Campai

What Campai does

Campai is a Berlin-based software company that operates an all-in-one SaaS platform for managing associations, clubs, and federations (Vereine, Verbände) primarily in Germany. Its product integrates member and contact CRM, DATEV-level financial management, event and course booking, digital forms, and a member-facing portal/mobile app within a single system. The company also offers a managed service, Verein-as-a-Service, in which its own staff performs administrative tasks such as dues collection, member communications, event coordination, and accounting on behalf of clients. Core platform capabilities include automated dues billing and dunning, bank statement auto-booking via finAPI, SEPA direct debit processing, role-based permissions, DSGVO-compliant communications, and customizable member data models with complex fee-calculation rules.

The technology stack is a proprietary full-stack web application with a mobile club app, an open API, and third-party integrations (Stripe Connect, PayPal, finAPI, chapster). The company maintains an in-house development team of seven full-time engineers and ships monthly product updates, including a major Finance and Accounting application overhaul in January 2025, E-Invoice (E-Rechnung) support in April 2025, and a Role-Based Access Control system in June 2025. The platform is DSGVO- and GOBD/BOA-compliant, with regular security testing conducted by Swisscom. Pricing is quote-based and not publicly disclosed; customers can self-serve through a 14-day free trial or request a free consultation.

Campai's revenue model is recurring SaaS subscriptions, supplemented by the Verein-as-a-Service managed offering. The go-to-market combines product-led growth (website trial) with sales-led motion for enterprise accounts and managed services. Customer segments are led by German sports clubs and federations (e.g., FC St. Pauli, Kölner Haie, Eintracht Braunschweig, SC Paderborn, 1. FC Heidenheim, SC Preußen Münster, Basketball-Verband Sachsen-Anhalt), with secondary penetration into NGOs, political organizations, medical societies, and cultural associations. The company reports 2,975+ customers, with the largest managing approximately 100,000 members, and operates exclusively in Germany under the legal entity campai GmbH (HRB 192374 B), led by Managing Director Alexander Adam. No funding rounds, M&A activity, or institutional investors are disclosed in the source data.

Name

Campai

Legal name

campai GmbH

Website

https://campai.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Campai operates an all-in-one SaaS platform for German associations, sports clubs, federations, and NGOs, integrating member CRM, DATEV-level accounting, event booking, and a member app within a single DSGVO-compliant system, and supplements SaaS with managed Verein-as-a-Service operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based software-as-a-service model for association management. Customers pay recurring fees for access to the platform including member management, finances, events, and app functionality. Pricing is quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Campai provides an all-in-one SaaS platform for managing German associations, clubs, and federations, combining member CRM, DATEV-level financial accounting, event and course booking, and a DSGVO-compliant member portal and mobile club app into one integrated system. Beyond the self-serve subscription, Campai offers Verein-as-a-Service, a managed service where its staff runs the client's daily administration, and an open API/developer platform for third-party integrations.

Product overview

Campai is an all-in-one association management software platform designed for NGOs, clubs, and organizations in Germany. The product portfolio includes the core modules: Mitgliederverwaltung (Member Management) for CRM, member fees, and digital IDs; Finanzen und Buchhaltung (Finance and Accounting) for DATEV-level accounting and e-invoicing; Kurs, Plätze und Events for event and resource booking; and Portal und Vereinsapp (Portal and Association App) for member communication. Additional offerings include Verein-as-a-Service (managed service), Entwicklerplattform (Developer Platform) for API integrations, FORMS for digital form building, campai Akademie for training, and Erweiterungen (Extensions) for additional functionality. All components are fully integrated within a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitgliederverwaltung (Member Management)

Quantifiable outcome

• Time savings in daily club operations through automation of dues billing, dunning, and accounting processes
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• easyVerein: German cloud-based Vereinssoftware offering member management, billing, events, and accounting for clubs and associations. Direct head-to-head competitor to Campai in the same DACH market with overlapping feature set and SMB self-serve positioning.
• ClubDesk: Swiss-based club and association management platform covering member administration, billing, events, and a member app. Closely comparable to Campai with similar feature scope and DACH market focus, plus an English-language presence.
• linear Vereinssoftware: German Vereinssoftware targeting sports clubs and associations with member management, contribution billing, and accounting. Direct competitor in the same German SMB Vereine segment.
• WildApricot: All-in-one membership management SaaS for clubs, associations, and nonprofits — member database, dues, events, website, and mobile app. Closest international analog to Campai's all-in-one Vereinssoftware positioning.
• Join It: Membership management platform for organizations, clubs, and associations handling renewals, billing, and event registration. Comparable product surface to Campai for SMB associations globally.
• MemberPlanet: All-in-one membership, events, payments, and communication platform for clubs, associations, and member-based organizations. Overlaps with Campai on member CRM, dues, and event booking for association customers.

Broad incumbents

• Salesforce Nonprofit Cloud: Enterprise CRM with a dedicated nonprofit/association vertical offering member management, fundraising, and program tracking. Represents the upper-end, broad-suite incumbent that large Verbände might consider over Campai.
• HubSpot: General-purpose CRM, marketing automation, and operations suite often used by associations for member communications and event management. Competes for the same end customer with a much broader (and less specialized) platform.
• Lexware: Haufe-Lexware's German SMB accounting and business management suite including DATEV-compatible bookkeeping. Adjacent incumbent in the financial/accounting layer that Campai integrates with and partially overlaps.

Others

• DATEV: Dominant German tax-consultant and accounting data standard used by Campai for export/integration. Infrastructure-level participant in the ecosystem — not a competitor but a key dependency and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campai