What Catherines does

Catherines is a United States direct-to-consumer plus-size women's apparel retailer operating as a flagship brand within the FullBeauty Brands portfolio of 17 plus-size-focused brands. Founded in 1960 and headquartered in Indianapolis, Indiana, the company sells clothing (sizes 16-34, 0X-6X), footwear, accessories, intimates, sleepwear, swimwear, activewear, and home goods through catherines.com, supported by a monthly print catalog, email, SMS, and social marketing. The product range is organized into multiple proprietary collections (Suprema Studio, Black Label, Cashmiracle, Cloud, AnyWear, Right Fit, Knit Jean, Dream Drape, Liz & Me, Catherines Perfect Price) and a third-party beauty assortment.

The company's revenue model is a unit-pricing direct retail model with frequent promotional discounting (30-75% off) and tiered repeat-purchase incentives. Two recurring elements include the Catherines Platinum Credit Card, which awards 15 points per $1 (Silver Tier), free shipping up to four times per year, and birthday offers, and a standalone Rewards Program launched in 2025. Catherines also partners with Happy Returns for returns processing and distributes third-party brands (Oribe, Pursonic, BetterYou, Bask Suncare) through its beauty and bath & body categories. The brand has no mobile apps, no disclosed APIs, and no international operations; the company serves US consumers only.

Catherines competes as a specialized plus-size retailer within a broader FullBeauty Brands ecosystem (including Woman Within, Roaman's, Jessica London, ELOQUII, OneStopPlus, Avenue, Ellos, KingSize, Swimsuits For All, BrylaneHome, Shoes For All, Intimates For All, Active For All, Joe Browns, June and Vie, and fullbeauty.com), with a universal header enabling cross-brand traffic. The company is private, is not publicly listed, and has no disclosed venture or private equity funding in the source data.

Name

Catherines

Legal name

FullBeauty Brands Operations, LLC

Website

https://catherines.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Catherines is a US direct-to-consumer plus-size women's apparel retailer (sizes 16-34, 0X-6X) operating as a flagship brand within the FullBeauty Brands portfolio of 17 brands, selling clothing, footwear, accessories, beauty, and home goods online, via catalog, and through a co-brand credit card and 2025-launched rewards program.

Ownership category

akta.pro rank

Product category

Plus-Size Women's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Contemporary Women’s Specialty Department Stores (CRAGAGAB)

Keywords

• Plus size apparel
• Women's clothing
• Direct to consumer
• E-commerce retail
• Extended size fashion

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of plus-size women's clothing, shoes, accessories, beauty products, and home goods through catherines.com and sister brand websites within the FullBeauty Brands portfolio.
2. Private Label Credit Card: Catherines Platinum Credit Card program generates revenue through card usage, with rewards points (15 points per $1 for Silver Tier), free shipping benefits, and birthday surprises driving customer loyalty and repeat purchases.
3. Rewards Program: Points-based rewards program incentivizing repeat purchases with tiered benefits including free shipping and exclusive cardholder offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Catherines is a direct-to-consumer plus-size women's apparel retailer selling clothing, shoes, accessories, beauty products, and home goods in extended sizes 16-34 and 0X-6X. The company offers proprietary collections such as Suprema Studio, Black Label, AnyWear, and Liz & Me, alongside third-party beauty brands, and operates alongside 17 sister brands within the FullBeauty Brands portfolio.

Product overview

Catherines is a plus size women's clothing retailer operating under FullBeauty Brands, offering affordable fashion in sizes 16-34 and 0X-6X. The company provides a comprehensive range of apparel including tops, bottoms, dresses, activewear, coats & jackets, sleepwear, bras & intimates, shoes & accessories, swimwear, and home goods. The product portfolio includes proprietary collections like Suprema Studio (premium stretch cotton), Black Label (luxury statement pieces), AnyWear (versatile mix-and-match), Liz & Me (timeless classics), and specialized fit collections like Right Fit and Curvy. Catherines also offers beauty products through its platform, expanding beyond clothing into skin care, makeup, hair care, fragrance, and bath & body categories. The company operates alongside 16 sister brands within FullBeauty Brands, enabling cross-brand shopping through OneStopPlus.

Differentiator

Problem solved

Functional benefit

Brands

• Suprema Studio: Premium fabric collection featuring Suprema stretch cotton
• Right Fit Collection
• Cloud Collection
• Cashmiracle Collection
• Dream Drape Collection
• Knit Jean Collection
• AnyWear
• Black Label
• Liz & Me
• Catherines Perfect Price Collection

Products and services

• Catherines Platinum Credit Card Store credit card program offering rewards points (15 points per $1 spent for Silver Tier), free shipping benefits up to four times per year, and a birthday surprise offer for cardholders. Designed for repeat Catherines customers.
• Style Boxes Personalized style curation service delivering customized fashion selections to customers' doors based on individual preferences, driving discovery and conversion.
• Suprema Studio Collection Premium clothing collection featuring proprietary Suprema stretch cotton fabric engineered for comfort and fit in plus sizes.
• Right Fit Collection Size-specific clothing collection designed for improved fit options across various plus-size garment types.
• Cloud Collection Comfort-focused clothing collection featuring soft, lightweight fabrics designed for everyday wear in plus sizes.
• Cashmiracle Collection Luxury fabric clothing collection featuring cashmere-blend materials for premium comfort in plus sizes.
• Dream Drape Collection Flowing, draped clothing collection designed to flatter curves with elegant silhouettes in plus sizes.
• Knit Jean Collection Stretch knit denim collection combining the look of jeans with the comfort of knit fabrics, designed for plus-size fit.
• Black Label Collection Premium collection of luxe, statement-worthy styles for special occasions in plus sizes.
• AnyWear Collection Versatile, easy-care clothing line designed for effortless mixing and matching in plus sizes.
• Liz & Me Collection Timeless classics updated for modern tastes, offering refined plus-size fashion.
• Beauty Products Full range of beauty products including skin care, makeup, hair care, fragrance, and bath & body items from various third-party brands, sold through the Catherines platform.
• Catherines Rewards Program Free points-based loyalty program where members earn points on purchases, with tiered benefits including free shipping and exclusive cardholder offers, incentivizing repeat purchases.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• FullBeauty BrandscoreStrategic or Co-development PartnerCatherines operates as a flagship brand within the FullBeauty Brands portfolio of 17 plus-size apparel brands. FullBeauty Brands provides centralized operations including e-commerce technology, customer service, supply chain, and marketing infrastructure across all portfolio brands.
• PursonicminorChannel Partner/ Reseller/ DistributorThird-party beauty brand distributed through Catherines' beauty category including oral care, body scrubs, foot care, and beauty tools.
• BetterYouminorChannel Partner/ Reseller/ DistributorThird-party magnesium skincare and wellness brand distributed through Catherines' bath & body category.
• OribeminorChannel Partner/ Reseller/ DistributorPremium hair care brand available through Catherines' beauty/hair care category.
• Bask SuncareminorChannel Partner/ Reseller/ DistributorThird-party sun care brand distributed through Catherines' bath & body category.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CatherinesPlus
• YouTubeyoutube.com/channel/UCufAYCTzcJydKZesap_Qs8w
• Facebookfacebook.com/CatherinesPlusSizes
• Instagraminstagram.com/catherinesplus
• Pinterestpinterest.com/catherinesplus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catherines