Woodmark Hotel & Still Spa

Name

Woodmark Hotel & Still Spa

Legal name

Woodmark Hotel & Still Spa

Website

https://thewoodmark.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Destination Spas & Spa Resorts (HSALAFAC), Conference Retreat Hotels (THAGALAG)

Keywords

• Luxury hotel accommodations
• Day spa services
• Wedding event venues
• Lakeside restaurant dining
• Boutique hotel hospitality

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Guest Room Accommodations: Revenue from 100 recently renovated guest rooms including 21 suites. Offers various packages including romantic getaways, spa retreats, graduation stays, and advance purchase discounts up to 20% off.
2. Still Spa Services: Full-service day spa offering massages, facials, body treatments, HydraFacial, and retail skincare products. Gift cards available for spa experiences.
3. Carillon Kitchen Dining: Lakeside restaurant on-property serving guests and visitors. Part of the hotel's integrated guest experience.
4. Meetings & Events: Event spaces for corporate meetings, weddings, and celebrations. Bookings facilitated through request information form on website.
5. Retail & Gift Cards: Spa-inspired retail products, Voluspa candles, physical and e-gift cards sold through Shopify platform and in-property shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Woodmark Hotel & Still Spa operates a luxury waterfront boutique hotel on the shores of Lake Washington in Kirkland, WA, featuring 100 recently renovated guest rooms (including 21 suites). The property offers an integrated hospitality experience anchored by Still Spa (full-service day spa with HydraFacial, massages, and body treatments), Carillon Kitchen (on-site lakeside restaurant), and meetings/weddings/event venues. The hotel also sells spa retail products and gift cards through an online Shopify storefront.

Product overview

The Woodmark Hotel & Still Spa is a waterfront boutique hotel offering a unified luxury hospitality experience. The property features 100 recently renovated guest rooms with 21 suites as its core accommodation product, complemented by the on-site Still Spa wellness sanctuary and Carillon Kitchen lakeside dining. Additional revenue streams include meeting and event venues, a Stash Hotel Rewards loyalty program, and a Shopify-powered retail gift shop selling spa products and gift cards. The hotel differentiates through sustainability initiatives (FloWater Refill Stations, NBPI air purification) and its location on Lake Washington at Carillon Point in Kirkland, WA.

Differentiator

Problem solved

Functional benefit

Brands

• Stash Hotel Rewards: Partner rewards program for loyal guests, part of the Stash Hotel Rewards network for independent hotels.

Products and services

• Guest Rooms & Suites Luxury accommodations offering 100 recently renovated guest rooms including 21 suites, featuring modern amenities and Lake Washington views, designed for leisure and business travelers.
• Still Spa Full-service day spa offering treatments including HydraFacial, massages, body treatments, facials, and skincare services for hotel guests and day visitors.
• Carillon Kitchen Lakeside on-site restaurant offering dining experiences with views of Lake Washington, serving hotel guests and external visitors.
• Meetings, Weddings & Events Event venues and event planning services for corporate meetings, conferences, weddings, receptions, and private celebrations, with waterfront settings at Carillon Point.
• Gift Shop & Spa Retail Online and on-site retail offering of Still Spa-inspired self-care products, Voluspa candles, skincare favorites, plus physical and e-gift cards, sold through the Shopify-powered Shop Woodmark storefront.
• Hotel Packages & Special Offers Themed promotional packages including Stay More Save More, Reconnect to Romance, Spa Rejuvenation, The Perfect Blend (wine country), Caps Off to Graduate, Last Minute Savings, and pet-friendly Woof, Wag & Worry Less packages.

Quantifiable outcome

• 97% filtration of airborne virus particulate with NPBI system
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Global Plasma Solutions (GPS)coreTechnology or Integration · 3 November 2020Provider of Needlepoint Bipolar Ionization (NPBI) air purification technology. The NPBI system was installed at The Woodmark to provide safer indoor air quality in all public spaces, including Still Spa and Carillon Kitchen. The technology is the only active purification system approved to operate in commercial aircraft.
• Stash Hotel RewardscoreGTM or Marketing PartnerStash Hotel Rewards is a loyalty program for independent hotels. The Woodmark partners with Stash to offer members points toward free nights at over 300+ member hotels across the U.S., Caribbean, Panama, and Belize. Members can unlock exclusive rates and earn bonus points for group or catered events.
• Book4TimecoreTechnology or IntegrationSpa booking software platform used for Still Spa gift card and appointment scheduling. Guests can purchase Still Spa e-gift cards through the Book4Time platform at nwf98033.na.book4time.com/spagift/.
• Chateau Ste. Michelle WineryminorGTM or Marketing PartnerPartnership for 'The Perfect Blend' package combining waterfront stay with Woodinville Wine Country experiences. The hotel's events calendar promotes concerts at Chateau Ste. Michelle as part of its local activities guide.
• Visit SeattleminorGTM or Marketing PartnerVisit Seattle logo appears on the website footer, indicating a tourism marketing partnership to promote Seattle-area tourism including The Woodmark.
• ADP (workforcenow.adp.com)minorOthersADP workforce management platform used for hotel recruiting and hiring as referenced in the Careers page link.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Four Seasons Hotel Seattle: Luxury chain-affiliated property in downtown Seattle. Competes for the same luxury leisure, wedding, and corporate group demand from Seattle metro visitors; not waterfront in the same way but offers chain-backed distribution and global loyalty programs the Woodmark cannot match.
• Fairmont Olympic Hotel Seattle: Iconic luxury chain hotel in downtown Seattle with significant meeting and wedding event business. Competes directly for corporate meetings, weddings, and luxury leisure guests in the Seattle metro, with substantially larger meeting space and chain distribution advantages.

Direct peers

• Willows Lodge: Boutique luxury lodge in Woodinville, WA wine country with full-service spa and conference/event venues. Closely comparable PNW independent boutique with spa and wedding/event business, located just 10-15 minutes from the Woodmark and targeting overlapping Seattle-area leisure and corporate guests.
• Salish Lodge & Spa: Luxury independent resort and spa in Snoqualmie, WA (about 30 minutes from Seattle). Same PNW luxury positioning, integrated spa, scenic setting, and similar independent ownership ethos — and notably where Woodmark GM Scott Guthrie was previously GM, suggesting direct operational lineage.
• Inn at the Market: Boutique independent hotel in Pike Place Market, Seattle. Comparable scale and independent boutique positioning in the Seattle market, competing for similar leisure and corporate guests preferring independent over chain luxury properties.
• Alderbrook Resort & Spa: Waterfront resort on Hood Canal, WA with marina, spa, dining, and event venues. Comparable independent boutique property combining waterfront lodging with spa and weddings, targeting Pacific Northwest leisure travelers seeking scenic getaways.
• Sun Mountain Lodge: Independent luxury resort in Winthrop, WA with spa, dining, and conference/retreat facilities. Comparable independent boutique resort model targeting PNW leisure, corporate retreat, and event business outside Seattle's core.
• Hotel Bellwether: Independent luxury waterfront hotel on Bellingham Bay, WA with spa services and event venues. Comparable Pacific Northwest waterfront boutique positioning with integrated event business and similar independent ownership model.
• Semiahmoo Resort, Golf & Spa: Waterfront resort in Blaine, WA with full-service spa, dining, and event space. Comparable Pacific Northwest independent resort offering rooms + spa + events to leisure, wedding, and corporate guests seeking a waterfront scenic setting.
• The Edgewater Hotel: Iconic waterfront boutique hotel on Pier 67 in downtown Seattle. Comparable in being an independent (formerly Noble House) boutique hotel with waterfront setting, full-service amenities, and event business serving the same Seattle metro leisure and corporate demand.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woodmarkhotel
• Instagraminstagram.com/woodmarkhotel
• Pinterestpinterest.com/woodmarkhotel
• Xx.com/woodmarkhotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodmark Hotel & Still Spa