Gulf CX
RAYA CX is a Cairo-headquartered BPO and customer experience management provider serving Fortune 500 and large enterprise clients across 11 verticals from 15 delivery sites on 4 continents, delivering multilingual contact center, digital CX, and outsourcing services via proprietary RCX platforms.
- Company typePrivate
- Founded2000
- HeadquartersAl Manama, Bahrain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Gulf CX does
RAYA CX (RAYA Customer Experience), founded in 2000, is a Cairo-headquartered business process outsourcing (BPO) and customer experience management (CXM) provider operating as a subsidiary of Raya Holding for Financial Investments. The company delivers contact center and CXM services, digital CX solutions, call center leasing, HR outsourcing, and IT outsourcing to enterprise clients, executed from 15 delivery locations across 4 continents (Egypt, Saudi Arabia, UAE, Bahrain, Poland, UK, USA) with multilingual support in 15+ languages and 10,000 seats processing approximately 16 million transactions per month.
Its platform architecture rests on three proprietary solutions: RCX Connect for end-to-end digital CX automation and integrations, RCX Pulse for real-time analytics and performance monitoring, and RCX ERP for internal operations and client reporting. The company markets Conversational AI and Agentic AI capabilities layered into this stack, alongside omnichannel CX 2.0, targeting UAE and KSA markets among others. Its technology and compliance stack includes PCI DSS compliance maintained for 8 consecutive years, plus ISO 9001, SSAE 18 SOC 2, ITIL, TUV SUD, and EU GDPR certifications.
The company operates an enterprise-only, direct-sales go-to-market targeting Fortune 500 and large multinational clients across verticals including Retail & Ecommerce, Fintech & BFSI, Born-Digital, Automotive, FMCG, Games, Healthcare, Travel & Leisure, White Goods, Media & Communication, and Government & Public Service. Revenue is generated through multi-year BPO contracts on a quote-based, per-seat or per-transaction basis. A 10-year relationship with a leading Kuwaiti foodservice conglomerate is cited as a flagship anchor account. Recognition includes 6 consecutive years on the IAOP Global Outsourcing 100 Leaders List (2026), Everest Group Peak Matrix Star Performer for CXM in EMEA (2023), and 4 consecutive Top Employer Egypt certifications.
Gulf CX firmographics
Firmographics- Name
- Gulf CX
- Legal name
- RAYA Customer Experience
- Website
- https://gulfcx.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RAYA CX is a Cairo-headquartered BPO and customer experience management provider serving Fortune 500 and large enterprise clients across 11 verticals from 15 delivery sites on 4 continents, delivering multilingual contact center, digital CX, and outsourcing services via proprietary RCX platforms.
- Ownership category
- akta.pro rank
Gulf CX industry classification
Industry- Product category
- Customer Experience Management / BPO Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where Gulf CX is headquartered
LocationHeadquarters
- HQ city
- Al Manama
- HQ country
- Bahrain
- HQ region
- Middle East
Offices7 records
Markets served
Gulf CX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Contact Center & CXM Services: RAYA CX provides voice and digital customer support services, technical support, and customer experience management (CXM) outsourcing to enterprise clients. Revenue is generated through long-term BPO contracts, typically on a per-seat or per-transaction basis.
- Digital CX Solutions: End-to-end digital customer experience services including omnichannel CX 2.0, conversational AI, agentic AI, and data-driven decision-making solutions. Delivered through proprietary platforms RCX Connect, RCX Pulse, and RCX ERP.
- Call Center Leasing: Leasing of contact center seats and infrastructure to clients who want to operate their own teams using RAYA CX's facilities and technology.
- HR Outsourcing: Human resources outsourcing services including recruitment, training, payroll management, and workforce optimization for contact center operations.
- Information Technology Outsourcing: IT outsourcing services provided to support clients' technology infrastructure and digital transformation needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Gulf CX product offering
Product offeringCore offering
RAYA CX is a business process outsourcing (BPO) company providing contact center and customer experience management (CXM) services across voice and digital channels. The company delivers customer support, technical support, omnichannel CX 2.0, conversational AI, and agentic AI solutions in over 15 languages from 15 delivery locations spanning 4 continents.
Product overview
RAYA CX is a business process outsourcing (BPO) company providing comprehensive customer and technical support services. The company operates a platform-plus-modules architecture consisting of core Contact Center & CXM Services and Digital CX Solutions, supported by proprietary technology platforms (RCX Connect, RCX Pulse, RCX ERP) and supplementary offerings including Call Center Leasing, HR Outsourcing, and IT Outsourcing. Services are delivered across 15+ languages from 15 advanced locations spanning 4 continents, handling 16 million transactions per month with 10,000 seat capacity.
Differentiator
Problem solved
Functional benefit
Brands
- RCX Connect: Proprietary digital CX solution platform
- RCX Pulse
- RCX ERP
Products and services
- Contact Center & CXM Services Core contact center outsourcing services providing customer support, technical support, and customer experience management delivered in 15+ languages from 15 locations across 4 continents for enterprise clients.
- Digital CX Solutions End-to-end digital customer experience services including omnichannel CX 2.0, conversational AI, agentic AI, and data-driven decision-making solutions for enterprise clients.
- Call Center Leasing Leasing of contact center seats and fully equipped workstations and infrastructure to clients who want to operate their own teams using RAYA CX's facilities and technology.
- Human Resources Outsourcing Human resources outsourcing services including recruitment, training, payroll management, and workforce optimization for contact center operations.
- Information Technology Outsourcing IT outsourcing services provided to support clients' technology infrastructure and digital transformation needs for contact center and CX operations.
Quantifiable outcome
- 16 million transactions processed per month across 15 delivery sites
- +1 more outcomes
Companies that use Gulf CX
Customer profileNamed customers2 records
Segments11 records
Ideal customer profiles2 records
Gulf CX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
Gulf CX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RSVPcoreRAYA CX expanded its global collaboration efforts by forming a new strategic partnership with RSVP to enhance Customer Experience services in the UK market. The partnership was formalized with an MoU signing to strengthen CX delivery capabilities in the UK region.
Scale indicators7 records
Recent moves6 records
Expansion highlights2 records
Gulf CX competitors and assessment
Company assessmentBroad incumbents
- Teleperformance: One of the world's largest customer experience management and contact center outsourcing providers, operating across 90+ countries with a similar mix of voice/digital support, AI-augmented delivery, and Fortune 500 enterprise clients. Directly comparable on BPO service lines and vertical coverage (BFSI, retail, telco).
- Concentrix: Global CX/BPO and customer experience technology provider with substantial EMEA delivery presence following its acquisition of Majorel. Competes head-to-head for Fortune 500 multilingual outsourcing deals on both voice and digital CX, with comparable proprietary technology investments.
- WNS (Holdings): Global business process management company with deep CX, finance & accounting, and industry-specific outsourcing services delivered from offshore/nearshore centers. Comparable on enterprise BPO contracts, regulated vertical coverage (BFSI, healthcare), and delivery at scale across multiple geographies.
Direct peers
- TTEC (TeleTech Holdings): Global CX and BPO provider with significant EMEA delivery operations and omnichannel capabilities, focused on enterprise customers with AI-enabled CX platforms. Closely comparable on digital CX transformation, omnichannel support, and multilingual delivery.
- Foundever (formerly Sitel Group): Global CX outsourcing and customer management provider operating multiple delivery centers worldwide serving enterprise clients in BFSI, retail, and tech verticals. Comparable business model, multilingual delivery, and emphasis on digital CX solutions and AI integration.
- Sutherland Global: Digital transformation and CX/BPO provider with global delivery footprint serving Fortune 500 clients across BFSI, healthcare, and retail. Compares directly on enterprise BPO contracts, AI-augmented CX platforms, and multilingual delivery capabilities.
- Transcom: Customer experience services provider operating across the Americas, EMEA, and Asia-Pacific with specialization in multilingual CX delivery and AI-enhanced customer support. Comparable on European nearshoring model, multilingual capabilities, and enterprise CX focus.
- IBEX Limited: Provider of business process outsourcing and customer engagement solutions with significant offshore delivery capacity and a focus on digital-first CX. Comparable on BPO service mix, omnichannel delivery, and enterprise vertical expertise.
- Startek: Global customer experience and business process outsourcing provider with delivery centers in multiple continents serving enterprise clients. Directly comparable on contact center operations, omnichannel CX delivery, and geographic delivery diversification model.
- TaskUs: Digital customer experience and back-office support provider serving high-growth enterprise clients in tech, fintech, and digital commerce verticals. Compares on AI-augmented CX delivery, digital-native client focus, and born-digital vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Gulf CX social profiles
Digital presenceGulf CX compliance and trust
Trust signalCompliance6 records
Gulf CX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gulf CX leadership team
Management profileNumber of profiles
Gulf CX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gulf CX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gulf CX
What does Gulf CX do?
RAYA CX is a business process outsourcing (BPO) company providing contact center and customer experience management (CXM) services across voice and digital channels. The company delivers customer support, technical support, omnichannel CX 2.0, conversational AI, and agentic AI solutions in over 15 languages from 15 delivery locations spanning 4 continents.
Is Gulf CX a public or private company?
Gulf CX is a private company. It is classified as corporate owned and is currently operating.
When was Gulf CX founded?
Gulf CX was founded in 2000. It employs 101 to 250 people.
Where is Gulf CX based?
Gulf CX is headquartered in Al Manama, Bahrain, in the Middle East region.
How does Gulf CX make money?
Five revenue lines are on record. Contact Center & CXM Services are the primary driver. The others are digital CX Solutions, call Center Leasing, HR Outsourcing and information Technology Outsourcing.
Who are Gulf CX's main competitors?
Broad incumbents on record are Teleperformance, Concentrix and WNS (Holdings). Direct peers are TTEC (TeleTech Holdings), Foundever (formerly Sitel Group), Sutherland Global, Transcom, IBEX Limited, Startek and TaskUs.
Does Gulf CX have an API?
No public API is recorded for Gulf CX.
What industry is Gulf CX in?
Gulf CX's product category is Customer Experience Management / BPO Services. Its primary akta.pro industry code is BPAAAAAJ, Customer Experience (CX) Quality, Training & Workforce Management (WFM), with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541511 and its SIC code is 7370.