Vaniday
Vaniday is a Singapore-based two-sided marketplace founded in 2015 that enables consumers to discover, book, and pay for beauty and wellness services from salons and spas, while also selling beauty products, gift cards, and partner SaaS software. It operates exclusively in Singapore via web and mobile apps, monetizing primarily through marketplace commissions, advertising, and myVaniday salon-management subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vaniday does
Vaniday, operating as Vaniday Singapore Pte Ltd, is a two-sided beauty and wellness marketplace founded in 2015 and headquartered at Marina Square in Singapore. The platform connects individual consumers with salons, spas, barbershops, nail studios, aesthetics clinics, and beauty product sellers, enabling online discovery, booking, and payment for services via its website, iOS app, and Android app, with GPS-based location discovery. Beyond core booking, Vaniday operates several adjacent products: VaniZine (a lifestyle digital magazine), VaniGlint (a non-expiring cashback loyalty program), VaniMall (a beauty product marketplace), myVaniday (a SaaS salon management tool for partners), gift cards (including a $30 tier), and an embeddable booking widget for partner websites. Underlying infrastructure is built on standard web and mobile stacks with Stripe for payment processing, LiveChat for 24/7 customer support, and Facebook/Google for social login; the company claims PDPA and GDPR compliance.
The business model is primarily commission-based. Vaniday charges salons 50% commission on new-customer bookings and 15% on subsequent bookings (effective March 2017), and charges product sellers 35% on first purchases and 10% on repeat purchases. Secondary revenue streams include subscription fees from myVaniday SaaS (Basic with a 30-day trial and Premium), paid advertising (flash deals, editorial writeups, keyword ads), and gift card sales. Marketing is delivered through a mix of content (VaniZine), social media, email newsletters, an affiliate program with above-4% conversion rates, and an ambassador community. Operations are confined to Singapore, with 11-50 employees, and the company's 2015 Series A of approximately $16.4M led by Rocket Internet (with HV Capital and Vorwerk Ventures) and 2016 acquisition of competitor Blissbooker remain the only major capital and M&A events disclosed; a 2019 funding event is recorded at $0 with no disclosed investors.
Vaniday firmographics
Firmographics- Name
- Vaniday
- Legal name
- Vaniday Singapore Pte Ltd
- Website
- https://vaniday.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vaniday is a Singapore-based two-sided marketplace founded in 2015 that enables consumers to discover, book, and pay for beauty and wellness services from salons and spas, while also selling beauty products, gift cards, and partner SaaS software. It operates exclusively in Singapore via web and mobile apps, monetizing primarily through marketplace commissions, advertising, and myVaniday salon-management subscriptions.
- Ownership category
- akta.pro rank
Vaniday industry classification
Industry- Product category
- Beauty and Wellness Marketplace
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
- akta.pro secondary industry
- Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)
Keywords
Where Vaniday is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Vaniday business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Service Booking Commission - Salons: Vaniday charges salons a commission on bookings made through the platform. Commission structure: 50% for new customers booking through Vaniday and 15% for subsequent bookings made by the same customer.
- Product Sales Commission - Sellers: Vaniday charges sellers a commission on beauty and wellness products sold through the platform. Commission structure: 35% for new customers' first purchase and 10% for subsequent purchases made by the same customer.
- Paid Advertising Services: Vaniday offers paid marketing campaigns including flash deals, editorial writeups, and keyword advertising for salons and sellers to promote their services on the marketplace.
- my.Vaniday SaaS Subscription: Salon management software with Basic and Premium subscription plans. Basic includes 30-day trial. Premium includes additional features with limits on staff management and SMS/email communications.
- Gift Cards: Vaniday sells gift cards for beauty and wellness services. Gift cards have no expiry date and can be spent at any salon accepting online payment via Vaniday.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Salon Commission - New Customers |
| Transaction based/ take rate | Pay-as-you-go | Salon Commission - Returning Customers |
| Transaction based/ take rate | Pay-as-you-go | Seller Commission - New Customers |
| Transaction based/ take rate | Pay-as-you-go | Seller Commission - Returning Customers |
| Subscription | Monthly | my.Vaniday Basic Plan |
| Subscription | Monthly | my.Vaniday Premium Plan |
| One time/ perpetual license | Pay-as-you-go | Vaniday Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Vaniday product offering
Product offeringCore offering
Vaniday operates a beauty and wellness online marketplace in Singapore that lets consumers discover, compare, book, and pay for salon, spa, nail, aesthetics, hair removal, massage, makeup, barber, dental, gym, and TCM services. Beyond consumer booking, the platform also operates myVaniday, a SaaS salon management solution for partner businesses, plus VaniGlint cashback rewards, Vaniday Gift Cards, an embeddable partner booking Widget, and the VaniZine lifestyle content hub.
Product overview
Vaniday operates as a beauty and wellness booking marketplace with a platform-plus-modules architecture. The core Vaniday Platform enables customers to discover, book, and pay for salon services through website and mobile apps. This core offering is augmented by VaniGlint (loyalty rewards), myVaniday (partner SaaS salon management software), Vaniday Gift Cards (prepaid credits), VaniZine (lifestyle digital magazine content hub), a mobile app for on-the-go bookings, and an embeddable Widget for partner websites. The platform primarily serves the Singapore market connecting consumers with hair, nail, spa, aesthetics, and other beauty service providers.
Differentiator
Problem solved
Functional benefit
Brands
- VaniZine: Lifestyle digital magazine providing beauty, wellness, and fitness trends and content to the Vaniday community.
- VaniGlint
- VaniMall
- myVaniday
Products and services
- Vaniday Beauty and Wellness Marketplace Platform Online marketplace platform enabling consumers in Singapore to discover, compare, book, and pay for beauty and wellness services from salons, spas, nail studios, barbershops, aesthetics clinics, gyms, and other service providers via website and mobile apps. Also includes the VaniMall product marketplace section where beauty products from third-party sellers can be purchased.
- myVaniday Salon Management SaaS Subscription-based SaaS solution for beauty and wellness businesses, providing scheduling tools, staff management, client records, marketing tools, and business reports. Offered to salon partners on Basic (30-day free trial, limited staff and SMS) and Premium (extended staff and SMS/email limits) monthly plans.
- Vaniday Gift Cards Prepaid gift cards available in Pink, Blue, and Black designs at $30 denominations with no expiry date. Recipients can spend credits on any beauty and wellness service at participating salons that accept online payment via Vaniday.
Quantifiable outcome
- Flexible cancellation policy: refunds up to 4 hours before appointment
- +1 more outcomes
Companies that use Vaniday
Customer profileSegments3 records
Ideal customer profiles3 records
Vaniday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Vaniday partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecoreStripe provides payment processing services for the Vaniday platform. By using Vaniday and agreeing to the Terms, users agree to be bound by Stripe's Terms of Service. Stripe processes credit and debit card transactions for Vaniday accounts.
- Affiliate PartnersminorVaniday operates an affiliate program with conversion rates above 4%, 30 days cookie lifetime, and 2 weeks validation period. Affiliates promote Vaniday services and earn commissions on successful referrals.
- Vaniday AmbassadorsminorCommunity of brand ambassadors who help promote beauty products and services through the Vaniday direct selling engine.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vaniday competitors and assessment
Company assessmentDirect peers
- StyleSeat: US-focused beauty and wellness booking marketplace with salon SaaS offering. Directly comparable in combining consumer booking, salon software, and provider monetization through commissions.
- Fresha: Globally leading beauty and wellness booking marketplace with integrated SaaS for salons. Fresha is a direct competitor offering zero-commission booking and has expanded aggressively across multiple geographies including Southeast Asia, posing the most significant competitive threat to Vaniday.
- Booksy: Beauty and wellness booking platform serving salons and barbershops with marketplace plus SaaS. Comparable to Vaniday in serving both consumer booking and provider management, with broader geographic reach and strong funding.
- Vagaro: Beauty, wellness, and fitness booking platform with integrated salon/spa management SaaS. Closely comparable to Vaniday across both the consumer marketplace and the provider SaaS revenue streams.
- Treatwell: European-headquartered beauty booking marketplace connecting consumers with salons and offering salon SaaS. Similar two-sided marketplace business model to Vaniday with booking commissions and partner management tools.
Broad incumbents
- Sephora: Global multi-brand beauty retailer with strong Singapore presence and online storefront. Comparable to Vaniday's VaniMall product marketplace component as a beauty commerce destination, though operating at vastly different scale.
- Mindbody: Large incumbent in wellness, fitness, and beauty booking with deep SaaS suite for studios and salons. Broader portfolio than Vaniday but operates in the same category with overlapping provider tools and consumer booking flows.
- Square Appointments: Booking and payments SaaS from Block (Square) targeting salons, spas, and service businesses. Comparable to Vaniday's my.Vaniday SaaS offering but bundled with the broader Square payments ecosystem and consumer discovery surface.
Regional players
- Carousell: Singapore-headquartered consumer-to-consumer marketplace across multiple categories. While not a direct beauty booking competitor, Carousell shares Vaniday's Singapore origin and operates a marketplace business model across the same region.
- Zilingo: Singapore-based fashion and lifestyle commerce platform. Regionally comparable marketplace operator based in Singapore with adjacent vertical focus on fashion, beauty, and lifestyle categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vaniday social profiles
Digital presenceVaniday compliance and trust
Trust signalCompliance2 records
Vaniday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaniday leadership team
Management profileNumber of profiles
Vaniday funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaniday M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaniday
What does Vaniday do?
Vaniday operates a beauty and wellness online marketplace in Singapore that lets consumers discover, compare, book, and pay for salon, spa, nail, aesthetics, hair removal, massage, makeup, barber, dental, gym, and TCM services. Beyond consumer booking, the platform also operates myVaniday, a SaaS salon management solution for partner businesses, plus VaniGlint cashback rewards, Vaniday Gift Cards, an embeddable partner booking Widget, and the VaniZine lifestyle content hub.
Is Vaniday a public or private company?
Vaniday is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vaniday founded?
Vaniday was founded in 2015. It employs 11 to 50 people.
Where is Vaniday based?
Vaniday is headquartered in Singapore, Singapore, in the Asia region.
How does Vaniday make money?
Five revenue lines are on record. Service Booking Commission - Salons are the primary driver. The others are product Sales Commission - Sellers, paid Advertising Services, my.Vaniday SaaS Subscription and gift Cards.
Who are Vaniday's main competitors?
Direct peers on record are StyleSeat, Fresha, Booksy, Vagaro and Treatwell. Broad incumbents are Sephora, Mindbody and Square Appointments. Regional players are Carousell and Zilingo.
Does Vaniday have an API?
No public API is recorded for Vaniday.
What industry is Vaniday in?
Vaniday's product category is Beauty and Wellness Marketplace. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of CRAFAHAH, Beauty & Salon Professional Supply Marketplaces.