Pingen
- Company typePrivate
- Founded2010
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Pingen firmographics
Firmographics- Name
- Pingen
- Legal name
- Pingen GmbH
- Website
- https://pingen.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pingen industry classification
Industry- Product category
- Hybrid Mail / Cloud-based Postal Services
- NAICS
- Postal Service (491), Direct Mail Advertising (541860), Couriers and Express Delivery Services (4921)
- SIC
- Service Industries For The Printing Trade (2790), Telegraph & Other Message Communications (4822), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators) (TLACAKAG)
- akta.pro secondary industries
- International Letter Post (Inbound/Outbound) (TLAAAAAK), Print‑to‑Mail & Distribution Services (Fulfillment, Kitting, Direct Mail to Students) (EDAEAJAH)
Keywords
Where Pingen is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Pingen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Letter Delivery: Pay-per-letter pricing model where users purchase Pingen Credits to send physical letters. No setup fees, subscriptions, or minimum volume requirements. Volume discounts available for larger senders. Custom pricing offered for customers sending 5,000+ letters per month.
- Pingen Credits: Credits purchased in selected currency, typically at 1:1 ratio (1 Euro credit costs 1 Euro). Credits are non-refundable and do not represent monetary credit. Promotions may offer bonus credits.
- Invoice Payment (Enterprise): Large clients may request payment against invoice with monthly billing as alternative to prepaid credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-letter with no minimums |
| Usage-based | Monthly | Custom pricing for high-volume customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pingen product offering
Product offeringCore offering
Pingen operates a cloud-based hybrid mail platform that converts digital documents into physical letters, handling printing, franking, and worldwide delivery. Letters are printed at local facilities in 10 countries and dispatched via the local postal service, with global delivery handled by DHL. Access is provided through a WebApp, REST API, email, SFTP, and S3 integrations, with real-time tracking and document validation.
Product overview
Pingen is a digital postal service platform that enables businesses to send physical mail through a fully digital workflow. The core Pingen product handles document upload, validation, local printing, and delivery via local postal services or DHL. Related offerings include Superpost for occasional senders, the Mail Merge Letter Generator for personalized mass mailings, the Letter API for developer integrations, and Flyernator for flyer distribution. The platform operates across 10 countries with local print facilities. A newer eBill feature enables electronic bill sending in Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Superpost: Occasional sending service for personal or infrequent letter senders
- Mail Merge Letter Generator
Products and services
- Pingen Hybrid Mail Platform
- Pingen Letter API
- Superpost Bulk mail sending service targeted at high-volume senders that need to dispatch large numbers of physical letters efficiently through the Pingen network.
- Mail Merge Letter Generator Self-serve mail merge tool for creating personalized physical letters from templates and recipient lists, designed for users who need to send customized correspondence at scale without writing code.
- Flyernator Service for sending physical flyers and direct-mail marketing pieces through Pingen's distributed print and postal network, targeting marketing teams that want to run physical direct-mail campaigns.
- eBill Electronic billing offering for sending digital invoices and bills, complementing Pingen's physical letter services for end-to-end customer billing communications.
Quantifiable outcome
- Save up to 70% compared to traditional mail processing
- +2 more outcomes
Companies that use Pingen
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles1 record
Pingen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
Pingen partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- DHLcorePrimary international delivery partner for countries without local postal partnerships. Letters printed locally and delivered via DHL to ensure fast and reliable worldwide delivery.
- Swiss PostcoreLocal postal partner for Switzerland, providing domestic delivery services within Switzerland.
- Deutsche PostcoreLocal postal partner for Germany, providing domestic delivery services within Germany.
- La PostecoreLocal postal partner for France, providing domestic delivery services within France.
- PostNLcoreLocal postal partner for the Netherlands, providing domestic delivery services within the Netherlands.
- Royal MailcoreLocal postal partner for the United Kingdom, providing domestic delivery services within the UK.
- Austrian PostcoreLocal postal partner for Austria, providing domestic delivery services within Austria.
- bpostcoreLocal postal partner for Belgium, providing domestic delivery services within Belgium.
- India PostcoreLocal postal partner for India, providing domestic delivery services within India.
- StripecorePayment service provider for processing credit card transactions. Stripe handles payment processing with full PCI compliance for secure payment transactions.
Scale indicators6 records
Recent moves18 records
Expansion highlights7 records
Pingen competitors and assessment
Company assessmentDirect peers
- Lob: Lob is a US-based hybrid mail API platform that lets businesses send physical mail (letters, postcards, checks) programmatically via REST API, webhooks, and direct mail automation. It is the most direct competitor to Pingen in terms of API-first, developer-oriented hybrid mail.
- PostGrid: PostGrid is a Canada/US-headquartered API-driven print-and-mail platform offering letters, postcards, and checks for enterprise customers, comparable to Pingen in workflow automation, address validation, and integration model.
- Click2Mail: Click2Mail is a US online service that lets businesses and individuals upload documents and send letters, postcards, and marketing mail via web app and API. Directly comparable to Pingen's pay-per-letter online mailing model.
- Postalytics: Postalytics is a US direct mail automation platform integrated with HubSpot, Salesforce, and Marketo that combines online letter sending with marketing analytics — overlapping with Pingen's marketing and CRM-integration use cases.
- Stannp: Stannp is a UK-based online postal service allowing businesses to send letters and postcards via API and integrations, with international delivery. Comparable to Pingen's UK/European operations and API-first delivery model.
- DocuPost: DocuPost is a US-focused service that lets users upload documents online and send them as physical mail, comparable to Pingen's pay-per-letter digital-to-physical mailing offering.
- LetterStream: LetterStream is a US print-and-mail services provider offering same-day processing of letters and statements for businesses; comparable to Pingen's print-and-deliver service for high-volume business mailers.
Broad incumbents
- DocuSign: DocuSign is the global leader in e-signature and digital transaction management, which substitutes for physical mail in many of the same contract and approval workflows Pingen supports. Broad incumbent, not a direct mail competitor but a structural digital-substitute risk.
- Swiss Post (E-Post Office / online franking): Swiss Post is the Swiss national postal operator and Pingen's local Swiss delivery partner, which also offers its own online letter and franking services. Broad incumbent that both supplies and competes with Pingen in Switzerland.
- Royal Mail (Click & Drop / Online Postage): Royal Mail is the UK national postal operator and Pingen's UK partner, also offering online postage and hybrid-mail services (Click & Drop). Comparable as both supplier and competitive incumbent in the UK market.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Pingen social profiles
Digital presencePingen compliance and trust
Trust signalCompliance1 record
Pingen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pingen leadership team
Management profileNumber of profiles
Profiles2 records
Pingen funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pingen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pingen
What does Pingen do?
Pingen operates a cloud-based hybrid mail platform that converts digital documents into physical letters, handling printing, franking, and worldwide delivery. Letters are printed at local facilities in 10 countries and dispatched via the local postal service, with global delivery handled by DHL. Access is provided through a WebApp, REST API, email, SFTP, and S3 integrations, with real-time tracking and document validation.
Is Pingen a public or private company?
Pingen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pingen founded?
Pingen was founded in 2010. It employs 1 to 10 people.
Where is Pingen based?
Pingen is headquartered in Zürich, Switzerland, in the Europe region.
How does Pingen make money?
Three revenue lines are on record. Letter Delivery is the primary driver. The others are pingen Credits and invoice Payment (Enterprise).
Who are Pingen's main competitors?
Direct peers on record are Lob, PostGrid, Click2Mail, Postalytics, Stannp, DocuPost and LetterStream. Broad incumbents are DocuSign, Swiss Post (E-Post Office / online franking) and Royal Mail (Click & Drop / Online Postage).
Does Pingen have an API?
Yes. The Pingen API enables participants to transmit documents as PDFs via web-based application, API, e-mail, SFTP, S3 or via integrations with third-party solutions (e.g. Google Drive) for physical delivery to postal addresses. The API allows automated order management including withdrawal of orders before handover to Print Service Provider. Code examples shown in PHP demonstrate letter creation functionality. Developer documentation is at api.pingen.com/documentation.
What industry is Pingen in?
Pingen's product category is Hybrid Mail / Cloud-based Postal Services. Its primary akta.pro industry code is TLACAKAG, Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators), with a secondary code of TLAAAAAK, International Letter Post (Inbound/Outbound). Its NAICS code is 491 and its SIC code is 2790.