Stannp
Stannp is a UK-headquartered SaaS company that provides an API-first, cloud-based direct mail platform — printing, posting, and tracking postcards, letters, and SMS across the UK, US, and Canada for 90,000+ brands.
- Company typePrivate
- Founded2014
- HeadquartersBarnstaple, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Stannp does
Stannp is a privately held UK-headquartered SaaS company that operates a cloud-based, API-first direct mail platform, enabling businesses to design, print, post, and track physical mail (postcards, letters, greetings cards) without minimum order quantities, alongside outbound SMS for omnichannel campaigns. The platform is built on a global print network with regional operations in the United Kingdom (Barnstaple), the United States (Denver), and Canada (North York), and is delivered as a self-serve web application with REST API access, webhooks, and a Python SDK. The product suite comprises core mailing tools (Bulk Mailer, Virtual Printing, Automations), a developer platform with 1,000+ third-party integrations (Shopify, HubSpot, Salesforce, Klaviyo, Braze, Zapier, Make, WooCommerce, Magento), and data add-ons such as address verification, radius search, and ProspectFeed (a Companies House-backed prospecting dataset for the UK).
Stannp monetizes through a tiered model: a freemium entry point, Pay-As-You-Go prepaid credit balances, case-by-case Credit Accounts, and annual subscriptions with multiple service-element tiers, plus Value-Added Reseller (VAR) licensing for indirect distribution. Pricing is usage-based at the unit level (postcard/letter/SMS) with subscription wrappers, and there are no minimum order requirements. Go-to-market is product-led growth with an optional "Book a Call" enterprise sales motion and a VAR/affiliate channel. The company serves more than 90,000 brands across verticals including real estate, franchise, healthcare, political, financial services, eCommerce, and direct-to-consumer, with named customers spanning Amazon Hub, Bosch, OVO Energy, Medivet, Wish, Capital On Tap, Allica Bank, and Stoke Park.
The company was founded in 2014, is incorporated as Stannp Ltd in England and Wales (company number 9086822) with a Canadian subsidiary, holds UK accreditations (ICO, Government supplier status, Investors in People, Disability Confident, Forest Carbon), and has sent over 200 million items since inception with a reported 4.7 Google rating. It appears to be bootstrapped: no funding rounds, M&A, parent company, or management-team disclosures are present in the source material, and headcount is reported in the 11-50 range.
Stannp firmographics
Firmographics- Name
- Stannp
- Legal name
- Stannp Ltd
- Website
- https://stannp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stannp is a UK-headquartered SaaS company that provides an API-first, cloud-based direct mail platform — printing, posting, and tracking postcards, letters, and SMS across the UK, US, and Canada for 90,000+ brands.
- Ownership category
- akta.pro rank
Where Stannp is headquartered
LocationHeadquarters
- HQ city
- Barnstaple
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Stannp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Pay-As-You-Go (PAYG) Account: Customers prepay credit balance to cover charges before using service elements. Payments made via credit or debit card through the platform. No minimum order quantities required.
- Credit Account: For qualified customers, payment terms agreed on case-by-case basis. Subject to credit and background check requirements.
- Subscription Account: Annual subscription with monthly or annual billing options. Range of subscription tiers offering different combinations of service elements. 30-day payment terms for invoices.
- API Usage Fees: Volume-based pricing for API calls. If contact record volume exceeds licensed level under subscription agreement, additional fees charged via add-on order at current list price or pre-agreed contracted rate.
- Professional Services (VAR): Value Added Resellers license to resell Stannp products with their own add-on services. VARs handle first-tier technical support and may administrate subscription renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for all users of the platform |
| Usage-based | Pay-as-you-go | Pay-As-You-Go Account - prepay for usage |
| Transaction based/ take rate | Monthly | Credit Account - terms agreed case-by-case |
| Subscription | Annual | Subscription Account - annual subscription with tiered service elements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Stannp product offering
Product offeringCore offering
Stannp is a cloud-based direct mail SaaS platform that lets businesses design, schedule, send, and track postcards, letters, and greetings cards through a global print network with no minimum order quantities. The company handles printing, envelope stuffing, postage, and delivery, and supports next-business-day dispatch across UK, US, and Canada. It also provides SMS, automated event-triggered campaigns, address verification, prospect data, and a REST API for programmatic direct mail integration into third-party workflows.
Product overview
Stannp is a direct mail marketing platform that provides a comprehensive suite for designing, automating, and tracking physical mail campaigns alongside SMS communications. The platform operates on a multi-product architecture comprising core mailing products (Postcards, Letters, Greetings Cards), campaign automation tools (Bulk Mailer, Automations), developer APIs for programmatic access, and data enrichment services (Address Verification, Radius Search, ProspectFeed). The ecosystem includes over 1,000 third-party integrations with email marketing platforms, CRMs, eCommerce systems, and automation tools, enabling coordinated multi-channel campaigns. Stannp handles printing, envelopes, and postage with no minimum order quantities, offering next-business-day dispatch.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Mailer A platform product for designing, scheduling, sending, and tracking bulk direct mail campaigns (postcards and letters) at scale without minimum order quantities. Targeted at SMB and enterprise marketers running high-volume direct mail programs.
- Virtual Printing A service where customers upload a PDF and Stannp prints, envelopes, and mails letters on their behalf. Targeted at customers who already have designed artwork and need print-and-mail fulfillment without managing logistics.
- Automations Triggered, automated direct mail and SMS communications based on customer events such as abandoned carts, purchases, or lifecycle milestones. Targeted at eCommerce and CRM-driven marketers who want to orchestrate mail within customer journeys.
- Postcards Full-color A5 or A6 postcards printed on 300gsm stock in the UK, or 4x6 and 6x9 postcards on 100lb/111# stock in the US, dispatched via Stannp's print network. Targeted at any business running postcard marketing campaigns.
- Letters Full-color A4 letters on 100gsm paper with windowed envelopes (UK), or 8.5x11 on 70# paper (US), printed and mailed through Stannp's print network. Targeted at businesses needing formal correspondence, statements, or marketing letters.
- Greetings Cards Full-color A5 greetings cards printed on 300gsm stock for engaging customer communications. Targeted at brands and service businesses running personalized seasonal or relational mailings.
- SMS Outbound SMS messages triggered to contact lists as part of multi-channel direct marketing campaigns. Targeted at marketers who want to combine SMS with direct mail for omnichannel campaigns.
- Developer Tools (Direct Mail API) A REST API platform with HTTP Basic Auth and API key authentication, 300 requests/minute rate limits, and HMAC SHA-256 signed webhook events for programmatic direct mail integration. Targeted at developers, agencies, and technology teams embedding direct mail into their own applications.
- Address Verification A service that verifies addresses in customer databases to ensure deliverability and reduce returned mail. Targeted at customers with large contact lists who need to clean and validate mailing addresses before dispatch.
- Radius Search Tool A geographic prospecting tool that lets users drop a pin on a map to find new addresses within a specified radius for targeted local mailings. Targeted at local businesses and real estate marketers running neighborhood campaigns.
- ProspectFeed A data service that taps into UK Companies House business registry data with search capabilities for finding and targeting business prospects. Targeted at B2B marketers prospecting new UK business customers for direct mail outreach.
- Print Samples A service allowing prospective customers to request physical samples of Stannp's print quality to evaluate before ordering. Targeted at prospects evaluating the platform prior to purchase.
Quantifiable outcome
- 95% open rates for direct mail versus 20% for email
- +8 more outcomes
Companies that use Stannp
Customer profileNamed customers14 records
Segments12 records
Ideal customer profiles4 records
Stannp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
Stannp partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ShopifycoreNative integration with Shopify eCommerce platform enabling automated direct mail campaigns triggered by store events like purchases, abandoned carts, and customer actions.
- HubSpotcoreCRM integration allowing HubSpot users to incorporate direct mail into their marketing workflows and automation sequences.
- SalesforcecoreIntegration with Salesforce CRM enabling marketing automation and customer communication workflows to include direct mail.
- KlaviyocoreEmail marketing platform integration for combining direct mail with email campaigns and automation sequences.
- BrazecoreCustomer engagement platform integration enabling direct mail as part of omnichannel marketing campaigns.
- ZapiercoreNo-code integration platform enabling connections between Stannp and thousands of other apps without developer involvement.
- Make (formerly Integromat)coreAutomation platform integration for visually building workflows connecting Stannp with other services.
- WooCommercecoreWordPress eCommerce integration enabling direct mail for WooCommerce store marketing.
- Royal MailcorePrimary postal delivery partner for UK mail. Stannp operates under Royal Mail's terms and conditions (Scheme) for inland postal services. Customer is deemed the sender under the Scheme.
- Print Network Partners (Mailing Houses)coreLooking for mailing house partners in North America to expand global print network. Partners handle local printing and delivery operations.
- Affiliate PartnersminorAffiliate partner program where partners earn commissions for referring new customers to the Stannp platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Stannp competitors and assessment
Company assessmentDirect peers
- Lob: Lob is a US-based direct mail automation API platform offering programmatic postcard, letter, and check mailing with developer-first tooling. It is the closest direct competitor to Stannp in terms of API-first architecture and enterprise customer focus.
- Postalytics: Postalytics is a direct mail marketing platform focused on variable-data postcards and letters integrated with marketing automation and CRM systems. It competes head-to-head with Stannp in the SMB-to-mid-market direct mail automation segment.
- Reachdesk: Reachdesk combines direct mail and gifting within ABM and B2B marketing workflows, with deep CRM integrations. It overlaps with Stannp's B2B use cases, particularly for enterprise and mid-market customers running account-based campaigns.
- PostGrid: PostGrid offers a developer-first API for sending postcards, letters, and checks with verification and printing infrastructure. It is highly comparable to Stannp's API and Virtual Printing offerings, especially for US-based developers.
- Click2Mail: Click2Mail is an established online direct mail platform offering on-demand printing and mailing of postcards, letters, and flyers. It overlaps with Stannp's self-serve web platform and variable-data printing capabilities.
- PebblePost: PebblePost pioneered programmatic direct mail, retargeting digital intent signals into physical mail pieces. It is comparable to Stannp's triggered automation use cases for eCommerce and DTC customers.
- Postable: Postable is an online service for sending greeting cards and printed mail. It overlaps with Stannp's Greetings Cards and SMB direct mail offerings, particularly for personal and small-business use cases.
- Amazingmail: Amazingmail is a self-service direct mail and postcard platform with same-day turnaround and CRM integrations. It competes with Stannp's Bulk Mailer and Virtual Printing products in the US SMB market.
Broad incumbents
- Klaviyo: Klaviyo is a leading email and SMS marketing automation platform that already integrates with Stannp. As a broader marketing cloud, Klaviyo represents both a partner and a potential competitor if it extends into native direct mail execution.
- HubSpot: HubSpot is a comprehensive CRM and marketing automation platform. While currently a Stannp integration partner, HubSpot's scale in marketing workflows makes it a strategic incumbent whose moves into offline channels could reshape Stannp's addressable opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Stannp social profiles
Digital presenceStannp compliance and trust
Trust signalCompliance5 records
Stannp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stannp leadership team
Management profileNumber of profiles
Stannp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stannp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stannp
What does Stannp do?
Stannp is a cloud-based direct mail SaaS platform that lets businesses design, schedule, send, and track postcards, letters, and greetings cards through a global print network with no minimum order quantities. The company handles printing, envelope stuffing, postage, and delivery, and supports next-business-day dispatch across UK, US, and Canada. It also provides SMS, automated event-triggered campaigns, address verification, prospect data, and a REST API for programmatic direct mail integration into third-party workflows.
Is Stannp a public or private company?
Stannp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stannp founded?
Stannp was founded in 2014. It employs 51 to 100 people.
Where is Stannp based?
Stannp is headquartered in Barnstaple, United Kingdom, in the Europe region.
How does Stannp make money?
Five revenue lines are on record. Pay-As-You-Go (PAYG) Account is the primary driver. The others are credit Account, subscription Account, API Usage Fees and professional Services (VAR).
Who are Stannp's main competitors?
Direct peers on record are Lob, Postalytics, Reachdesk, PostGrid, Click2Mail, PebblePost, Postable and Amazingmail. Broad incumbents are Klaviyo and HubSpot.
Does Stannp have an API?
Yes. Stannp provides a REST API that enables programmatic access to the Direct Mail platform. Developers can configure campaigns, feed recipient data, and trigger mailpieces for dispatch. The API supports authentication via HTTP Basic Auth or API key query parameter. Rate limits allow up to 300 requests per minute for most endpoints. The API covers postcards, letters, recipients, groups, events, files, reporting, campaigns, selections, account, addresses, SMS, webhooks, and tools endpoints. Webhooks support mailpiece status updates, campaign status changes, and recipient event tracking with HMAC SHA-256 signed payloads. Developer documentation is at www.stannp.com/uk/direct-mail-api/guide.