What Chobani Australia does

Chobani Australia is the Australian and New Zealand operating subsidiary of US-based Chobani LLC, manufacturing and selling authentic strained Greek yoghurt and adjacent dairy and plant-based products from its primary facility in Dandenong South, Melbourne. The company entered Australia in 2011, has held the #1 yoghurt brand position in the country since 2017, and operates a portfolio spanning Chobani Greek (pots, pouches, tubs), Chobani Flip, Chobani High Protein (15G-20G variants), Chobani No Sugar Added, Chobani Oat Yoghurt, Chobani Oat Milk, Chobani Creamers, and the acquired artisanal brand Gippsland Dairy. Manufacturing relies on the traditional straining process that concentrates protein naturally from fresh milk, supported by a new state-of-the-art warehouse and R&D pilot plant opened in 2022. Distribution is primarily through the Coles and Woolworths supermarket duopoly in Australia plus Countdown in New Zealand (launched 2022), with additional presence in independent retailers, convenience and petrol outlets.

The business monetises through one-time retail sales of branded packaged food products, with revenue driven by household penetration rather than enterprise contracts. Reported Australian sales were $191M AUD in 2021 (up from $189M in 2020) with profit of $1.8M AUD. The customer base is broad and mainstream — 97% of Australian households buy yoghurt annually and Chobani holds approximately 20% of the high-protein yoghurt segment with 40% household penetration in that sub-category. The go-to-market combines broad-reach sales-led distribution with event-driven experiential marketing (the 'Chobani magic' Cho Van activations, pop-up cafes, sports-event sampling), supported by out-of-home and radio campaigns. Named strategic partnerships (Foodbank Australia, Eat Up!, the Australian Institute of Sport) are primarily social-impact and brand-equity initiatives rather than revenue drivers. Chobani Australia is wholly owned by Chobani LLC (founded 2005 by Hamdi Ulukaya), which closed a $1B equity raise in October 2025 to fund US manufacturing expansion.

Name

Chobani Australia

Legal name

Chobani Pty Ltd

Website

https://chobani.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Chobani Australia is the Australian/NZ subsidiary of US-based Chobani LLC, manufacturing and selling authentic strained Greek yoghurt and adjacent dairy/plant-based products through Coles, Woolworths, Countdown NZ and independent retailers, serving mainstream Australian households as the country's #1 yoghurt brand since 2017.

Ownership category

akta.pro rank

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Yoghurt and dairy product sales: Chobani Australia generates revenue primarily through the sale of yoghurt products including Greek yoghurt, high-protein yoghurt, No Sugar Added range, Flip products, and Gippsland Dairy branded products. The company also sells oat milk, creamers, and coffee products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Chobani Australia manufactures and sells a portfolio of authentic strained Greek yoghurt and dairy products, including traditional Greek yoghurt, high-protein variants, no-sugar-added ranges, plant-based oat yoghurt, oat milk, creamers, and the acquired Gippsland Dairy artisanal brand. Products are made from fresh milk at the Dandenong South manufacturing facility and sold through major supermarket chains and independent retailers across Australia and New Zealand.

Product overview

Chobani Australia is a food and beverage company offering a portfolio of dairy and plant-based products. Core offerings include Chobani Greek (traditional strained yogurt in Pots, Pouches, and Tubs), Chobani Flip (yogurt with mix-ins), Chobani High Protein (15G-20G protein variants), and Chobani No Sugar Added. The portfolio also includes acquired brand Gippsland Dairy (artisanal stirred yoghurt), Chobani Oat Yoghurt (plant-based), Chobani Oat Milk, and Chobani Daily Dollop (dog yoghurt). Social impact products include Fruit for Good (profits donated to Foodbank). Products are distributed through major retailers including Woolworths, Coles, and independent stores, with a flagship café concept operating in New York's Soho since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• Chobani Greek: Core Greek yoghurt range available in pots, pouches, and tubs
• Chobani Flip
• Chobani High Protein
• Chobani No Sugar Added
• Gippsland Dairy
• Chobani Daily Dollop

Products and services

• Chobani Greek Traditional strained Greek yogurt made with just milk and cultures, available in Pots, Pouches, and Tubs formats for everyday consumers.
• Chobani Flip Greek yogurt featuring mix-ins that can be added to flavoured yogurts for elevated snack occasions.
• Chobani High Protein High-protein yogurt line including 15G Pots, 15G Pouches, 16G Flip, 20G Pouches, and 20G Tubs, delivering authentic strained Greek yogurt with concentrated protein levels ranging from 15-20 grams per serve.
• Chobani No Sugar Added Greek yogurt range free from added sugars, made with 1 billion probiotics blended in thick Greek yogurt combined with fruits, available in Vanilla Bean, Mixed Berry, and Mango Passion Fruit flavours.
• Gippsland Dairy Artisanal yoghurt sub-brand acquired by Chobani, known for its crafted stirred yoghurt products featuring the 'Let The World Wait' brand platform celebrating the moment of enjoying yoghurt.
• Chobani Oat Yoghurt Plant-based yoghurt alternative made with oats, containing prebiotics and a source of calcium, available in five flavours in 150g and 500g pack sizes.
• Chobani Oat Milk Dairy-free plant-based milk alternative launched to capitalise on flexitarian market trends.
• Chobani Daily Dollop (Dog Yogurt) Special yoghurt product formulated safe for dogs, recognising that many consumers were giving Greek yoghurt to their pets.
• Chobani Creamers Coffee creamers part of Chobani's product portfolio alongside yogurts and oat milk.
• Fruit for Good Charity yoghurt collaboration with Foodbank where 100% of profits were donated, fruit salad flavoured yoghurt with a blend of pineapple, strawberry, watermelon and apple.

Quantifiable outcome

• 40% household penetration in high-protein yoghurt segment with significant headroom for further growth
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• The Big Difference programcoreOthers · 1 August 2025Social impact program launched August 2025 to create lasting impact in food security. Provides grants to grassroots organisations to strengthen capacity for community-driven solutions. Awarded $50,000 total ($30,000 to SPCS, $20,000 to CSCH) to tackle food insecurity in Victoria.
• Eat Up!coreStrategic or Co-development Partner · 17 May 2023Partnership to provide nutritious free lunches to Aussie kids in need. Chobani includes yogurt pouches with minimum 10.5g of protein in Eat Up's lunch offering. Partnership expanded to include nutritious snacks for regional schools in Victoria including Shepparton, Bendigo, and Ballarat, delivering 35,000 Chobani pouches annually to 45 regional schools.
• Foodbank AustraliacoreStrategic or Co-development PartnerLong-standing partnership for food relief and donations. Chobani has donated equivalent of more than one million meals over ten years through regular yogurt donations. Fruit for Good initiative generated 552,000 meals. Chobani also partnered with Foodbank Victoria on pop-up drive-through food hampers at Dandenong South site, distributing nearly 2,000 hampers per event.
• Australian Institute of Sport (AIS)coreStrategic or Co-development PartnerPartnership to support athlete performance through evidence-based nutrition. Athletes training and attending camps at AIS have access to Chobani yoghurt products across on-campus athlete environments. Partnership also aims to bring credible, practical fuelling messages to everyday Australians.
• Special GroupminorStrategic or Co-development PartnerCreative agency responsible for Gippsland Dairy marketing campaigns including heavy metal themed advertisement featuring sheep rampaging through town. Campaign concept pays homage to customers who savour their products.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Jalna: Australian Greek-style yoghurt maker, one of Chobani's closest direct competitors in Australian supermarkets. Competes head-to-head in strained and traditional yoghurt pots, tubs, and pouches across Coles and Woolworths.
• Noosa Yoghurt: Australian-born premium yoghurt brand competing in the same premium, fruit-blended yoghurt aisle as Chobani Flip and Gippsland Dairy. Overlaps strongly on target consumer (mainstream premium shopper) and retail channels.
• Fage USA: Greek strained yoghurt specialist with global distribution, and Chobani's most direct global competitor in authentic strained Greek yoghurt. Shares the same product proposition (high protein, thick, strained) and category leadership positioning.
• Siggi's: US-based high-protein, low-sugar Icelandic-style yoghurt brand owned by Lactalis. Direct competitor in the high-protein, no-added-sugar sub-segment that Chobani 20G and Chobani No Sugar Added target.
• Oikos (Danone): Danone's high-protein Greek yoghurt brand competing in the same premium protein tier as Chobani High Protein. Direct global rival in strained/high-protein positioning and a key threat to Chobani's category leadership.
• Activia (Danone): Danone's probiotic-fortified yoghurt range sold in Australia. Overlaps with Chobani Greek and Chobani No Sugar Added on functional/probiotic positioning and mass retail distribution.

Broad incumbents

• Yoplait Australia: Owned by Saputo, Yoplait is a mass-market yoghurt incumbent in Australia with broad flavoured and kids' ranges. Competes with Chobani in mainstream tubs and pots and is a key duopoly partner alongside Chobani in Australian supermarket yoghurt fixtures.
• Danone Australia: Global dairy and plant-based major with brands including Activia, Oikos, and Danone YoPro. Competes with Chobani across yoghurt, high-protein, and increasingly plant-based (oat yoghurt, oat milk) categories.
• Saputo Dairy Australia: Major Australian dairy manufacturer (Yoplait, Dairy Farmers, Vitasoy Australia distribution). A broad incumbent with overlapping yoghurt portfolio, plant-based lines, and creamer products that compete on the same retailer shelves as Chobani.

Regional players

• Brownes Dairy: Western Australia-focused dairy processor with a strong regional presence. Comparable as a domestic Australian dairy manufacturer with branded yoghurt, milk, and creamers, although it does not overlap Chobani in the high-protein strained segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChobaniAu
• LinkedInlinkedin.com/company/chobaniaustralia
• Instagraminstagram.com/chobaniau

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chobani Australia