FoodVentures

Name

FoodVentures

Legal name

FoodVentures B.V.

Website

https://foodventures.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Greenhouse Operations & Controlled Environment Agriculture

NAICS

Vegetable and Melon Farming (1112), Mushroom Production (111411)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro industry

PRIMARYAFAGAHAJ

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAAAHAG

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control)

Agriculture & Food Production/Agricultural Equipment & Technology/Controlled Environment Agriculture (Greenhouses, Hydroponics/Aeroponics Systems)

SECONDARYAFAAAHAK

Biosecurity, Pest & Disease Control for CEA (IPM, Screening, Sanitation)

Agriculture & Food Production/Agricultural Equipment & Technology/Controlled Environment Agriculture (Greenhouses, Hydroponics/Aeroponics Systems)

Keywords

• Controlled environment agriculture
• Greenhouse operations management
• Hydroponic vegetable production
• Greenhouse development services
• Fresh produce cultivation

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Greenhouse Operations Management: FoodVentures takes full operational responsibility for greenhouses including procurement, staffing, growing, packing, and sales & marketing. They generate stable returns for asset owners through efficient operations.
2. Greenhouse Development Services: Providing feasibility studies, conceptual design, and construction management for new greenhouse projects. Involvement from initiation through construction ensuring fit-for-purpose facilities.
3. Sales & Marketing Services: Full responsibility for sales and marketing of produced vegetables, ensuring overall proposition success and delivering attractive return on asset value for owners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FoodVentures is a global greenhouse operator that develops, constructs, and operates high-tech Controlled Environment Agriculture (CEA) facilities on behalf of third-party asset owners, managing the entire value chain from seed to supermarket. The company provides feasibility studies, conceptual and detailed design, construction oversight, full operational management (procurement, staffing, growing, packing), and sales & marketing services for vegetables produced in hydroponic, pesticide-free greenhouses located close to consumption centers.

Product overview

FoodVentures operates as a global greenhouse operator offering end-to-end horticultural solutions. The core FoodVentures platform manages the entire value chain from seed to supermarket, including development, construction, and operations of high-tech CEA facilities. Supporting this is FVEC (FV Expertise Centre), the company's Netherlands-based knowledge hub providing 24/7 monitoring and coaching. The VitaBite brand represents the company's direct-to-consumer consumer offering in markets like China. Regenergy Frövi is a specific circular greenhouse facility in development in Sweden. Together, these offerings enable FoodVentures to serve investors seeking full responsibility for greenhouse development and operational activities while generating stable returns.

Differentiator

Problem solved

Functional benefit

Brands

• VitaBite: D2C brand delivering fresh vegetables from farm to fridge, showcased during Shanghai's lockdown.
• FVEC (FV Expertise Centre)

Products and services

• Greenhouse Operations Management End-to-end operational management of high-tech vegetable greenhouses for institutional investors and asset owners. Covers procurement, staffing, growing, packing, and full operational accountability, generating stable returns for asset owners across frontier markets.
• Greenhouse Development Services Feasibility studies, conceptual design, tendering, detailed design, and construction management for new high-tech greenhouse projects. FoodVentures participates from initiation through construction to ensure the facility aligns with operational requirements.
• Sales & Marketing Services Full responsibility for sales and marketing of vegetables produced in FoodVentures-operated greenhouses, distributing produce through premium retail and wholesale-club channels and delivering attractive returns on asset value for owners.
• VitaBite (D2C Brand) Direct-to-consumer brand delivering fresh vegetables from farm to fridge, launched in China during Shanghai's COVID-19 lockdown as a farm-to-fridge offering for local consumers.

Quantifiable outcome

• Double-digit ROIC achieved in Kazakhstan Aqtobe operations with positive EBITDA from first season
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WA3RMcoreStrategic or Co-development PartnerSwedish company developing the Regenergy Frövi facility next to their paper and carton production facility in Frövi/Rockhammar. The 21 hectare greenhouse will produce food in a circular and highly controlled manner year-round. FoodVentures Scandic team runs the operation. Tomato production planned to start April 2024.
• Lindesberg MunicipalityminorStrategic or Co-development PartnerLocal municipality in Sweden collaborating on the Regenergy Frövi greenhouse development project in Frövi/Rockhammar.
• Linde EnergiminorStrategic or Co-development PartnerLocal energy company in Sweden partnering on the Regenergy Frövi greenhouse project, contributing to the circular energy approach of the facility.
• Region ÖrebrominorStrategic or Co-development PartnerRegional authority in Sweden collaborating on the Regenergy Frövi sustainable food production project.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Certhon: Dutch high-tech greenhouse builder and now a sister company under DENSO Corporation's agricultural portfolio alongside FoodVentures. Comparable as a CEA technology provider serving similar markets, though it focuses on construction rather than crop operations.

Direct peers

• AeroFarms: US-based vertical farming operator focused on leafy greens using aeroponics and controlled-environment technology. Comparable as a CEA fresh-produce operator targeting retail customers, though operating indoor vertical farms rather than greenhouses.
• Revol Greens: US-based lettuce greenhouse operator that FoodVentures was assigned to restructure; founder Dirk Aleven was installed as President. Sells through HEB, Walmart, Costco, and Sam's Club under FoodVentures management — effectively FoodVentures' most direct comparable in business model and customer base.
• BrightFarms: US greenhouse operator supplying pesticide-free leafy greens to major retailers including Walmart. Closely comparable business model of local-for-local greenhouse-grown produce sold through mainstream US grocery, with similar sustainability positioning.
• Plenty: US vertical farming operator focused on leafy greens with retail distribution partnerships. Directly comparable as a CEA-based fresh produce operator targeting premium US grocery channels, though it relies on indoor vertical farms rather than greenhouse acreage.
• 80 Acres Farms: US vertical farming operator growing leafy greens and herbs indoors. Comparable in CEA technology approach and retail-grocer go-to-market, though smaller scale and focused on indoor rather than greenhouse production.
• Gotham Greens: US hydroponic greenhouse operator producing leafy greens and herbs for retail and foodservice across multiple states. Directly comparable in technology stack (hydroponic CEA), product mix (greens/herbs), and distribution model (premium retail).
• AppHarvest: US-based CEA operator building large-scale high-tech greenhouses for tomatoes and leafy greens in Kentucky. Directly comparable as a high-tech greenhouse operator pursuing scale and retail distribution, though focused on US domestic production.

Broad incumbents

• Village Farms International: Large, publicly listed North American greenhouse grower producing tomatoes, peppers, and cucumbers. Comparable as an established high-tech greenhouse operator at much greater scale, with broader crop portfolio and international footprint.
• Mastronardi Produce: Fourth-generation Canadian greenhouse grower and one of North America's largest premium greenhouse produce suppliers under the Sunset brand. Comparable as a large-scale greenhouse operator serving the same major retailers that FoodVentures supplies via Revol Greens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodVentures