Mortons on the Move
Mortons on the Move is a privately held RV lifestyle media company founded in 2015 by Tom and Caitlin Morton, producing over 1,500 blog articles, YouTube documentaries, and The RVers TV show on Discovery Channel and PBS for an audience of full-time, new, and recreational RVers across North America and New Zealand.
- Company typePrivate
- Founded2015
- HeadquartersAtlantic Mine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mortons on the Move does
Mortons on the Move is a privately held RV lifestyle media company founded in 2015 by Tom and Caitlin Morton, former electrical engineer and IT professional respectively, who left corporate careers to live and work full-time from an RV. The company produces a multi-platform content portfolio centered on a blog with over 1,500 articles covering RV buying, maintenance, systems, destinations, boondocking, and full-time RV living, complemented by a YouTube channel featuring named documentary-style series (Go North, Canadian Maritimes, 8th Continent NZ, Backroads West) and co-hosted The RVers television show airing on Discovery Channel and PBS. The Go North documentary is also distributed via Amazon Prime Video.
The business operates as a lean, founder-led content operation: the core team consists of the two founders supported by a small distributed group of remote contributors, with no proprietary technology stack beyond standard publishing tools, ConvertKit for email, and custom-built interactive utilities such as an RV Solar Calculator and an RV Loan Cost Calculator. Revenue is generated primarily through affiliate commissions on product recommendations embedded in articles, with likely supplementary income from YouTube advertising and any royalties or sponsorships associated with the TV show and documentaries; no paid subscription, advertising-tier, or product line is disclosed. The audience spans full-time RVers, new and entry-level RVers, and recreational RV travelers across the US, Canada, and increasingly New Zealand, reached through a 15,000+ subscriber newsletter and broad social media presence on Facebook, Instagram, Pinterest, and X.
Mortons on the Move firmographics
Firmographics- Name
- Mortons on the Move
- Legal name
- Mortons on the Move
- Website
- https://mortonsonthemove.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mortons on the Move is a privately held RV lifestyle media company founded in 2015 by Tom and Caitlin Morton, producing over 1,500 blog articles, YouTube documentaries, and The RVers TV show on Discovery Channel and PBS for an audience of full-time, new, and recreational RVers across North America and New Zealand.
- Ownership category
- akta.pro rank
Mortons on the Move industry classification
Industry- Product category
- RV Lifestyle Media
- NAICS
- Tour Operators (561520)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
Keywords
Where Mortons on the Move is headquartered
LocationHeadquarters
- HQ city
- Atlantic Mine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mortons on the Move business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Affiliate/Commission Revenue: The website discloses earning small commissions from product links in posts. This is standard affiliate marketing where they recommend RV gear and products and earn a commission on qualifying purchases.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Mortons on the Move product offering
Product offeringCore offering
Mortons on the Move is an RV lifestyle media company producing free educational and inspirational content across multiple platforms, including a blog of over 1,500 articles, a YouTube channel with documentary-style travel series, a TV show on Discovery Channel and PBS (The RVers), and interactive tools such as an RV Solar Calculator and RV Loan Cost Calculator. The content covers RV buying, maintenance and repairs, systems (electrical, solar, water), boondocking, destination guides, and full-time RV living, aimed at consumers interested in or already practicing the RV lifestyle. The company is monetized primarily through affiliate commissions on RV gear recommendations.
Product overview
Mortons on the Move is a multi-platform RV lifestyle media company offering a unified content ecosystem. The core offerings include a comprehensive blog with over 1500 articles, a YouTube channel with multiple named video series (Backroads West, Canadian Maritimes, Go North, 8th Continent NZ), and the TV show 'The RVers' airing on Discovery Channel and PBS. Interactive tools like the RV Solar Calculator and RV Loan Cost Calculator complement the content. All offerings are tied together through a newsletter subscription service reaching 15,000+ subscribers. The company is run by Tom and Cait Morton, former electrical engineers who have been full-time RVers since 2015.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortons on the Move Blog Free online publication with 1,500+ articles covering RV buying, maintenance, systems, repairs, travel destinations, full-time RV living, boondocking, and lifestyle topics, serving RV enthusiasts and prospective RVers.
- Mortons on the Move YouTube Channel Free video content channel featuring RV travel vlogs, tutorials, destination guides, and documentary-style series (Go North, Canadian Maritimes, Backroads West, 8th Continent NZ) for RV enthusiasts.
- The RVers TV Show Television series co-hosted by Tom and Caitlin Morton airing on Discovery Channel and PBS, covering RV travel experiences and lifestyle content for general audiences.
- Go North Documentary and Series Documentary and video series documenting travels to Alaska and the Arctic Ocean in a truck camper, available on the website and Amazon Prime Video.
- New RVer Guide
Quantifiable outcome
- Over 1500 articles published on RV knowledge and travel
- +1 more outcomes
Companies that use Mortons on the Move
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mortons on the Move technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Mortons on the Move partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Mortons on the Move competitors and assessment
Company assessmentDirect peers
- RV Lifestyle: RV Lifestyle is a multi-platform RV media brand producing podcasts, videos, and articles about RV travel and lifestyle. They directly compete with Mortons on the Move for the same full-time and recreational RVer audience through comparable content formats and affiliate-revenue business model.
- RV Love: RV Love is run by full-time RVers Emily and Mark Fagan who produce blogs, YouTube, and educational content about RV travel and boondocking. Their positioning as full-time RVer content creators closely mirrors Mortons on the Move's brand and audience.
- TechnoRV / RV Geeks: TechnoRV produces technical RV educational content including tutorials, product reviews, and RV systems guides. They overlap directly with Mortons on the Move's RV-systems content focus and similar consumer-RVer addressable market.
- RV Travel: RV Travel is one of the largest RV news and information websites led by RV journalist Bob Livingston, covering news, tips, and educational content. They compete with Mortons on the Move for RVer attention and advertising/affiliate revenue in the same content niche.
Emerging players
- The Dyrt: The Dyrt is a campground review and trip planning platform with crowdsourced reviews and mobile tools. While a tech platform rather than a creator, they share MOTM's RV and camping enthusiast audience and overlap with the destination/campground review content MOTM publishes.
- Outdoorsy: Outdoorsy is an RV rental marketplace connecting RV owners with renters. They serve the same RVer/traveler consumer base Mortons on the Move writes about, and MOTM produces content specifically about the RV rental category they operate in.
- Campendium: Campendium provides crowdsourced campground reviews and trip planning tools for RVers and campers. They overlap with the campground review and trip planning content that Mortons on the Move publishes for the same RV audience.
Broad incumbents
- Kampgrounds of America (KOA): KOA is the largest network of privately-owned campgrounds in North America and operates its own content and consumer-marketing operation. They are an established incumbent in the RV travel and camping ecosystem where Mortons on the Move operates as a content/media brand.
- Winnebago: Winnebago is a major RV manufacturer producing motorhomes and travel trailers with a corporate content and marketing operation. As an industry incumbent that engages content creators like Mortons on the Move via sponsorship and partnership, they share the RV consumer ecosystem.
Others
- GoRVing: GoRVing is the RV industry's consumer-facing advocacy and marketing organization promoting RV recreation. They produce educational content targeted at the same prospective RVers Mortons on the Move addresses, functioning as an adjacent industry body rather than a direct content competitor.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Mortons on the Move social profiles
Digital presenceMortons on the Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mortons on the Move leadership team
Management profileNumber of profiles
Profiles2 records
Mortons on the Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mortons on the Move M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mortons on the Move
What does Mortons on the Move do?
Mortons on the Move is an RV lifestyle media company producing free educational and inspirational content across multiple platforms, including a blog of over 1,500 articles, a YouTube channel with documentary-style travel series, a TV show on Discovery Channel and PBS (The RVers), and interactive tools such as an RV Solar Calculator and RV Loan Cost Calculator. The content covers RV buying, maintenance and repairs, systems (electrical, solar, water), boondocking, destination guides, and full-time RV living, aimed at consumers interested in or already practicing the RV lifestyle. The company is monetized primarily through affiliate commissions on RV gear recommendations.
Is Mortons on the Move a public or private company?
Mortons on the Move is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mortons on the Move founded?
Mortons on the Move was founded in 2015. It employs 1 to 10 people.
Where is Mortons on the Move based?
Mortons on the Move is headquartered in Atlantic Mine, United States, in the North America region.
How does Mortons on the Move make money?
One revenue line is on record: affiliate/Commission Revenue.
Who are Mortons on the Move's main competitors?
Direct peers on record are RV Lifestyle, RV Love, TechnoRV / RV Geeks and RV Travel. Emerging players are The Dyrt, Outdoorsy and Campendium. Broad incumbents are Kampgrounds of America (KOA) and Winnebago. GoRVing is listed as an others.
Does Mortons on the Move have an API?
No public API is recorded for Mortons on the Move.
What industry is Mortons on the Move in?
Mortons on the Move's product category is RV Lifestyle Media. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations). Its NAICS code is 561520 and its SIC code is 7819.