Chitkara University
Chitkara University is a multi-campus private university in Punjab, India offering undergraduate, postgraduate, doctoral, online, and 2+2 global pathway programs across engineering, business, design, health sciences, pharmacy, law, and hospitality, delivered through an AI-powered Google Cloud and Apple-enabled digital campus and a 2,000+ employer placement network.
- Company typePrivate
- Founded2010
- HeadquartersRajpura, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Chitkara University does
Chitkara University is a multi-disciplinary private university operating under the Chitkara Educational Trust, with primary campuses in Punjab and Himachal Pradesh, India, and a Chandigarh information centre. Founded by Chancellor Dr. Ashok K Chitkara and President & Co-Founder Dr. Madhu Chitkara, the university delivers undergraduate, postgraduate, doctoral, online, and global pathway programs across 15+ constituent schools spanning engineering and technology, business administration, design, health sciences, pharmacy, law, mass communication, hospitality, psychology, maritime studies, architecture, and education. Its core academic portfolio includes B.E./B.Tech programs with AI/ML specializations (some co-developed with Microsoft), MBA programs with a Minor in AI in Business across 10+ specializations (some co-designed with EY India and Deloitte), BBA programs integrating digital sciences, and B.Des programs with AI specializations. Online delivery operates through the ChitkaraU Online platform (UGC and AICTE entitled), while international pathway programs enable 2+2 transfers to Arizona State University, Deakin University, York University, George Brown Polytechnic, and Trent University.
The university's technology and platform layer has been substantially rebuilt around AI partnerships, with a Digital Campus on Google Cloud 4.0 (Gemini Enterprise, Agentic AI) serving 10,000+ students and faculty, a Radius Elevate Apple-powered Campus Experience Centre, a LinkedIn Experience Zone, a Global Centre for Enterprise Risk Management with IRM India Affiliate, and a Rural AI Incubator under the JAN AI partnership. The business model is tuition-driven, with recurring annual revenue from on-campus and online programs, international pathway tuition, executive and professional development programs in partnership with EY India and Deloitte, research grants totaling ₹107+ crore, and a startup incubation ecosystem that has supported 320+ startups with combined valuation exceeding ₹750 crore. GTM spans direct campus-based enrollment, an online self-serve platform, international channel partnerships for pathway transfers, and an enterprise-style recruitment network of 2,000+ companies (including Google, Amazon, Microsoft, Deloitte, EY, KPMG, TCS, Infosys) that drives placement outcomes. The institution holds NAAC A+ accreditation, UGC and AICTE approval, NIRF ranking, a QS World top-300 position, and a #1-in-India ranking for Education Studies in the THE Subject Rankings 2026.
Chitkara University firmographics
Firmographics- Name
- Chitkara University
- Legal name
- Chitkara Educational Trust
- Website
- https://chitkara.edu.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Chitkara University is a multi-campus private university in Punjab, India offering undergraduate, postgraduate, doctoral, online, and 2+2 global pathway programs across engineering, business, design, health sciences, pharmacy, law, and hospitality, delivered through an AI-powered Google Cloud and Apple-enabled digital campus and a 2,000+ employer placement network.
- Ownership category
- akta.pro rank
Chitkara University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)
- akta.pro secondary industry
- Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)
Keywords
Where Chitkara University is headquartered
LocationHeadquarters
- HQ city
- Rajpura
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Chitkara University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- On-campus Tuition Fees: Core revenue from tuition fees across undergraduate, postgraduate, doctoral, and professional programs offered at campus locations in Punjab and Himachal Pradesh. Revenue is recurring annually from enrolled students.
- Online Programs: Online degree and certificate programs delivered through ChitkaraU Online platform targeting working professionals and remote learners. Supports career advancement and upskilling needs.
- International Pathway Programs: Revenue from 2+2 pathway programs and transfers to international partner universities including York University, Deakin University, Arizona State University, and others.
- Professional Development and Executive Education: Short-term professional programs, executive education, and skill development courses offered in partnership with industry leaders like EY India and Deloitte.
- Research Grants and Funding: Research funding exceeding 107+ Crore rupees supporting innovation and R&D activities across disciplines.
- Startup Incubation Services: Incubation ecosystem supporting 320+ startups generating external funding of ₹85+ crore, creating a sustainable innovation pipeline.
Go-to-market motion5 records
Distribution channels4 records
Marketing channels9 records
Chitkara University product offering
Product offeringCore offering
Chitkara University is a private multi-disciplinary university offering undergraduate, postgraduate, doctoral, and online degree programs across engineering, business, design, health sciences, pharmaceutical sciences, law, hospitality, and mass communication. The institution delivers campus-based education at its Punjab and Himachal Pradesh campuses, online programs for working professionals, and 2+2 international pathway programs through partnerships with 300+ global universities. It also operates a startup incubation ecosystem and AI-powered digital campus infrastructure.
Product overview
Chitkara University is a comprehensive multi-disciplinary private university offering a broad portfolio of undergraduate, postgraduate, doctoral, online, and global pathway programs across engineering, business, design, health sciences, pharmaceutical sciences, hospitality, law, media, psychology, education, and maritime studies. Its core academic products include B.E./B.Tech Engineering programs (with AI/ML specializations, some co-delivered with Microsoft), MBA programs with Minor in AI in Business across 10+ specializations (some co-designed with EY India and Deloitte), BBA programs integrating digital and AI capabilities, and B.Des Communication Design with AI. The university operates several sub-brands: Chitkara University Online (offering UGC/AICTE-approved Online MBA and BBA programs with access to Coursera, Harvard Business, LinkedIn Learning, and Deakin Co.), Global Pathway Programs (2+2 transfer degrees with ASU, Deakin, York, George Brown Polytechnic, and Trent University), Chitkara Design School, Chitkara School of Health Sciences, and Chitkara College of Pharmacy. Supporting the academic portfolio are platform and service products including the Digital Campus on Google Cloud 4.0 (AI-first ecosystem with Gemini Enterprise for 10,000+ students), the LinkedIn Experience Zone (AI-powered career development), the Radius Elevate Apple Learning and Innovation Centre, the Rural AI Incubator (JAN AI partnership), and the Global Centre for Enterprise Risk Management (IRM India Affiliate). The university's startup incubation ecosystem has incubated 320+ startups valued at ₹750+ crore. Together these products form an integrated educational value chain from undergraduate enrollment through global degree transfer, online upskilling, career placement (2,000+ recruiters), and startup incubation.
Differentiator
Problem solved
Functional benefit
Brands
- Chitkara University Institute of Engineering & Technology: Engineering and Technology education division of Chitkara University
- Chitkara Business School
- Chitkara Design School
- Chitkara School of Health Sciences
- Chitkara College of Pharmacy
- Chitkara Law School
- Chitkara School of Mass Communication
- Chitkara School of Hospitality
- Chitkara School of Psychology and Counselling
- Chitkara University Centre for Distance and Online Education
- Radius Elevate
- Chitkara Innovation Hub
- Chitkara Alumni Association Network (CAAN)
Products and services
- B.E. / B.Tech Engineering Programs Undergraduate engineering degree programs spanning multiple specializations including CSE in AI & Future Technologies, CSE in AI & ML with Microsoft, Electronics & Communication, Electrical, Mechanical, Civil with AI & ML, Automobile with ARAI, Mechatronics, and Smart Manufacturing. Programs are industry-endorsed with hands-on experience and real-world exposure for students pursuing engineering careers.
- MBA with Minor in AI in Business Full-time MBA programs featuring a Minor in AI in Business across diverse specializations including Marketing, Finance, Human Resource Management, Data Science & AI with EY India, Logistics & Supply Chain, Healthcare Management, Rural Management, Retail Management, Pharmaceutical Management, and BFSI. Designed to equip students to lead in an AI-driven global economy.
- Chitkara Business School — BBA Programs Undergraduate business administration programs including BBA (Hons.) in Liberal Education, BBA in Digital Sciences & Business Management, BBA in Data Science & Artificial Intelligence with EY India, BBA in FinTech & AI with Deloitte, BBA in Digital Transformation & Strategy, BBA in Logistics & Supply Chain Management, BBA in Aviation Management, BBA in Sports Management, and B.Com with ACCA, integrating business fundamentals with digital and AI capabilities.
- Chitkara University Online (Online MBA & BBA) UGC and AICTE-approved online degree programs delivering quality education with maximum flexibility for working professionals. Online MBA offerings include Finance, Marketing, Pharmaceutical Management, HRM, International Finance & Accounting with ACCA, Cyber Security, Data Science & AI, and Global Accounting aligned with CPA. All MBA majors include a Minor in AI in Business. Features access to Coursera (7000+ certifications), Deakin Co. mini MBA pathway, E&Y learning resources, Harvard Business case studies, and 16,000+ LinkedIn Learning certifications.
- Global Pathway Programs (2+2 International Degree Transfer) Partnerships with Arizona State University, Deakin University, York University, George Brown Polytechnic, and Trent University enabling Indian students to begin studies at Chitkara and transfer to partner institutions with 100% credit transfer. Programs include B.E. in Computer Science & Technology with ASU, B.E. in Software Engineering with Deakin, Bachelor of AI (Honours) with Deakin, B.E. in Computer Engineering with York, BBA in Digital Marketing with George Brown, B.Sc in Culinary Management with George Brown, and Bachelor of Business Administration with Trent.
- Chitkara Design School Comprehensive design education offering B.Des in Communication Design with AI (UX/UI, Animation & Visual Effects, Graphic Design), B.Des in Product Design, B.Des in Fashion Design, and Bachelor of Fine Arts (BFA). Includes M.Des in Communication Design (Fellowship) and Master of Fine Arts (Fellowship) at postgraduate level.
- Chitkara School of Health Sciences & Allied Healthcare Programs including Bachelor of Medical Laboratory Science (with Fortis), Bachelor in Medical Radiology & Imaging Technology, Bachelor of Emergency Medical Technologist, Baccalaureate in Anaesthesia & OT Technology, Bachelor of Physician Associate Studies, Bachelor of Nutrition & Dietetics, B.Sc in Clinical Embryology, Bachelor of Physiotherapy, B.Optometry, B.Sc Nursing, and postgraduate options including M.Sc Nursing, M.Sc in Clinical Embryology, M.Sc in MRIT, and Master of MLS.
- Chitkara College of Pharmacy & Pharmaceutical Sciences Pharmaceutical programs including B.Pharm, Pharm.D, Pharm.D (Post Baccalaureate), M.Pharm (Pharmaceutics / Pharmacology / Pharmacy Practice / Drug Regulatory Affairs / Pharmaceutical Chemistry / Pharmaceutical Analysis), and M.Sc in Pharmacovigilance with Parexel. Also offers Online MBA in Pharmaceutical Management (UGC-entitled).
- Chitkara University Institute of Engineering & Technology — PhD Programs Doctoral programs across 12 disciplines: Business Management, Engineering & Technology, Architecture & Urban Design, Applied Sciences, Health Sciences, Art & Design, Media Studies, Education, Psychology, Pharmaceutical Sciences, Nursing, and Law. Designed to develop outstanding researchers with deep understanding of scientific, practical, and policy issues.
Quantifiable outcome
- 320+ startups incubated with combined valuation exceeding ₹750 crore
- +4 more outcomes
Companies that use Chitkara University
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Chitkara University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature4 records
Chitkara University partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Google CloudcoreStrategic collaboration for Digital Campus on Google Cloud 4.0 enabling AI-powered infrastructure with Gemini Enterprise tools for enhanced learning experiences. Over 10,000 students and faculty engaged in digital transformation initiatives.
- Apple (via Radius Systems)coreApple Learning and Innovation Centre established with Radius Systems providing Apple technology ecosystem including Mac and iPad devices for curriculum delivery and iOS development training.
- JAN AI (Head Held High Foundation)coreMoU with JAN AI for AI innovation initiatives and Agentic AI implementation in educational processes through the Head Held High Foundation.
- IRM India AffiliatecoreGlobal Centre for Enterprise Risk Management established in partnership with IRM India Affiliate for risk management education and certification programs.
- LinkedIncoreLinkedIn Experience Zone partnership providing students with professional networking skills, LinkedIn profile optimization, and career development resources.
- EY IndiacoreKnowledge partnership for MBA specializations providing industry-aligned curriculum, guest lectures, and case studies from EY India's consulting practice.
- DeloittecoreKnowledge partnership for BBA in FinTech program providing curriculum input, industry expertise, and campus recruitment support from Deloitte.
- ParexelminorPartnership for M.Sc in Pharmacovigilance program providing industry exposure and career pathways in clinical research and drug safety.
- Fortis HealthcareminorHealthcare partnerships for clinical training, hospital rotations, and career opportunities for health sciences students.
- York Universitycore2+2 pathway program enabling students to complete initial years at Chitkara University and transfer to York University for degree completion.
- Deakin UniversitycoreInternational partnership with Deakin University for various academic collaborations including student exchange and pathway programs.
- Arizona State UniversitycoreInternational partnership with Arizona State University for pathway programs and academic collaboration opportunities.
- George Brown PolytechnicminorInternational partnership with George Brown Polytechnic for credential recognition and transfer pathways.
- Trent UniversityminorInternational partnership with Trent University for pathway programs and academic collaboration.
- Springer NatureminorPublication partner for ICAN 2026 (International Conference on Analytics) with 858 research paper submissions from 16 countries and 220 papers selected for presentation.
- Radius SystemscoreTechnology partner for Apple Learning and Innovation Centre providing Apple technology ecosystem integration including Mac, iPad, and iOS development platforms.
- TG Law OfficesminorMoU for legal education collaboration providing industry exposure in corporate law, intellectual property, and legal studies.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Chitkara University competitors and assessment
Company assessmentDirect peers
- Manipal Academy of Higher Education (MAHE): Private multi-disciplinary deemed university with comparable engineering, business, health sciences and doctoral programs at a similar scale and pan-Indian student base. Directly competes for the same Indian undergraduate and postgraduate applicant pool.
- Amity University: Large private multi-campus university offering engineering, business, design, law, communications and doctoral programs with strong international and online offerings across India. Closest competitor on portfolio breadth and private-sector positioning.
- Lovely Professional University (LPU): North-India-based private university with a very large multi-disciplinary campus, comparable placement networks, and similar distance/online programs. Direct competitor for North Indian students in the same catchment.
- Chandigarh University: Private university in the same Punjab/Chandigarh region offering engineering, business, design and doctoral programs with comparable placement claims. Heads-up rival for the same regional student demographic.
- Vellore Institute of Technology (VIT): Private deemed university with strong engineering, business and AI programs and large recruiter presence. Comparable in scale and in targeting Indian students seeking engineering and tech undergraduate degrees.
- SRM Institute of Science and Technology: Multi-campus private university offering engineering, management, health sciences and doctoral programs with significant corporate placement infrastructure. Competes for the same pan-Indian undergraduate applicant.
Broad incumbents
- BITS Pilani: Prestigious private higher-education institution with strong engineering, science and management programs and top-tier recruiter network. Anchors the upper end of the quality spectrum Chitkara benchmarks against rather than directly displaces.
- Shiv Nadar University: Private research-focused university offering multi-disciplinary undergraduate and doctoral programs with strong industry partnerships. Comparable on AI/research positioning but at a higher-end, research-led tier.
- OP Jindal Global University: Private multi-disciplinary university with strong law, business and international affairs programs and global university partnerships. Comparable on global pathway programs, though more selective and research-focused.
Emerging players
- upGrad: India's leading online higher-education and upskilling platform offering MBA, tech and data programs in partnership with universities and corporates. Competes directly with ChitkaraU Online for the working-professional online degree segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Chitkara University social profiles
Digital presenceChitkara University compliance and trust
Trust signalCompliance4 records
Chitkara University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chitkara University leadership team
Management profileNumber of profiles
Profiles4 records
Chitkara University subsidiaries and ownership
Company hierarchySubsidiaries15 records
Chitkara University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chitkara University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chitkara University
What does Chitkara University do?
Chitkara University is a private multi-disciplinary university offering undergraduate, postgraduate, doctoral, and online degree programs across engineering, business, design, health sciences, pharmaceutical sciences, law, hospitality, and mass communication. The institution delivers campus-based education at its Punjab and Himachal Pradesh campuses, online programs for working professionals, and 2+2 international pathway programs through partnerships with 300+ global universities. It also operates a startup incubation ecosystem and AI-powered digital campus infrastructure.
Is Chitkara University a public or private company?
Chitkara University is a private company. It is classified as family owned and is currently operating.
When was Chitkara University founded?
Chitkara University was founded in 2010. It employs 501 to 1,000 people.
Where is Chitkara University based?
Chitkara University is headquartered in Rajpura, India, in the Asia region.
How does Chitkara University make money?
Six revenue lines are on record. On-campus Tuition Fees are the primary driver. The others are online Programs, international Pathway Programs, professional Development and Executive Education, research Grants and Funding and startup Incubation Services.
Who are Chitkara University's main competitors?
Direct peers on record are Manipal Academy of Higher Education (MAHE), Amity University, Lovely Professional University (LPU), Chandigarh University, Vellore Institute of Technology (VIT) and SRM Institute of Science and Technology. Broad incumbents are BITS Pilani, Shiv Nadar University and OP Jindal Global University. upGrad is listed as an emerging player.
Does Chitkara University have an API?
No public API is recorded for Chitkara University.
What industry is Chitkara University in?
Chitkara University's product category is Higher Education. Its primary akta.pro industry code is EDAHABAA, Comprehensive Doctoral Research Universities (Multi-Disciplinary), with a secondary code of EDAHALAA, Fully Online Universities (Online-First, Degree-Granting). Its NAICS code is 611310 and its SIC code is 8200.