Vivid Impact
Vivid Impact is a Louisville-based marketing technology company that provides end-to-end visual communications — including its proprietary PrecisionPOP platform, print production, fulfillment, and installation — to multi-location enterprise clients in Convenience & Retail, Healthcare, and Beverage & Alcohol verticals, most notably Circle K across 6,500+ stores.
- Company typePrivate
- Founded1972
- HeadquartersLouisville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vivid Impact does
Vivid Impact is a privately held marketing technology and visual communications company headquartered in Louisville, Kentucky, operating across four production facilities totaling more than 250,000 square feet with 320+ employees. The company provides end-to-end marketing execution services — creative design, proprietary technology, printing, fulfillment, logistics, and on-site installation — primarily to multi-location enterprise clients in three vertical markets: Convenience & Retail (anchored by Circle K across 6,500+ stores), Healthcare (Humana, Gentiva, Centerwell, BrightSpring), and Beverage & Alcohol (Brown-Forman, Sazerac, Diageo, Campari). Its core technology platform is PrecisionPOP, a proprietary store-profiling and promotional kit management system extended through modules including PrecisionPOP iQ (a patent-pending AI/ML layer), a mobile app for store-level ordering, an onsite installation tracking application, virtual planogram technology, a creative workflow platform, and a self-service digital storefront. Revenue is generated through a mix of subscription-style recurring technology services, project-based print production, and professional services including site surveys and installations; pricing follows a no-contract, transparent quote model. Under President Sam Campitella (who joined from Cintas Corp. in 2017 and assumed the president role in October 2021), Vivid Impact has transformed from a traditional commercial printer into a marketing execution platform, achieving FY2024 revenue of $55.25 million — a 68% year-over-year increase from $32.95 million in FY2023 — and executing its first acquisition in over a decade (Impressions, Inc., January 2024) along with West Coast expansion into Phoenix and a new Texas sales office.
Vivid Impact firmographics
Firmographics- Name
- Vivid Impact
- Legal name
- Vivid Impact Company, LLC
- Website
- https://vividimpact.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vivid Impact is a Louisville-based marketing technology company that provides end-to-end visual communications — including its proprietary PrecisionPOP platform, print production, fulfillment, and installation — to multi-location enterprise clients in Convenience & Retail, Healthcare, and Beverage & Alcohol verticals, most notably Circle K across 6,500+ stores.
- Ownership category
- akta.pro rank
Vivid Impact industry classification
Industry- Product category
- Visual Communications and Marketing Execution Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430), Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Vivid Impact is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Vivid Impact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Marketing Technology Services: Comprehensive suite of services including creative services, custom printing, fulfillment and warehousing, digital storefronts, retail marketing technologies, site surveys and installations, remodels and re-imaging, and promotional products and apparel. Revenue streams include subscription-style recurring services combined with project-based professional services.
- Print Production Services: Commercial, digital, and large format print production; direct mail campaigns; print-on-demand training materials; medical forms. Balanced mix of commercial and packaging printing, each representing approximately 50% of total volume.
- Technology Platform Licensing: PrecisionPOP platform usage for store profiling, promotional kit management, and installation tracking. Includes digital storefront platforms for customer self-service ordering.
- Professional Services: Creative design, video and animation, site surveys and installations, custom integration services, and logistics/fulfillment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Service-based pricing with transparency and no contracts |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Vivid Impact product offering
Product offeringCore offering
Vivid Impact provides end-to-end visual communications for multi-location enterprise brands, combining in-house creative services, commercial/digital/large-format printing, warehousing and fulfillment logistics, site surveys and installations, and the proprietary PrecisionPOP technology platform that automates monthly promotional-kit ordering, store profiling, and execution tracking. The company serves convenience & retail, healthcare, and beverage & alcohol verticals, with the PrecisionPOP platform and its AI/ML extensions enabling branded, data-driven marketing execution across thousands of store locations.
Product overview
Vivid Impact is a marketing technology company that has evolved from a traditional commercial printer into a tech-enabled platform offering integrated print, creative, logistics, and technology services for multi-location brands in convenience and retail, healthcare, and beverage and alcohol sectors. The core platform is PrecisionPOP, a proprietary store-profiling and promotional management software that automates ordering, execution, and tracking of monthly promotional kits across thousands of store locations. PrecisionPOP is extended through multiple add-on modules: PrecisionPOP iQ (AI-driven machine learning layer), PrecisionPop Mobile App (field-level ordering and inventory management), PrecisionPOP Onsite (installation tracking and documentation), Virtual Planogram Technology (visual merchandising), Creative Workflow Platform (project and approval management), Digital Storefront (self-service order entry), and PrecisionPOP Surveys (site data collection). Supporting services include Conceptualization & Creative Services, Custom Print Services (commercial, digital, large-format, direct mail, print-on-demand), Logistics (warehousing, kitting, fulfillment), Site Surveys & Installations, and Custom Integration Services (API integration). The company completed its acquisition of Impressions Inc. in January 2024 to expand manufacturing capacity, and launched the AI-driven PrecisionPOP iQ machine learning platform in May 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- PrecisionPOP
Quantifiable outcome
- 30% time savings on average for execution using PrecisionPOP
- +12 more outcomes
Companies that use Vivid Impact
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
Vivid Impact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
Vivid Impact partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, major and core.
- CanonminorCanon-sponsored video interview featuring President Sam Campitella on WhatTheyThink discussing marketing technology. Canon sponsored the video content.
- Komori AmericamajorInstallation of Komori GL 640/C, 6 Color Sheetfed Commercial Press. Vivid Impact has had Komori presses for over 25 years. The new press replaces older generation Komori and Heidelberg equipment, enhancing production capabilities with LED curing for synthetic substrates.
- Impressions, Inc.coreAcquisition completed in January 2024. Impressions, Inc. was a local Louisville firm that added 30,000 sq. ft. facility at 2500 Constant Comment Place, approximately 30 employees, and an eight-color perfecting press. This acquisition strengthened Vivid Impact's manufacturing capacity and was their first acquisition in over a decade.
- AgfamajorPurchase of Agfa Tauro H3300 hybrid printer during PRINTING United Expo. The hybrid printer supports wide format printing capabilities.
Scale indicators24 records
Recent moves9 records
Expansion highlights5 records
Vivid Impact competitors and assessment
Company assessmentDirect peers
- The Vomela Companies: Vomela is a large-format printing, signage, and visual communications company serving multi-location retail, banking, and hospitality clients. Directly comparable to Vivid Impact on print production, signage installation, and multi-location marketing execution services.
- HH Global: HH Global is a global marketing execution services provider offering creative production, print procurement, and retail marketing services. A direct peer through its InnerWorkings acquisition; both compete for enterprise multi-location marketing budgets.
- Williams Lea Tag: Williams Lea Tag provides marketing execution, branded merchandise, and document services to enterprise clients globally. Comparable to Vivid Impact on multi-location marketing services, creative production, and consolidated vendor model.
- InnerWorkings (now part of HH Global): InnerWorkings (acquired by HH Global in 2020) provided managed print and marketing execution services to mid-market and enterprise clients. Closely comparable business model and customer base to Vivid Impact's enterprise sales motion.
- Image National: Image National produces and installs signage, displays, and graphics for retail, restaurant, and convenience store chains. Direct peer for the signage/installation segment of Vivid Impact's business, particularly within convenience and retail verticals.
Broad incumbents
- RR Donnelley (RRD): RRD is a large, multi-business marketing and communications services provider with scale across print, packaging, labels, and marketing services. Overlaps with Vivid Impact across print production and marketing execution but at much greater scale and broader portfolio.
- Quad: Quad is a large marketing experience company offering print, retail marketing, agency services, and data analytics. Comparable on print and retail marketing execution, though with significantly broader capabilities across media and agency services.
- Cenveo: Cenveo is a large commercial printing and packaging company serving enterprise customers across multiple verticals. Overlaps with Vivid Impact on commercial and large-format print production, though it is a much broader incumbent with different scale economics.
- SGK (Matthews International): SGK, the brand solutions segment of Matthews International, provides brand activation, packaging, and merchandising services to consumer brands. Comparable on retail brand activation and packaging, particularly within beverage/alcohol verticals.
Emerging players
- Stratus (formerly InnerWorkings rebrand): Stratus is a managed print and brand execution services provider with comparable mid-market positioning to Vivid Impact. Both companies target multi-location enterprise marketing execution with technology-enabled workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Vivid Impact social profiles
Digital presenceVivid Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivid Impact leadership team
Management profileNumber of profiles
Profiles6 records
Vivid Impact subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vivid Impact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivid Impact M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivid Impact
What does Vivid Impact do?
Vivid Impact provides end-to-end visual communications for multi-location enterprise brands, combining in-house creative services, commercial/digital/large-format printing, warehousing and fulfillment logistics, site surveys and installations, and the proprietary PrecisionPOP technology platform that automates monthly promotional-kit ordering, store profiling, and execution tracking. The company serves convenience & retail, healthcare, and beverage & alcohol verticals, with the PrecisionPOP platform and its AI/ML extensions enabling branded, data-driven marketing execution across thousands of store locations.
Is Vivid Impact a public or private company?
Vivid Impact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vivid Impact founded?
Vivid Impact was founded in 1972. It employs 101 to 250 people.
Where is Vivid Impact based?
Vivid Impact is headquartered in Louisville, United States, in the North America region.
How does Vivid Impact make money?
Four revenue lines are on record. Marketing Technology Services are the primary driver. The others are print Production Services, technology Platform Licensing and professional Services.
Who are Vivid Impact's main competitors?
Direct peers on record are The Vomela Companies, HH Global, Williams Lea Tag, InnerWorkings (now part of HH Global) and Image National. Broad incumbents are RR Donnelley (RRD), Quad, Cenveo and SGK (Matthews International). Stratus (formerly InnerWorkings rebrand) is listed as an emerging player.
Does Vivid Impact have an API?
No public API is recorded for Vivid Impact.
What industry is Vivid Impact in?
Vivid Impact's product category is Visual Communications and Marketing Execution Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 54185 and its SIC code is 7330.