Splenda
Splenda, owned by Heartland Food Products Group, sells zero-calorie sweeteners—sucralose, stevia, monk fruit, allulose—and adjacent food products. It serves health-conscious consumers, people with diabetes, weight-management customers, and GLP-1 medication users through retail, pharmacy, e-commerce, and food service channels.
- Company typePrivate
- Founded1999
- HeadquartersCarmel, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Splenda does
Splenda is a consumer packaged goods brand specializing in zero-calorie and reduced-calorie sweeteners and related food products, owned and operated by Heartland Food Products Group, LLC, a privately-held company headquartered in Carmel, Indiana. Introduced to the US market in 1999, Splenda manufactures its products at a facility in Indianapolis, Indiana and operates Splenda Stevia Farms in Florida for vertical integration into US-grown stevia. The company has built a portfolio across multiple sweetener chemistries—sucralose (Original), stevia extract, monk fruit extract, and allulose—each targeting different consumer preferences for taste, plant-based sourcing, and baking performance. Adjacent categories include coffee creamers, syrups, diabetic nutrition shakes, liquid water enhancers, sweet teas, and sweetened condensed milk alternatives.
The business model is straightforward CPG retail: Splenda generates revenue from one-time product sales distributed through grocery chains, pharmacy and health retailers, mass merchandisers, Amazon, a direct e-commerce storefront (splenda.com/shop), and a dedicated food service division for restaurants and institutional kitchens. Pricing follows unit-based retail economics across SKUs ranging from single-serve packets to bulk granulated bags. The company targets three primary consumer segments—people with diabetes managing blood glucose, weight-management consumers reducing caloric intake, and GLP-1 medication users (Ozempic, Wegovy) needing sugar reduction—with secondary B2B channels serving healthcare professionals through the Sweet Swaps program and food service operators seeking reduced-calorie menu options.
The American Diabetes Association partnership (announced November 2023) under the "We Fight Together" campaign certifies Splenda recipes as diabetes-friendly and provides access to ADA's HCP network, reinforcing the brand's clinical credibility. Splenda's sucralose ingredient carries 20+ years of safety research, FDA and WHO endorsement, and approval in over 80 countries, and is used as an ingredient in more than 4,000 products worldwide. The company has no public listing, no disclosed institutional investors, and no funding rounds on record.
Splenda firmographics
Firmographics- Name
- Splenda
- Legal name
- Heartland Food Products Group, LLC
- Website
- https://splenda.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Splenda, owned by Heartland Food Products Group, sells zero-calorie sweeteners—sucralose, stevia, monk fruit, allulose—and adjacent food products. It serves health-conscious consumers, people with diabetes, weight-management customers, and GLP-1 medication users through retail, pharmacy, e-commerce, and food service channels.
- Ownership category
- akta.pro rank
Splenda industry classification
Industry- Product category
- Low-Calorie Sweeteners and Sugar Substitutes
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB)
- akta.pro secondary industry
- Artificial High-Intensity Sweeteners (Aspartame, Sucralose, Acesulfame-K, Saccharin) (AFAJAAAI)
Keywords
Where Splenda is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Splenda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Packaged Goods - Sweeteners: Splenda generates revenue through the sale of packaged sweetener products including original sweeteners (sucralose-based), stevia sweeteners, monk fruit sweeteners, allulose sweeteners, baking blends, liquid sweeteners, syrups, coffee creamers, and nutrition shakes. Products are sold through retail channels (grocery stores, pharmacies) and direct e-commerce.
- Food Service Products: Commercial-grade sweetener products for food service operators, restaurants, and institutional kitchens through dedicated food service division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sweetener Packets - Individual servings |
| Unit Pricing | Pay-as-you-go | Granulated Sweeteners - Bulk bags |
| Unit Pricing | Pay-as-you-go | Sugar Blends - Half-calorie alternatives |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Splenda product offering
Product offeringCore offering
Splenda manufactures and markets a portfolio of zero-calorie and reduced-calorie sweeteners and related food and beverage products, including sucralose-based Original Sweeteners, stevia, monk fruit, and allulose sweeteners, baking blends, sugar blends, liquid sweeteners, syrups, coffee creamers, diabetic nutrition shakes, liquid water enhancers, and ready-to-drink sweet teas. Products are sold in multiple formats (packets, granulated, jars, pouches, liquids, tablets) through retail grocery, pharmacy, e-commerce, and food service channels, targeting health-conscious consumers, people with diabetes, GLP-1 medication users, and food service operators.
Product overview
Splenda is a diversified consumer food products company offering a portfolio of zero calorie and reduced-calorie sweeteners and related food products. The core product lines include: Original Sweeteners (sucralose-based in packets, granulated, sugar blend, brown sugar blend, liquid, and tablet forms), Stevia Sweeteners (plant-based stevia from U.S.-grown sources), Monk Fruit Sweeteners (another plant-based alternative), Magic Baker Sweeteners (specialized baking blends), and Allulose Sweeteners (plant-based with zero net carbs). Beyond sweeteners, the portfolio extends to syrups (Multi-Use Syrup, Coffee Syrups), Coffee Creamers, Diabetic Nutrition Shakes, Liquid Water Enhancers, Sweetened Condensed Milk, and Sweet Teas. The products are designed for consumers seeking to reduce added sugar and calories while maintaining sweetness in foods and beverages.
Differentiator
Problem solved
Functional benefit
Brands
- Splenda Naturals: A sub-brand of Splenda offering natural sweetener products including Stevia-based sweeteners
- Splenda Stevia Farms
- Splenda Magic Baker
- Splenda Sweet Swaps
- Splenda Living Blog
Products and services
- Splenda Original Sweeteners Zero calorie sucralose-based sweetener product line available in multiple formats (packets, granulated, sugar blend, brown sugar blend, liquid, and minis tablets) for individual consumer use in beverages, cooking, and baking.
- Splenda Stevia Sweeteners Stevia-based zero calorie sweeteners made from U.S.-grown stevia sourced from Splenda Stevia Farms, available in packets, jars, pouches, and liquid formats for consumers seeking plant-based sweeteners.
- Splenda Monk Fruit Sweeteners Monk fruit-based zero calorie plant-based sweeteners available in packets and jars for individual consumer use in foods and beverages.
- Splenda Magic Baker Sweeteners Zero calorie plant-based baking blend (erythritol, allulose, and stevia leaf extract) designed to taste, texture, and brown like sugar with 1:1 measurement, available in regular and brown variants. Keto-friendly and gluten-free.
- Splenda Allulose Sweeteners Plant-based allulose sweetener that bakes and tastes like sugar with zero net carbs and zero calories, keto-friendly, available in granulated bag format for individual consumer use.
- Splenda Liquid Sweeteners Liquid zero calorie sweeteners, including stevia-based variants, for quick dissolution in beverages and recipes.
- Splenda Multi-Use Syrup Versatile zero calorie syrup suitable for breakfast foods, desserts, and beverages.
- Splenda Sweetened Condensed Milk Sweetened condensed milk substitute formulated for baking and dessert applications.
- Splenda Coffee Syrups Flavored zero calorie syrups designed for coffee drinks and other beverages.
- Splenda Coffee Creamers Creamers for coffee, offered with zero calorie sweetening options, for individual consumer use.
- Splenda Diabetic Nutrition Shakes Meal replacement shakes designed for people with diabetes, providing balanced nutrition, available in flavors such as French vanilla.
- Splenda Liquid Water Enhancers Zero calorie liquid flavor enhancers for water, available in multiple flavors such as mandarin orange.
- Splenda Sweet Teas Pre-sweetened zero calorie ready-to-drink tea beverages for individual consumer purchase.
Quantifiable outcome
- A cup of Splenda Granulated Sweetener has 678 fewer calories than a cup of sugar
- +2 more outcomes
Companies that use Splenda
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Splenda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Splenda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Diabetes Association (ADA)coreSplenda partners with the American Diabetes Association through the 'We Fight Together' campaign. Recipes meeting ADA nutrition guidance are certified as diabetes-friendly. This partnership provides credibility for diabetes management positioning and access to ADA's healthcare professional network for the Sweet Swaps program.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Splenda competitors and assessment
Company assessmentEmerging players
- Lakanto: Direct-to-consumer monk fruit sweetener brand with a strong keto and sugar-free baking positioning. Directly comparable to Splenda's Monk Fruit and Magic Baker lines, particularly in the keto/diabetic baking occasion.
- Pyure Brands: Stevia- and monk-fruit-based sweetener brand with a clean-label, organic positioning. Competes in the same natural sweetener category as Splenda Stevia and Splenda Monk Fruit, primarily via retail and DTC.
- Zevia: Public zero-calorie beverage company using stevia as its primary sweetener. Comparable as a brand pursuing the same consumer proposition (zero sugar via plant-based sweeteners) and increasingly overlapping with Splenda's beverage-adjacent lines (water enhancers, sweet teas).
- SweetLeaf Stevia: Consumer stevia sweetener brand with a focus on clean-label, plant-based positioning. Directly comparable to Splenda's stevia product line and competing for the same natural-sweetener shopper.
Direct peers
- Merisant (Equal): Consumer sweetener brand owner of Equal, the aspartame-based tabletop sweetener that is Splenda's most direct competitor in the U.S. sweetener aisle. Same channel, same occasion, same consumer demographic.
- Ingredion (PureCircle): Global sweetener and starch ingredients company that owns PureCircle, the world's largest dedicated stevia supplier. Directly comparable as a sweetener technology competitor — particularly in plant-based sweetener chemistries that overlap Splenda's stevia and allulose lines.
- Tate & Lyle: Global B2B food ingredients manufacturer and one of the largest producers of sucralose and specialty sweeteners (including allulose and stevia). Directly comparable as a sweetener technology and ingredient supplier serving the same end-product categories as Splenda's sucralose and plant-based lines.
- Cumberland Packing (Sweet'N Low / Stevia In The Raw): Owner of Sweet'N Low (saccharin-based) and Stevia In The Raw, competing in the same tabletop sweetener category as Splenda Original and Splenda Stevia across grocery and foodservice channels.
Broad incumbents
- Heartland Food Products Group: Parent company of Splenda and a broader portfolio of low-calorie and functional food products. Comparable as the entity-level strategic and capital-allocation umbrella for Splenda, with overlapping operations in U.S. sweetener manufacturing.
- Cargill (Truvia, EverSweet): Diversified agricultural commodity giant and ingredient supplier, with a direct consumer sweetener brand (Truvia) and B2B stevia sweetener (EverSweet via DSM partnership). Comparable as both a sweetener technology competitor (stevia) and as a vertically integrated agricultural supplier adjacent to Splenda Stevia Farms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Splenda social profiles
Digital presenceSplenda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splenda leadership team
Management profileNumber of profiles
Splenda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splenda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splenda
What does Splenda do?
Splenda manufactures and markets a portfolio of zero-calorie and reduced-calorie sweeteners and related food and beverage products, including sucralose-based Original Sweeteners, stevia, monk fruit, and allulose sweeteners, baking blends, sugar blends, liquid sweeteners, syrups, coffee creamers, diabetic nutrition shakes, liquid water enhancers, and ready-to-drink sweet teas. Products are sold in multiple formats (packets, granulated, jars, pouches, liquids, tablets) through retail grocery, pharmacy, e-commerce, and food service channels, targeting health-conscious consumers, people with diabetes, GLP-1 medication users, and food service operators.
Is Splenda a public or private company?
Splenda is a private company. It is classified as corporate owned and is currently operating.
When was Splenda founded?
Splenda was founded in 1999. It employs 11 to 50 people.
Where is Splenda based?
Splenda is headquartered in Carmel, United States, in the North America region.
How does Splenda make money?
Two revenue lines are on record. Consumer Packaged Goods - Sweeteners are the primary driver. The others are food Service Products.
Who are Splenda's main competitors?
Emerging players on record are Lakanto, Pyure Brands, Zevia and SweetLeaf Stevia. Direct peers are Merisant (Equal), Ingredion (PureCircle), Tate & Lyle and Cumberland Packing (Sweet'N Low / Stevia In The Raw). Broad incumbents are Heartland Food Products Group and Cargill (Truvia, EverSweet).
Does Splenda have an API?
No public API is recorded for Splenda.
What industry is Splenda in?
Splenda's product category is Low-Calorie Sweeteners and Sugar Substitutes. Its primary akta.pro industry code is CRADAOAB, Sweeteners (Sugar, HFCS, Alternative Sweeteners), with a secondary code of AFAJAAAI, Artificial High-Intensity Sweeteners (Aspartame, Sucralose, Acesulfame-K, Saccharin). Its NAICS code is 3113 and its SIC code is 2060.