Crowd Favorite
Crowd Favorite is an enterprise open-source digital transformation agency founded in 2007, providing WordPress, TYPO3, and composable architecture consulting and implementation for Fortune 500 clients across media, finance, healthcare, automotive, retail, and technology verticals.
- Company typePrivate
- Founded2007
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Crowd Favorite does
Crowd Favorite is an enterprise open-source digital transformation agency founded in 2007 by Alex King, an original contributor to WordPress in 2002. The company provides strategic consulting, architecture planning, and implementation services focused on open-source platforms — primarily WordPress, TYPO3, Laravel, and custom composable architectures — for Fortune 500 and enterprise clients. Notable customers span Media & Entertainment (Disney ABC Press, Emmy Awards/NATAS, Sony, Starz, National Geographic), Financial Services (Janus Henderson, Rabobank), Healthcare (Providence Health & Services, NIH), Automotive (Lexus, BMW, Nissan), Retail (Nike, Starbucks), Technology (NVIDIA, Microsoft), Manufacturing (Victaulic), and Higher Education (Academic Partnerships). The current company was formed by the 2013 merger of Crowd Favorite, VeloMedia, and Forty under CEO Karim Marucchi, establishing a fully distributed global operating model with offices in Las Vegas (HQ) and Bucharest, Romania.
The company's core technology centers on enterprise open-source CMS and DXP deployments, complemented by a proprietary product portfolio including the FAIR multi-CMS update engine, DXP ToolKit (AI-driven personalization for WordPress), Progressive Profiling plugin, Speed Daemon performance optimizer, Woo-Headless Checkout, and a range of community plugins distributed via WordPress.org. Crowd Favorite is a founding sponsor of osDXP (Open Source Digital Experience Platform) and the first North American agency partner for TYPO3, with FAIR now serving as the update engine for TYPO3 v14.
Revenue is generated predominantly through professional services engagements (project-based and retainer digital transformation work), supplemented by subscription-based WordPress plugin licensing (DXP ToolKit, Progressive Profiling, Speed Daemon) and freemium community plugins. Distribution is primarily direct enterprise sales supplemented by TYPO3 channel partnership, the WordPress.org and GitHub marketplaces for product distribution, and the BOLD Commerce technology integration partnership. Eight-year average client retention and a decade-plus relationship with Disney ABC Press indicate sticky engagements, while active expansion into TYPO3, osDXP, AI-augmented services, and hosting-and-strategy bundles (Servebolt's Evergreen Platform) signal ongoing platform-surface expansion.
Crowd Favorite firmographics
Firmographics- Name
- Crowd Favorite
- Legal name
- Crowd Favorite, Ltd.
- Website
- https://crowdfavorite.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crowd Favorite is an enterprise open-source digital transformation agency founded in 2007, providing WordPress, TYPO3, and composable architecture consulting and implementation for Fortune 500 clients across media, finance, healthcare, automotive, retail, and technology verticals.
- Ownership category
- akta.pro rank
Where Crowd Favorite is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crowd Favorite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Digital Strategy & Consulting Services: Digital transformation agency providing strategic consulting, architecture planning, and implementation services for enterprise clients. Revenue generated through project-based engagements and ongoing retainer relationships.
- WordPress Product Sales: Premium WordPress plugins including DXP ToolKit, Progressive Profiling, Speed Daemon, and Conditional Content sold as annual licenses with automatic updates and support.
- Open Source Community Products: Free community plugins including Capsule, Conditional Content Lite, Drafts Dropdown distributed via WordPress.org and GitHub.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium WordPress plugins with 1-year license including automatic updates and support |
| Freemium | Pay-as-you-go | Open source community products available free of charge |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Crowd Favorite product offering
Product offeringCore offering
Crowd Favorite is an open source development firm providing enterprise digital transformation agency services including Digital Growth Acceleration, Intelligent Open Source Architecture, Composable Applications, Enterprise Systems implementation, Platform Operations & Optimization, and WordPress for the Enterprise. The firm also sells premium WordPress plugins (DXP ToolKit, Progressive Profiling, Speed Daemon, Conditional Content, Woo-Headless Checkout) and operates as the founding sponsor of the osDXP open source Digital Experience Platform framework, serving Fortune 500 clients such as Disney ABC Press, Lexus, NVIDIA, Janus Henderson, Campbell's, Providence Health, and the Emmy Awards / NATAS.
Product overview
Crowd Favorite offers a portfolio of WordPress plugins and an enterprise service business. The product portfolio centers on the DXP ToolKit for WordPress (personalization and analytics integration), Progressive Profiling for WordPress (lead data collection), Speed Daemon (performance optimization), and Woo-Headless Checkout (headless eCommerce). As a founding sponsor of the Open Source DXP (osDXP) project, Crowd Favorite also contributes and distributes related modules including Conditional Content, Progressive Profiling, Shared Counts, and Login Logo for the osDXP ecosystem. Additional community products include Capsule (developer journaling), Conditional Content Lite (free WordPress plugin), Drafts Dropdown, and FavePersonal theme. Complementing the product line is a broad enterprise services practice covering digital strategy, open-source architecture, composable applications, enterprise systems (CMS/CRM/ERP), platform operations, and WordPress for the enterprise.
Differentiator
Problem solved
Functional benefit
Brands
- FavCreate: Crowd Favorite's semi-annual internal hackathon event where team members work together on digital ideas, research, build, code, and create innovative solutions.
- Giving Days
Products and services
- Digital Transformation Agency Services Enterprise digital strategy and open source development services practice covering Digital Growth Acceleration, Intelligent Open Source Architecture, Composable Applications, Enterprise Systems, Platform Operations & Optimization, and WordPress for the Enterprise for Fortune 500 and large enterprise clients.
- osDXP (Open Source DXP) Completely open-source Digital Experience Platform framework for creating enterprise digital experience platforms, of which Crowd Favorite is the founding sponsor.
- DXP ToolKit for WordPress Premium WordPress plugin that dynamically personalizes content based on audience segments and integrates with analytics platforms to increase user engagement through AI-driven recommendations.
- Progressive Profiling for WordPress Premium WordPress plugin that progressively captures more information about site visitors with each visit, creating personalized, engaging experiences while gathering lead data over time.
- Speed Daemon for WordPress Premium WordPress performance optimization plugin that improves page load speed by reducing the amount of code needed while preserving the page's look and feel.
- Conditional Content for WordPress (Pro) Premium WordPress plugin (also an osDXP module) that adds or replaces content based on site visitors' behavior, enabling targeted personalization and dynamic content rules.
- Woo-Headless Checkout Fully customizable, open-source headless eCommerce product built on WooCommerce that enables decoupled, fully customizable checkout experiences.
- Conditional Content Lite Free, community WordPress plugin providing a lighter version of the paid Conditional Content Pro plugin to the WordPress.org community.
- Shared Counts for WordPress Social sharing buttons plugin that is visually appealing and keeps sites loading fast, distributed as part of the osDXP module library.
- Capsule Developer-focused WordPress tool (a code journal) that replaces scratch documents by archiving development artifacts including notes, code snippets, API responses, ad-hoc todo lists, and outlines.
- Drafts Dropdown Free WordPress plugin that provides links to all drafts on every screen through a convenient tab for quicker access to draft posts and pages.
Quantifiable outcome
- 8x increase in editorial velocity for Disney ABC Press over 10+ year partnership
- +4 more outcomes
Companies that use Crowd Favorite
Customer profileNamed customers20 records
Segments9 records
Ideal customer profiles1 record
Crowd Favorite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
Crowd Favorite partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- TYPO3coreCrowd Favorite became the first North American agency partner for TYPO3. The partnership positions FAIR (FAIR Application Infrastructure for Releases) as the update engine for TYPO3 v14. TYPO3 has strong enterprise presence in Europe and is expanding into the U.S. market, with Crowd Favorite as key strategic partner for North American adoption.
- ServeboltflagshipCrowd Favorite and Servebolt built 'The Evergreen Platform' to close the gap between hosting and strategy that causes enterprise platform failures. The partnership addresses the common failure mode where platforms fail not from bad technology but from lack of end-to-end ownership.
- osDXP (Open Source DXP)flagshipCrowd Favorite is a founding sponsor of osDXP, the completely Open Source Digital Experience Platform. osDXP is an open source framework for creating digital experience platforms designed to deliver next-level innovation and customization for enterprise.
- BOLD CommercecoreCrowd Favorite architected the extension of BOLD Commerce's SaaS services into open-source platforms, expanding their market reach through open integration. Strategic partnership for composable commerce architecture.
- LexusflagshipLong-term strategic partnership with Lexus for integrated customer care digital transformation, combining WordPress with legacy fulfillment systems across five business units.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
Crowd Favorite competitors and assessment
Company assessmentDirect peers
- 10up: Enterprise WordPress agency offering strategy, design, engineering, and platform services to large brands; the closest direct competitor to Crowd Favorite in scaling WordPress for Fortune 500 clients.
- Human Made: WordPress and open source agency specializing in enterprise implementations, decoupled architectures, and large-scale editorial platforms; competes directly for similar enterprise content workloads.
- Modern Tribe: Enterprise WordPress agency building large-scale digital experiences for universities, media, and government; comparable delivery model and customer verticals to Crowd Favorite.
- Valet: Digital agency focused on enterprise WordPress, Drupal, and platform engineering; similar services mix and Fortune 500 client base make it a direct peer.
- WP Engine: WordPress hosting and digital experience platform with an agency/services arm serving enterprise customers; competes on adjacent layers of the same enterprise WordPress stack.
- Bluecadet: Digital experience agency working with cultural institutions and major brands on CMS-driven, content-rich platforms; comparable agency model and enterprise content focus.
Broad incumbents
- Isobar: Global digital agency (now part of Accenture Song) delivering end-to-end digital transformation; competes for the same enterprise transformation RFPs at much larger scale.
- Code and Theory: Large digital experience network serving enterprise marketing and product organizations; competes for content platform and DXP work at the upper end of the market.
- Accenture Song: Global digital transformation arm of Accenture delivering CMS/DXP and experience design at hyperscale; competes for the largest enterprise transformation mandates.
Regional players
- Big Bite Creative: UK-based WordPress agency serving enterprise clients in Europe; similar open source agency model but operates primarily outside Crowd Favorite's North American core market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Crowd Favorite social profiles
Digital presenceCrowd Favorite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowd Favorite leadership team
Management profileNumber of profiles
Profiles5 records
Crowd Favorite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowd Favorite M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowd Favorite
What does Crowd Favorite do?
Crowd Favorite is an open source development firm providing enterprise digital transformation agency services including Digital Growth Acceleration, Intelligent Open Source Architecture, Composable Applications, Enterprise Systems implementation, Platform Operations & Optimization, and WordPress for the Enterprise. The firm also sells premium WordPress plugins (DXP ToolKit, Progressive Profiling, Speed Daemon, Conditional Content, Woo-Headless Checkout) and operates as the founding sponsor of the osDXP open source Digital Experience Platform framework, serving Fortune 500 clients such as Disney ABC Press, Lexus, NVIDIA, Janus Henderson, Campbell's, Providence Health, and the Emmy Awards / NATAS.
Is Crowd Favorite a public or private company?
Crowd Favorite is a private company. It is classified as management employee owned and is currently operating.
When was Crowd Favorite founded?
Crowd Favorite was founded in 2007. It employs 51 to 100 people.
Where is Crowd Favorite based?
Crowd Favorite is headquartered in Las Vegas, United States, in the North America region.
How does Crowd Favorite make money?
Three revenue lines are on record. Enterprise Digital Strategy & Consulting Services are the primary driver. The others are wordPress Product Sales and open Source Community Products.
Who are Crowd Favorite's main competitors?
Direct peers on record are 10up, Human Made, Modern Tribe, Valet, WP Engine and Bluecadet. Broad incumbents are Isobar, Code and Theory and Accenture Song. Big Bite Creative is listed as a regional player.
Does Crowd Favorite have an API?
No public API is recorded for Crowd Favorite.