What Brightfield Group does

Brightfield Group, LLC is a Chicago-based, private subscription market intelligence company founded in 2015 that serves marketing, strategy, innovation, and insights teams at consumer packaged goods (CPG) and wellness brands. The firm operates an AI-powered platform built on a proprietary longitudinal consumer panel of 100,000+ respondents and an analysis layer over 100M+ social conversations, targeting both mainstream categories (beverages, food and snacks, supplements) and regulated/emerging segments (cannabis, CBD, hemp-derived THC) that traditional research firms under-serve. The platform is delivered as a unified suite of six modules—Consumer Insights, Social Listening, Brand Health, Distribution Trends, Market Landscape, and Custom Research—accessible through a centralized subscription dashboard with real-time data access and predictive analytics that forecast category growth 12–24 months ahead. Brightfield monetizes primarily through recurring SaaS subscriptions priced at the organization level (a published entry tier of $2,000/month for the Wellness CPG Platform), supported by a dedicated account management motion and weekly client office hours. Distribution is driven by enterprise field sales targeting major CPG brands, inside sales for mid-market accounts, and a self-serve client portal, with demand generation anchored by thought leadership content, webinars, and earned media in publications such as Forbes, the Wall Street Journal, and the New York Times. The company employs 11–50 people, has not disclosed external funding, and appears to operate as a bootstrapped, founder-led firm under Managing Director Bethany Gomez.

Name

Brightfield Group

Legal name

Brightfield Group, LLC

Website

https://brightfieldgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Brightfield Group is a Chicago-based subscription market intelligence platform that combines a 100,000+ consumer panel with 100M+ social conversations and AI-driven predictive analytics to serve marketing, strategy, and innovation teams at CPG, wellness, and cannabis brands.

Ownership category

akta.pro rank

Product category

Market Intelligence and Consumer Insights Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Marketing Consulting Services (541613)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Consumer insights platform
• Market intelligence software
• Social listening analytics
• CPG trend forecasting
• Wellness consumer research

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Platform Access: SaaS subscription model providing real-time dashboard access to consumer insights, social listening, brand health tracking, market landscape data, and distribution trends. Delivered through centralized subscription platform with flexible options for team usage. Pricing is per-organization with dedicated account management and weekly office hours included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brightfield Group operates a subscription-based AI-powered market intelligence platform that combines a proprietary longitudinal consumer panel of 100,000+ respondents, opt-in social media data from 100M+ conversations, and predictive analytics to deliver continuous consumer and category intelligence for CPG and wellness brands. The platform is delivered through six integrated modules—Consumer Insights, Social Listening, Brand Health, Distribution Trends, Market Landscape, and Custom Research—accessible via a centralized dashboard.

Product overview

Brightfield Group offers a unified AI-powered market intelligence and consumer insights platform for CPG and wellness brands. The core platform combines a proprietary longitudinal panel of 100,000+ consumers, 100M+ social conversations, and predictive analytics. The platform is delivered as an integrated suite of six modules: Consumer Insights (for demographics, psychographics, and purchase drivers), Social Listening (for real-time consumer conversation monitoring), Brand Health (for competitive benchmarking), Distribution Trends (for product movement tracking), Market Landscape (for market sizing and forecasting), and Custom Research (for bespoke solutions). All modules are accessible through a centralized subscription dashboard with real-time data access, replacing traditional one-off research reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Insights Continuous consumer insights module integrating survey data and opt-in digital behavior to track demographics, psychographics, need states, purchase drivers, brand switching behavior, and category penetration across beverages, food and snacks, supplements, and regulated categories. Designed for marketing, insights, and innovation teams at CPG and wellness brands.
• Social Listening Real-time social listening module that monitors consumer conversations, sentiment, and product discovery patterns by analyzing both active creators and passive audiences to detect early market signals before they scale. Targets insights and innovation teams at CPG brands seeking to identify emerging ingredients, formats, and competitive brand momentum.
• Brand Health Syndicated brand health tracker that provides marketing teams with insights to build marketing scorecards, perfect messaging, and benchmark performance versus competitors in emerging markets. Combines consumer survey and social signal data.
• Distribution Trends Distribution and retail intelligence module tracking product availability and movement across DTC, specialty retail, mass channels, and regulated category menus. Provides brands with real-world views of product trends, pricing dynamics, and competitive launches combined with social signals.
• Market Landscape Market sizing and forecasting module providing deep dives into market features and trends, including 5-year forecasts by product type and distribution channel, competitive landscape analysis, and detailed company profiles across US, Europe, Latin America, and Asia Pacific.
• Custom Research

Quantifiable outcome

• Track 12 to 24 month category growth windows with model-backed confidence
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NielsenIQ: Largest syndicated CPG market intelligence provider combining retail scanner panels with consumer insights. Directly comparable to Brightfield's CPG consumer intelligence offering, but at much larger scale and without Brightfield's depth in regulated cannabis/CBD categories.
• Circana: Major CPG market intelligence firm (formed from IRI and NPD merger) offering integrated point-of-sale, consumer panel, and predictive analytics. Comparable end-market focus on CPG and similar subscription intelligence model, though broader and less specialized in emerging regulated categories.
• Mintel: Global market research firm publishing syndicated reports on CPG, beauty, food, and consumer trends. Closely comparable subscription intelligence model serving similar buyer personas (insights and innovation teams) across overlapping CPG verticals.
• SPINS: Market intelligence provider specialized in natural, organic, and wellness products with retail sales tracking and consumer insights. Highly comparable focus on the wellness/supplements CPG segment that Brightfield serves.
• Numerator: Consumer intelligence platform combining first-party panel data, receipts, and survey insights. Comparable SaaS model and panel-based methodology serving CPG brands with behavioral and attitudinal consumer data.
• Euromonitor International: Global market research firm producing syndicated reports on industries including consumer goods. Comparable subscription intelligence offering; notably, Brightfield's Managing Director Bethany Gomez previously worked at Euromonitor, reinforcing methodological overlap.
• Datassential: Foodservice and CPG intelligence firm providing menu tracking, flavor trends, and consumer insights. Comparable predictive trend forecasting and CPG insights model, particularly relevant to Brightfield's food/beverage coverage.

Broad incumbents

• Kantar: Large global market research and insights group offering consumer panels, brand tracking, and consulting across many verticals. Overlaps with Brightfield's brand health and consumer insights capabilities but as part of a much broader portfolio.

Emerging players

• Black Swan Data: AI-driven consumer insights platform combining social listening and predictive analytics for CPG brands. Closely comparable AI-first methodology and overlap with Brightfield's social listening and predictive analytics modules.
• Tastewise: AI-native food and beverage trend intelligence platform using social and survey signals to surface emerging ingredients and consumer behaviors. Comparable to Brightfield's food/beverage trend forecasting and Innovation Matrix capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/brightfieldgrp
• LinkedInlinkedin.com/company/brightfield-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightfield Group