BoomGrow
BoomGrow is a Malaysian agritech company operating urban vertical farms using proprietary container-based CEA technology to grow and deliver subscription-based pesticide-free leafy greens, herbs, and microgreens directly to health-conscious consumers in the Klang Valley, with recent expansion into Manila, Philippines.
- Company typePrivate
- Founded2015
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BoomGrow does
BoomGrow is a Malaysian agritech company that operates an urban vertical farming business producing and distributing pesticide-free leafy greens, herbs, and microgreens directly to consumers. Founded in 2015 and headquartered in Bukit Jalil, Kuala Lumpur, the company employs 11–50 people and serves health-conscious households primarily in the Klang Valley, with additional farm operations in Langkawi, Malaysia and a recent expansion into Manila, Philippines.
The company's core technology is its proprietary "Machine Farm" system — modular, stackable, and mobile racking systems housed in repurposed shipping containers that deploy controlled environment agriculture (CEA) with hydroponics and patent-pending LED grow lighting. IoT sensors continuously collect environmental and plant-health data, which is fed into cloud-connected analytics platforms that use AI to optimize crop cycles, yield, and quality. This infrastructure enables year-round production with reported 95% reductions in water and land use versus traditional farming, and supports delivery to consumers within approximately six hours of harvest.
BoomGrow generates revenue primarily through a direct-to-consumer subscription model via its e-commerce site, offering weekly or fortnightly produce bundles (Healthy Start and Pick of the Farm tiers) priced at RM 40.50–63.10 per delivery, plus one-off purchases. Free delivery is included for subscribers within the Klang Valley, with a RM 5 fee for non-subscribers. The company is exploring expansion into neighbourhood grocery retail. It is venture-backed, having closed a Pre-Series A round in October 2023 led by Gobi Partners through its Gobi Dana Impak Ventures fund (supported by Khazanah Nasional Berhad), with prior support from MOST Ventures and various Malaysian government and corporate backers.
BoomGrow firmographics
Firmographics- Name
- BoomGrow
- Legal name
- BoomGrow Productions Sdn Bhd
- Website
- https://boomgrowfarms.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BoomGrow is a Malaysian agritech company operating urban vertical farms using proprietary container-based CEA technology to grow and deliver subscription-based pesticide-free leafy greens, herbs, and microgreens directly to health-conscious consumers in the Klang Valley, with recent expansion into Manila, Philippines.
- Ownership category
- akta.pro rank
BoomGrow industry classification
Industry- Product category
- Urban Vertical Farming
- NAICS
- Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
- akta.pro secondary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
Keywords
Where BoomGrow is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
BoomGrow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Subscription Produce Delivery: BoomGrow generates revenue primarily through recurring weekly and fortnightly subscription bundles of leafy greens, herbs, and microgreens delivered to consumers' doorsteps within 6 hours of harvest. Subscribers receive free delivery and can skip or cancel deliveries at any time with 5 days' notice.
- One-Time Produce Purchases: Non-subscription, one-off purchases of produce bundles with a RM 5 delivery fee for customers in the Klang Valley.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Healthy Start Regular: 6 leafy greens packets @ 4-5 heads each + 3 herb packs @ 10g each |
| Subscription | Pay-as-you-go | Healthy Start Xtra: Larger bundle for families of more than 4 |
| Subscription | Pay-as-you-go | Pick of the Farm Regular: 4 leafy greens packets + 2 herb packs + 1 microgreen pack |
| Unit Pricing | Pay-as-you-go | Delivery fee: free for subscribers, RM 5 for one-off purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BoomGrow product offering
Product offeringCore offering
BoomGrow grows and sells hydroponic leafy greens, herbs, and microgreens in indoor vertical farms built from repurposed shipping containers (its proprietary "Machine Farm" system) and delivers them direct-to-consumer through weekly or fortnightly subscription bundles (Healthy Start and Pick of the Farm) and one-off purchases, delivered within hours of harvest to customers in the Klang Valley, Malaysia.
Product overview
BoomGrow operates a direct-to-consumer urban farming business offering subscription-based vegetable delivery. The core offering consists of two main product bundles: Healthy Start (customizable selection) and Pick of the Farm (farm-selected selection), both delivered as recurring weekly or fortnightly subscriptions. These bundles include hydroponically grown leafy greens (Lollo Rosso, Romaine, Kale, Butterhead, Swiss Chard, Spinach, Rocket, Mizuna, Asian greens), fresh herbs (Basil, Mint), and microgreens. Supporting the consumer products is the proprietary Machine Farm technology platform — a stackable, modular farming system with patent-pending technology that enables scalable urban farming in controlled environments using IoT sensors, AI analytics, and hydroponics. Tower Farm represents the vertical growing component of their CEA system. The company also maintains a Recipes section featuring dishes created with their produce. All products are delivered within 6 hours of harvest to customers in the Klang Valley region.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthy Start Subscription Bundle Recurring weekly or fortnightly subscription bundle that lets customers customize their selection of leafy greens packets (4–5 heads each) and herb packs (10g each). Available in Healthy Start Regular (6 leafy greens + 3 herb packs, RM 63.10 weekly or RM 58.10 fortnightly) and Healthy Start Xtra (RM 45.00 weekly for families of more than 4). 10% off the first payment via promo code HS10, free delivery in the Klang Valley, no commitment with skip/cancel option.
- Pick of the Farm Subscription Bundle Standard recurring weekly or fortnightly subscription where the farm selects the freshest produce for the customer. Includes 4 leafy greens packets (4–5 heads each), 2 herb packs (10g each), and 1 microgreen pack at RM 40.50 weekly or fortnightly, with one-off purchase at RM 45.50. 10% off the first payment via promo code PICK10, free delivery in the Klang Valley for subscribers.
- Leafy Greens Produce Hydroponically grown leafy greens including Lollo Rosso, Romaine, Butterhead, Kale, Swiss Chard, Spinach, Rocket/Arugula, Mizuna, and Asian greens such as Red Pak Choy, Tatsoi, and Komatsuna. Sold as part of subscription bundles and individually, delivered within hours of harvest.
- Fresh Herbs Fresh hydroponically grown herbs including Basil and Mint, produced in BoomGrow's controlled environment and delivered within hours of harvest as part of subscription bundles or individual purchases.
- Microgreens Nutrient-dense microgreens grown indoors in BoomGrow's controlled environment, included in subscription bundles (e.g., Pick of the Farm) or available for separate purchase.
Quantifiable outcome
- 95% less water usage compared to traditional farming
- +4 more outcomes
Companies that use BoomGrow
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
BoomGrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
BoomGrow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pi PantryminorPi Pantry developed multiple recipes featured on BoomGrow's recipe page, creating content that showcases BoomGrow's produce in diverse culinary applications. The partnership adds value to the customer experience by providing recipe inspiration alongside produce delivery.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BoomGrow competitors and assessment
Company assessmentDirect peers
- ComCrop: Singapore urban rooftop greenhouse farm producing leafy greens and herbs for local distribution. Comparable as a Southeast Asian CEA operator focused on hyper-local fresh produce with subscription and retail distribution.
- Sky Greens: Singapore-based vertical farming pioneer using rotating tiered growing systems to produce leafy vegetables. Comparable as a Southeast Asian CEA operator with urban-fresh-produce positioning and government backing.
- Sustenir: Singapore-headquartered vertical farming company producing hydroponic leafy greens and herbs via controlled-environment agriculture. Most direct comparable in the SEA region with similar product mix, DTC subscriptions, and urban-farming positioning.
- VertiVegies: Singapore-based indoor vertical farm producing pesticide-free leafy greens for retail and food service. Comparable CEA operator in the same regional urban-fresh-produce category with similar distribution model.
Emerging players
- Eden Green Technology: US-based hybrid vertical-and-greenhouse farming company producing leafy greens and herbs for retail distribution. Comparable as a CEA operator with proprietary technology, similar product mix, and similar go-to-market focus on retailers and fresh-produce supply.
Broad incumbents
- Infarm: Germany-based modular in-store and distributed vertical farming company. Highly comparable business model — modular, IoT-connected indoor farms producing leafy greens and herbs for retailers and consumers across multiple geographies.
- Crop One Holdings: US-based vertical farming company operating large-scale CEA facilities and partnering with Emirates Flight Catering. Comparable as a global CEA operator with proprietary technology and institutional partnerships in adjacent geographies.
- Plenty: US-based indoor vertical farming company with large-scale farms producing leafy greens. Comparable as a major CEA operator using proprietary technology and data-driven growing systems at much greater scale and capitalisation.
- AeroFarms: US-based indoor vertical farming pioneer using aeroponic technology to grow leafy greens at scale. Comparable as a global CEA incumbent with patented growing technology and strong data/analytics capabilities.
- Bowery Farming: US-based indoor vertical farming company operating large CEA facilities serving retailers across North America. Comparable as a sophisticated CEA incumbent with proprietary smart-farm technology and broad distribution partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BoomGrow social profiles
Digital presenceBoomGrow compliance and trust
Trust signalCompliance1 record
BoomGrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoomGrow leadership team
Management profileNumber of profiles
Profiles3 records
BoomGrow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoomGrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoomGrow
What does BoomGrow do?
BoomGrow grows and sells hydroponic leafy greens, herbs, and microgreens in indoor vertical farms built from repurposed shipping containers (its proprietary "Machine Farm" system) and delivers them direct-to-consumer through weekly or fortnightly subscription bundles (Healthy Start and Pick of the Farm) and one-off purchases, delivered within hours of harvest to customers in the Klang Valley, Malaysia.
Is BoomGrow a public or private company?
BoomGrow is a private company. It is classified as venture growth investor backed and is currently operating.
When was BoomGrow founded?
BoomGrow was founded in 2015. It employs 11 to 50 people.
Where is BoomGrow based?
BoomGrow is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does BoomGrow make money?
Two revenue lines are on record. Subscription Produce Delivery is the primary driver. The others are one-Time Produce Purchases.
Who are BoomGrow's main competitors?
Direct peers on record are ComCrop, Sky Greens, Sustenir and VertiVegies. Eden Green Technology is listed as an emerging player. Broad incumbents are Infarm, Crop One Holdings, Plenty, AeroFarms and Bowery Farming.
Does BoomGrow have an API?
No public API is recorded for BoomGrow.
What industry is BoomGrow in?
BoomGrow's product category is Urban Vertical Farming. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 11141 and its SIC code is 100.