Midwest Family Mutual Insurance Company

Name

Midwest Family Mutual Insurance Company

Legal name

Midwest Family Mutual Insurance Company

Website

https://midwestfamily.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Property casualty insurance
• Personal lines coverage
• Commercial lines insurance
• Independent insurance agents
• Insurance underwriting services

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property & Casualty Insurance Premiums: MFM generates revenue through insurance premiums from personal and commercial lines policies. Premiums are collected annually or on installment schedules. The company reported $283 million in written premium in 2025, compared to $281 million in 2024. Direct written premium grew from $261.9 million in 2023 to $281.0 million in 2024 (7.3% growth).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Midwest Family Mutual Insurance Company is a multi-line property/casualty mutual insurer that underwrites and distributes personal insurance (homeowners, personal auto, watercraft, personal umbrella, and a high-net-worth First Class Portfolio) and commercial insurance (Businessowners Policy, Commercial Auto, Commercial Umbrella, Contractors, Garage, Motor Carrier, Workers Compensation, Agricultural Business, and Midwest Family Advantage). All products are sold through 350+ independent agents across 23 states, with revenue generated by collecting recurring insurance premiums determined through hands-on underwriting.

Product overview

Midwest Family Mutual Insurance Company offers a comprehensive portfolio of property and casualty insurance products through independent agents across 23 states. The company operates two distinct product lines: Commercial Insurance products including Agricultural Business, Businessowners Policy, Commercial Auto, Commercial Umbrella, Contractors Program, Garage Program, Motor Carrier Program, Workers Compensation, and Midwest Family Advantage (a subsidiary for harder-to-place workers comp risks); and Personal Insurance products including First Class Portfolio (high net worth offering), Homeowners, Personal Auto, Personal Umbrella, Portfolio of Personal Lines (packaged policy), and Watercraft. The company also offers an EPL Plus endorsement for employment practices liability. Products are distributed exclusively through independent agents with claims service available 24/7.

Differentiator

Problem solved

Functional benefit

Brands

• Midwest Family Advantage (MFA): A wholly owned subsidiary designed specifically as a market for harder to place workers compensation risks

Products and services

• Homeowners Home insurance for homeowners with 200% of Coverage A blanket coverage, identity recovery, equipment breakdown, and optional flood/earthquake coverage, including wildfire risk assessment via Guy Carpenter Wildfire Risk Score.
• Personal Auto Comprehensive personal auto coverage with multi-car discounts (10-25%), combined single limit up to $1M, UM/UIM limits up to $1M, new car replacement, and roadside assistance, for individual vehicle owners.
• Watercraft Watercraft insurance covering liability, bodily injury, property damage, and claims expenses for boat owners, with 10% home port discount and 13% package discount when combined with home/auto.
• Personal Umbrella Excess personal umbrella liability coverage extending homeowners, auto, or boat liability limits with coverage up to $10M, filling gaps and providing defense in lawsuits for individuals and families.
• First Class Portfolio High net worth personal lines product combining home, auto, watercraft, and umbrella coverage with 200% replacement cost coverage, $15M home property capacity, and concierge claims service, for affluent individuals and families. Requires home replacement cost of at least $500,000 built in the last 25 years and insurable interest in at least two vehicles.
• Portfolio of Personal Lines Packaged personal lines policy combining home, auto, boat, and umbrella in a single policy with consolidated billing and a single deductible when a covered peril damages both home and auto, for individual consumers.
• Businessowners Policy Comprehensive Businessowners form covering retail and service businesses with property, liability, and optional coverages including replacement cost, accounts receivable, computer coverage, and crime protection, for small and medium businesses.
• Commercial Auto Program Broad protection and flexible coverages for business vehicles including combined single limit liability, medical payments, collision, comprehensive, and uninsured/underinsured motorist coverage, for businesses with commercial vehicles.
• Commercial Umbrella Excess liability coverage providing up to $10M in umbrella limits to protect business assets against high-severity lawsuits and social inflation risks, for commercial clients.
• Contractors Program Artisan Contractor program with per-employee rated GL premium for trades including electricians, plumbers, HVAC, painters, and general contractors, offering property and liability coverage tailored to trade-specific risks.
• Garage Program Customized protection for auto body shops, repair shops, service stations, and car dealers with broad protection and flexible coverage options including Garage Keepers and Dealers Physical Damage.
• Motor Carrier Program Coverage for the trucking industry including general freight, grain hauling, livestock, and refrigerated transport with CSL liability up to $1M, cargo coverage, and broad pollution liability options.
• Workers Compensation Workers compensation program focused on returning employees to work safely, with seasoned claims adjusters, nurse case managers, and a network of health providers, for commercial employers.
• Agricultural Business Program Package policy combining commercial property, general liability, and inland marine coverages for small to medium-sized agribusinesses including grain elevators, feed dealers, seed dealers, livestock sales, and dealers.
• Midwest Family Advantage (MFA) Wholly owned subsidiary specifically designed as a market for harder-to-place workers compensation risks, providing coverage for employers who may struggle to find carriers willing to take on the risk, with the same claims service as MFM.
• EPL Plus Coverage Employment Practices Liability Plus coverage automatically included for new and renewal business on BOP, Artisan Contractors, and Garage programs; standard $100,000 limit with $10,000 deductible, with higher limits up to $1,000,000 available via additional application. Protects against wrongful employment practices and Critical Incidents in the workplace for commercial policyholders.

Quantifiable outcome

• 97%+ customer satisfaction with claims service
• +3 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor, core and moderate.

• Urbandale Community School DistrictminorOthers · 3 June 2026Local school district serving over 4,300 students across seven schools in Polk County, Iowa. The Boyd Midwest Family Private Foundation donated $5,000 to the district's Angel Fund supporting students and families facing unexpected financial hardships.
• Meals from the HeartlandminorOthers · 12 December 2025Nonprofit organization dedicated to ending hunger. Midwest Family Mutual employees volunteered at the organization on December 12, 2025, packaging nutritious meals for families in need. The Boyd Midwest Family Private Foundation donated $3,000 to support hunger relief efforts.
• Food Bank of IowaminorOthers · 12 December 2025Regional food bank serving Iowa communities. The Boyd Midwest Family Private Foundation donated $3,000 to support hunger relief efforts alongside the Meals from the Heartland donation.
• Guy CarpentercoreTechnology or IntegrationThird-party wildfire risk modeling and assessment provider. Guy Carpenter provides the Wildfire Risk Score tool that enhances and repurposes the US Forest Service's Wildfire Hazard Potential for insurance usage. Used for location-specific wildfire risk classification in underwriting decisions.
• SafeliteminorChannel Partner/ Reseller/ DistributorGlass repair and replacement service provider. MFM directs customers with glass claims to call Safelite at 1-877-746-9781 for glass claim service.
• IIAA (Independent Insurance Agents of America)moderateChannel Partner/ Reseller/ DistributorIndustry association representing independent insurance agents. MFM displays IIAA badge among accomplishments, indicating membership and partnership in the independent agency distribution channel.
• PIA (National Association of Professional Insurance Agents)moderateChannel Partner/ Reseller/ DistributorIndustry association for professional insurance agents. MFM displays PIA badge among accomplishments, indicating membership and support for the independent agency distribution model.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auto-Owners Insurance: Michigan-based mutual super-regional P&C insurer distributing exclusively through independent agents across 30+ states. Highly comparable in structure, distribution model, multi-line product portfolio, and mutual ownership form.
• Erie Insurance: Pennsylvania-based mutual P&C insurer with strong independent agent distribution and multi-line personal/commercial products. Similar size band, mutual ownership, and geographic spread across Midwest/Mid-Atlantic states.
• Westfield Insurance: Ohio-based super-regional P&C insurer distributing through independent agents across 30+ states. Closely comparable mid-market commercial and personal lines portfolio with similar geographic footprint and agent-led model.
• Cincinnati Financial: Ohio-based super-regional P&C insurer with independent agent distribution and broad commercial/personal lines. Comparable in agent-led model, multi-state geography, and stock-company equivalent of MFM's mutual structure.
• Grinnell Mutual: Iowa-based mutual P&C insurer distributing exclusively through independent agents in 18+ Midwestern states. Highly comparable mutual structure, regional geography, and reliance on reinsurance for capacity.
• Farm Bureau Financial Group: Multi-state mutual P&C insurer operating across the Midwest and West with captive agent distribution. Comparable mutual ownership, multi-line personal and commercial products, and overlapping regional footprint.
• Shelter Insurance: Missouri-based mutual P&C insurer with direct and agency distribution across 15+ states. Comparable mutual structure, personal/commercial multi-line products, and Midwestern core geography.
• Motorists Insurance Group: Ohio-based mutual P&C insurer distributing through independent agents across 30+ states. Comparable in mutual structure, multi-line personal and commercial portfolio, and super-regional agent-led distribution.
• Hastings Mutual Insurance Company: Michigan-based mutual P&C insurer distributing exclusively through independent agents across 10+ states. Comparable mutual structure, multi-line offerings, and Midwest geographic concentration.
• Pekin Insurance: Illinois-based mutual P&C insurer distributing through independent agents in 13+ states. Comparable mutual ownership, multi-line personal and commercial products, and similar Midwest super-regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mfm_insurance
• LinkedInlinkedin.com/company/midwest-family-mutual-ins.-co.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Family Mutual Insurance Company