RAYA CX
RAYA CX is an Egyptian Exchange-listed, Cairo-headquartered BPO and customer experience provider delivering multilingual contact center, digital CX, and AI-enabled outsourcing to Fortune 500 clients from 15+ delivery sites across EMEA and North America.
- Company typePublic
- Founded2001
- HeadquartersCairo, Egypt
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What RAYA CX does
RAYA CX (RAYA Customer Experience, Egyptian Exchange: CASE:RACC) is a Cairo-headquartered business process outsourcing and customer experience management provider founded in 2001 and operating as a subsidiary of Raya Holding for Financial Investments. The company delivers multilingual contact center operations, technical support, and digital customer experience services to enterprise clients from 15+ delivery sites across four continents, supporting 15+ languages, approximately 16 million monthly transactions, and a 10,000+ seat capacity base.
Its core offerings span Contact Center & CXM Services, Digital CX Solutions, Call Center Leasing, HR Outsourcing, and IT Outsourcing, unified around three proprietary platforms: RCX Connect for digital CX management, RCX Pulse for analytics and operational monitoring, and RCX ERP for internal resource planning. The company has layered Conversational AI and Agentic AI capabilities onto the delivery stack, particularly for UAE and KSA engagements. RAYA CX holds 8 consecutive years of PCI DSS compliance and maintains ISO, TUV-SUD, ITIL, GDPR, and SOC 2 certifications, with industry recognition including 6 consecutive years on the IAOP Global Outsourcing 100 list and 2023 Everest Group CXM Star Performer status.
Revenue is generated primarily through managed-services BPO contracts sold via direct enterprise field sales and dedicated account management to Fortune 500 and large enterprise clients across BFSI, automotive, FMCG, retail/e-commerce, gaming, healthcare, travel/leisure, white goods, media/communication, and government. Pricing is quote-based and not publicly disclosed. Q3 2024 reported revenue of EGP 649.8M (38% YoY growth) and net income of EGP 70.5M (61% YoY growth). Recent strategic activity includes the 2021 acquisition of Gulf CX, an MoU with Egypt's ITIDA in November 2025, and a UK-focused partnership with RSVP in December 2025.
RAYA CX firmographics
Firmographics- Name
- RAYA CX
- Legal name
- RAYA CUSTOMER EXPERIENCE
- Website
- https://rayacx.com
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- RAYA CX is an Egyptian Exchange-listed, Cairo-headquartered BPO and customer experience provider delivering multilingual contact center, digital CX, and AI-enabled outsourcing to Fortune 500 clients from 15+ delivery sites across EMEA and North America.
- Ownership category
- akta.pro rank
RAYA CX industry classification
Industry- Product category
- Business Process Outsourcing
- NAICS
- Telephone Call Centers (56142), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- General Customer Service & Contact Center Operations (BPAAAAAA)
- akta.pro secondary industries
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), General Customer Service (Order/Account/Inquiries) (BPAAABAA), Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where RAYA CX is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices7 records
Markets served
RAYA CX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Contact Center & CXM Services: Core BPO services providing customer experience management, technical support, and contact center operations to enterprise clients on a contractual basis. Services delivered across multiple channels including voice, digital, and social.
- Digital CX Solutions: Digital transformation and omnichannel CX solutions leveraging proprietary platforms for digital customer interactions
- Call Center Leasing: Seat leasing and infrastructure rental services for organizations requiring contact center capacity
- HR Outsourcing: Human resources outsourcing services including recruitment, training, and workforce management
- IT Outsourcing: Information technology outsourcing services supporting client technology infrastructure
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
RAYA CX product offering
Product offeringCore offering
RAYA CX provides business process outsourcing (BPO) and customer experience (CX) services for enterprise clients, including contact center operations, digital CX solutions, call center leasing, HR outsourcing, and IT outsourcing. The company operates multilingual support operations across multiple geographies, serving Fortune 500 enterprises with omnichannel customer engagement.
Product overview
RAYA CX operates as a next-generation BPO and CX solutions provider offering a unified platform-plus-modules architecture. The core offering comprises Contact Center & CXM Services and Digital CX Solutions, supported by proprietary platforms RCX Connect, RCX Pulse, and RCX ERP. Additional service modules include Call Center Leasing, HR Outsourcing, and IT Outsourcing. The company delivers services across 15+ languages from 15 advanced locations across 4 continents, serving Fortune 500 clients in EMEA and North America. The portfolio integrates conversational AI and agentic AI capabilities for intelligent CX transformation.
Differentiator
Problem solved
Functional benefit
Brands
- RCX: RAYA CX brand abbreviation used for investor relations and communications.
Products and services
- Contact Center & Customer Experience Management Services
- Digital CX Solutions
- Call Center Leasing
- HR Outsourcing
- IT Outsourcing
Quantifiable outcome
- 38% revenue growth in Q3 2024 year-over-year to EGP 649.8 million
- +3 more outcomes
Companies that use RAYA CX
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles1 record
RAYA CX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
RAYA CX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RSVPcoreRaya CX expanded its global collaboration efforts by forming a new strategic partnership with RSVP to enhance customer experience capabilities, particularly in the UK market.
- ITIDA (Information Technology Industry Development Agency)coreRaya CX signed a Memorandum of Understanding with ITIDA during the Global Outsourcing Summit 2025 to bolster Egypt's position as a global outsourcing hub. The agreement aims to promote innovation, create employment, and expand the country's footprint in international markets.
- Leading Technology ProviderscoreRAYA CX leverages strategic partnerships with leading technological providers and its own proprietary solutions like RCX Connect, RCX Pulse, and RCX ERP to provide end-to-end digital CX services.
- JarirminorStrategic partnership with Jarir, a major Saudi retailer, as part of Raya Holding's portfolio companies operating in Saudi Arabia.
- AlmaneaminorStrategic partnership with Almanea, a major Saudi retailer, as part of Raya Holding's portfolio companies operating in Saudi Arabia.
- Gulf CXcoreRAYA CX acquired Gulf CX to expand its geographic footprint, specifically in the EMEA region, validating its stepped-up ambitions for growth and transformation to a next-gen CX provider.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
RAYA CX competitors and assessment
Company assessmentDirect peers
- Teleperformance: Largest global BPO and CX outsourcing company, operating multilingual contact centers across 90+ countries. Closest direct competitor to RAYA CX across EMEA, multilingual voice support, and enterprise CX outsourcing.
- Concentrix: Major global CX solutions and BPO provider serving Fortune 500 customers across verticals. Comparable in multilingual CX delivery, omnichannel support and digital transformation offerings to RAYA CX.
- TTEC Holdings: Global CX technology and services company combining human support with digital and AI capabilities. Comparable in enterprise CX outsourcing, omnichannel delivery and digital CX strategy to RAYA CX.
- Foundever: Large CX outsourcing provider formed from the Sitel/IBEX combination, serving enterprise clients with multilingual omnichannel support. Direct competitor in EMEA CX delivery and BPO scale.
- WNS Holdings: Global business process management company with strong CX, finance & accounting, and analytics services. Comparable in CX-focused BPO delivery for enterprise multinationals across verticals.
- TaskUs: Digital-first outsourcing provider specializing in CX, content moderation and trust & safety. Comparable to RAYA CX's born-digital and digital CX offerings, particularly for tech and gaming clients.
- Sutherland Global: Digital transformation and CX services company with large multilingual delivery footprint. Comparable in enterprise CX outsourcing, digital CX, and analytics-enabled operations to RAYA CX.
- Majorel (now part of Teleperformance): Pre-merger Majorel was a leading EMEA-rooted CX BPO with strong digital capabilities and multilingual delivery. Closest like-for-like competitor in scale, geographic mix and digital CX positioning.
Broad incumbents
- Genpact: Global professional services firm with a large CX and operations practice alongside finance, supply chain and analytics. Overlaps with RAYA CX's CXM and IT outsourcing but operates at much broader scale.
- Tech Mahindra (Business Process Services): Indian IT services major with a sizable BPO and CX practice serving global enterprises. Comparable in CX and IT outsourcing, especially for BFSI and telecom clients overlapping with RAYA CX verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RAYA CX social profiles
Digital presenceRAYA CX compliance and trust
Trust signalCompliance7 records
RAYA CX financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAYA CX leadership team
Management profileNumber of profiles
Profiles3 records
RAYA CX subsidiaries and ownership
Company hierarchySubsidiaries1 record
RAYA CX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAYA CX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAYA CX
What does RAYA CX do?
RAYA CX provides business process outsourcing (BPO) and customer experience (CX) services for enterprise clients, including contact center operations, digital CX solutions, call center leasing, HR outsourcing, and IT outsourcing. The company operates multilingual support operations across multiple geographies, serving Fortune 500 enterprises with omnichannel customer engagement.
Is RAYA CX a public or private company?
RAYA CX is a public company. It is classified as public and is currently operating.
When was RAYA CX founded?
RAYA CX was founded in 2001. It employs 5,001 to 10,000 people.
Where is RAYA CX based?
RAYA CX is headquartered in Cairo, Egypt, in the Africa region.
How does RAYA CX make money?
Five revenue lines are on record. Contact Center & CXM Services are the primary driver. The others are digital CX Solutions, call Center Leasing, HR Outsourcing and IT Outsourcing.
Who are RAYA CX's main competitors?
Direct peers on record are Teleperformance, Concentrix, TTEC Holdings, Foundever, WNS Holdings, TaskUs, Sutherland Global and Majorel (now part of Teleperformance). Broad incumbents are Genpact and Tech Mahindra (Business Process Services).
Does RAYA CX have an API?
No public API is recorded for RAYA CX.
What industry is RAYA CX in?
RAYA CX's product category is Business Process Outsourcing. Its primary akta.pro industry code is BPAAAAAA, General Customer Service & Contact Center Operations, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 56142 and its SIC code is 7370.