BETX

Live Entertainment Eventsbetx.global

BETX is a privately held U.S. entertainment company founded in 2022 and headquartered in New York, operating with a small team and visibly active in live-event programming via the BETX Main Stage at BET Experience FanFest 2026.

Company typePrivate
Founded2022
HeadquartersNew York, United States
Headcount1–10
GTM typeB2C
OfferingServices

BETX firmographics

Firmographics

Name: BETX
Website: https://betx.global
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: BETX is a privately held U.S. entertainment company founded in 2022 and headquartered in New York, operating with a small team and visibly active in live-event programming via the BETX Main Stage at BET Experience FanFest 2026.
Ownership category
akta.pro rank

BETX industry classification

Industry

Product category: Live Entertainment Events
NAICS: Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
akta.pro secondary industries: Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

Live music events
Entertainment festivals
Fan experiences
Urban entertainment
Concert programming

Where BETX is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

BETX business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Others

BETX product offering

Product offering

Core offering

BETX produces and hosts live entertainment event programming for consumer audiences, operating branded event stages such as the BETX Main Stage at large fan festivals. The company's primary deliverable is in-person music and entertainment experiences delivered at scheduled event venues, beginning with its role at BET Experience FanFest 2026 in Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

BETX Main Stage at BET Experience FanFest 2026 A live music and entertainment stage programmed by BETX as part of BET Experience FanFest 2026, delivered to consumer attendees in Los Angeles on June 27.

Companies that use BETX

Customer profile

Ideal customer profiles1 record

BETX technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

BETX competitors and assessment

Company assessment

Direct peers

Goldenvoice: Promoter behind Coachella and a roster of California festivals. Comparable as a West Coast-based festival promoter with experience staging multi-stage live music events similar to BET Experience FanFest.
Roc Nation: Jay-Z-founded entertainment company with a significant live events, touring, and cultural-experiences arm. Comparable given its role producing major music and cultural live events with artist and brand IP.
C3 Presents: US concert promoter and festival producer (Austin City Limits, Lollapalooza). Directly comparable as a festival and live event production specialist.

Broad incumbents

Live Nation Entertainment: Largest live music concert promoter and venue operator globally. Comparable as a top-tier player in the live music event production and promotion space that BETX is operating in.
Eventbrite: Public ticketing and event management platform. Comparable as an infrastructure layer through which event-driven businesses like BETX can sell tickets and run event operations.
AEG Presents: Major concert promoter and venue operator behind festivals and tours worldwide. Directly comparable as an incumbent concert promoter competing for the same live entertainment audiences as BETX.

Others

Vivid Seats: Online ticket marketplace for live events including concerts and festivals. Comparable as an ecosystem participant in the live entertainment monetization chain that BETX depends on.

Emerging players

Powerhouse (Anthony Saleh): Independent live event production company focused on culturally-rooted entertainment experiences. Comparable as an emerging player pursuing culturally-targeted live event programming similar to BETX's BET Experience placement.
Fever Labs: Platform for discovering and booking curated local experiences and events. Comparable as an emerging player in the discovery and ticketing of live cultural experiences.

Regional players

Maverick (Live Nation Black Music division imprint): Reference placeholder — using Spotify's example peer for music-focused entertainment IP adjacent to BETX's cultural live-events positioning. (Note: included as a thematic music/entertainment adjacent comparable; treat with caution as a direct match is limited.)

Market position

Customer concentration

BETX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BETX leadership team

Management profile

Number of profiles

BETX funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BETX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETX

What does BETX do?

When was BETX founded?

BETX was founded in 2022. It employs 1 to 10 people.

Where is BETX based?

BETX is headquartered in New York, United States, in the North America region.

Who are BETX's main competitors?

Direct peers on record are Goldenvoice, Roc Nation and C3 Presents. Broad incumbents are Live Nation Entertainment, Eventbrite and AEG Presents. Vivid Seats is listed as an others. Emerging players are Powerhouse (Anthony Saleh) and Fever Labs. Maverick (Live Nation Black Music division imprint) is listed as a regional player.

Does BETX have an API?

No public API is recorded for BETX.

What industry is BETX in?

BETX's product category is Live Entertainment Events. Its primary akta.pro industry code is MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions), with a secondary code of MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video). Its NAICS code is 71131 and its SIC code is 7900.