RV Lifestyle
RV Lifestyle is a privately held RV-focused content and community media company serving primarily retiree and baby-boomer RV travelers through a blog, YouTube channel, podcast, paid community membership, digital travel guides, and the RV Budget Buddy app.
- Company typePrivate
- Founded2012
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RV Lifestyle does
RV Lifestyle is a privately held content-and-community media company serving recreational vehicle (RV) enthusiasts, primarily retirees and baby boomers planning extended road travel in North America. Founded around 2010 by Mike and Jennifer Wendland, the company operates a portfolio of audience surfaces including a blog of 3,000+ articles, a YouTube channel with 47M+ cumulative views, the longest-running weekly RV podcast at 5M+ listens, and an email newsletter exceeding 80,000 subscribers. Editorial coverage is organized under four pillars: Learn, Travel, Connect, and Thrive.
The product stack combines free media (blog, YouTube, podcast, newsletter) with paid offerings: digital travel guides covering destinations such as the Florida Keys, Gulf Coast, and Atlantic Coast; the RV Budget Buddy budgeting app; the gated RVCommunity.com private membership community; and a merchandise line of branded apparel and accessories. The underlying technology is conventional web, mobile app, and email infrastructure with no disclosed proprietary platform components.
Revenue is generated through four channels: (1) one-time digital guide sales, (2) recurring paid community membership subscriptions, (3) merchandise sales, and (4) affiliate commissions, primarily from campground booking partners such as The Dyrt and KOA. Go-to-market is direct-to-consumer via owned channels, with no visible enterprise or B2B contract layer.
RV Lifestyle firmographics
Firmographics- Name
- RV Lifestyle
- Website
- https://rvlifestyle.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RV Lifestyle is a privately held RV-focused content and community media company serving primarily retiree and baby-boomer RV travelers through a blog, YouTube channel, podcast, paid community membership, digital travel guides, and the RV Budget Buddy app.
- Ownership category
- akta.pro rank
RV Lifestyle industry classification
Industry- Product category
- RV Lifestyle Media and Travel Content
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industries
- RV Parks & Motorhome Resorts (THAMAJAA), RV Rental Marketplaces & Booking Platforms (THADAIAI), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
Keywords
Where RV Lifestyle is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
RV Lifestyle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Others
Revenue model
- Digital Travel Guides: Sale of downloadable RV travel guide ebooks including Florida Keys, Florida Gulf Coast, Florida Atlantic Coast, and Ultimate Guide to Cheap/Free RV Camping. Bundles available. Over 300 pages of curated content per guide.
- Community Membership: Private, ad-free RV community subscription with in-person meetups, rallies, twice-weekly member-only livestreams, virtual campfires, exclusive courses, and special interest spaces.
- Merchandise Sales: RV Lifestyle branded merchandise including hats, clothing sold through shop.rvlifestyle.com.
- Affiliate/Referral Commissions: Commission revenue from affiliate links to recommended products and services including The Dyrt PRO, campground booking, Amazon books, and camping equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Digital Travel Guides |
| One time/ perpetual license | Pay-as-you-go | Digital Guide Bundles |
| Subscription | Monthly | Community Membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
RV Lifestyle product offering
Product offeringCore offering
RV Lifestyle is a content and media brand run by Mike and Jennifer Wendland that publishes RV-related articles, videos, and a weekly podcast while selling downloadable RV travel guides, branded merchandise, and a paid private community membership (RVCommunity.com). It also offers the RV Budget Buddy mobile app for tracking RV travel expenses. Core audiences are individual RVers — primarily retirees and baby boomers, plus new RVers and working RVers/digital nomads — seeking trusted advice, trip planning, campground reviews, and community.
Product overview
RV Lifestyle is a content and media company run by Mike and Jennifer Wendland that provides comprehensive RV-related resources through multiple platforms. The core offering consists of the RVLifestyle.com blog (with over 3,000 published articles), the RV Podcast (the longest-running weekly RV podcast), and the RV Lifestyle YouTube Channel (47M+ views). These are supported by RVCommunity.com, a private ad-free community with member rallies and exclusive content, and a digital shop offering downloadable travel guides (Florida Keys, Atlantic Coast, Gulf Coast guides, plus a bundle) and an expense-tracking app (RV Budget Buddy). The company also sells branded merchandise. There is no AI or API product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- RVLifestyle.com Blog
- RV Lifestyle YouTube Channel
- RV Podcast
- RVCommunity.com
- RV Budget Buddy App
- Florida Keys RV Adventure Guide
- Florida Atlantic Coast RV Adventure Guide
- Florida Gulf Coast RV Adventure Guide
- Florida RV Travel Guide Bundle A bundle containing all three Florida RV travel guides (Atlantic Coast, Gulf Coast, and Keys) with over 300 pages of combined curated content for RVers planning a comprehensive Florida RV trip.
- Ultimate Guide to Cheap or FREE RV Camping Sites A downloadable ebook teaching RVers about boondocking in off-the-beaten-path campsites and how to find free or inexpensive camping locations.
- RV Lifestyle Merchandise Branded merchandise including hats, clothing, and accessories featuring the RV Lifestyle brand, sold direct-to-consumer through the Shopify storefront for RVers and fans.
Quantifiable outcome
- Trusted by thousands of RVers as their primary resource
- +3 more outcomes
Companies that use RV Lifestyle
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
RV Lifestyle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
RV Lifestyle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- The DyrtminorThe Dyrt is recommended as the official campground booking partner. RV Lifestyle officially recommends The Dyrt PRO version which offers offline map backups, offline search, exclusive discounts, and trip planning tools. The Dyrt is described as the #1 camping app and website in the US with over 8 million campsites, reviews, and tips submitted by campers.
- KOA (Kampgrounds of America)minorKOA campgrounds are featured in content and recommendations. A KOA in Nashville was mentioned as costing $75/night for Father's Day weekend. RV Lifestyle drives traffic to KOA properties through content recommendations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RV Lifestyle competitors and assessment
Company assessmentDirect peers
- Mortons on the Move: Mortons on the Move is an RV travel blog and YouTube channel that produces long-form travel content, gear reviews, and RV education. Highly comparable in format and audience to RV Lifestyle's YouTube and blog offerings.
- Do It Yourself RV: Do It Yourself RV is an RV-focused content site covering maintenance, upgrades, and DIY repair. It overlaps with RV Lifestyle's maintenance, gear, and ownership-cost content pillars and serves the same DIY-leaning RVer segment.
- RV Love: RV Love is an RV travel blog and content brand run by Trav and Mel, focused on full-time RV living and travel storytelling. Comparable to RV Lifestyle in combining a blog, social presence, and audience monetization around the RV lifestyle theme.
- RV Entrepreneur: RV Entrepreneur is a media brand and podcast targeted at RVers interested in building businesses around the RV lifestyle. It overlaps with RV Lifestyle's audience and content format but skews toward the business/entrepreneurial angle.
- Technomadia: Technomadia is an RV/technomad content brand by Cherie Ve Ard and Chris Dunphy covering mobile internet, connectivity, and tech-enabled RV living. It overlaps with RV Lifestyle's "working RVers/digital nomads" segment and remote work use cases.
- Gone with the Wynns: Gone with the Wynns is an RV travel blog and video brand focused on full-time RVing, travel storytelling, and education. Comparable in format, audience, and monetization model to RV Lifestyle.
- RV Travel by Chuck Woodbury: RV Travel is the most direct peer: a longstanding RV news, information, and tips publication edited by Chuck Woodbury. It targets the same RVer audience with newsletters, blog content, and breaking RV industry news, competing head-to-head for RV-related advertising and reader attention.
Emerging players
- Outdoorsy: Outdoorsy is a peer-to-peer RV rental marketplace that produces significant content, guides, and editorial aimed at RV travelers. It overlaps with RV Lifestyle's audience on trip planning and RV lifestyle content but operates a fundamentally different transactional business model.
- The Dyrt: The Dyrt is a campground discovery and booking platform with 8M+ campsites and reviews. While it is a formal affiliate partner of RV Lifestyle, it is also a content/audience competitor and a marketplace that captures booking revenue RV Lifestyle refers to it.
Broad incumbents
- KOA (Kampgrounds of America): KOA is North America's largest private campground system and a major content, marketing, and loyalty brand. It is a partner of RV Lifestyle (featured in recommendations) and an incumbent in the same RV-travel content and campground discovery space at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RV Lifestyle social profiles
Digital presenceRV Lifestyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
RV Lifestyle leadership team
Management profileNumber of profiles
Profiles2 records
RV Lifestyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RV Lifestyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RV Lifestyle
What does RV Lifestyle do?
RV Lifestyle is a content and media brand run by Mike and Jennifer Wendland that publishes RV-related articles, videos, and a weekly podcast while selling downloadable RV travel guides, branded merchandise, and a paid private community membership (RVCommunity.com). It also offers the RV Budget Buddy mobile app for tracking RV travel expenses. Core audiences are individual RVers — primarily retirees and baby boomers, plus new RVers and working RVers/digital nomads — seeking trusted advice, trip planning, campground reviews, and community.
Is RV Lifestyle a public or private company?
RV Lifestyle is a private company. It is classified as family owned and is currently operating.
When was RV Lifestyle founded?
RV Lifestyle was founded in 2012. It employs 1 to 10 people.
Where is RV Lifestyle based?
RV Lifestyle is headquartered in Oakland, United States, in the North America region.
How does RV Lifestyle make money?
Four revenue lines are on record. Digital Travel Guides are the primary driver. The others are community Membership, merchandise Sales and affiliate/Referral Commissions.
Who are RV Lifestyle's main competitors?
Direct peers on record are Mortons on the Move, Do It Yourself RV, RV Love, RV Entrepreneur, Technomadia, Gone with the Wynns and RV Travel by Chuck Woodbury. Emerging players are Outdoorsy and The Dyrt. KOA (Kampgrounds of America) is listed as a broad incumbent.
Does RV Lifestyle have an API?
No public API is recorded for RV Lifestyle.
What industry is RV Lifestyle in?
RV Lifestyle's product category is RV Lifestyle Media and Travel Content. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of THAMAJAA, RV Parks & Motorhome Resorts. Its NAICS code is 721211 and its SIC code is 7000.