Courtroom Performance

What Courtroom Performance does

Courtroom Performance, Inc. (CPI) is a private, founder-owned trial consulting practice established in 1997 by Lisa DeCaro and Len Matheo, both former professional actors and directors who translated theater-based performance methodology into a legal advisory business. The firm is headquartered in Golden, Colorado, and operates on a national basis, serving defense counsel and Fortune 100 corporate clients in complex civil litigation matters across state and federal courts.

CPI delivers six integrated service modules: Pre-Trial Research (focus groups, mock trials, online research, and bench trial research), Trial Preparation (theme/narrative development, argument structure, oral argument), Witness Preparation (depositions, remote appearances, trial and arbitration testimony), Jury (De-)Selection (juror profiling, questionnaire design, voir dire development), In-House Training (customized advocacy workshops for firms of 10 to 1,000 litigators), and Presentation & On-Camera Skills (public speaking and remote appearance coaching). Both founders serve as lead consultants on every engagement, supported by a small administrative and technical team — the firm explicitly markets this as a 'no bait-and-switch' staffing model.

The business model is project-based professional services with fees structured per engagement; pricing is not publicly disclosed but engagements begin with a free consultation and proposal, and contracts may span multiple years. Go-to-market relies on referrals, conference speaking at DRI and ABA Litigation Leadership events, thought-leadership publications in legal media (Law360, The Jury Expert, ALI-ABA), and the principals' industry profile — Lisa DeCaro is a former president of the American Society of Trial Consultants. The firm has no external funding, no subsidiaries, no API or software platform, and no disclosed AI capabilities; revenue is not publicly reported. Named enterprise clients include Sprint, Ford, Chrysler, Wyeth, Solvay, Coors Brewing, Xcel Energy, American Family Insurance, USAA, State Farm, Chevron, Vail Resorts, Altria, and the United States Mint.

Name

Courtroom Performance

Legal name

Courtroom Performance, Inc.

Website

https://courtroomperformance.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Courtroom Performance is a founder-owned U.S. trial consulting practice founded in 1997 that applies theater-based performance methodology to witness preparation, jury research, trial strategy, and advocacy training for defense counsel and Fortune 100 corporate clients in complex civil litigation.

Ownership category

akta.pro rank

Product category

Trial Consulting Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHALAG

Litigation Support & Expert Witness Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Trial consulting services
• Jury research
• Witness preparation
• Trial strategy
• Jury selection

Headquarters

HQ city

Evergreen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Trial Consulting Services: Project-based consulting engagements including jury research, witness preparation, trial strategy, and jury selection for civil litigation defense. Fees are structured per project with free initial consultation and proposal. Services scale from small informal focus groups to multi-day mock trials with multiple juries.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Courtroom Performance is a national trial consulting practice that delivers witness preparation, jury research (focus groups, mock trials, online research), trial strategy, narrative/theme development, jury (de-)selection, in-house advocacy training, and presentation/on-camera skills for the defense of civil cases. Founded by former professional actors/directors, the firm applies theater-derived performance techniques to legal advocacy engagements delivered directly by its co-founders.

Product overview

Courtroom Performance is a trial consulting practice offering six interconnected service modules for civil litigation defense. The core offering combines Pre-Trial Research (focus groups, mock trials, online research, bench trial research) with Trial Preparation (strategy, theme/narrative development, argument structure). Witness Preparation trains witnesses for depositions, remote appearances, trial, and arbitration. Jury (De-)Selection provides strategic selection support including juror profiling and questionnaire design. In-House Training delivers customized advocacy workshops for law firms. Presentation & On-Camera Skills training addresses public speaking and remote video appearances. These services work together as an integrated practice, with consultants applying theater-derived skills from the acting/directing backgrounds of founders Lisa DeCaro and Len Matheo.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Trial Research Comprehensive jury and bench trial research services including focus groups, mock trials, online research, and strategic research panels to evaluate case themes, juror responses, and judge preferences for civil defense counsel.
• Trial Preparation Strategic case preparation covering jury trials, bench trials, arbitrations, mediations, online/remote trials, and appeals, including theme/narrative development and argument structure planning for civil defense attorneys.
• Witness Preparation Expert witness training for depositions, remote appearances, trial testimony, and arbitration proceedings, focusing on confidence building, credibility enhancement, communication skills, and effective storytelling under pressure.
• Jury (De-)Selection Strategic jury selection services including high-risk juror profiling, strike strategy development, supplemental juror questionnaire design, oral voir dire question development, and in-court selection assistance.
• In-House Training Customized advocacy skills workshops for law firms, covering presentation style, body language, vocal tone, story structure, and personal performance improvement for attorneys at all experience levels.
• Presentation & On-Camera Skills Public speaking and video presentation training to help attorneys speak with confidence, clarity, and credibility, including remote appearance setup and on-camera coaching for depositions, hearings, and trials.

Quantifiable outcome

• Attorneys report significantly improved trial preparation after using services (e.g., 'THE BEST preparative work I've ever done' and 'most interesting, helpful and exciting prep work' in 21 years of practice)

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Society of Trial ConsultantscoreStrategic or Co-development PartnerLisa DeCaro served as former president of the American Society of Trial Consultants, an organization setting standards for jury research and trial consulting. CPI employs the highest standards established by this organization in their consulting practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Round Table Group: Round Table Group provides expert witness and litigation support services for complex civil cases, including expert locating and research. Adjacent to CPI in supporting litigation teams, though focused on expert sourcing rather than courtroom performance.
• National Legal Research Group: National Legal Research Group offers legal research, trial support, and litigation consulting for attorneys handling complex civil matters. Adjacent to CPI with partial overlap in litigation support services.

Direct peers

• DOAR Litigation Consulting: DOAR is one of the largest dedicated trial consulting firms in the U.S., offering jury research, witness preparation, and trial graphics for civil litigation defense. Directly comparable to CPI as a full-service litigation support consultancy serving AmLaw and corporate clients.
• Keene Trial Consulting: Keene Trial Consulting offers trial strategy, focus group research, and witness preparation to attorneys nationwide. Small specialty firm comparable to CPI in scale and service mix.
• DecisionQuest: DecisionQuest provides jury research, mock trials, focus groups, and trial strategy services to defense counsel nationwide. Operates in the same trial consulting category as CPI with overlapping service modules.
• Persuasion Strategies: Persuasion Strategies is a trial consulting firm specializing in jury research, witness preparation, and trial strategy for civil litigation, with emphasis on values-based jury selection approaches. Directly comparable boutique competitor.
• Trial Behavior Consulting: Trial Behavior Consulting provides trial strategy, jury research, and witness preparation services to defense and plaintiff attorneys. Operates as a competitor in the same niche trial consulting space.
• JuryScope: JuryScope provides jury research, mock trials, and trial consulting for plaintiff and defense counsel in complex civil litigation. Direct competitor with comparable jury research methodology.

Broad incumbents

• FTI Consulting: FTI Consulting is a large global advisory firm whose Litigation, Disputes & Investigations segment offers trial preparation, jury research, and expert witness services. Overlaps with CPI in trial consulting capabilities but as part of a much broader portfolio.

Others

• Hofheimer Defense Firm: Litigation defense firm serving as a frequent buyer of trial consulting services. Included to illustrate the demand-side customer type rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CourtroomPerformance
• LinkedInlinkedin.com/in/lisa-decaro-8a180
• Xx.com/courtroomperf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courtroom Performance