Pyure
Pyure Brands LLC is a privately held, founder-owned CPG company producing organic stevia, monk fruit, and allulose sweeteners plus sugar-free baking mixes. It sells direct-to-consumer via Shopify, through major US retailers including Walmart and Kroger, and via a B2B commercial ingredients division serving food and beverage manufacturers.
- Company typePrivate
- Founded2008
- HeadquartersNaples, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pyure does
Pyure Brands LLC is a privately held consumer packaged goods company headquartered in Naples, Florida, founded in 2008 by Ben, that produces organic, plant-based sweeteners and sugar-free baking products. The company's core technology centers on proprietary blends of high-intensity sweeteners — stevia leaf extract (200-300x sweeter than sugar), monk fruit extract (150-250x sweeter), and the rare sugar allulose (approximately 90% fewer calories than sugar with sugar-like browning behavior) — formulated into liquid drops, granular blends, single-ingredient extracts, and erythritol-free 1:1 sugar replacements. Pyure was the first brand to achieve USDA Organic certification for stevia-based sweeteners, and its products are also Non-GMO Project Verified, keto-friendly, vegan, Kosher, gluten-free, and GFSI-certified.
The business operates a four-channel revenue model: (1) direct-to-consumer e-commerce through its Shopify-powered site pyureorganic.com with subscription/auto-ship options; (2) mass-market retail distribution across Walmart, Kroger, HEB, Meijer, Sprouts, and other national chains; (3) wholesale distribution through natural food distributors UNFI, Kehe, DPI, SpartanNash, and Davidson, plus the Faire B2B marketplace; and (4) a B2B commercial ingredients division selling bulk formats (44lb drums at $369, 1000-count packets) to food and beverage manufacturers, nutraceutical companies, and food service operators. Pricing ranges from $3.50 for single-box pudding mixes to $12.99 for a 12oz Monk Fruit Sweetener, with subscription billing available for DTC customers.
Pyure serves three primary customer segments: (1) health-conscious consumers following keto, low-carb, paleo, diabetic, gluten-free, vegan, and plant-based lifestyles who use the products to sweeten beverages and bake; (2) food service operators (cafes, bakeries, restaurants) seeking bulk sugar alternatives for keto and sugar-free menu offerings; and (3) food and beverage and nutraceutical manufacturers seeking low-MOQ, clean-label sweetening solutions for their formulations. The company has been recognized as an Inc. 5000 Fastest Growing Private Company and is featured across consumer media including VegOut, PopSugar, VegNews, BevIndustry, AllRecipes, and Food Dive. There is no disclosed institutional funding, parent company, or headcount data, and the company is described as founder-owned and independently operated.
Pyure firmographics
Firmographics- Name
- Pyure
- Legal name
- Pyure Brands LLC
- Website
- https://pyurebrands.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Pyure Brands LLC is a privately held, founder-owned CPG company producing organic stevia, monk fruit, and allulose sweeteners plus sugar-free baking mixes. It sells direct-to-consumer via Shopify, through major US retailers including Walmart and Kroger, and via a B2B commercial ingredients division serving food and beverage manufacturers.
- Ownership category
- akta.pro rank
Pyure industry classification
Industry- Product category
- Organic Sweeteners and Sugar-Free Food Products
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB)
- akta.pro secondary industries
- Sweetener Blends & Systems (Bulk + HIS Blends, Customized Sweetening Systems) (AFAJAAAO), Functional Carbohydrates & Polyols (Oligosaccharides, Allulose, Erythritol, Xylitol) (AFAJAKAH)
Keywords
Where Pyure is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pyure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer (DTC) E-commerce: Pyure sells its full range of retail products (sweeteners, syrups, dessert mixes, hazelnut spreads) directly through its website pyureorganic.com, offering both one-time purchases and subscription/auto-ship plans for recurring revenue.
- Retail/Distribution: Pyure products are sold through major national retail chains (Walmart, Kroger, HEB, Meijer, Sprouts, iHerb, Amazon, etc.) and natural food retailers, generating revenue through wholesale purchase orders and standard trade terms.
- Wholesale/Food Service: Pyure sells bulk commercial quantities (44lb drums, 1000-count packets) to food service operators (cafes, bakeries, restaurants) through direct sales and wholesale partners (UNFI, Kehe, DPI, SpartanNash, Davidson, Faire), enabling operators to sweeten beverages and baked goods.
- Commercial Ingredients B2B: Pyure offers dedicated commercial ingredients sales for food & beverage and nutraceutical manufacturers seeking to reduce sugar content in their formulations, with low minimum order quantities, quick turnaround, and a dedicated formulation support team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Retail Products — Sweeteners, Syrups, Dessert Mixes |
| Unit Pricing | Pay-as-you-go | Commercial Bulk — Food Service 44lb Drum |
| Subscription | Monthly | Subscription / Auto-Ship |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Pyure product offering
Product offeringCore offering
Pyure produces and sells organic, plant-based, sugar-free sweeteners (stevia, monk fruit, allulose blends) in liquid, granular, and extract formats, along with a finished product line of sugar-free pudding mixes, jel desserts, flavored syrups, and hazelnut spread for health-conscious and keto/low-carb consumers. The company also supplies bulk commercial sweetener ingredients (44lb drums, 1000-count packets) to food service operators and food & beverage manufacturers through a dedicated B2B Commercial Ingredients division offering low MOQs and formulation support.
Product overview
Pyure is a consumer packaged goods company specializing in organic, sugar-free sweeteners and low-sugar baking products. The product portfolio centers on stevia-based and monk fruit sweeteners available in various formats (liquid drops, granular blends, extracts), complemented by sugar-free pudding mixes and jel desserts in multiple flavors (vanilla, chocolate, coffee, strawberry, raspberry). The company also offers flavored syrups (caramel, maple), hazelnut spreads, and a newer erythritol-free plant-based sweetener blend. For commercial customers, Pyure provides bulk ingredients (44lb drums) and food service solutions through distributor partnerships with UNFI, Kehe, DPI, SpartanNash, and Davidson. All products are positioned for keto, gluten-free, vegan, and low-carb lifestyles.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Liquid Stevia Sweetener - Simply Sweet USDA Organic certified liquid stevia sweetener drops for sweetening beverages (coffee, tea, smoothies) and recipes. Sold at $5.49 per unit.
- Organic Stevia Sweetener Extract Single-ingredient USDA Organic stevia extract sweetener in powder/granular form. Sold at $10.99 per unit.
- Organic Granular Stevia Blend - Erythritol Free Erythritol-free granular blend of organic stevia and allulose designed as a 1:1 sugar replacement for baking and everyday use. Available in 12oz, 16oz, 1.5lb, and 2.5lb sizes.
- Organic Monk Fruit Sweetener Sugar-free keto sugar substitute made from organic erythritol and organic monk fruit extract. GFSI food safety certified; 2x sweeter than sugar with no bitterness or aftertaste. 12 oz pouch at $12.99.
- Organic Plant-Based Sweetener Erythritol-free 1:1 sugar replacement blend made from Allulose, Monk Fruit, and Stevia. Certified Organic, Non-GMO, plant-based; zero sugar, zero calories, zero glycemic index.
- Vanilla Flavored Pudding Mix Sugar-free vanilla flavored instant pudding mix. Plant-based, gluten-free, non-GMO. Available as single box or 12-pack from $3.50.
- Chocolate Flavored Pudding Mix Sugar-free chocolate flavored instant pudding mix. Plant-based, gluten-free, non-GMO. Available as single box or 12-pack from $3.50.
- Coffee Flavored Pudding Mix Sugar-free coffee flavored instant pudding mix. Plant-based, vegan, dairy-free, non-GMO, low carb. Available as single box or 12-pack from $3.50.
- Strawberry Flavored Jel Dessert Sugar-free strawberry flavored jel dessert. Plant-based, gluten-free, non-GMO, no artificial flavors. Available as single box or 12-pack from $3.50.
- Raspberry Flavored Jel Dessert Sugar-free raspberry flavored jel dessert. Plant-based, gluten-free, non-GMO. Available as single box or 12-pack from $3.50.
- Hazelnut Spread Sugar-free hazelnut spread positioned as a keto-friendly alternative to chocolate hazelnut spreads. Sold at $9.99.
- Organic Caramel Flavored Syrup Sugar-free caramel flavored syrup; keto dessert syrup with only 1 gram of net carbs per serving. 14 fl oz bottle.
- Organic Sugar-Free Maple Flavored Syrup Sugar-free maple flavored syrup marketed as a zero-sugar alternative for pancakes, coffee, and recipes.
- Bulk Organic Granular Sweetener (44lb) Commercial wholesale food service size all-purpose organic stevia blend sweetener in a 44-pound drum, suitable for cafes, bakeries, and food service operations. Priced at $369.00 per drum.
Quantifiable outcome
- Stevia is approximately 200-300x sweeter than sugar; monk fruit is approximately 150-250x sweeter than sugar — meaning only small amounts are needed to achieve desired sweetness.
- +1 more outcomes
Companies that use Pyure
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Pyure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Pyure partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- UNFIcoreUNFI (United Natural Foods) is a major natural and organic food distributor that stocks and distributes Pyure's retail product line to natural food stores, independent retailers, and regional grocery chains across the United States.
- KeHEcoreKeHE Distributors is a leading wholesale distributor of natural and organic products that carries Pyure's retail sweetener line, enabling distribution to natural food retailers and health-focused stores nationwide.
- DPIcoreDPI is a specialty food and beverage distributor that distributes Pyure's organic sweetener and sugar-free product line to retailers.
- SpartanNashcoreSpartanNash is a food wholesale and retail company that distributes Pyure products to grocery retailers and operates retail stores across the upper Midwest.
- Davidson Specialty FoodsminorDavidson Specialty Foods distributes Pyure's commercial ingredients line to food service operators and food manufacturing customers.
- FaireminorPyure offers direct wholesale purchasing through Faire's B2B marketplace, allowing independent retailers and small businesses to purchase Pyure products directly online with favorable terms.
- AmazoncoreAmazon is a major online marketplace channel for Pyure products, enabling nationwide direct-to-consumer sales through Amazon's platform alongside Pyure's own e-commerce site.
- WalmartcoreWalmart stocks Pyure's sugar-free sweetener and food products in its stores nationwide, providing mass-market retail distribution for Pyure's consumer products.
- KrogercoreKroger, one of the largest grocery chains in the United States, carries Pyure products across its store network, including banners such as Dillons, Smith's, Fred Meyer, Ralph's, and others.
- HEBcoreHEB is a major regional grocery chain operating primarily in Texas and Mexico that stocks Pyure organic sweeteners and sugar-free products in its stores.
- iHerbminoriHerb is an online retailer specializing in health and natural products that carries Pyure's organic sweetener and sugar-free product lines for online purchase.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pyure competitors and assessment
Company assessmentDirect peers
- Lakanto: Lakanto is a direct competitor making monk fruit and erythritol-based sweeteners marketed to keto and low-carb consumers. It directly competes with Pyure's consumer sweetener portfolio on retail shelves and DTC channels.
- Swerve: Swerve is an erythritol-based sweetener brand targeting bakers and keto consumers. It competes head-to-head with Pyure's baking-focused sweetener formats and shares the same grocery and specialty retail channels.
- Wholesome Yum: Wholesome Yum is a keto/low-carb sweetener and recipe brand selling allulose, monk fruit, and erythritol blends. It directly overlaps with Pyure on sweetener blends, recipe content marketing, and DTC subscription.
- SweetLeaf: SweetLeaf is a long-standing stevia-based liquid sweetener brand competing with Pyure's liquid stevia drops. Both brands target health-conscious consumers across natural food retail and DTC.
- Stevia In The Raw: Stevia In The Raw, owned by Cumberland Packing, is a longstanding stevia sweetener brand available in mainstream grocery. It competes directly with Pyure's granular and packet stevia products at retail and foodservice.
- Whole Earth Brand: Whole Earth (Merisant) markets plant-based sweeteners and baking products marketed to natural and health-conscious consumers. It overlaps with Pyure on sweetener formats and clean-label positioning.
Broad incumbents
- Truvia: Truvia is Cargill's flagship stevia sweetener brand and a mass-market incumbent on the same shelves as Pyure. It competes broadly in the sugar-substitute category with much larger marketing and distribution budgets.
- Splenda: Splenda is a sugar substitute brand (Heartland Food Products Group) with mass-market reach across retail and foodservice. It competes with Pyure in the broader sugar-substitute category as a large, scale-driven incumbent.
- Tate & Lyle: Tate & Lyle is a global B2B ingredient supplier of sweeteners including allulose and stevia. It competes with Pyure's commercial ingredients business selling to food and beverage manufacturers.
- Cargill: Cargill is a global agricultural commodity and ingredient giant that owns Truvia and supplies stevia, monk fruit, and allulose. It competes with Pyure both as a B2B ingredient supplier and through its branded retail products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pyure social profiles
Digital presencePyure compliance and trust
Trust signalCompliance2 records
Pyure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pyure leadership team
Management profileNumber of profiles
Profiles1 record
Pyure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pyure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pyure
What does Pyure do?
Pyure produces and sells organic, plant-based, sugar-free sweeteners (stevia, monk fruit, allulose blends) in liquid, granular, and extract formats, along with a finished product line of sugar-free pudding mixes, jel desserts, flavored syrups, and hazelnut spread for health-conscious and keto/low-carb consumers. The company also supplies bulk commercial sweetener ingredients (44lb drums, 1000-count packets) to food service operators and food & beverage manufacturers through a dedicated B2B Commercial Ingredients division offering low MOQs and formulation support.
Is Pyure a public or private company?
Pyure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pyure founded?
Pyure was founded in 2008.
Where is Pyure based?
Pyure is headquartered in Naples, United States, in the North America region.
How does Pyure make money?
Four revenue lines are on record. Direct-to-Consumer (DTC) E-commerce is the primary driver. The others are retail/Distribution, wholesale/Food Service and commercial Ingredients B2B.
Who are Pyure's main competitors?
Direct peers on record are Lakanto, Swerve, Wholesome Yum, SweetLeaf, Stevia In The Raw and Whole Earth Brand. Broad incumbents are Truvia, Splenda, Tate & Lyle and Cargill.
Does Pyure have an API?
No public API is recorded for Pyure.
What industry is Pyure in?
Pyure's product category is Organic Sweeteners and Sugar-Free Food Products. Its primary akta.pro industry code is CRADAOAB, Sweeteners (Sugar, HFCS, Alternative Sweeteners), with a secondary code of AFAJAAAO, Sweetener Blends & Systems (Bulk + HIS Blends, Customized Sweetening Systems). Its NAICS code is 3113 and its SIC code is 2060.