Faris Machinery
Faris Machinery is a family-owned heavy construction equipment dealer in Colorado, selling, renting, and servicing asphalt, concrete, environmental, and solid-waste equipment across three branches. It holds exclusive six-state territorial rights for CON-E-CO, RexCon, and BMH concrete batch plants.
- Company typePrivate
- Founded1953
- HeadquartersCommerce City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Faris Machinery does
Faris Machinery is a privately held, family-owned heavy construction equipment dealer founded in 1953 and headquartered in Commerce City, Colorado, with additional branches in Colorado Springs and Grand Junction. The company distributes, rents, and services a multi-brand portfolio of asphalt, concrete, environmental, and solid-waste equipment, holding exclusive authorized dealer rights for CON-E-CO, RexCon, and BMH (Astec) concrete batch plants across six Mountain West states (Colorado, Oklahoma, New Mexico, Utah, Wyoming, Montana). It also represents BOMAG, LeeBoy, Blaw-Knox, Gomaco, Volvo, Wacker Neuson, Gehl, Doosan/Bobcat, Gradall, Etnyre, and other brands across its three Colorado locations.
The company's offering is vertically integrated across the equipment lifecycle: new and used equipment sales, daily/weekly/monthly/long-term rentals with a rent-to-own option, an OEM parts department carrying over 1,500,000 SKUs across three locations, factory-authorized service delivered by 15 technicians and 7 fully-equipped field service trucks (24/7), equipment operator training, and third-party equipment financing via Currency Finance. Its customer base is concentrated in Colorado municipalities, asphalt and highway contractors, ready-mix concrete producers, and environmental/utility contractors, with named enterprise customers that include ready-mix operators and specialty contractors across multiple western U.S. states.
Revenue is generated primarily through hardware sales (new and used equipment), usage-based rental income, parts sales, and professional service fees for repair, refurbishment, and preventative maintenance. Go-to-market is executed through territory-based District Sales Executives and Key Account Executives, supported by equipment demonstration specialists and vertical product specialists (concrete, sweeper, parts). The Poulson family has held full or majority ownership since 1971; Giles Poulson acquired 100% in 2005, with Eric Poulson and Brad Elliott joining as equity owners thereafter.
Faris Machinery firmographics
Firmographics- Name
- Faris Machinery
- Legal name
- Faris Machinery
- Website
- https://farismachinery.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Faris Machinery is a family-owned heavy construction equipment dealer in Colorado, selling, renting, and servicing asphalt, concrete, environmental, and solid-waste equipment across three branches. It holds exclusive six-state territorial rights for CON-E-CO, RexCon, and BMH concrete batch plants.
- Ownership category
- akta.pro rank
Faris Machinery industry classification
Industry- Product category
- Heavy Construction Equipment Distribution
- NAICS
- Construction Machinery Manufacturing (33312), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)
- akta.pro secondary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Faris Machinery is headquartered
LocationHeadquarters
- HQ city
- Commerce City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Faris Machinery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (New and Used): Sale of new and used heavy construction equipment including asphalt pavers, concrete batch plants, excavators, compactors, and specialized equipment. The company offers financing options through third-party lenders.
- Equipment Rentals: Daily, weekly, monthly, or long-term rental of specialized heavy equipment. The company offers rent-to-own options where a portion of rental payments are applied toward purchase price.
- Parts Sales: Sale of OEM heavy equipment parts with over 1,500,000 parts in stock across three locations. Parts include filters, hoses, batteries, wear parts, and specialized components for various equipment brands.
- Service and Repair: Factory-authorized service including repairs, preventative maintenance, refurbishments, and rebuilds. Field service available with seven fully-equipped service trucks. 60-day workmanship guarantee.
- Rent-to-Own Program: Graduated portion of rental payments applied toward purchase price. Must be completed within 18 months. Simple interest on declining balance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental with flexible terms |
| Unit Pricing | Pay-as-you-go | Equipment sales with financing available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Faris Machinery product offering
Product offeringCore offering
Faris Machinery is a multi-brand heavy construction equipment dealer serving Colorado and the Mountain West. The company sells new and used equipment, rents equipment with rent-to-own options, distributes OEM parts from a 1.5M+ inventory, and provides factory-authorized service and training. It is the exclusive dealer for CON-E-CO, RexCon, and BMH concrete batch plants across six Mountain West states.
Product overview
Faris Machinery is a heavy equipment dealer serving Colorado for over 73 years, offering a multi-brand equipment portfolio organized around four industry verticals: Asphalt, Concrete, Environmental, and Solid Waste. The core offering combines exclusive dealer relationships for premium equipment manufacturers (CON-E-CO, RexCon, BMH concrete batch plants) with a broad range of complementary equipment brands (LeeBoy, Blaw-Knox, BOMAG, Volvo, Gomaco, Gradall, Wacker Neuson, Gehl, Doosan) to serve municipalities and contractors. The company operates as a single unified business offering five integrated service lines — Equipment Sales (new and used), Equipment Rentals (daily/weekly/monthly/long-term with rent-to-own option), Parts Department (1.5M+ parts in stock), Factory-Authorized Service (15 technicians, 7 field trucks), and Training. This vertically integrated approach is designed to provide long-term customer value from initial purchase through the equipment lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- CON-E-CO Concrete Batch Plants CON-E-CO concrete batch plants (LO-PRO and ALL-PRO series) offered as exclusive dealer in Oklahoma, New Mexico, Colorado, Utah, Wyoming, and Montana, for ready-mix concrete producers and contractors.
- RexCon Concrete Plants RexCon concrete batch plants including the Model S portable plant, for which Faris Machinery is the exclusive dealer in six Mountain West states; suited for airport runway and DoD projects.
- BMH Concrete Batch Plants BMH concrete batch plants (Astec Industries) including custom gravity-fed systems, insulated panel designs, and sustainable plant features, offered exclusively in the Mountain West.
- LeeBoy Asphalt Paving Products LeeBoy commercial-grade asphalt pavers and screeds, including track models 8500B, 8500E, 8510E, and 8530, for municipalities and asphalt contractors.
- Blaw-Knox Highway Class Pavers Highway-class Blaw-Knox asphalt pavers for sale and rental, used for larger infrastructure paving projects.
- Volvo Compactors and Rollers Volvo compactors and rollers for asphalt compaction applications, also offered for rebuilding and refurbishment services.
- Etnyre Chipspreaders and Trailers Etnyre chipspreaders and trailers for asphalt road construction; also includes Etnyre Oil Distributors available for rent.
- Gomaco Concrete Paving Equipment Gomaco concrete pavers and curb/gutter machines for slipform paving applications, sold to concrete specialists across the Mountain Region.
- Gradall Hydraulic Excavators Gradall hydraulic excavators including the XL5200 V model, used for excavation, demolition, and material handling on construction sites.
- T&T Tools Sewer Cleaning Equipment T&T Tools sewer cleaning equipment including Manhole Tools and specialized cleaning tools for environmental and municipal applications.
- Gorman-Rupp Pumps Gorman-Rupp pumps for jobsite dewatering and fluid transfer applications, available for sale and rent.
- Wacker Neuson Equipment Wacker Neuson power generators, mini-excavators, walk-behind compactors, light towers, and other compact construction equipment, available for sale, rent, and rent-to-own.
- Gehl Skid Steer and Track Loaders Gehl skid steer loaders, track loaders, and related attachments for construction and material handling applications.
- Doosan Portable Air Compressors Doosan (Bobcat) portable air compressors including the P185 series, available for sale and jobsite rental.
- Environmental/Sewer Cleaning Equipment (Combo Trucks, Jetter Trucks) Combo trucks, jetter trucks, and specialized sewer cleaning equipment including Warthog nozzles, Controlled-Rotation Cleaning Tools, and precision jetter nozzles for municipal environmental maintenance.
- Equipment Rental Fleet Specialized rental equipment including Minnich Drills, oil distributors, wheeled material dumpers, pumps, generators, and factory-trained jobsite professionals. Low-hour, clean, fully serviced equipment available daily, weekly, monthly, or long-term.
- Rent-to-Own Program Rent-to-own program where a graduated portion of rental payments is applied toward purchase price. Must be completed within 18 months; rental payments must be current and continuous.
- Parts Department Over 1,500,000 OEM heavy equipment parts on hand across three locations including filters, hoses, jetter nozzles, batteries, and wear parts. Stocks parts for Volvo, Gomaco, Gehl, Wacker Neuson, Blaw Knox, and specialized equipment.
- Equipment Service and Field Service Factory-authorized service technicians at three locations plus seven fully equipped field service trucks. Services include fabrication, welding, chassis and pump repair, preventative and general maintenance, refurbishment, and equipment inspections. 60-day workmanship guarantee.
- Equipment Training Equipment training services covering technical operation and maintenance for heavy construction equipment, delivered by factory-trained instructors.
- Financing Services Equipment financing arranged through Currency/CurrencyFinance for new and used equipment purchases, with online payment calculator and credit application.
Quantifiable outcome
- Equipment returned to operation quickly with same-day service on machine-down situations
- +2 more outcomes
Companies that use Faris Machinery
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Faris Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Faris Machinery partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- BOMAG AmericascoreFaris Machinery appointed as authorized dealer for BOMAG Americas, gaining access to BOMAG's full range of compaction, paving, milling, and landfill equipment. Strategic partnership combines BOMAG's equipment technology with Faris Machinery's service infrastructure to serve municipalities and infrastructure contractors across Colorado. Both companies plan to invest in joint training, product support, and market development initiatives throughout 2026 and beyond.
- CON-E-COcoreFaris is the exclusive dealer of CON-E-CO concrete batch plants in the Mountain Region, covering Oklahoma, New Mexico, Colorado, Utah, Wyoming, and Montana.
- RexConcoreFaris is the exclusive dealer of RexCon concrete batch plants in the Mountain Region, covering Oklahoma, New Mexico, Colorado, Utah, Wyoming, and Montana.
- BMH (Astec)coreFaris is the exclusive dealer of BMH concrete batch plants in the Mountain Region, covering Oklahoma, New Mexico, Colorado, Utah, Wyoming, and Montana.
- LeeBoy Paving ProductscoreLeeBoy is a key brand in Faris Machinery's asphalt equipment lineup, including pavers and screeds.
- Blaw-KnoxcoreBlaw-Knox Highway Class pavers are part of Faris Machinery's asphalt equipment offerings.
- GomacocoreGomaco concrete paving equipment including pavers and curb/gutter machines are represented by Faris Machinery for concrete specialists covering the Mountain Region.
- Wacker NeusonmajorWacker Neuson equipment including compactors, generators, and mini-excavators are part of Faris Machinery's equipment lineup and rental fleet.
- Volvo Construction EquipmentmajorVolvo compactors, rollers, and other construction equipment are offered through Faris Machinery.
- EtnyremajorEtnyre chipspreaders and trailers are part of Faris Machinery's asphalt equipment offerings.
- GehlmajorGehl skid steer and track loaders are available through Faris Machinery's rental fleet and sales operations.
- Doosan (Bobcat)majorDoosan portable air compressors and Bobcat equipment are part of Faris Machinery's jobsite equipment offerings.
- GradallmajorGradall hydraulic excavators are represented by Faris Machinery for concrete and construction applications.
- Gorman-RuppmajorGorman-Rupp pumps are available through Faris Machinery for jobsite and environmental equipment needs.
- ASTEC IndustriescoreASTEC Industries' portable and stationary concrete batching plants, plant upgrades, and accessories are represented through Faris Machinery under the CON-E-CO, RexCon, and BMH brands.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Faris Machinery competitors and assessment
Company assessmentDirect peers
- Honnen Equipment: Authorized John Deere Construction dealer operating in Colorado, Wyoming, Utah, and Idaho with full sales/rentals/parts/service operations. Overlaps with Faris in compact and mid-sized construction equipment distribution across the Mountain West.
- RDO Equipment Co. Large multi-brand John Deere and construction equipment dealer with significant Mountain West presence offering sales, rentals, parts, and service. Operates at a larger scale but in the same end markets and dealer-distribution model.
- Wagner Equipment Co. Authorized Caterpillar dealer serving Colorado, Wyoming, and New Mexico with multiple branch locations and a similar mix of equipment sales, rentals, parts, and field service. Closest direct competitor given overlapping territory and full-line dealer model.
- Stowers CAT: Authorized Caterpillar dealer with branches in Colorado and Wyoming providing heavy equipment sales, rentals, parts, and service. Direct same-region competitor for asphalt, concrete, and earthmoving contractor accounts.
- Power Equipment Co. Authorized Volvo Construction Equipment dealer covering Colorado, Utah, Wyoming, and New Mexico with similar full-line construction equipment distribution and rental operations. Directly competes where Volvo CE and BOMAG lines overlap with Faris' portfolio.
- MacAllister Machinery: Authorized Caterpillar dealer with multiple branches across Indiana and the Midwest offering heavy equipment sales, rentals, parts, and service. Comparable multi-brand authorized dealer model at similar regional scale to Faris.
- NMC Cat: Authorized Caterpillar dealer serving Nebraska, Colorado, and surrounding Mountain West states with construction equipment sales, rentals, parts, and service. Closely comparable multi-branch dealer competing for similar municipal and contractor accounts.
- 4 Rivers Equipment: Authorized John Deere Construction & Forestry dealer operating multiple Colorado branches with comparable sales/rentals/parts/service model. Competes head-to-head with Faris in compact construction equipment and municipalities across the same geography.
Broad incumbents
- Sunbelt Rentals: Major national equipment rental provider with broad fleet across aerial, earthmoving, and industrial equipment and full-service branches in Colorado. Overlaps in rental revenue but lacks Faris' exclusive OEM dealer position in concrete and asphalt.
- United Rentals: Largest equipment rental company in North America offering aerial, earthmoving, and specialty rentals with a national footprint and dedicated sales force. Competes with Faris' rental stream but at dramatically larger scale and broader category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Faris Machinery social profiles
Digital presenceFaris Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faris Machinery leadership team
Management profileNumber of profiles
Profiles15 records
Faris Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faris Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faris Machinery
What does Faris Machinery do?
Faris Machinery is a multi-brand heavy construction equipment dealer serving Colorado and the Mountain West. The company sells new and used equipment, rents equipment with rent-to-own options, distributes OEM parts from a 1.5M+ inventory, and provides factory-authorized service and training. It is the exclusive dealer for CON-E-CO, RexCon, and BMH concrete batch plants across six Mountain West states.
Is Faris Machinery a public or private company?
Faris Machinery is a private company. It is classified as family owned and is currently operating.
When was Faris Machinery founded?
Faris Machinery was founded in 1953. It employs 51 to 100 people.
Where is Faris Machinery based?
Faris Machinery is headquartered in Commerce City, United States, in the North America region.
How does Faris Machinery make money?
Five revenue lines are on record. Equipment Sales (New and Used) is the primary driver. The others are equipment Rentals, parts Sales, service and Repair and rent-to-Own Program.
Who are Faris Machinery's main competitors?
Direct peers on record are Honnen Equipment, RDO Equipment Co., Wagner Equipment Co., Stowers CAT, Power Equipment Co., MacAllister Machinery, NMC Cat and 4 Rivers Equipment. Broad incumbents are Sunbelt Rentals and United Rentals.
Does Faris Machinery have an API?
No public API is recorded for Faris Machinery.
What industry is Faris Machinery in?
Faris Machinery's product category is Heavy Construction Equipment Distribution. Its primary akta.pro industry code is IMAKANAA, Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 33312 and its SIC code is 3530.