Leslie
Leslie is a London-based hospitality technology company founded in 2021 that builds software for ordering, customer interaction, and payment processing in food and drink service establishments globally.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Leslie does
Leslie is a private UK-based hospitality technology company founded in 2021 and headquartered in London. The company develops software aimed at the hospitality and food service industry, focused on enabling more efficient ordering, customer interaction, and payment processing for food and drink. Per its own positioning, Leslie targets hospitality operators on a global scale, though specific geographic footprint beyond the UK headquarters is unverified in the available source material.
The company's core product offering centers on a digital ordering and payment platform, with implied point-of-sale and customer interaction functionality for food and drink service venues. No specific technical architecture, technology stack, proprietary features, or AI/ML components are disclosed in the available source material. Leslie employs 51-100 people, indicating an early growth-stage operational scale achieved within roughly three years of founding.
Leslie's business model and revenue mechanics are not disclosed in available sources — no pricing model, customer segments, go-to-market detail, or revenue figures are documented. The company received investment from The Middleby Corporation, a major commercial food service equipment manufacturer, in November 2021. The company is led by co-founder and CEO Joey Barnett. The Middleby investment suggests a strategic channel or vertical alignment angle within the hospitality supply chain, though specific go-to-market mechanics, pricing structure, and revenue model details remain unavailable.
Leslie firmographics
Firmographics- Name
- Leslie
- Website
- https://getleslie.com
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 51–100 employees
- Short description
- Leslie is a London-based hospitality technology company founded in 2021 that builds software for ordering, customer interaction, and payment processing in food and drink service establishments globally.
- Ownership category
- akta.pro rank
Where Leslie is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Leslie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Leslie product offering
Product offeringCore offering
Leslie provides hospitality and food-and-beverage operators with a digital platform to order, interact, and pay for food and drink. The company sells technology that enables venues to streamline guest ordering experiences and payment workflows on a global scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Leslie Hospitality Ordering and Payments Platform A digital platform that enables hospitality and food-and-beverage venues (restaurants, bars, cafes, commercial foodservice operators) to streamline how guests order, interact with service, and pay for food and drink.
Companies that use Leslie
Customer profileIdeal customer profiles1 record
Leslie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leslie partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Leslie competitors and assessment
Company assessmentDirect peers
- SevenRooms: Restaurant CRM, marketing and on-premises ordering platform that combines guest engagement, reservations and payments for hospitality operators.
- ChowNow: Direct online ordering platform purpose-built for independent restaurants, offering commission-free ordering integrated into restaurant websites and apps.
- SpotOn: Hospitality-focused software and payments company offering restaurant POS, online ordering and integrated payment services for SMB venues.
- Deliverect: Restaurant-tech platform integrating third-party delivery and on-premise ordering into a unified POS interface — a fellow European operator with comparable ordering-domain focus.
- Toast: Leading US restaurant POS and ordering platform offering integrated ordering, payment, and team management — directly comparable to Leslie's stated offering for hospitality venues.
- Lightspeed Restaurant: Hospitality-focused POS and commerce platform serving restaurants, bars and cafés with ordering, payment and inventory functionality across multiple geographies.
- Olo: Digital ordering SaaS specializing in restaurant direct online ordering and digital rails for major chains — comparable ordering-first mission targeting restaurant operators.
- Tock (American Express): Reservation, ordering and payment platform for restaurants, with strong adoption among fine-dining and chef-driven venues where premium digital experiences command willingness to pay.
Broad incumbents
- Square (Block): Payment-led platform from Block serving SMBs including restaurants with POS, online ordering and appointment tools — overlap with Leslie's ordering and payment thesis but a much broader portfolio.
- Clover (Fiserv): POS and business management platform from Fiserv serving restaurants and hospitality alongside many other verticals — broader incumbent with overlapping ordering and payment capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Leslie social profiles
Digital presenceLeslie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leslie leadership team
Management profileNumber of profiles
Profiles1 record
Leslie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leslie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leslie
What does Leslie do?
Leslie provides hospitality and food-and-beverage operators with a digital platform to order, interact, and pay for food and drink. The company sells technology that enables venues to streamline guest ordering experiences and payment workflows on a global scale.
When was Leslie founded?
Leslie was founded in 2021. It employs 51 to 100 people.
Where is Leslie based?
Leslie is headquartered in London, United Kingdom, in the Europe region.
Who are Leslie's main competitors?
Direct peers on record are SevenRooms, ChowNow, SpotOn, Deliverect, Toast, Lightspeed Restaurant, Olo and Tock (American Express). Broad incumbents are Square (Block) and Clover (Fiserv).
Does Leslie have an API?
No public API is recorded for Leslie.