What Activia does

Activia is a Canadian probiotic yogurt brand operated by Cie Gervais Danone, a subsidiary of Danone SA (EPA: BN), and manufactured at Danone's Boucherville, Quebec plant using 100% Canadian milk sourced from the Dairy Farmers of Ontario and the Federation of Milk Producers of Quebec. Its technical foundation is the exclusive Bifidobacterium lactis CNCM I-2494 strain, branded BL Regularis, developed by Danone Vitapole (Daniel Carasso Research Centre) and produced through a proprietary 6-hour natural fermentation at 37 degrees Celsius; every serving contains more than 1 billion active probiotics, and the entire range carries Canadian Digestive Health Foundation certification.

The product portfolio spans seven sub-brands addressing distinct consumer needs: Activia Regular (plain and over 20 fruit flavors), Activia Expert (premium gelatin-free blend with prebiotics, protein, and 35% less sugar), Activia Lactose Free, Activia 0% Fat Free (stevia-sweetened), Activia Source of Fibre (chicory root inulin with grains and cereals), Activia Smoothie, and Activia Immune System (vitamin A and B12 with probiotics). The company sells exclusively through traditional Canadian retail grocery channels, reaching end consumers via self-service shelf placement in major grocers and convenience stores.

Activia's go-to-market is a content-led CPG motion: brand.com hosts an educational blog on gut health, a Gut Health Tracker interactive tool, monthly coupons for trial, and an influencer-led 14-day Probiotic Challenge, while brand awareness is anchored on the "Canada's best-selling yogurt" positioning and CDHF-certified credibility. There is no disclosed B2B channel, no e-commerce direct-ship business, and no operations outside Canada; the brand does not publish revenue, headcount, or market share data, operating as a sub-brand within Danone's consolidated reporting.

Name

Activia

Legal name

Cie Gervais Danone

Website

https://activia.ca

Company type

Private

Operating status

Operating

Short description

Activia is Danone Canada's probiotic yogurt brand, manufacturing and selling a portfolio of gut-health yogurts and yogurt drinks (Regular, Expert, Lactose Free, Fat Free, Smoothie, Immune System, Source of Fibre) featuring the exclusive BL Regularis probiotic strain, distributed through Canadian retail grocery stores.

Ownership category

akta.pro rank

Product category

Probiotic Yogurt & Dairy Beverages

NAICS

Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Probiotic/Fermented Functional Cultured Dairy (Added Cultures/Prebiotics) Manufacturing (AFAHADAJ)

akta.pro secondary industries

Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Probiotics (Human & Animal Strains, Spore-Formers, Synbiotic Bases) (AFAJAJAE), Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF), Refrigerated Probiotics & Functional Shots (CRADACAN), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Probiotic yogurt
• Dairy beverages
• Gut health products
• Consumer packaged goods
• Functional foods

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consumer Packaged Goods (Yogurt Sales): Activia generates revenue through the sale of probiotic yogurt products to consumers through retail grocery stores across Canada. Products are sold through traditional CPG distribution channels including major grocery retailers, with consumers self-selecting products at point of sale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Activia is a probiotic yogurt brand under Danone Canada that manufactures and sells a portfolio of yogurt and yogurt-based drink products containing the exclusive Bifidobacterium lactis CNCM I-2494 (B.L. Regularis) probiotic strain. Products include regular, lactose-free, fat-free, fibre-enriched, smoothie, immune-support, and premium Expert variants, all produced at the Boucherville, Quebec facility from 100% Canadian milk.

Product overview

Activia is a probiotic yogurt brand by Danone Canada offering a portfolio of probiotic food products designed to support digestive health. The product line consists of Activia Regular (plain and fruit-flavored yogurts), Activia Smoothie (drinkable probiotic smoothies), Activia Immune System (probiotic yogurt drinks with vitamins for immune support), Activia Source of Fibre (high-fibre yogurts with grains and cereals), Activia Lactose Free (lactose-free probiotic options), Activia Fat Free (0% milk fat options sweetened with stevia), and Activia Expert (premium offerings combining probiotics, prebiotics, and protein). All products contain the exclusive Bifidobacterium lactis CNCM I-2494 (B.L. Regularis) probiotic strain, with more than 1 billion active cultures per serving. Products are prepared in Canada using 100% Canadian milk.

Differentiator

Problem solved

Functional benefit

Brands

• Activia Expert: Premium range of Activia probiotic yogurts with prebiotics to support gut health and protein to support daily routine. Canada's first yogurt to unite probiotics, prebiotics, protein, and less sugar in a gelatin-free formula.
• Activia Regular
• Activia Lactose Free
• Activia Source of Fibre
• Activia Smoothie
• Activia Immune System
• Activia 0% Fat Free

Products and services

• Activia Regular Standard probiotic yogurt line available in plain and over 20 fruit flavours, containing Bifidobacterium lactis CNCM I-2494 probiotic culture to support gut health. Sold in retail grocery stores across Canada for individual consumer consumption.
• Activia Smoothie Drinkable probiotic smoothie made with cane sugar, available in Mango & Peach, Blueberry Strawberry Pomegranate & Beet, and Blueberry & Banana flavours. Targets active, on-the-go consumers seeking a portable probiotic option.
• Activia Immune System Probiotic yogurt drink containing vitamin A for immune system support, vitamin B12, and one billion active probiotics, available in Strawberry, Mixed berries, and Strawberry-banana flavours.
• Activia Source of Fibre Probiotic yogurt with added fibre from chicory root inulin, containing grains and cereals for digestive health support. Available in multiple flavours including Peach and Cereals, Vanilla and Cereals, Blueberry and Cereals, Strawberry-kiwi and Cereals, Wild Berry and Grains, Strawberry and Grains, Mango and Grains, and Plain and Cereals.
• Activia Lactose Free Lactose-free probiotic yogurt line for consumers with lactose intolerance, containing over one billion Bifidobacterium lactis per serving. Available in 12 fruit flavours including Vanilla, Strawberry, Blueberry, Raspberry, Cherry, Peach, Lemon-lime, Mango, Mandarin-Orange, Pomegranate-berry, Raspberry-lychee, and Plain, plus drinkable Raspberry and Mixed Berries formats.
• Activia Fat Free (0% M.F.) Zero-fat probiotic yogurt sweetened with stevia extract, available in Raspberry, Vanilla, Peach, and Strawberry flavours.
• Activia Expert Premium probiotic yogurt range combining prebiotics (2.5g inulin per serving), protein (6-7g per serving), and probiotics in a gelatin-free formula with 35% less sugar than leading alternatives. Available in multi-packs of four 100g cups (Strawberry, Blueberry, Cherry) and 750g tubs (Plain and Vanilla).

Quantifiable outcome

• Reduces frequency of minor digestive issues (bloating, gas, discomfort, rumbling) when consumed twice daily (2x100g) for 2 weeks as part of a balanced diet and healthy lifestyle
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Canadian Digestive Health Foundation (CDHF)coreStrategic or Co-development PartnerActivia has partnered with the Canadian Digestive Health Foundation (CDHF) to certify all Activia products. CDHF is a not-for-profit organization focused on digestive health education and research. This certification supports Activia's positioning as a trusted probiotic yogurt for digestive health. Consumer can learn more about digestive health and managing digestive conditions through CDHF resources.
• Federation of Milk Producers of QuebeccoreOthersSource of fresh 100% Canadian milk for Activia yogurts from Quebec dairy farmers.
• Dairy Farmers of OntariocoreOthersSource of fresh 100% Canadian milk for Activia yogurts from Ontario dairy farmers.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Astro: Astro is a Canadian probiotic yogurt brand (Saputo) sold through the same major grocery channels as Activia. It directly competes on family probiotic positioning, multi-pack pricing, and fruit-flavoured yogurts across Canada.
• Fage: Fage is a Greek yogurt manufacturer that competes with Activia in the thick, strained yogurt and probiotic segments across North America. Both brands target consumers seeking digestive-health benefits and protein in refrigerated yogurt.
• iögo: iögo is a Canadian probiotic and Greek-style yogurt brand owned by Saputo. Like Activia, it competes for the same yogurt/dairy aisle space, targets health-conscious families, and offers multi-pack and drinkable yogurt SKUs across Canada.
• Stonyfield Farm: Stonyfield Farm is an organic probiotic yogurt brand that competes with Activia on the natural and digestively beneficial positioning of its products. Both brands emphasize probiotic cultures, digestive health claims, and broader clean-label ingredient narratives.
• Chobani: Chobani is a leading North American probiotic Greek yogurt brand that competes with Activia in adjacent categories such as drinkable yogurt, high-protein formats, and natural-ingredient positioning. Chobani expands Activia's competitive set to U.S./global players with comparable functional yogurt claims.
• Liberté: Liberté is a Canadian dairy brand owned by General Mills/Liberté that competes directly with Activia through probiotic and Greek-style yogurt SKUs. Both brands compete in Canadian grocery on health-positioned yogurts and benefit from similar CDHF-adjacent positioning.
• Yoplait: Yoplait is one of Activia's primary direct rivals in the Canadian yogurt aisle. Yoplait sells probiotic and drinkable yogurts through the same major grocery retailers as Activia and competes head-to-head on multi-packs, fruit flavours, and single-serve formats.

Emerging players

• Siggi's: Siggi's is a high-protein, low-sugar Icelandic skyr brand that competes with Activia in the premium, functional yogurt segment. It targets a similar health-conscious consumer but emphasises protein and minimal sugar rather than the probiotic digestive-health story.
• Silk (plant-based): Silk is Danone's plant-based yogurt brand that competes for the same gut-health and breakfast occasions as Activia, though from a non-dairy angle. It represents the strategic alternative to Activia within the parent's portfolio and signals the growing adjacent category that could substitute for traditional yogurt purchases.

Broad incumbents

• Danone Oikos: Oikos is Danone's flagship Greek-style probiotic yogurt brand in Canada, owned by the same parent as Activia. It competes from inside the parent's portfolio and shares Danone's probiotic and digestive-health narrative with Activia in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ActiviaCanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activia