Simpalm
Simpalm is a US-based digital product development firm founded in 2009 that designs and builds mobile apps, web applications, PWAs, and AI-enabled solutions for startups, enterprises, and nonprofit organisations across healthcare, education, government, and fintech verticals.
- Company typePrivate
- Founded2009
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simpalm does
Simpalm is a privately held US digital product development firm founded in 2009 and headquartered in Rockville, Maryland, with additional offices in Chicago, New York, and Tysons, Virginia. The company designs, engineers, and maintains mobile applications, web applications, and progressive web apps (PWAs) for startups, mid-market firms, enterprises, and nonprofit organisations. Its technical scope spans native iOS and Android development, cross-platform frameworks (React Native and Flutter), full-stack web stacks (React, Angular, Vue.js, Node.js, PHP, Python, .NET), cloud infrastructure on AWS and Azure, and emerging areas including AI/ML services, AR/VR experiences, and PWA App Shell Architecture for performance. Core service lines include UI/UX design, mobile app development, web engineering, PWA development, MVP development, app maintenance and support, cloud backend and DevOps, and dedicated AI services (Strategy Consulting, Agentic AI Development, Chatbot Development, Automation Agency, and GenAI Development); the firm also runs an IT staffing and remote-developer augmentation practice.
Simpalm monetises primarily through project-based custom development under Fixed Cost, Time & Material, and Dedicated Team engagement models, with stated project fees ranging from approximately $15,000 for smaller MVPs up to $150,000+ for complex builds and custom websites priced at $15K-$50K. A recurring revenue tail is generated through post-launch support and maintenance contracts typically priced at 15-20% of the initial development cost annually. Featured in-house or co-developed products include Ducknowl (a talent-screening SaaS with 2M+ resumes parsed and 100,000+ video interviews conducted), Tradet (a neighbourhood marketplace with ~1M downloads and ~$5B in transactions), Bamboo Rewards (a loyalty platform live in 100+ gaming-cafe locations), FitRight Product Selector (for Medline Industries), and the Together Program (for the University of Maryland). Distribution is direct-sales-led across the four US offices, supplemented by a Preferred Partnership in WP Engine's Agency Partner Program for WordPress-based inbound referrals.
Simpalm positions itself to regulated and experience-sensitive buyers and lists compliance coverage across HIPAA, PCI-DSS, SOC2, GDPR, CCPA, and ADA. The firm has accumulated third-party validation through Clutch, DesignRush, GoodFirms, and SoftwareWorld, with a stated aggregate 4.9/5 rating across approximately 200 client reviews. Customers named in case studies include the US Department of Defense, Medline Industries, Pearson Education, George Washington University, the University of Maryland, PepsiCo, Redbox, Window Nation, and AudiobooksNow, among others. The company is founder-operated under CEO Piyush Jain and shows no evidence of institutional funding, M&A, or public listing in the source data.
Simpalm firmographics
Firmographics- Name
- Simpalm
- Legal name
- Simpalm
- Website
- https://simpalm.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simpalm is a US-based digital product development firm founded in 2009 that designs and builds mobile apps, web applications, PWAs, and AI-enabled solutions for startups, enterprises, and nonprofit organisations across healthcare, education, government, and fintech verticals.
- Ownership category
- akta.pro rank
Simpalm industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- API Development, Integration & Microservices Modernization (BPAEAFAD)
- akta.pro secondary industries
- Mobile App Development Platforms (MADP) (HDAEAKAD), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
Keywords
Where Simpalm is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Simpalm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Application Development: Project-based custom development services for mobile apps, web applications, and software products. Revenue generated through fixed-cost, time-and-material, and dedicated team engagement models.
- Ongoing Support and Maintenance: Post-launch support services including bug fixes, feature updates, security patches, performance optimization. Typically 15-20% of initial development cost annually.
- IT Staffing and Remote Team Augmentation: Dedicated developer staffing and remote team services for clients needing to augment their in-house development capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Simpalm product offering
Product offeringCore offering
Simpalm is a US-based digital product development agency that designs, builds, and maintains custom mobile applications, web applications, progressive web apps, and AI-driven solutions for startups, enterprises, nonprofits, and government clients. The company offers end-to-end services spanning ideation, UI/UX design, native and cross-platform development (iOS, Android, React Native, Flutter), web engineering (React, Angular, Node.js, .NET, PHP, Python), cloud backend and DevOps on AWS/Azure, and ongoing maintenance, supplemented by an in-house SaaS talent-screening product (Ducknowl) and IT staffing services.
Product overview
Simpalm is an award-winning digital product development company founded in 2009, specializing in handcrafted digital products for companies, startups, and nonprofits. The company operates a multi-service portfolio combining design-led Agile development. Core service offerings include: Mobile App Development (native iOS/Android and cross-platform via React Native/Flutter), Web Engineering (web applications, e-commerce, CMS implementations), UI/UX Design, Progressive Web App Development, App Maintenance and Support, MVP Development with AI assistance, and AI Services (Strategy Consulting, Agentic AI, Chatbots, Automation, GenAI). Supporting services include Cloud Backend/DevOps and IT Staffing. Notable featured products include Ducknowl (talent screening platform with 2M+ resumes parsed), Tradet (marketplace with 1M+ downloads and $5B transactions), Bamboo Rewards (loyalty platform at 100+ locations), FitRight Product Selector (healthcare app), and Together Program (education platform for UMD).
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile App Development End-to-end custom mobile app development service for iOS, Android, and cross-platform using React Native, Flutter, and native approaches. Covers ideation, UI/UX design, development, QA, app store submission, and ongoing support for startups, enterprises, nonprofits, and government clients.
Quantifiable outcome
- Gaming cafes increased customer spending by 25% using Bamboo Rewards loyalty program
- +7 more outcomes
Companies that use Simpalm
Customer profileNamed customers16 records
Segments12 records
Ideal customer profiles4 records
Simpalm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature5 records
Simpalm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WP EnginecoreSimpalm was designated as a Preferred Partner in WP Engine's Agency Partner Program, reflecting experience with WP Engine's managed WordPress hosting environment across client projects. The designation places Simpalm within WP Engine's Agency Directory, increasing visibility to businesses already using or evaluating WP Engine's web infrastructure. Through this partnership, Simpalm clients working with WordPress gain access to WP Engine's managed hosting infrastructure, security features, and performance tools.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Simpalm competitors and assessment
Company assessmentDirect peers
- WillowTree: US-based digital product agency specializing in mobile and web app development for Fortune 500 enterprises; nearly identical service portfolio (mobile, web, strategy, AI) and customer mix to Simpalm, with a meaningfully larger team and brand.
- Thoughtworks: Global digital product engineering consultancy delivering custom software, mobile, and platform development across industries; directly comparable in custom software services model and enterprise client base, though larger and more engineering-led.
- Globant: Public digital transformation company offering AI, mobile, and web engineering at scale; closest large-cap analog to Simpalm's "design-led agile" custom development model, competing for the same enterprise RFPs.
- Fueled: US digital agency focused on mobile app and web development for startups and enterprises; very similar boutique positioning, Clutch-style positioning, and product-launch engagement style to Simpalm.
- Dogtown Media: Mobile app development agency headquartered in California serving startups and enterprises across healthcare, fintech, and IoT; comparable scope, healthcare vertical specialization, and AI-assisted delivery positioning to Simpalm.
- ArcTouch: US-based app development agency building native and cross-platform mobile apps plus connected/IoT experiences; comparable in custom mobile/PWA delivery model and US enterprise mid-market focus.
- Itransition: Custom software development company offering web, mobile, cloud, and AI services; similar service catalog and project-based revenue model, competing for similar mid-market and enterprise custom dev RFPs.
Broad incumbents
- Deloitte Digital: Large consulting digital practice within Deloitte delivering enterprise mobile, web, and platform transformation; competes with Simpalm for large enterprise custom dev engagements but operates at much greater scale and with broader advisory scope.
- Accenture: Global IT services and consulting giant whose interactive/digital arm delivers custom application development and modernization at enterprise scale; competes broadly in the same addressable market with a much wider portfolio.
- Slalom: US-focused technology consulting firm delivering custom software, cloud, and data services to mid-market and enterprise; comparable regional presence and US-centric delivery model, with broader advisory and managed services portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Simpalm social profiles
Digital presenceSimpalm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpalm leadership team
Management profileNumber of profiles
Profiles1 record
Simpalm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpalm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpalm
What does Simpalm do?
Simpalm is a US-based digital product development agency that designs, builds, and maintains custom mobile applications, web applications, progressive web apps, and AI-driven solutions for startups, enterprises, nonprofits, and government clients. The company offers end-to-end services spanning ideation, UI/UX design, native and cross-platform development (iOS, Android, React Native, Flutter), web engineering (React, Angular, Node.js, .NET, PHP, Python), cloud backend and DevOps on AWS/Azure, and ongoing maintenance, supplemented by an in-house SaaS talent-screening product (Ducknowl) and IT staffing services.
Is Simpalm a public or private company?
Simpalm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simpalm founded?
Simpalm was founded in 2009. It employs 11 to 50 people.
Where is Simpalm based?
Simpalm is headquartered in Bethesda, United States, in the North America region.
How does Simpalm make money?
Three revenue lines are on record. Custom Application Development is the primary driver. The others are ongoing Support and Maintenance and IT Staffing and Remote Team Augmentation.
Who are Simpalm's main competitors?
Direct peers on record are WillowTree, Thoughtworks, Globant, Fueled, Dogtown Media, ArcTouch and Itransition. Broad incumbents are Deloitte Digital, Accenture and Slalom.
Does Simpalm have an API?
No public API is recorded for Simpalm.
What industry is Simpalm in?
Simpalm's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAD, API Development, Integration & Microservices Modernization, with a secondary code of HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 541511 and its SIC code is 7371.