RAYA CX

What RAYA CX does

RAYA CX (RAYA Customer Experience, Egyptian Exchange: CASE:RACC) is a Cairo-headquartered business process outsourcing and customer experience management provider founded in 2001 and operating as a subsidiary of Raya Holding for Financial Investments. The company delivers multilingual contact center operations, technical support, and digital customer experience services to enterprise clients from 15+ delivery sites across four continents, supporting 15+ languages, approximately 16 million monthly transactions, and a 10,000+ seat capacity base.

Its core offerings span Contact Center & CXM Services, Digital CX Solutions, Call Center Leasing, HR Outsourcing, and IT Outsourcing, unified around three proprietary platforms: RCX Connect for digital CX management, RCX Pulse for analytics and operational monitoring, and RCX ERP for internal resource planning. The company has layered Conversational AI and Agentic AI capabilities onto the delivery stack, particularly for UAE and KSA engagements. RAYA CX holds 8 consecutive years of PCI DSS compliance and maintains ISO, TUV-SUD, ITIL, GDPR, and SOC 2 certifications, with industry recognition including 6 consecutive years on the IAOP Global Outsourcing 100 list and 2023 Everest Group CXM Star Performer status.

Revenue is generated primarily through managed-services BPO contracts sold via direct enterprise field sales and dedicated account management to Fortune 500 and large enterprise clients across BFSI, automotive, FMCG, retail/e-commerce, gaming, healthcare, travel/leisure, white goods, media/communication, and government. Pricing is quote-based and not publicly disclosed. Q3 2024 reported revenue of EGP 649.8M (38% YoY growth) and net income of EGP 70.5M (61% YoY growth). Recent strategic activity includes the 2021 acquisition of Gulf CX, an MoU with Egypt's ITIDA in November 2025, and a UK-focused partnership with RSVP in December 2025.

Name

RAYA CX

Legal name

RAYA CUSTOMER EXPERIENCE

Website

https://rayacx.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RAYA CX is an Egyptian Exchange-listed, Cairo-headquartered BPO and customer experience provider delivering multilingual contact center, digital CX, and AI-enabled outsourcing to Fortune 500 clients from 15+ delivery sites across EMEA and North America.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Telephone Call Centers (56142), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), General Customer Service (Order/Account/Inquiries) (BPAAABAA), Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Customer experience outsourcing
• Contact center services
• Business process outsourcing
• Digital CX solutions
• Multilingual support services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contact Center & CXM Services: Core BPO services providing customer experience management, technical support, and contact center operations to enterprise clients on a contractual basis. Services delivered across multiple channels including voice, digital, and social.
2. Digital CX Solutions: Digital transformation and omnichannel CX solutions leveraging proprietary platforms for digital customer interactions
3. Call Center Leasing: Seat leasing and infrastructure rental services for organizations requiring contact center capacity
4. HR Outsourcing: Human resources outsourcing services including recruitment, training, and workforce management
5. IT Outsourcing: Information technology outsourcing services supporting client technology infrastructure

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

RAYA CX provides business process outsourcing (BPO) and customer experience (CX) services for enterprise clients, including contact center operations, digital CX solutions, call center leasing, HR outsourcing, and IT outsourcing. The company operates multilingual support operations across multiple geographies, serving Fortune 500 enterprises with omnichannel customer engagement.

Product overview

RAYA CX operates as a next-generation BPO and CX solutions provider offering a unified platform-plus-modules architecture. The core offering comprises Contact Center & CXM Services and Digital CX Solutions, supported by proprietary platforms RCX Connect, RCX Pulse, and RCX ERP. Additional service modules include Call Center Leasing, HR Outsourcing, and IT Outsourcing. The company delivers services across 15+ languages from 15 advanced locations across 4 continents, serving Fortune 500 clients in EMEA and North America. The portfolio integrates conversational AI and agentic AI capabilities for intelligent CX transformation.

Differentiator

Problem solved

Functional benefit

Brands

• RCX: RAYA CX brand abbreviation used for investor relations and communications.

Products and services

• Contact Center & Customer Experience Management Services
• Digital CX Solutions
• Call Center Leasing
• HR Outsourcing
• IT Outsourcing

Quantifiable outcome

• 38% revenue growth in Q3 2024 year-over-year to EGP 649.8 million
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RSVPcoreStrategic or Co-development Partner · 31 December 2025Raya CX expanded its global collaboration efforts by forming a new strategic partnership with RSVP to enhance customer experience capabilities, particularly in the UK market.
• ITIDA (Information Technology Industry Development Agency)coreStrategic or Co-development Partner · 11 November 2025Raya CX signed a Memorandum of Understanding with ITIDA during the Global Outsourcing Summit 2025 to bolster Egypt's position as a global outsourcing hub. The agreement aims to promote innovation, create employment, and expand the country's footprint in international markets.
• Leading Technology ProviderscoreTechnology or IntegrationRAYA CX leverages strategic partnerships with leading technological providers and its own proprietary solutions like RCX Connect, RCX Pulse, and RCX ERP to provide end-to-end digital CX services.
• JarirminorChannel Partner/ Reseller/ DistributorStrategic partnership with Jarir, a major Saudi retailer, as part of Raya Holding's portfolio companies operating in Saudi Arabia.
• AlmaneaminorChannel Partner/ Reseller/ DistributorStrategic partnership with Almanea, a major Saudi retailer, as part of Raya Holding's portfolio companies operating in Saudi Arabia.
• Gulf CXcoreStrategic or Co-development PartnerRAYA CX acquired Gulf CX to expand its geographic footprint, specifically in the EMEA region, validating its stepped-up ambitions for growth and transformation to a next-gen CX provider.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teleperformance: Largest global BPO and CX outsourcing company, operating multilingual contact centers across 90+ countries. Closest direct competitor to RAYA CX across EMEA, multilingual voice support, and enterprise CX outsourcing.
• Concentrix: Major global CX solutions and BPO provider serving Fortune 500 customers across verticals. Comparable in multilingual CX delivery, omnichannel support and digital transformation offerings to RAYA CX.
• TTEC Holdings: Global CX technology and services company combining human support with digital and AI capabilities. Comparable in enterprise CX outsourcing, omnichannel delivery and digital CX strategy to RAYA CX.
• Foundever: Large CX outsourcing provider formed from the Sitel/IBEX combination, serving enterprise clients with multilingual omnichannel support. Direct competitor in EMEA CX delivery and BPO scale.
• WNS Holdings: Global business process management company with strong CX, finance & accounting, and analytics services. Comparable in CX-focused BPO delivery for enterprise multinationals across verticals.
• TaskUs: Digital-first outsourcing provider specializing in CX, content moderation and trust & safety. Comparable to RAYA CX's born-digital and digital CX offerings, particularly for tech and gaming clients.
• Sutherland Global: Digital transformation and CX services company with large multilingual delivery footprint. Comparable in enterprise CX outsourcing, digital CX, and analytics-enabled operations to RAYA CX.
• Majorel (now part of Teleperformance): Pre-merger Majorel was a leading EMEA-rooted CX BPO with strong digital capabilities and multilingual delivery. Closest like-for-like competitor in scale, geographic mix and digital CX positioning.

Broad incumbents

• Genpact: Global professional services firm with a large CX and operations practice alongside finance, supply chain and analytics. Overlaps with RAYA CX's CXM and IT outsourcing but operates at much broader scale.
• Tech Mahindra (Business Process Services): Indian IT services major with a sizable BPO and CX practice serving global enterprises. Comparable in CX and IT outsourcing, especially for BFSI and telecom clients overlapping with RAYA CX verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RayaCX21
• YouTubeyoutube.com/@RayaCX
• Facebookfacebook.com/RayaCX21
• LinkedInlinkedin.com/company/rayacx
• Instagraminstagram.com/raya.cx

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAYA CX