Name

Money Times

Legal name

SEU DINHEIRO PUBLICAÇÕES LTDA.

Website

https://moneytimes.com.br

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Paid Content Subscriptions: The platform offers paid content subscriptions for premium financial news, analysis, and investment recommendations. Some content requires payment while free content is accessible through newsletter registration.
2. Branded Content Partnerships: Sponsored content partnerships with financial institutions, fintechs, and investment platforms. Sections include 'Conteúdo de Marca' where partners like BTG Pactual, Global X, Empiricus, and others publish promotional content.
3. Digital Advertising: The platform uses cookies and third-party advertising networks to deliver targeted advertisements and marketing content to visitors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Money Times is a Brazilian digital financial news portal that publishes economic, market, and investment journalism for retail investors and financial professionals. The platform offers free and premium content across stocks, fixed income, real estate funds, cryptocurrencies, and personal finance, supplemented by real-time market quotes, email newsletters, and video programming on YouTube. It operates specialized sub-brands (CryptoTimes, AgroTimes) and a trading-focused vertical (Money Trader) under the Grupo Empiricus umbrella owned by BTG Pactual.

Product overview

Money Times operates as a comprehensive financial news and media platform, consisting of a main news portal with integrated market data capabilities, supported by specialized sub-brands CryptoTimes (cryptocurrency coverage) and AgroTimes (agribusiness news), plus the trading-focused Money Trader service. The platform offers news delivery through newsletters and displays real-time market quotations across multiple asset classes including stocks, currencies, cryptocurrencies, ETFs, and government bonds. The company is part of the Grupo Empiricus under BTG Pactual ownership, serving Brazilian investors with democratized financial information.

Differentiator

Problem solved

Functional benefit

Brands

• CryptoTimes: Specialized coverage of cryptocurrency and digital asset news
• AgroTimes

Products and services

• Money Times Portal The main Money Times financial news portal delivering economic, market, and investment journalism with real-time market news, stock analysis, cryptocurrency updates, and corporate reporting for Brazilian retail investors and financial professionals.
• CryptoTimes A dedicated cryptocurrency and digital asset news section covering Bitcoin, altcoins, blockchain technology, and crypto market movements with real-time price updates for the Brazilian crypto investor audience.
• AgroTimes A specialized agricultural sector news platform covering commodities, agribusiness, commodities trading, and farming-related financial news for the Brazilian agro sector.
• Money Trader A trading-focused vertical providing swing trade and day trade recommendations, market analysis, and actionable investment insights for active Brazilian traders.
• Market Quotes (Cotações) Real-time and delayed market data platform displaying stock quotes (Ibovespa, Small Caps), currencies, cryptocurrencies, ETFs, futures, ADRs, government bonds, and BDRs for Brazilian investors.
• Money Times Newsletter Service Email-based news delivery service providing curated financial news, daily market updates, breaking news, and investment recommendations directly to subscribers' inboxes.
• Dividend Center (Central de Dividendos) A dedicated dividend information center within Money Times covering dividend payouts, yields, and related investment data for Brazilian stock investors.
• Branded Content (Conteúdo de Marca) Sponsored content section where financial partners (BTG Pactual, Global X, Empiricus, Empiricus Investimentos, and other investment platforms) publish promotional and research content to reach Money Times' retail investor audience.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Empiricus InvestimentosminorStrategic or Co-development PartnerPart of the Empiricus Group conglomerate alongside Money Times, offering investment products and services that may be cross-promoted on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suno Research: Brazilian investment research and analysis platform offering stock recommendations, sector reports, and investment ideas for retail investors. Directly competes with Money Times' Money Trader and Empiricus-driven investment content offerings.
• NeoFeed: Brazilian digital business and financial news platform covering markets, technology, and entrepreneurship. Operates with a similar content-led digital model targeting Brazilian financial professionals and investors.
• Valor Econômico: Brazil's leading financial newspaper, part of Grupo Globo, covering economics, markets, business, and finance. Competes directly with Money Times for Brazilian retail investor and financial professional readership across digital and print channels.
• Brazil Journal: Brazilian digital financial news platform focused on business, markets, and economic coverage with a premium subscription model. Targets similar Brazilian executive and investor audiences as Money Times with differentiated deep-dive content.
• InfoMoney: Brazilian financial news and information portal owned by Estadão, offering real-time market data, investment analysis, and personal finance content targeted at Brazilian retail investors. Directly comparable to Money Times in product offering, target audience, and content-led business model.
• Money Report: Brazilian financial news magazine covering markets, economy, and personal finance for retail investors. Operates in the same content-led digital media space as Money Times with overlapping audience segments.

Broad incumbents

• Yahoo Finance: Global financial news and data platform serving retail investors worldwide. Provides market data, news, and portfolio tools that overlap with Money Times' offering, though lacks the Brazilian-specific editorial focus.
• Investing.com: Global financial markets platform offering real-time quotes, news, analysis, and tools across multiple asset classes. Serves Brazilian retail investors through its localized Portuguese-language site and competes with Money Times for audience attention.
• Bloomberg: Global financial news and data provider with Brazilian market coverage. Competes with Money Times for high-end financial professional readership and offers overlapping market data and news functionality.

Others

• Empiricus Research: Parent company of Money Times and part of the BTG Pactual group. Provides investment research and subscription recommendations to Brazilian retail investors, with significant content overlap and shared distribution through the Money Times platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MoneyTimesBR
• LinkedInlinkedin.com/company/moneytimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Times