BetterYou

What BetterYou does

BetterYou, legally organized as BetterTime Co. (Delaware) and headquartered in Saint Paul, Minnesota, is a B2B digital wellness platform founded in 2018 that delivers AI-powered coaching, behavioral nudges, and gamified health challenges to employees and students through a mobile application. The platform ingests structured fitness and wellness data — including steps, sleep, exercise minutes, mindful minutes, and wheelchair distance — via native integrations with Apple Health and Google Health Connect, and uses this data to generate personalized recommendations, mission-based challenges, and outcome claims such as 28% reduction in frequent burnout and 500 additional daily steps among participating members. Its product portfolio is organized around three go-to-market surfaces: BetterYou for Business (enterprise wellness programs for organizations of 1,000+ employees), BetterYou for Schools (student and faculty wellness), and a partner distribution channel.

The company generates revenue primarily through annual enterprise subscriptions priced at $120 per member per year for large employers, supplemented by a value-based pricing narrative tied to claimed healthcare cost savings of $60-$80 per employee per month. Its go-to-market is sales-led, targeting HR and benefits buyers at corporations and administrators at universities through direct demo requests. BetterYou has accumulated approximately $9 million in disclosed venture funding across multiple rounds since 2018, with the most recent being a $6 million Series A in December 2023 led by Capital Midwest and including Alumni Ventures. The platform is SOC 2 Type II and HIPAA compliant, and its named customer base spans healthcare (Allina Health, OSF), financial services (H&R Block), municipal government (City of Saint Paul), manufacturing and testing (Penta, Riverbend, Pace Analytical), and higher education (University of Michigan, East Carolina University). Current operations are limited to the United States, primarily the Midwest.

Name

BetterYou

Legal name

BetterTime Co.

Website

https://betteryou.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BetterYou (BetterTime Co.) is an AI-powered B2B wellness platform founded in 2018 in Saint Paul, Minnesota, delivering mobile coaching, nudges, and gamified health challenges to enterprise employees and university students, with native integrations to Apple Health and Google Health Connect.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Information (51), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Workplace wellness software
• Employee wellness platform
• AI health coaching
• Corporate wellness programs
• Wellness challenges app

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Wellness Program Subscription: Annual subscription model for employers with 1,000+ employees at $120 per member per year, providing a comprehensive workplace wellness program
2. Healthcare Cost Savings Services: Value-based pricing tied to healthcare cost reductions of $60-$80 per employee per month achieved through well-rounded workplace wellness programs

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

BetterYou is an AI- and cognitive science-based wellness platform delivered through a mobile app and web dashboard. It provides personalized coaching, behavioral nudges, and gamified health challenges that integrate with Google Health Connect and Apple Health to help organizations improve employee and student wellness, engagement, and reduce healthcare costs.

Product overview

BetterYou is an AI-based wellness platform that functions as a personalized wellness and productivity coach. The core offering consists of the BetterYou mobile app, which provides AI-powered goal setting, nudges, missions, and challenges for users. The platform serves two primary market segments: (1) BetterYou for Business, an enterprise wellness solution for organizations to improve employee wellness and reduce healthcare costs, and (2) BetterYou for Schools, a wellness platform for educational institutions. The product portfolio also includes BetterYou Challenges, which offer gamified wellness competitions. The platform leverages AI and cognitive science to deliver personalized recommendations and behavioral nudges, integrating with Google Health Connect and Apple Health for health data synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• BetterYou AI-based wellness platform acting as a personalized wellness and productivity coach for end users, leveraging cognitive science to help them develop healthier habits and lower healthcare costs.
• BetterYou Mobile App Mobile wellness application with AI-powered goal setting, nudges, missions, and challenges that helps users improve social, physical, and mental health through personalized coaching.
• BetterYou for Business Enterprise wellness solution that enables organizations to run health challenges, track employee wellness metrics, and reduce healthcare costs by $60-$80 per employee per month through AI-driven programs.
• BetterYou for Schools Wellness platform designed for universities and schools to promote student and faculty wellness through challenges, missions, and AI-powered coaching tailored to academic environments.
• BetterYou Challenges Gamified health challenges where users earn points for participation, set personal records, and compete across fitness, nutrition, mental health, sleep, and hydration activities.
• BetterYou Wellness Challenges Structured corporate wellness challenges designed to engage employees in healthy behaviors through team-based competitions and initiatives targeting fitness, nutrition, sleep, and mindfulness.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Google Health ConnectcoreTechnology or IntegrationIntegration partner providing health data including ExerciseSessionRecord, SleepSessionRecord, StepsCadenceRecord, and StepsRecord for personalized wellness recommendations.
• Apple HealthcoreTechnology or IntegrationIntegration partner providing health data including Steps, Sleep, Mindful Minutes, Exercise Minutes, Pushes, and Wheelchair Distance for tracking and personalization.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellable: Wellable is an enterprise wellness platform that sells to employers with challenges, rewards, and content libraries, and competes head-to-head with BetterYou for HR buyers in the same mid-market and enterprise segments.
• Limeade: Limeade is an employee experience and wellbeing platform sold to mid-market and enterprise employers, directly overlapping BetterYou's positioning around engagement, well-being, and inclusion programs.
• Wellbeats: Wellbeats is a virtual wellness platform for employers with on-demand fitness, mindfulness, and nutrition content, directly comparable to BetterYou's wellness programming and challenge model.
• YuMuuv: YuMuuv offers employer wellness challenges with points, leaderboards, and wearable integrations, providing a directly comparable challenges-and-engagement product to BetterYou.
• Calm Business: Calm Business offers employer-subsidized meditation, sleep, and mental health tools, competing with BetterYou for the same mental wellness and engagement budget line items.
• WellSteps: WellSteps provides turnkey wellness program design and accountability tools for employers, closely aligned with BetterYou's program design, challenges, and outcomes-tracking capabilities.
• Vantage Fit: Vantage Fit is a corporate wellness platform offering challenges, rewards, and wearables integrations, competing with BetterYou for HR budgets focused on employee engagement and habit change.
• Headspace for Business: Headspace for Business sells mindfulness and mental wellness subscriptions to employers, overlapping with BetterYou's mindfulness and burnout-reduction use cases among HR buyers.

Broad incumbents

• TELUS Health (LifeWorks): TELUS Health (formerly LifeWorks) is a large incumbent in employer-sponsored wellbeing, mental health, and benefits navigation, representing a broader competitor that overlaps with BetterYou's employer wellbeing positioning.
• Virgin Pulse (Personify Health): Personify Health (formerly Virgin Pulse) is a large, established enterprise wellbeing platform with deep benefits integrations and a global footprint, representing the incumbent BetterYou competes against in enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@betteryou-ai
• Facebookfacebook.com/profile.php?id=100068073285373
• LinkedInlinkedin.com/company/betteryou
• Instagraminstagram.com/betteryou.ai
• TikToktiktok.com/@betteryou.ai
• Xx.com/betteryou_app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterYou