What Culpitt does

Culpitt is the UK's leading wholesaler and manufacturer of cake decorating and sugarcraft products, operating a B2B e-commerce platform from its headquarters in Ashington, Northumberland. Founded in 1921, the company serves professional cake makers, bakeries, food service suppliers, specialist independent cake supplies retailers, and major supermarket chains with a comprehensive portfolio spanning cake boards, cake boxes and packaging, sugarpaste and icings, specialist pastes, baking ingredients, food colours, cupcake decorations and cases, cake decorations, sprinkles and dusts, professional equipment, and partyware. Culpitt Ltd is a privately held UK limited company and a subsidiary of US-based DecoPac Inc., which is itself owned by Snow Phipps Group, a New York-based private equity firm.

The company's core proprietary technology is the PhotoCake edible printing system, marketed as the world's leading edible printing system for personalized cake images and designs, distributed to trade customers who in turn serve end consumers. Culpitt's product portfolio combines a vertical stack of own-label brands (Culpitt, Culpitt Select, House of Cake, Cake Star, ColourSplash, Satinara, Baked with Love) with broad distribution of leading third-party brands including Renshaw, Rainbow Dust, PME, Sugarflair, Saracino, Squires Kitchen, Wilton, and Purple Cupcakes. The company operates a state-of-the-art warehouse facility in the north of England and runs a consumer-facing sister site, CraftCompany.co.uk, alongside its core B2B trade business.

Culpitt operates a sales-led B2B wholesale distribution model with online trade account registration, no minimum order requirement, and trade pricing visible after login. The company offers free UK delivery on orders over £95 and next-day delivery for orders placed before midday, with international shipping available globally. Marketing channels include a content-heavy website with brand and occasion-based navigation, email newsletters, and active social media presence on Facebook, Instagram, YouTube, and Twitter. The Food Service channel provides bulk commercial supplies to professional bakers and caterers, while Culpitt Select competes in value-tier bulk cake supplies.

Name

Culpitt

Legal name

Culpitt Ltd

Website

https://culpitt.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Culpitt is the UK's leading wholesaler and manufacturer of cake decorating supplies, serving professional cake makers, bakeries, food service suppliers, specialist retailers, and major supermarkets through a B2B trade e-commerce platform with brand portfolio including Renshaw, PME, Rainbow Dust, and the proprietary PhotoCake edible printing system.

Ownership category

akta.pro rank

Product category

Cake Decorating Supplies

NAICS

Confectionery Merchant Wholesalers (42445)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

akta.pro secondary industries

Confectionery (Candy & Chocolate) Wholesale (AFAIAFAC), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Cake decorating supplies
• Sugarcraft products
• Baking ingredients wholesale
• Cake boards manufacturer
• Edible printing system

Headquarters

HQ city

Ashington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Cake Decorating Supplies: B2B wholesale distribution of cake decorating supplies including cake boards, boxes, pastes, food colours, decorations, equipment and ingredients to trade customers including professional cake makers, bakeries, food service suppliers, and retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Culpitt is the UK's leading wholesaler and manufacturer of cake decorating and sugarcraft supplies, operating a B2B trade e-commerce platform. The company manufactures wholesale food-safe cake boards, drums, and cards, and distributes an extensive range of third-party branded cake decorating products (icing, pastes, food colours, sprinkles, decorations, packaging, and equipment) alongside its own Culpitt Select and house-brand lines. It also supplies the PhotoCake edible printing system for personalized cake decoration.

Product overview

Culpitt is the UK's leading wholesaler of cake decorating supplies, operating as a business-to-business e-commerce platform offering an extensive portfolio of products across multiple categories. The core offerings include PhotoCake (edible printing technology), own-brand products under Culpitt Select and house brand, and hundreds of third-party branded products from suppliers like Renshaw, Rainbow Dust, PME, Sugarflair, and many more. The product range spans cake boards and drums, cake boxes and packaging, sugarpaste and icings, specialist pastes, baking ingredients, food colours, cupcake decorations and cases, cake decorations, sprinkles, equipment, and partyware. Additionally, Culpitt offers a dedicated Food Service channel for bulk commercial supplies. The platform serves professional cake makers, bakeries, supermarkets, food service wholesalers, and cake decorating businesses with trade pricing and both free and next day delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• Culpitt Select: Own-label bulk cake supplies brand offering sprinkles, cake mixes, and essential cake decorating products at value pricing.

Products and services

• PhotoCake Edible Printing System The world's leading edible printing system that allows professional cake makers and bakeries to create personalized edible images for cakes using PhotoCake technology.
• Cake Boards and Drums Manufactured wholesale cake boards, drums, and cards including 12mm drums, 5mm boards, 3mm hardboard, 1.75mm and 1.1mm cake cards, recyclable options, and Masonite boards in various sizes and colors, for professional cake makers and bakeries.
• Cake Boxes and Packaging Plain white cake boxes, display and patterned boxes, cupcake boxes, tall boxes, mix and match box and lid separates, and bags including cake pop bags for bakeries and cake decorators.
• Sugarpaste and Icings Ready-to-roll sugarpaste, frostings, buttercream, drip icing, marzipan, icing mixes, and writing icings for cake decoration.
• Specialist Pastes Specialty pastes including modelling paste, sugar florist paste, chocolate modelling paste, and cake lace paste for advanced cake decoration.
• Baking Ingredients Baking mixes, fillings and spreads, dried fruits, sugar, chocolate and chocolate drip, confectionery, and food flavours for bakeries and food service.
• Food Colours Comprehensive food colouring range including gels, pastes, oils, liquids and paints, dusts, chocolate colours, non-aerosol sprays, sprays and textures, pens, and airbrush colors for cake decoration.
• Cupcake Decorations Handmade decorations, SugarSoft products, rings, non-edible pics, wafer decorations, sweetmelts, and chocolate decorations for cupcakes.
• Cake Decorations Edible and non-edible cake toppers, printed sugar, diamante toppers, cake pics, mottos and banners, flower sprays, cake balloons, cake lace, chocolate, candles, plaques, licensed characters, and ribbons.
• Culpitt Select Culpitt's own value brand offering cake sprinkles, cake mixes, and essential cake decorating supplies at value pricing for trade customers.
• Food Service Bulk Supplies Bulk food service supplies including cake boards, packaging, ingredients, decorations, cake icings, equipment, and seasonal items (Christmas, Halloween, Easter) for professional bakers and food service businesses.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PhotoCakecoreTechnology or IntegrationCulpitt supplies PhotoCake, the world's leading edible printing system. They also publish stockist contact details on their website and recommend stockists to consumers seeking the PhotoCake service.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Cake Decorating Company: The Cake Decorating Company is a UK-based specialist retailer of cake decorating products, baking ingredients, packaging, and equipment targeted at both professional and home bakers. Comparable to Culpitt across its core product categories and customer base.
• Squires Kitchen: Squires Kitchen is a UK cake decorating specialist selling its own-brand sugarcraft pastes, colours, and equipment directly to trade and consumer customers. Comparable to Culpitt as a UK sugarcraft supplier with own-label products that overlap with Culpitt's specialist pastes and food colours range.
• Cake Stuff: Cake Stuff is a UK-based B2B and consumer cake decorating supplies retailer operating from Wigan, stocking a broad range of cake boards, boxes, sugarcraft, ingredients and major brands. Directly comparable as a UK trade and retail cake decorating supplier of similar size and product breadth.
• Iced Images: Iced Images is an Australian-based edible printing and cake decoration supplies company offering printed and blank icing sheets, edible printers, and decorating supplies. Comparable to Culpitt's PhotoCake business in the edible printing and cake toppers category.
• PME Cake: PME Cake is a UK-based cake decorating equipment and supplies brand, selling cutters, moulds, piping bags, and cake boxes. Comparable to Culpitt as both a brand supplier and competitor in the professional cake decorating category across overlapping product lines.

Broad incumbents

• Wilton Brands: Wilton is the largest US cake decorating brand and wholesaler, selling cake pans, decorating tools, sprinkles, and colours through retail and trade channels. Comparable as a major cake decorating one-stop supplier, though more brand-led and US-focused than Culpitt.
• DecoPac: DecoPac Inc. is the US parent of Culpitt Ltd and a major cake decorating supplies wholesaler in North America, including the DecoPac product line of cake images and decorating systems. Highly comparable as the parent entity and a sister operating unit in the same vertical.

Emerging players

• Rainbow Dust Colours: Rainbow Dust is a UK-based food colour, glitter, and edible decoration brand serving cake decorators through both branded direct sales and trade distribution. Comparable to Culpitt as a sugarcraft supplies brand that intersects with Culpitt's food colours and decorations categories.
• Katy Sue Designs: Katy Sue Designs is a UK-based cake decorating mould and silicone craft product brand sold through trade and retail. Comparable to Culpitt as a UK cake decorating product supplier with overlap in moulds, cutters, and sugarcraft accessories.
• Renshaw (BSB): Renshaw, part of the British Sugar Bakeries group, is a major UK sugarpaste, marzipan, and fondant brand sold to trade and consumer customers. Comparable to Culpitt as a supplier of sugarpaste and icings (a core Culpitt category) and as a partner brand distributed through Culpitt's trade platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Culpitt_Ltd
• YouTubeyoutube.com/channel/UC7GoV_8Kb3EnIqdawZgXU_A
• Facebookfacebook.com/culpittcakeclub
• Instagraminstagram.com/culpitt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culpitt