What Prio Energy does

Prio Energy ("PRIO") is a privately held Portuguese integrated energy and mobility company headquartered at the Porto de Aveiro liquid-bulk terminal in Gafanha da Nazaré, founded in 2006 and operating with 251–500 employees. The company runs three core business pillars: (1) conventional and advanced fuels — a network of 300+ retail stations across Portugal selling ECO Diesel (proprietary E2Tech-blended fuel with claimed 18% lifecycle GHG and 5% consumption reduction), TOP 95 gasoline, professional/agricultural diesel, and AdBlue; (2) electric mobility — the PRIO Electric card providing access to 9,500+ charging points integrated with the national Mobi.E network, plus Wallbox home chargers and an Electric Mobility Simulator, through subsidiary PRIO Mobility Solutions Lda; (3) bottled propane/butane gas for domestic heating, cooking, and BBQ. PRIO also serves business customers through Cartão Frota PRIO (fleet cards with centralized invoicing via the MyPRIO portal), Gasóleo Profissional (tax-recovery diesel), the PRIO Green fleet-decarbonization unit (HVO, biofuels, synthetic fuels, EV advisory), and ECO Bunkers maritime biofuels. Distribution is anchored by an €11M tank-park expansion at Aveiro, with products exported internationally to 150+ countries, and operations extended cross-border via PRIO Recharge, SLU in Spain.

Revenue is generated primarily through transactional fuel sales at the station network, usage-based EV charging tariffs (per-kWh and per-minute, bi-hourly), recurring fleet-card subscriptions without annual fees (revenue captured via fuel margin rather than card fees), bottled gas unit sales, and e-commerce transactions through the online store (lubricants, accessories, AdBlue, BBQ equipment) with Klarna installment payments. Go-to-market combines a sales-led model through 300+ physical stations and dedicated fleet account managers with a product-led growth layer on the digital side — the PRIO Electric card self-onboards online in under three minutes and the PRIO.GO mobile app (Product of the Year 2021) handles station locator, charging management, and fleet card access. Customer segments span individual drivers/SMB consumers, business fleet operators, the agricultural sector, the maritime shipping sector, and corporates undergoing EV transition (the latter via PRIO Green). Noteworthy customers disclosed include CARRIS (Lisbon bus fleet, biodiesel supply) and unnamed fleet operators and agricultural professionals utilizing tax-advantaged professional diesel.

Name

Prio Energy

Legal name

PRIO Mobility Solutions Lda

Website

https://prio.pt

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Prio Energy is a privately held Portuguese integrated energy and mobility company operating 300+ fuel stations, a 9,500+ point EV charging network via the Mobi.E-integrated PRIO Electric card, a bottled gas business, and B2B fleet/decarbonization services. It serves individual drivers, fleet operators, agricultural and maritime customers, and corporates transitioning to electric mobility across Portugal (with cross-border operations in Spain).

Ownership category

akta.pro rank

Product category

Fuel Distribution and Energy Retail Services

NAICS

Gasoline Stations with Convenience Stores (45711), Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), Fuel Management & Fleet Card Programs (THADAKAH), Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

Keywords

• Fuel distribution
• Electric vehicle charging
• Fleet management cards
• Bottled gas supply
• Renewable fuels

Headquarters

HQ city

Gafanha Da Nazaré

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of traditional and advanced fuels (ECO Diesel, TOP Diesel, TOP 95 gasoline, biodiesel) through 300+ station network. Includes professional diesel with tax refunds for businesses.
2. Electric Vehicle Charging: Revenue from electric vehicle charging services through PRIO Electric card and charging network access, with tariffs based on per-kWh or per-minute pricing models.
3. Bottled Gas (GPL/Propano): Sale of bottled propane and butane gas for domestic heating, cooking, and BBQ use through stations and online ordering.
4. Fleet Cards: PRIO Fleet Card enables businesses to manage fuel consumption across company vehicles with centralized invoicing, benefiting from professional diesel tax advantages.
5. Online Store: E-commerce platform selling automotive products including lubricants, accessories, AdBlue, and BBQ equipment with payment options including Klarna installment payments.
6. Additional Services: Car wash services, convenience stores at fuel stations, and heating diesel for agricultural and professional use.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

PRIO distributes and markets liquid fuels, bottled propane gas, and electric vehicle charging services across Portugal through a network of more than 300 fuel stations and access to 9,500+ EV charging points via the Mobi.E national network. The company also offers B2B fleet cards, professional diesel with tax recovery, agricultural and heating diesel, maritime biofuels (ECO Bunkers), and fleet decarbonization solutions (PRIO Green) for businesses transitioning away from fossil fuels.

Product overview

Prio Energy is a Portuguese energy company operating as an integrated platform with three main business pillars: conventional fuels (combustíveis), electric mobility (mobilidade elétrica), and bottled gas (gás). The company runs a network of over 300 fuel stations and offers both consumer and B2B products. The core offering includes ECO Diesel and TOP 95 fuels, complemented by the Cartão PRIO Electric for EV charging access to the Mobi.E network. B2B services include fleet management cards (Cartão Frota PRIO), professional diesel tax recovery (Gasóleo Profissional), and PRIO Green fleet decarbonization solutions. The digital ecosystem includes the APP PRIO.GO mobile app, MyPRIO customer portal, and an online store. The company also sells home charging solutions (Wallbox), bottled gas, lubricants, and AdBlue. Recent innovations include the Generative AI customer support bot and the electric mobility simulator tool.

Differentiator

Problem solved

Functional benefit

Brands

• PRIO Green: Sustainable energy solutions division specializing in fleet decarbonization including HVO, biofuels, synthetic fuels, and electric mobility services for businesses
• PRIO Electric
• PRIO.GO
• PRIO ecowaste
• PRIO Procurement
• ECO Diesel
• ZERO Diesel
• ECO Bunkers

Products and services

• ECO Diesel Technologically advanced diesel fuel developed with proprietary E2Tech technology, offering up to 5% fuel consumption reduction, motor protection, and 18% reduction in lifecycle greenhouse gas emissions. Sold at PRIO fuel stations across Portugal.
• TOP 95 Gasoline Premium gasoline with additives that delivers more engine power compared to regular gasoline, distributed through PRIO's retail station network.
• Cartão PRIO Electric Electric vehicle charging card providing access to Portugal's Mobi.E national network with over 9,500 charging points powered by 100% renewable energy, with self-service online onboarding in under 3 minutes and no annual fees.
• Cartão Frota PRIO Fleet card solution enabling businesses to manage fuel consumption across company vehicles with centralized invoicing, consumption tracking, and no annual fees. Designed to reduce corporate fuel expenses.
• Gás Engarrafado PRIO Bottled propane and butane gas for domestic heating, cooking, and BBQ use, sold through PRIO stations, partner points, and online ordering with lighter, more ergonomic cylinders.
• Gasóleo Profissional Professional diesel offering tax recovery on specific fuel taxes for qualifying businesses, used to reduce total cost of diesel consumption for fleet operators and commercial users.
• ECO Bunkers Biofuel solution for maritime transport, enabling shipping operators to reduce emissions while using existing fuel infrastructure for vessel bunkering and maritime decarbonization.
• PRIO Green Fleet decarbonization solutions for businesses, including HVO, biofuels, synthetic fuels, and electric mobility services designed to help corporate fleets reduce their environmental footprint.
• ZERO Diesel B100 100% renewable B100 biodiesel fuel for fleets, offering a zero-emissions renewable diesel alternative compatible with existing diesel vehicle infrastructure.
• Rede de Postos PRIO Network of over 300 fuel stations across Portugal offering fuels, car wash, convenience stores, AdBlue, lubricants, and gas bottle sales for both consumers and businesses.
• Loja Online PRIO Online store selling automotive accessories, lubricants, car care products, BBQ equipment, and gas bottles with Klarna installment payment options for individual and business customers.

Quantifiable outcome

• 18% reduction in lifecycle greenhouse gas emissions with ECO Diesel
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and notable.

• Mobi.EcoreTechnology or IntegrationPRIO Electric card is integrated with the Mobi.E national electric mobility network, providing access to charging points across Portugal. This integration ensures standardized billing and roaming across the national charging infrastructure.
• PRIO Recharge, SLUcoreTechnology or IntegrationSpanish subsidiary operating PRIO electric vehicle charging stations in Spain, enabling cross-border EV charging services for PRIO customers traveling in Spain.
• CARRISnotableStrategic or Co-development PartnerPRIO supplies biodiesel to CARRIS for Lisbon bus fleet (Career 702), demonstrating public transport collaboration for sustainable mobility in Portugal.
• ISQ (Instituto Superior Técnico)notableStrategic or Co-development PartnerPRIO and ISQ collaborated on sustainability certification for emission reduction, strengthening PRIO's environmental credentials through academic partnership.
• Polytechnic of LeirianotableStrategic or Co-development PartnerPRIO created an electric mobility laboratory at the Polytechnic of Leiria, supporting education and research in sustainable mobility solutions.
• Electric Mobility AssociationcoreStrategic or Co-development PartnerPRIO is one of five founding companies of the Portuguese electric mobility association, helping shape industry standards and policy for EV infrastructure.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Others

• Eni:
• Mobi.E: Portuguese national EV charging network and roaming platform that PRIO Electric integrates with. Functions as enabling infrastructure and ecosystem participant rather than a direct retail competitor, but shapes the competitive landscape for charging access in Portugal.

Direct peers

• Repsol: Spanish integrated energy major with an extensive Iberian fuel station network, Waylet app, and Repsol Electric EV charging service. Comparable to PRIO in combining fuel retail, fleet solutions, and EV charging across Portugal and Spain.
• Iberdrola: Spanish utility operating one of Europe's largest public EV charging networks alongside renewable generation. Comparable to PRIO in targeting Iberian EV charging customers and corporate fleet electrification.
• Galp Energia: Portugal's largest integrated oil & gas company with a nationwide network of service stations, EV charging (Galp Electric), and biofuel offerings. Closest direct competitor to PRIO in the Portuguese retail fuel and emerging EV charging market.
• EDP - Energias de Portugal: Portuguese energy major with EDP Charge, an EV charging network across Iberia and growing mobility services. Competes with PRIO Electric for EV charging customers and increasingly for fleet electrification contracts in Portugal.
• CEPSA: Spanish fuel retailer and integrated energy company operating service stations across Iberia with growing biofuels and EV charging offers. Directly comparable to PRIO's combined fuel retail and alternative fuels strategy.

Broad incumbents

• Shell: Global energy company with Shell Recharge EV charging, station network, and Shell Fleet Solutions. Comparable to PRIO in offering integrated fuel, EV charging, and fleet management services across European markets.
• BP: Global oil major with extensive fuel retail networks, BP Pulse EV charging, and growing biofuels investment. Broad incumbent competing with PRIO for Iberian customers across all mobility energy formats.
• TotalEnergies: Global integrated energy major with service stations across Europe, EV charging via TotalEnergies Charging Services, and significant biofuel production. Comparable to PRIO in combining retail fuels, charging, and biofuels in European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrioEnergy
• LinkedInlinkedin.com/company/prioenergy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prio Energy