What MDH Spices does

MDH (Mahashian Di Hatti Pvt. Ltd.) is an India-headquartered, privately held, family-owned packaged spices manufacturer founded in 1919 by Mahashay Chunnilal Gulati in Sialkot (now Pakistan) and rebuilt in Delhi after the 1947 Partition. The company produces approximately 90 ground and blended spice products across more than 150 packaging variants (10g to 500g), spanning PURE MASALA (single-ground spices like Haldi, Lal Mirch, Dhania), BLENDED MASALA (Garam Masala, Butter Chicken, Chana, Sambhar, Kitchen King, etc.), HING and SOYA products, regional South Indian and Chinese-cuisine spice blends, Combo Packs, Sharbats (traditional beverage mixes), and adjacent categories including atta, cooking oils, and ginger paste.

MDH manufactures using modern automatic machinery for cleaning, drying, testing, and multi-stage grinding of raw materials sourced directly from production centers, and positions its products as free from preservatives and artificial flavor enhancers. Its current go-to-market combines a domestic stockist and retail dealer network across India with export distribution to over 100 countries — including the United States, Canada, the United Kingdom, Europe, South East Asia, Japan, the UAE, and Saudi Arabia. Revenue is generated through one-time sales of branded consumer spice packs via retail and export channels; the company does not disclose pricing publicly and operates no app, API, or digital subscription layer.

The company is led by Director Rajeev Gulati, son of the late Chairman Mahashay Dharampal Gulati (who passed in 2020), and remains wholly family-owned with no disclosed external investors, parent, or subsidiaries. Recent regulatory friction — international bans on MDH and Everest products in Hong Kong, Nepal, the EU, and the United States in FY 2022-23 over ethylene oxide contamination, contributing to a ~15% drop in Indian spice exports and ~$500M in lost industry revenue — is the most material disclosed operational risk.

Name

MDH Spices

Legal name

Mahashian Di Hatti Pvt. Ltd.

Website

https://mdhspices.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

MDH Spices (Mahashian Di Hatti Pvt. Ltd.) is a family-owned Indian packaged-spices manufacturer producing 90+ ground and blended spice products across 150+ SKUs, serving mass-market consumers domestically and exporting to 100+ countries.

Ownership category

akta.pro rank

Product category

Packaged Spices and Blended Masalas

NAICS

Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ground & Powdered Spices (AFAJANAB)

Keywords

• Ground spices
• Blended masala
• Spice manufacturing
• Packaged spice products
• Indian spice brand

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spice Products Sales: MDH generates revenue through manufacturing and selling packaged spices and spice blends directly to consumers through retail channels and exports. Products are sold in consumer-friendly sizes ranging from 10g to 500g.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MDH manufactures and sells ground single spices, blended masalas, specialty spices (Hing and Soya), regional Indian and Chinese spice mixes, Sharbats, and complementary grocery products such as Atta and cooking oils under the MDH brand. Raw materials are sourced directly from production centers and processed through specialized cleaning, drying, testing, and multi-stage grinding using fully automatic machinery, then packaged in consumer-friendly sizes ranging from 10g to 500g.

Product overview

MDH (Mahashian Di Hatti) is a spice company offering a diverse portfolio of 90 products packed in over 150 different options. The product lineup spans multiple categories including PURE MASALA (ground single spices like Haldi Powder, Lal Mirch Powder, Dhania Powder, Black Pepper Powder), BLENDED MASALA (ready-to-use spice mixes like Butter Chicken Masala, Garam Masala, Kitchen King, Tandoori Chicken Masala), HING & SOYA (Super Hing, Hing Powder, Soya-based mixes), Chinese Spices (Chilli Chicken, Fried Rice, Veg Manchurian), South Indian Masalas (Sambar Masala, Rasam Masala, Bisi Bele Bhath), Combo Packs, Sharbats (Shikanji, Khus, Kesari, Jal Jeera, Gulab Sharbat), and Other Products (Sharbati Atta, MP Atta, cooking oils, Ginger Paste). MDH positions itself as India's trusted spice brand, serving domestic and international markets across 100+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Masala (Ground Single Spices) Ground single spices processed from premium quality raw materials under stringent standards, including Haldi Powder, Lal Mirch Powder, Dhania Powder, Black Pepper Powder, Amchur Powder, Deggi Mirch, Jeera Powder, Kashmiri Mirch, and White Pepper Powder, sold to retail consumers in India and export markets.
• Blended Masala Ready-to-use blended spice mixes formulated for authentic Indian dish tastes based on decades of research, including Butter Chicken Masala, Chana Masala, Chhole Masala, Chicken Masala, Chutney Podina Masala, Curry Powder, Dal Makhani Masala, Fish Masala, Garam Masala, Kitchen King, Meat Ka Masala, Pani Puri Masala, Pav Bhaji Masala, Rajmah Masala, Sabzi Masala, Sambhar Masala, Shahi Paneer Masala, Tandoori Chicken Masala, Tava Fry, and Chunky Chat Masala.
• Hing & Soya Specialty spice products including Super Hing, Hing Powder, and Soya-based spice mixes designed for contemporary cooking applications.
• Chinese Spices Spice blends formulated for Indo-Chinese cuisine preparations, including Chilli Chicken, Chilli Potato, Noodles, Veg Manchurian, Chilli Paneer Masala, and Fried Rice masala mixes.
• South Indian Masalas Authentic South Indian spice blends including Bisi Bele Bhath Masala, Podi Masala, Pongal Bhath Masala, Puliogre Masala, Rasam Masala, Sambar Masala, and Vangi Bhath Masala.
• Combo Packs Curated spice combination packs offering bundled value and variety, including pairings such as Deggi Mirch and Teekhi, Garam Masala and Mushroom Masala, Pav Bhaji Masala and Paneer 65, and Kitchen King and Sambar Masala.
• Sharbats Traditional Indian beverage mixes including Shikanji, Khus, Kesari, Jal Jeera, Gulab Sharbat, Butter Scotch, Badam Kesar, and Badam Thandai.
• Other Grocery Products Additional grocery products beyond spices, including Sharbati Atta, MP Atta, Dant Manjan, Sesame Oil, Yellow Mustard Oil, Almond Oil, Ginger Paste, and Roasted Vermicelli.
• Chicken Chettinad Masala

Quantifiable outcome

• Zero-rejection export record mentioned for competitor Sadbhaav Spices in market analysis

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Eastern Condiments: Eastern Condiments is a leading spice and condiment manufacturer headquartered in Kerala with strong South Indian and Gulf export presence. It competes with MDH in South Indian masala blends and in export markets serving the Indian diaspora.
• Shan Foods: Shan Foods is the dominant branded spice and recipe-mix brand in Pakistan with strong South Asian diaspora reach in the Middle East, UK, and North America. It overlaps with MDH in international export markets serving the South Asian diaspora.

Direct peers

• MTR Foods: MTR Foods, owned by Orkla, produces ready-to-eat meals, spices, and instant mixes under a strong South Indian heritage brand. It competes with MDH in South Indian masala segments and the broader Indian branded foods aisle.
• Everest Spices: Everest is India's other leading branded spice manufacturer, offering ground and blended masalas across categories similar to MDH. Now owned by McCormick & Company, it competes head-to-head with MDH on Indian retail shelves and in export markets.
• Catch Spices & Foods: Catch Foods is a major Indian manufacturer of ground spices, blended masalas, and salts. It directly competes with MDH across multiple Indian states on price and availability in modern trade.
• Badshah Masala: Badshah Masala is a long-established Indian spice brand producing ground and blended masalas with strong presence in western and southern India. It competes with MDH particularly in restaurant and HoReCa channels.
• Tata Sampann: Tata Sampann, part of the Tata Group, sells branded ground spices, blended masalas, and pulses in India. It competes directly with MDH in modern retail and e-commerce channels, leveraging Tata's corporate trust positioning.
• Aachi Masala: Aachi Masala is a fast-growing Indian spice manufacturer from Tamil Nadu offering ground spices and blended masalas across India. It directly competes with MDH on regional breadth, particularly in South Indian retail markets.

Broad incumbents

• McCormick & Company: McCormick is the world's largest spice company and acquired Everest. It competes with MDH globally on branded spices, seasonings, and flavors, and operates a broader portfolio across multiple cuisine platforms and geographies.

Emerging players

• Organic Tattva: Organic Tattva is an Indian organic-focused spice brand operating primarily online and in modern retail. It is an emerging competitor targeting health-conscious consumers who are migrating from traditional mass-market spice brands like MDH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SpicesMdh
• Facebookfacebook.com/mdhspicesofficial
• LinkedInlinkedin.com/company/mahashian-di-hatti-ltd-mdh-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDH Spices