TableUp
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
TableUp firmographics
Firmographics- Name
- TableUp
- Legal name
- TableUp
- Website
- https://tableup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TableUp industry classification
Industry- Product category
- Restaurant Loyalty Software
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where TableUp is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
TableUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
TableUp product offering
Product offeringCore offering
TableUp provided guest engagement technology for the restaurant industry, including a loyalty management platform, digital gift card issuance, and marketing automation tools aimed at restaurant venues. The company's standalone loyalty portal has been decommissioned and its functionality has been consolidated into TouchBistro Cloud under the 'Guest Engagement' module, combining loyalty, marketing, and digital gift cards into one unified venue management experience.
Differentiator
Problem solved
Functional benefit
Products and services
- TableUp Legacy Loyalty Portal A loyalty management system providing guest engagement features for restaurants, including loyalty program administration, digital gift card distribution, and marketing campaign automation for restaurant venues using TouchBistro POS systems. The standalone product has been decommissioned and replaced by TouchBistro's native Guest Engagement features within TouchBistro Cloud.
Companies that use TableUp
Customer profileSegments1 record
Ideal customer profiles1 record
TableUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TableUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TouchBistrocoreTableUp's guest engagement technology (loyalty portal, digital gift cards, marketing) has been fully integrated into TouchBistro Cloud as the 'Guest Engagement' module. The production.tableup.com Loyalty Portal has been decommissioned, with all functionality migrated to TouchBistro Cloud's unified venue management platform.
TableUp competitors and assessment
Company assessmentDirect peers
- Paytronix: Restaurant loyalty, gift card, and digital engagement platform serving enterprise restaurant chains. Closely comparable to TableUp's loyalty, digital gift card, and guest engagement focus.
- Punchh: Restaurant loyalty and digital marketing platform owned by ParTech, offering branded loyalty apps, offers, and guest engagement tools that directly overlap with TableUp's core capabilities.
- Thanx: Restaurant and convenience-store loyalty platform combining digital ordering, marketing automation, and guest engagement, highly aligned with TableUp's offering.
- SevenRooms: Restaurant CRM, marketing, and guest experience platform covering loyalty, guest data, and direct booking. Comparable to TableUp across the guest engagement and marketing layers.
- SpotOn: Restaurant and SMB commerce platform with built-in loyalty, marketing, and gift card functionality. Direct competitor to TableUp in restaurant guest engagement.
- Toast: Leading restaurant POS platform with native loyalty, gift card, and marketing modules. Competes with TableUp's functionality across the full restaurant technology stack.
- ChowNow: Restaurant marketing and direct online ordering platform with CRM and loyalty features. Comparable to TableUp on the restaurant marketing and guest engagement axis.
- Lightspeed Restaurant: Restaurant POS and commerce platform with built-in loyalty, gift, and marketing capabilities. Overlaps with TableUp's feature set at the restaurant technology layer.
Broad incumbents
- Square for Restaurants: Block's broader restaurant offering bundling POS, payments, loyalty, and marketing. Larger incumbent that pressures niche loyalty platforms like TableUp through integrated pricing.
- OpenTable: Restaurant reservation and guest management platform with marketing and guest data capabilities. Adjacent incumbent whose breadth competes for the same restaurant engagement budget as TableUp.
Market position
Customer concentration
TableUp social profiles
Digital presenceTableUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
TableUp leadership team
Management profileNumber of profiles
Profiles1 record
TableUp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TableUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TableUp
What does TableUp do?
TableUp provided guest engagement technology for the restaurant industry, including a loyalty management platform, digital gift card issuance, and marketing automation tools aimed at restaurant venues. The company's standalone loyalty portal has been decommissioned and its functionality has been consolidated into TouchBistro Cloud under the 'Guest Engagement' module, combining loyalty, marketing, and digital gift cards into one unified venue management experience.
When was TableUp founded?
TableUp was founded in 2013. It employs 11 to 50 people.
Where is TableUp based?
TableUp is headquartered in Boston, United States, in the North America region.
Who are TableUp's main competitors?
Direct peers on record are Paytronix, Punchh, Thanx, SevenRooms, SpotOn, Toast, ChowNow and Lightspeed Restaurant. Broad incumbents are Square for Restaurants and OpenTable.
Does TableUp have an API?
No public API is recorded for TableUp.
What industry is TableUp in?
TableUp's product category is Restaurant Loyalty Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms.