MaxGrip
MaxGrip is a Netherlands-based global consultancy founded in 1997 that provides asset performance management advisory, EAM/APM/IM software implementation, and maintenance reliability services to asset-intensive industrial clients in manufacturing, energy, utilities, water, and transportation.
- Company typePrivate
- Founded1997
- HeadquartersCapelle Aan Den Ijssel, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MaxGrip does
MaxGrip is a Netherlands-headquartered (Capelle Aan Den Ijssel) global consultancy founded in 1997 that provides advisory and implementation services in asset performance management (APM), enterprise asset management (EAM), and integrity management (IM). The firm serves large asset-intensive organizations across oil and gas, chemicals, discrete manufacturing, FMCG, power and utilities, water and wastewater, metals and mining, and infrastructure and transportation, with offices across EMEA, the Americas, and APAC. Its core service portfolio covers Asset Data Management, Asset Performance Optimization, EAM/IM/APM Software Implementation, Integrity Management, Maintenance and Reliability, an 8-step Reliability-Centered Maintenance methodology, and a Predictive Maintenance Program. The portfolio is vendor-agnostic, spanning SAP, Ultimo, Maximo, and Cenosco, with Ultimo positioned as the lead platform following MaxGrip's appointment as Ultimo's only global partner and Service Delivery Partner of the Year. In 2026 the firm formalized a new software resell revenue stream under a dedicated VP of Global Software Sales, alongside traditional consultancy and implementation engagements governed by multi-year enterprise contracts and quote-based pricing. MaxGrip combines technical asset management expertise with organizational change management, and was recognized by Verdantix in 2024 as the only innovator in Industrial Asset Management technology implementation services. The firm is led by CEO Mark Mulder with recent executive additions including Andrew Dixon (COO/VP Americas) and Freddy Vos (VP Global Software Sales), and reports a workforce of 101-250 employees.
MaxGrip firmographics
Firmographics- Name
- MaxGrip
- Legal name
- MaxGrip EMEA B.V.
- Website
- https://maxgrip.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MaxGrip is a Netherlands-based global consultancy founded in 1997 that provides asset performance management advisory, EAM/APM/IM software implementation, and maintenance reliability services to asset-intensive industrial clients in manufacturing, energy, utilities, water, and transportation.
- Ownership category
- akta.pro rank
Where MaxGrip is headquartered
LocationHeadquarters
- HQ city
- Capelle Aan Den Ijssel
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
MaxGrip business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consultancy Services: Professional consulting services in asset management, maintenance optimization, reliability engineering, and organizational change. Services are provided under General Terms and Conditions governing consultancy services from MaxGrip EMEA B.V.
- Software Implementation: EAM, IM and APM software implementation services helping clients select, implement, and optimize asset management software platforms. MaxGrip is an implementation partner for platforms like Ultimo.
- Software Resell: New strategic direction as MaxGrip introduces software resell as a new revenue stream. VP of Global Software Sales appointed to develop global software resell strategy and strengthen partnerships with software vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise consulting engagement |
| Other | Multi-year contract | Software implementation and optimization |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MaxGrip product offering
Product offeringCore offering
MaxGrip is an agnostic consultancy that helps asset-intensive industrial clients implement and optimize Enterprise Asset Management (EAM), Integrity Management (IM), and Asset Performance Management (APM) platforms such as SAP-PM, Ultimo, Maximo, and Cenosco. It delivers domain expertise in maintenance, reliability engineering, and organizational change, combined with structured methodologies such as Reliability-Centered Maintenance and Predictive Maintenance Programs to translate EAM/APM and AI investments into measurable operational outcomes.
Product overview
MaxGrip operates as a consultancy firm offering advisory services in asset performance management, combining domain expertise in maintenance and asset management with organizational change management. The company does not offer a single unified software product but rather a portfolio of service offerings and software solution categories: three core software solutions (Asset Integrity Management, Asset Performance Management, and Enterprise Asset Management) addressing risk control, failure prevention, and operational scale; five service offerings (Asset Data Management, Asset Performance Optimization, EAM/IM/APM Software Implementation, Integrity Management, and Maintenance & Reliability) for implementation, optimization, and consulting; and specialized methodologies such as Reliability Centered Maintenance (8-step approach) and Predictive Maintenance Programs. The company positions itself as a trusted advisor helping industrial leaders optimize asset management across global operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Data Management Consulting service for industrial clients that creates trusted, structured asset data (clean equipment structures, standardized failure reporting, clear ownership, reliable asset histories) to enable reliable EAM, APM and AI-driven asset performance.
- Asset Performance Optimization Consulting engagement that assesses an organization's asset management maturity, deploys structured improvements, and realizes sustainable performance gains by combining strategic domain expertise with hands-on implementation.
- EAM, IM and APM Software Implementation Implementation service ensuring organizations get the most out of EAM, Integrity Management and APM software through integration, adoption, and value-realization support across platforms such as SAP-PM, Ultimo, Maximo, and Cenosco.
- Integrity Management Consulting service that safeguards safety and operational continuity through optimized asset integrity management practices for process and critical assets.
- Maintenance and Reliability Consulting service placing experienced maintenance and reliability experts with client teams to execute and realize organizational maintenance and reliability goals.
- Reliability-Centered Maintenance (RCM) Structured eight-step RCM methodology driving long-term asset reliability, efficiency and cost minimization through risk assessment, FMEA, criticality analysis, and continuous improvement, integrating reactive, preventive, predictive and condition-based maintenance.
- Predictive Maintenance Program Structured, value-driven predictive maintenance program that integrates IoT, artificial intelligence, and connected systems to help organizations move beyond pilot projects and achieve lasting operational success.
- Ultimo EAM Software Resell Software resell offering in which MaxGrip acts as Ultimo's Service Delivery Partner of the Year and only global partner, reselling the Ultimo Enterprise Asset Management platform alongside implementation services.
Quantifiable outcome
- Reduced annual labor hours by 15,000 hours for LNG operator through standardized PM strategies
- +6 more outcomes
Companies that use MaxGrip
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles1 record
MaxGrip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
MaxGrip partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UltimocoreUltimo is a certified SAP partner EAM platform. MaxGrip is Ultimo's Service Delivery Partner of the Year and only global partner, implementing Ultimo for enterprise clients including EUROGATE Technical Services, COGAS, and Renewi. MaxGrip translates asset management ambitions into practical improvements through the implementation.
- SAPcoreSAP is a core technology partner with Ultimo as a certified SAP partner. MaxGrip supports SAP-PM implementations including 100% adoption at Owens Corning site and SAP-PM optimization for multiple clients.
- EcoMatcherminorEcoMatcher partners with MaxGrip for tree-planting initiatives supporting CO2 compensation as part of MaxGrip's broader ESG strategy to integrate social and environmental considerations into business practices.
- VerdantixminorAnalyst firm recognizing MaxGrip as innovator in Industrial Asset Management technology implementation services. MaxGrip references Verdantix research in positioning and thought leadership content including Global Corporate Surveys on Industrial Transformation.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
MaxGrip competitors and assessment
Company assessmentBroad incumbents
- Deloitte (Consulting): Big Four consulting firm with EAM/APM and asset integrity offerings across oil & gas, utilities, and manufacturing. Overlaps with MaxGrip's vertical footprint and competes for large transformation mandates.
- Accenture: Global SI with a large Industry X / asset management practice serving overlapping asset-intensive verticals. Competes with MaxGrip on enterprise APM transformation deals but at significantly larger scale.
- Infosys (Enterprise Asset Management practice): Global IT services firm with a dedicated EAM/APM practice implementing Maximo, SAP PM, and Ultimo. Competes head-to-head with MaxGrip via offshore delivery economics on multi-site EAM rollouts.
- Capgemini Engineering: Engineering and digital services firm with a recognized Industrial Asset Management / APM practice, including global delivery centers. Competitor in enterprise APM and predictive maintenance programs.
- SAP (Enterprise Asset Management / PM): SAP-PM is a primary platform MaxGrip implements (notably at Owens Corning). As a strategic partner, MaxGrip benefits from SAP adoption but competes against SAP's own services organization and partner ecosystem for large asset-management implementations.
- Hexagon (HxGN EAM / Asset Lifecycle Intelligence): Provider of EAM and asset lifecycle software for industrial customers. Overlaps with MaxGrip's target verticals and competes indirectly when clients procure bundled software-plus-services asset transformation programs.
- Aspen Technology (Emerson): Industrial software leader in asset performance management, optimization, and reliability for process industries. Competes for the same asset-intensive client budgets as MaxGrip's advisory/implementation work, though via native software rather than services.
- IBM Maximo Application Suite (HCLSoftware / Dassault Systèmes 3DEXPERIENCE): One of the most widely deployed EAM/APM platforms globally. MaxGrip implements Maximo-adjacent ecosystems but competes against IBM/HCL's own large implementation partner network for enterprise asset management mandates.
Direct peers
- Ultimo: EAM software vendor for which MaxGrip is the exclusive global implementation partner. Ultimo directly competes with other platform vendors MaxGrip implements (SAP, Maximo), making it both a partner and a benchmark for software-led asset management.
Emerging players
- Cenosco: Asset Integrity Management software vendor (e.g., RiskBasedInspection). MaxGrip is a Cenosco integration partner, making Cenosco both a peer in integrity-management delivery and a potential competitor for software-driven IM mandates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MaxGrip social profiles
Digital presenceMaxGrip compliance and trust
Trust signalCompliance1 record
MaxGrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxGrip leadership team
Management profileNumber of profiles
Profiles5 records
MaxGrip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxGrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxGrip
What does MaxGrip do?
MaxGrip is an agnostic consultancy that helps asset-intensive industrial clients implement and optimize Enterprise Asset Management (EAM), Integrity Management (IM), and Asset Performance Management (APM) platforms such as SAP-PM, Ultimo, Maximo, and Cenosco. It delivers domain expertise in maintenance, reliability engineering, and organizational change, combined with structured methodologies such as Reliability-Centered Maintenance and Predictive Maintenance Programs to translate EAM/APM and AI investments into measurable operational outcomes.
Is MaxGrip a public or private company?
MaxGrip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaxGrip founded?
MaxGrip was founded in 1997. It employs 101 to 250 people.
Where is MaxGrip based?
MaxGrip is headquartered in Capelle Aan Den Ijssel, Netherlands, in the Europe region.
How does MaxGrip make money?
Three revenue lines are on record. Consultancy Services are the primary driver. The others are software Implementation and software Resell.
Who are MaxGrip's main competitors?
Broad incumbents on record are Deloitte (Consulting), Accenture, Infosys (Enterprise Asset Management practice), Capgemini Engineering, SAP (Enterprise Asset Management / PM), Hexagon (HxGN EAM / Asset Lifecycle Intelligence), Aspen Technology (Emerson) and IBM Maximo Application Suite (HCLSoftware / Dassault Systèmes 3DEXPERIENCE). Ultimo is listed as a direct peer. Cenosco is listed as an emerging player.
Does MaxGrip have an API?
No public API is recorded for MaxGrip.