What Everest Spices does

Everest Spices, operated by EVEREST Food Products Pvt. Ltd. (CIN: U15100MH2020PTC339738) and headquartered in Mumbai, is one of India's largest branded packaged spice companies, with the operating brand traceable to 1967. The company manufactures and distributes a portfolio of 75+ pure and blended spices across 200+ product variations, organized into five core categories — blended spices, pure spices, asafoetida, an exotic range (saffron, kesar milk masala), and ginger garlic paste — plus two extension sub-brands, Tasteeto (herbs and seasonings inspired by global flavors) and Eazy Chef (ready-to-use mixes for quick everyday cooking). Inputs are sourced from India's major spice-growing regions and finished through hand-crafted blending methods.

The business model is consumer packaged goods at retail price points, distributed through a multi-channel network spanning 1 million+ general trade outlets across 1000+ Indian towns and cities, modern trade, online marketplaces (Amazon India, BigBasket), and quick commerce (Blinkit), supplemented by export distribution to 80+ countries. Primary customers are Indian households (25 million use Everest products daily) purchasing through small retailers, with a secondary foodservice/HORECA segment procuring bulk supplies; the brand claims 4 billion packs sold annually and India's No.1 spice brand position supported by 10 Superbrand recognitions since 2003.

Marketing relies on mass-market TV advertising, organic social (Facebook, Instagram, YouTube), a dedicated recipe platform (recipes.everestspices.com), and email/newsletter engagement, with separate campaigns for the Eazy Chef and Tasteeto sub-brands. The company is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and a founder-led ownership structure under Sanjeev Shah as owner; the operating entity was re-incorporated in 2020 while the brand continues its multi-decade operating history.

Name

Everest Spices

Legal name

EVEREST Food Products Pvt. Ltd.

Website

https://everestfoods.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Everest Spices is an India-based branded packaged spice manufacturer and distributor selling 75+ pure and blended spices across 200+ SKUs, serving 25 million households daily through 1 million+ retail outlets and 80+ export countries, with Tasteeto and Eazy Chef as convenience sub-brands.

Ownership category

akta.pro rank

Product category

Packaged Spices and Seasonings

NAICS

Spice and Extract Manufacturing (311942)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ground & Powdered Spices (AFAJANAB)

akta.pro secondary industries

Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI), Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)

Keywords

• Packaged spices
• Spice blends
• Ready-to-use mixes
• Cooking pastes
• Consumer food products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Packaged spices and food products sales: Everest Spices generates revenue through the manufacture and sale of packaged spice products, including blended spices, pure spices, asafoetida, exotic range (saffron, kesar milk masala), and ready-to-use paste and seasoning mixes. Products are sold through general trade retail (1 million+ outlets), modern trade, quick commerce, and e-commerce channels in India and 80+ countries worldwide. Revenue is derived from consumer packaged goods (CPG) sales at retail price points.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Everest Spices manufactures, packages, and distributes branded Indian spice products for household and foodservice consumers. Its portfolio includes blended spices, pure spices, asafoetida, an exotic range (saffron and kesar milk masala), ginger garlic paste, and ready-to-use spice mixes marketed under the Tasteeto and Eazy Chef sub-brands. The 200+ product range and sizes covers 75+ pure and blended spices, sold through general trade, modern trade, e-commerce, quick commerce, and international export channels.

Product overview

Everest Spices is a consumer packaged goods company offering a unified portfolio of Indian spices and seasonings. The core product line consists of Blended Spices, Pure Spices, Asafoetida, Exotic Range (Saffron/Kesar), and Ginger Garlic Paste, while two sub-brands extend the portfolio: Tasteeto (herbs and seasonings inspired by global flavours) and Eazy Chef (ready-to-use spice mixes for quick, everyday cooking). Together, the 200+ product range and sizes cover 75+ pure and blended spices, positioning Everest as a comprehensive kitchen seasoning solution.

Differentiator

Problem solved

Functional benefit

Brands

• Tasteeto: A range of herbs and seasonings inspired by global flavours, marketed as providing '#ChefJaisa' taste for various cuisines.
• Eazy Chef

Products and services

• Blended Spices Traditional Indian spice blends that are hand-crafted using ingredients sourced from India's renowned spice lands, ensuring authentic taste, aroma, flavour, and color. Targeted at Indian household consumers and foodservice buyers.
• Pure Spices Single-origin authentic pure spices, rich and genuine, used across all zones, states, communities, and cooking methods in Indian cuisine. Targeted at Indian household consumers.
• Asafoetida (Hingraj Powder) Hing (asafoetida) powder made using spices of the highest quality sourced from the best farms, maintaining standards of purity, freshness, and authenticity. Targeted at Indian household consumers.
• Exotic Range Premium exotic spices including Kesar (Saffron) and Kesar Milk Masala for traditional and mouth-watering shahi Indian feasts, with a subtle earthy flavour and unmistakable scent. Targeted at Indian household consumers seeking premium spice varieties.
• Ginger Garlic Paste Ready-to-use blended paste made using the finest gingers and garlics that tastes fresh and delicious like homemade preparations. Targeted at Indian household consumers and foodservice operators needing convenient food preparation.
• Tasteeto A range of herbs and seasonings inspired by global flavours that infuse meals with lip-smacking flavour and #ChefJaisa taste, marketed under the Everest sub-brand. Targeted at Indian consumers seeking restaurant-style, globally-inspired flavors at home.
• Eazy Chef Ready-to-use spice mix range designed for busy lifestyles that helps cook authentic Indian dishes quickly and effortlessly without compromising on taste, offering restaurant-style flavors in minutes. Marketed under the Everest sub-brand. Targeted at busy urban Indian consumers.

Quantifiable outcome

• 25 million households use Everest products every day
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorEverest maintains an official brand store on Amazon India (amazon.in/stores/page/DEBF5699-2DC6-4CC4-B31D-63634CC20F37), enabling direct online sales of Everest spice products to Indian consumers through one of the largest e-commerce platforms in India.
• BigBasketcoreChannel Partner/ Reseller/ DistributorEverest products are listed on BigBasket, an online grocery marketplace in India, providing access to urban and semi-urban consumers seeking quality packaged spices through the e-commerce channel.
• BlinkitcoreChannel Partner/ Reseller/ DistributorEverest products are available on Blinkit, a quick commerce delivery platform in India, enabling rapid on-demand delivery of Everest spices to urban consumers — a strategic channel for reaching time-pressed urban shoppers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Eastern Condiments: Kerala-based packaged-foods company with a robust spice and masala range (Eastern Masala, Eastern Ready-to-eat). Strongest in South India with significant national and GCC distribution — overlapping with Everest in blended spices and recipe mixes.
• Sakthi Masala: Tamil Nadu-based blended-spice and masala brand with strong South Indian presence and growing national footprint. Direct product-mix overlap with Everest on masalas/ground spices, particularly relevant in competitive pricing for kirana and modern trade.
• Shan Foods: Pakistani-origin spice and food brand with strong South Asian diaspora distribution across the Middle East, UK, and North America. Comparable in product mix (karahi, biryani, spice mixes) and in export-led business model, serving as a reference for Everest's international growth.

Broad incumbents

• MTR Foods: Established Indian packaged-foods brand (readymade masalas, breakfast mixes, ready-to-eat meals). Overlaps with Everest on spice blends, masala mixes, and ready-to-cook products, leveraging Bangalore-origin credibility in South Indian markets.
• Tata Sampann: Tata Group's branded spices and packaged-foods line, spanning whole/spice blends, dals, and ready mixes. Competes with Everest across both blended spices and the ready-to-cook (Tata Sampann Spices & Masalas) convenience segment, leveraging Tata's distribution and brand halo.
• ITC Foods (Aashirvaad): ITC's mass-market spices and convenience-foods range under Aashirvaad and Kitchen of India/ITC MasterChef. Broad incumbent with deep distribution, strong FMCG marketing budgets, and presence in both commodity and ready-to-eat spice categories that overlap with Everest.
• McCormick & Company: Global branded spices and seasonings leader (including the newly acquired Reckitt-owned Indian portfolio). Direct overlap on spice blends and recipe mixes; relevant for international expansion benchmarking and category-management practices.

Direct peers

• Catch Foods (DS Group): Dharampal Satyapal Group's branded spices and seasoning arm (Catch Sprinklers, Catch Chatpata, Catch Masala). Direct competitor across blended spices and contemporary seasoning formats (sprinklers, table-top masalas), with strong presence in modern trade and quick commerce.
• MDH (Mahashian Di Hatti): India's most direct rival in blended and ground Indian spices (MDH Garam Masala, etc.), with comparable mass-market positioning, similar raw-material sourcing, and a national general-trade footprint. Head-to-head competitor for the 'India's No.1 spice brand' title.

Emerging players

• Organic Tattva: India-focused organic and natural-foods brand with a growing spices and staples portfolio. Representative of the clean-label, organic-spice challenger segment whose rise signals a potential share-shift away from mass-market blended spice brands like Everest.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBP5dqvvFjpHcMbi6HSvvnA
• Facebookfacebook.com/everestspices
• Instagraminstagram.com/everestspices/?hl=en
• Xx.com/everestspices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everest Spices