What North40 does

North 40 Outfitters, legally CSWW Inc., is a privately held, family-owned multi-category retailer founded in 1997 and headquartered in Great Falls, Montana. The company operates 13 large-format physical stores across Montana, Washington, and Idaho, alongside an e-commerce storefront at north40.com that ships to the continental United States, Alaska, and Hawaii. North 40 serves rural and lifestyle-oriented consumer segments — farm and ranch owners, outdoor enthusiasts (hunters, fishermen, campers), working professionals, the equestrian community, and rural families — through deep assortments in farm and ranch supplies, work apparel and footwear, outdoor recreation gear, sporting goods, tools, hardware, automotive, home goods, firearms, and ammunition. The company emphasizes American-made heritage brands (Leatherman, Lodge Cast Iron, Serratelli, Tarter, Wyld Gear, Valley Forge Flag, Rhino Metals) as a differentiated value proposition.

The business operates a direct-to-consumer omnichannel model anchored in physical retail, with no wholesale activity. Ancillary revenue mechanics include an outside sales team for bulk and commercial orders, an in-store Service Shop for repair and maintenance, Buy Now Pay Later financing, and both physical and eGift cards. Marketing is conducted through e-commerce, social media (Facebook, Instagram, YouTube), email, and in-store seasonal promotions (e.g., Summer Celebration Sale, America 250). The technology stack is a standard e-commerce retail platform with account management, checkout, and curbside pickup; no public APIs, partner-facing SDKs, or proprietary AI features are exposed. North 40 also operates a portfolio of wholly-owned sub-brands with separate e-commerce presence — Smith + Rogue, House of Fly, Swate Fishing Co., and The Trout Shop (via HOF Services LLC) — extending reach into fly fishing and western lifestyle niches under the same corporate umbrella.

Name

North40

Legal name

CSWW Inc.

Website

https://north40.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

North 40 Outfitters is a family-owned, Montana-based omnichannel retailer operating 13 stores across the Pacific Northwest and Mountain West plus e-commerce, serving rural consumers with farm/ranch supplies, outdoor gear, work apparel, firearms, and home goods under multiple sub-brands.

Ownership category

akta.pro rank

Product category

Farm & Outdoor Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Farm ranch supplies
• Outdoor recreation gear
• Work apparel footwear
• Rural lifestyle retail
• Sporting goods retailer

Headquarters

HQ city

Great Falls

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: North 40 generates revenue through direct retail sales of merchandise including apparel, footwear, farm and ranch supplies, sporting goods, outdoor gear, tools, hardware, home improvement items, firearms, and ammunition. The company operates strictly as a retailer, not a wholesaler.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

North 40 Outfitters is a multi-category rural-lifestyle retailer that sells farm and ranch supplies, outdoor recreation gear, hunting and fishing equipment, work apparel and footwear, tools, hardware, automotive, firearms, western apparel, and home goods through 13 physical stores across Montana, Washington, and Idaho, as well as through the north40.com e-commerce storefront. The company complements its merchandise sales with in-store service shop repairs, an outside sales team, gift cards, and a Buy Now, Pay Later financing option at checkout.

Product overview

North 40 Outfitters (dba CSWW Inc.) operates a multi-category retail platform combining physical store locations across the Pacific Northwest and Montana with an e-commerce website (north40.com). The company also operates branded sub-stores including Smith + Rogue, House of Fly (The Trout Shop), and Swate Fishing Co., each with their own branding and policies. Core offerings span farm and ranch supplies, sporting goods, outdoor recreation equipment, apparel, footwear, tools, automotive, home goods, and more. Additional services include outside sales, a service shop, Buy Now Pay Later financing, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• North 40 Outfitters Multi-Category Retail Storefronts Retail assortment of farm and ranch supplies, sporting goods, outdoor recreation equipment, apparel, footwear, tools, hardware, automotive, firearms and ammunition, western apparel, and home goods, sold directly to consumers through North 40's stores and online.
• Buy Now, Pay Later Financing Financing option integrated into the North 40 checkout that lets customers pay for purchases over time, available online and in-store.
• Gift Cards Physical and electronic gift cards sold by North 40, redeemable in-store (physical) or online (eGift) for merchandise purchases.
• Service Shop In-store repair and maintenance service for products carried by North 40 Outfitters, supporting customers who buy through the retail channels.
• Outside Sales Service Outside (field) sales team providing personalized, in-person sales support for customers needing bulk orders or commercial-scale purchasing.
• Swate Fishing Co. Sub-Brand Storefront Branded e-commerce store operated by CSWW Inc. focused on fly fishing merchandise, with its own shipping and returns policy.
• Smith + Rogue Sub-Brand Storefront Branded store and website under the North 40 Outfitters umbrella with its own shipping and returns policy.
• House of Fly / The Trout Shop Sub-Brand Storefronts Branded retail storefronts (House of Fly, The Trout Shop, The Trout Shop Lodge, The River Hub, The Hub Saloon) operated by HOF Services, LLC with separate shipping and returns policies.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• Wyld GearminorOthersOutdoor gearmaker based in Casper, Wyoming that designs rugged coolers and insulated drinkware for active, outdoor use. Freedom Series hard coolers and many accessories are proudly manufactured in Wyoming.
• Serratelli Hat CompanyminorOthersFamily-owned cowboy hat maker with roots dating back to 1878. Designs and handcrafts premium western hats in Newark, New Jersey workshop using traditional techniques. American made with U.S. craftsmanship heritage.
• LeathermanminorOthersIconic American multi-tool company founded in 1983 by Tim Leatherman and based in Portland, Oregon. Invented the original pocket multi-tool. Manufactures flagship tools in the USA with precision machining and durable materials.
• Lodge Cast IronminorOthersFamily-owned American cookware maker founded in 1896 in South Pittsburg, Tennessee. Oldest continuously operating cookware manufacturer in the U.S. Known for durable skillets, Dutch ovens and griddles made in Tennessee.
• Tarter Farm and Ranch EquipmentminorOthersFounded in 1945 in Dunnville, Kentucky, originally as Tarter Gate Company making wooden gates for local farms. Expanded into broad range of U.S. built farm and ranch products including gates, panels, livestock handling gear, feeders. Facilities in Kentucky and Utah.
• OK BrandminorOthersFamily-owned American manufacturer of agricultural and industrial wire and fencing products based in Madill, Oklahoma. Founded in 1979. Produces full range of wire goods and fencing systems entirely in the U.S. with integrated melt shop using 100% recycled scrap metal.
• Valley Forge FlagminorOthersAmerican flag manufacturer founded in 1882 and based in Pennsylvania. Produces high-quality U.S. flags made in USA using American-sourced materials and skilled domestic labor. Supplies flags for homes, businesses, government, and military.
• Rhino MetalsminorOthersU.S. veteran owned metal fabrication and gun safe manufacturer founded in 1995 and based in Caldwell, Idaho. Known for heavy-duty residential gun safes and security products built in the U.S. with robust steel construction and patented anti-pry systems.
• Smith & RogueminorChannel Partner/ Reseller/ DistributorRelated retail brand operated by CSWW Inc. (dba North 40 Outfitters). Website: smithandrogue.com. Subject to separate shipping and returns policy.
• House of FlyminorChannel Partner/ Reseller/ DistributorRelated retail brand operated by HOF Services, LLC dba The Trout Shop. Website: houseoffly.com. Subject to House of Fly Returns policy.
• Swate Fishing Co.minorChannel Partner/ Reseller/ DistributorRelated retail brand operated by CSWW Inc. (dba North 40 Outfitters). Website: swate.com. Subject to separate shipping and returns policy.
• The Trout ShopminorChannel Partner/ Reseller/ DistributorRelated retail brand operated by HOF Services, LLC dba The Trout Shop, The Trout Shop Lodge, The River Hub, and The Hub Saloon.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orscheln Farm and Home: Midwest-based farm, ranch, and home retailer owned by Tractor Supply. Directly comparable rural lifestyle format and customer profile.
• Murdoch's Ranch & Home Supply: Regional ranch/home/outdoor retailer headquartered in Bozeman, Montana with stores across the Mountain West and Pacific Northwest. Most directly comparable to North 40 in category mix, customer base, and geographic footprint.
• Blain's Farm & Fleet: Privately-held Midwest-based farm/ranch/work/outdoor retail chain with strong private-label assortment. Comparable multi-category rural lifestyle format serving similar customer personas across a different region.
• Scheels: Privately-held sporting goods/outdoor/family retailer with superstores across the Midwest, Mountain West, and Pacific Northwest. Strongly overlapping assortment and customer base with North 40, including western lifestyle and outdoor recreation categories.
• Fleet Farm: Upper Midwest regional retailer serving farm, auto, work apparel, outdoor, and household needs. Comparable multi-category rural format with strong private-label offering.
• Rural King: Family-owned farm/ranch/home/outdoor retailer with 130+ stores across the Midwest and Southeast. Similar multi-category rural format and customer segments.

Broad incumbents

• Tractor Supply Company: Public rural lifestyle retailer (NASDAQ: TSCO) with 2,000+ stores nationwide. Comparable farm/ranch/work/outdoor customer segments but at much greater scale and broader geographic reach.
• Sportsman's Warehouse: Public specialty outdoor retailer (NASDAQ: SPWH) with national footprint. Overlaps significantly with North 40's outdoor recreation, hunting, fishing, and firearms categories but lacks farm/ranch and home goods breadth.
• Bass Pro Shops / Cabela's: Largest U.S. outdoor recreation retailer with destination superstores. Significant overlap in hunting, fishing, and outdoor gear categories, with greater scale and brand power.

Emerging players

• Backcountry.com: Online outdoor and active lifestyle retailer with deep assortment in technical gear. Comparable outdoor category focus but lacks North 40's physical store presence, farm/ranch breadth, and Western lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@North40Outfitters
• Facebookfacebook.com/north40outfitters
• Instagraminstagram.com/north40outfitters
• LinkedInlinkedin.com/company/csww-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North40