay-as-you-go | Advanced 360 Video at $750 per product |
| Unit Pricing | Pay-as-you-go | Pro 360 Video at $1,250 per product |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Channel Bakers product offering
Product offeringCore offering
Channel Bakers is a full-service global eCommerce and retail media agency that plans, executes, and optimizes advertising campaigns for brands across Amazon, Walmart, TikTok, and additional marketplaces, alongside eCommerce account management and in-house creative and video production services. The firm manages over $500MM in advertising spend for 500+ brands and combines certified platform partnerships with Skai and Profitero to deliver omnichannel retail media, analytics, and content production.
Product overview
Channel Bakers is a global full-service eCommerce and retail media agency that delivers advertising, creative production, and analytics services through a people-plus-tech approach. The company's service portfolio centers on five core pillars: Media Optimization (Amazon Advertising, Walmart Advertising, Paid Search and Social, Audio Ads, TikTok Advertising), eCommerce Services, Creative Services, Video Production (including 360 Product Video), and Audio Ads Production. These core services are delivered alongside a Tech Partners Ecosystem including Skai (omnichannel advertising platform), Profitero (eCommerce analytics), and other specialized tools. The company manages over $500MM in ad spend for 500+ brands across global marketplaces including Amazon, Walmart, Target, Costco, Best Buy, Home Depot, Kroger, Instacart, and TikTok. Founded in 2015 as the first agency focused on Amazon Advertising, Channel Bakers has evolved into an omnichannel retail media agency acquired by Havas in 2025. The company operates across North America, Latin America, Europe, and Asia Pacific with 200+ employees speaking 20 languages.
Differentiator
Problem solved
Functional benefit
Brands
- Channel Bakers: Primary brand name under which the company operates as a full-service eCommerce and retail media agency.
Products and services
- Amazon Advertising Full-service Amazon Ads campaign management including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, delivered under Amazon Ads Advanced Partner status for brands on Amazon marketplaces globally.
- Walmart Advertising Walmart Connect advertising services including sponsored products, display ads, and retail media campaigns for brands selling on Walmart.
- Paid Search and Social Cross-platform paid search and social advertising management including Google Ads, Meta/Facebook Ads, and TikTok advertising with omnichannel orchestration.
- TikTok Advertising TikTok social media advertising services including creator partnerships, trending content, and performance-driven ad campaigns.
- Audio Ads Programmatic audio advertising placement across Spotify, Apple Music, Amazon Music, iHeart Radio, Pandora, and podcasts.
- eCommerce Services Comprehensive eCommerce account management, marketplace optimization, and retail solutions for brands selling on major retail platforms globally.
- Creative Services Full-service creative production including branded storytelling, content strategy, and visual asset creation integrated with advertising strategy.
- Video Production Professional video production services including product videos, 360-degree product spin videos, branded content, 2D/3D animation, and streaming TV (STV/OTT) advertising produced in-house at Studio A.
- 360 Product Video 360-degree product spin video production available in three standalone tiers (Basic $500, Advanced $750, Pro $1,250 per product), including MP4 export, leader callouts, background music, voice-over, and zoom-in effects.
- Audio Ads Production Custom audio ad creation including microphone recording, voice talent, and music composition with programmatic placement capabilities on streaming platforms and podcasts.
- Buy with Prime Amazon Buy with Prime service enabling brands to offer Prime shopping benefits and Amazon fulfillment on external websites outside the Amazon marketplace.
- Prime Day Services Specialized Prime Day campaign planning and optimization services for peak Amazon shopping events with strategic advertising management.
Quantifiable outcome
- 27% higher ROAS and 21% more conversions compared to other platforms through Skai partnership
- +6 more outcomes
Companies that use Channel Bakers
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Channel Bakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability9 records
Feature4 records
Channel Bakers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HavascoreChannel Bakers acquired by Havas, a leading global communications company, to become part of Havas Market. Acquisition enhances Havas' retail media expertise while Channel Bakers maintains its brand identity and operations. Deal represents a significant milestone for the agency's growth trajectory.
- SkaicoreStrategic partnership with Skai, a commerce intelligence platform, expanding agency's suite of eCommerce solutions. Skai provides omnichannel advertising platform with bird's eye view across all retail channels including Amazon Ads, Walmart Connect, Instacart, Target, Costco, and Best Buy. Platform delivers 62% higher ROAS and 21% more conversions.
- ProfiterocoreCertified Profitero Pro Partner offering clients access to best-in-class enterprise-quality sales and market share analytics. Profitero provides daily data and analytics across 600+ retailer websites spanning 50+ countries, enabling brands to optimize assortment, content, search placement, pricing, and reviews.
- Together We RiseminorNon-profit partnership supporting foster children and families. In 2019, Channel Bakers and Together We Rise partnered to bring 300 foster siblings together for a Disneyland experience. Channel Bakers provides volunteer support and community engagement through this partnership.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Channel Bakers competitors and assessment
Company assessmentDirect peers
- Pacvue: Pacvue is an Amazon and Walmart retail media platform that combines SaaS tooling with agency services for consumer brands. It competes directly with Channel Bakers in Amazon Ads campaign management, Walmart Connect and omnichannel retail media execution.
- Tinuiti: Tinuiti is a performance marketing agency with deep Amazon, Walmart and retail media practices serving enterprise brands. It is one of the largest independent competitors in the same wedge as Channel Bakers' omnichannel commerce offering.
- Wpromote: Wpromote is a digital marketing agency with a strong commerce and Amazon advertising practice serving mid-market and enterprise brands. Its bundled paid media, SEO and creative services closely mirror Channel Bakers' full-service positioning.
- Flywheel: Flywheel is an Amazon-specialist agency that operates within Omnicom Group's commerce practice. It competes head-to-head with Channel Bakers for Amazon and Walmart ad budgets among enterprise consumer brands.
- Buy Box Experts: Buy Box Experts is an Amazon-native advertising and full-service agency focused on Sponsored Ads, DSP and content optimization. It targets the same mid-market and enterprise consumer brand budgets as Channel Bakers' Amazon practice.
- Mars Retail Group: Mars Retail Group is a retail and shopper marketing agency that handles in-store, digital and commerce programs for CPG and consumer brands. It is comparable on the retail media and omnichannel commerce wedge with an emphasis on shopper-driven execution.
Broad incumbents
- GroupM Nexus: GroupM Nexus is WPP's commerce and retail media arm serving the group's largest global advertisers. It competes for enterprise retail media budgets but as part of a broader media planning and buying portfolio rather than a pure retail-media specialist.
- Publicis Commerce: Publicis Commerce is the commerce and retail media practice of Publicis Groupe, bundling media, content and marketplace services. It overlaps with Channel Bakers on Amazon and Walmart campaigns but typically through larger enterprise holding-company commitments.
- iProspect: iProspect is Dentsu's performance and digital media agency with a meaningful retail media practice across Amazon, Walmart and grocery platforms. It addresses the same brands as Channel Bakers but within a larger performance-marketing portfolio.
- Advantage Solutions: Advantage Solutions is a sales and marketing agency serving consumer brands with in-store, digital and retail media services. While broader than pure-play retail media, it overlaps with Channel Bakers on commerce-driven brand activation for CPG and consumer clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Channel Bakers social profiles
Digital presenceChannel Bakers compliance and trust
Trust signalCompliance2 records
Channel Bakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Channel Bakers leadership team
Management profileNumber of profiles
Profiles6 records
Channel Bakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Channel Bakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Channel Bakers
What does Channel Bakers do?
Channel Bakers is a full-service global eCommerce and retail media agency that plans, executes, and optimizes advertising campaigns for brands across Amazon, Walmart, TikTok, and additional marketplaces, alongside eCommerce account management and in-house creative and video production services. The firm manages over $500MM in advertising spend for 500+ brands and combines certified platform partnerships with Skai and Profitero to deliver omnichannel retail media, analytics, and content production.
Is Channel Bakers a public or private company?
Channel Bakers is a private company. It is classified as corporate owned and is currently acquired.
When was Channel Bakers founded?
Channel Bakers was founded in 2015. It employs 101 to 250 people.
Where is Channel Bakers based?
Channel Bakers is headquartered in Anaheim, United States, in the North America region.
How does Channel Bakers make money?
Four revenue lines are on record. Advertising Campaign Management is the primary driver. The others are creative Services, eCommerce Management and analytics and Insights.
Who are Channel Bakers's main competitors?
Direct peers on record are Pacvue, Tinuiti, Wpromote, Flywheel, Buy Box Experts and Mars Retail Group. Broad incumbents are GroupM Nexus, Publicis Commerce, iProspect and Advantage Solutions.
Does Channel Bakers have an API?
No public API is recorded for Channel Bakers.