CPS Insurance Services

What CPS Insurance Services does

CPS Insurance Services is a private, for-profit life insurance provider headquartered in Newport Beach, California. Founded in 1974, the firm has operated continuously for approximately 50 years and employs between 101 and 250 people, placing it in the small-to-mid-size band of the US life insurance market. Its functional role is underwriting and distributing life insurance products to policyholders; however, no specific product lines (term, whole life, universal life, annuities), carrier relationships, or distribution channels are disclosed in the available source material. The company's website (cpsinsurance.com) is reported as active and accessible, but no content beyond a logo was successfully extracted.

No business model mechanics are documented in the available data. Revenue model, pricing structures, go-to-market motion, customer segments, and sales channels are all blank across the firmographic and product fields. There is no information on premium volume, policy count, or capital structure. The firm appears to operate as an independent agency and/or managing general agency model serving retail or group life insurance customers, but this is an inference based on industry norms rather than documented fact — investors should treat any operational inference as low-confidence.

The data set is unusually thin for an operating company of this vintage and headcount. There are no disclosed strategic moves (no funding rounds, acquisitions, partnerships, leadership changes, product launches, or geographic expansions), no management team bios, no regulatory actions, no certifications or compliance details, and no technology stack disclosures. This absence of signal — combined with the firm's longevity and continued operating status — suggests a stable but opaque small-cap insurance intermediary or carrier. Investment diligence would require primary-source outreach to obtain carrier appointments, premium volume, loss ratios, and ownership/affiliation details that are not present here.

Name

CPS Insurance Services

Legal name

CPS Insurance Services

Website

https://cpsinsurance.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

CPS Insurance Services is a private life insurance provider founded in 1974 and headquartered in Newport Beach, California. The firm employs 101–250 people and distributes life insurance products to individual and/or group policyholders in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

CPS Insurance Services is an insurance company that provides life insurance products. Founded in 1974 and headquartered in Newport Beach, California, the firm serves individual and family customers through traditional life insurance underwriting and policy delivery channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Products Life insurance products provided to individual consumers for personal financial protection, beneficiary income replacement, and family coverage.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Globe Life: Globe Life is a publicly traded life and supplemental health insurance carrier focused on middle-income American families. It is a direct comparable given its specialization in life insurance products and similar middle-market customer base.
• Primerica: Primerica is a leading provider of term life insurance in the U.S. and Canada, distributing primarily through a network of independent representatives. Comparable as a life insurance-focused carrier serving middle-income households.
• Americo Life: Americo Life is a privately held life insurance and annuity carrier serving middle-income consumers. Comparable in size, structure, and target market as a private mid-sized life insurer.
• National Western Life: National Western Life is a smaller publicly traded life insurance and annuity carrier focused on niche domestic and international markets. Comparable as a mid-sized life insurer with specialized distribution.
• Fidelity & Guaranty Life: Fidelity & Guaranty Life is a privately held life insurance and annuity carrier specializing in indexed universal life and indexed annuity products. Comparable as a private mid-sized life insurer with product specialization.

Broad incumbents

• Lincoln National Corporation: Lincoln Financial is a large, diversified financial services holding company offering life insurance, annuities, and retirement plans. It is comparable as a broader life insurance incumbent but operates at significantly larger scale with multiple product lines.
• Pacific Life: Pacific Life is a privately held life insurance and annuity company headquartered in Newport Beach, California. Highly comparable in terms of life insurance focus, private ownership, and Orange County location.
• Mutual of Omaha: Mutual of Omaha is a mutual insurance and financial services company offering life, health, and annuity products. Comparable as a privately held (mutual) carrier with a strong life insurance franchise.
• Corebridge Financial: Corebridge Financial (formerly AIG Life & Retirement) is a large publicly traded provider of life insurance, retirement, and individual retirement accounts. Comparable as a major life insurance incumbent but operating at significantly larger scale.
• Transamerica: Transamerica is a large diversified financial services company offering life insurance, retirement, and investment products. Comparable as a major life insurance player but operating at significantly broader scale and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/cpsinsurance
• Facebookfacebook.com/cpsinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPS Insurance Services