What Moxie does

FKA (formerly Moxie) is an Atlanta-headquartered, data-led integrated marketing agency operating as a wholly-owned subsidiary of Publicis Groupe (EPA: PUB), the French publicly-traded communications conglomerate. The agency delivers a unified service offering that combines Social media management, Commerce solutions, and CRM capabilities, targeting enterprise consumer brands that seek emotionally-resonant brand-building rather than purely transactional performance marketing. Its proprietary "Emotional Strength Measurement" framework positions FKA around measuring brand-consumer relationships on emotional engagement rather than on clicks or short-term conversion metrics alone.

Under the hood, FKA operates as a "Publicis powered" agency, drawing on the parent group's global infrastructure, procurement, data assets (including sister-company Epsilon), and cross-network talent while retaining its own brand identity. The technology stack is described as a "data-led integrated marketing platform" that ingests signals across social engagement, commercial transactions, and customer relationship data to inform creative and media decisions. No proprietary AI/ML models, patents, or research artifacts are disclosed in available data.

Commercially, FKA pursues a B2B agency model with direct client engagement at the enterprise tier, priced on a project/ retainer basis (pricing is not publicly disclosed). Revenue flows entirely through Publicis Groupe's consolidated reporting; there are no independent funding rounds, IPO, or M&A events. Leadership includes a President/COO, SVP Technology, and Lead CX Consultant, indicating an integrated creative-technology-customer-experience operating model.

Name

Moxie

Website

https://moxieusa.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FKA (formerly Moxie) is an Atlanta-based, Publicis Groupe-owned integrated marketing agency that combines Social, Commerce, and CRM capabilities to help enterprise consumer brands build emotionally-measured relationships with consumers.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Integrated marketing services
• Brand experience agency
• Social commerce CRM
• Data-led marketing
• Consumer brand strategy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels3 records

Core offering

Moxie (now operating as FKA - "Formerly Known As") is a data-led integrated marketing agency that builds brands through emotionally-connected consumer relationships. The agency combines Social, Commerce, and CRM capabilities into a single unified offering, measuring brand success through emotional strength rather than traditional transactional metrics. It operates as a subsidiary brand within the Publicis Groupe network.

Product overview

FKA is a data-led integrated marketing agency operating as a single unified offering that integrates Social, Commerce, and CRM capabilities. The company focuses on brand connectivity and measures success through emotional strength rather than traditional metrics. As a Publicis Groupe company, FKA's integrated approach combines social engagement, commercial transactions, and customer relationship management into one cohesive service offering focused on building lasting brand-consumer relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Social + Commerce + CRM Integration Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Publicis GroupecoreOthersFKA is a Publicis powered agency, operating as part of the Publicis Groupe network. The agency leverages Publicis infrastructure and resources while maintaining its own brand identity as a data-led integrated marketing agency focused on consumer emotional connectivity.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Digitas: Publicis sibling agency offering integrated digital, social, CRM, and commerce capabilities to enterprise consumer brands; directly comparable in service mix and parent-network positioning to FKA.
• R/GA: Publicis-owned creative and technology agency combining brand experience, commerce, and data engineering for consumer brands; overlaps with FKA's integrated Social+Commerce+CRM offering.
• VMLY&R: WPP-owned integrated agency delivering brand experience, commerce, and CRM at global scale; a direct competitor to FKA for the same multinational consumer-brand RFPs.
• Huge: IPG-owned digital agency focused on experience design, commerce, and marketing transformation; competes with FKA for enterprise brands seeking unified customer-experience partners.
• 360i: Dentsu-owned integrated agency combining creative, media, and data-led marketing; a like-for-like competitor to FKA in the data-led integrated marketing space.

Broad incumbents

• McCann Worldgroup: IPG flagship global advertising network offering brand, CRM, commerce, and production at scale; broader portfolio than FKA but directly competes for large integrated mandates.
• Ogilvy: WPP-owned global creative network offering advertising, PR, experience, and health alongside integrated capabilities; a broader incumbent alternative to FKA.
• BBDO Worldwide: Omnicom-owned global creative network that competes for the same enterprise brand-building budgets as FKA but with a much broader holding-company portfolio.
• Droga5: Accenture Song-owned creative agency that increasingly competes with FKA on integrated brand-to-commerce assignments for enterprise consumer clients.

Emerging players

• MediaMonks: S4 Capital / Media.Monks integrated production and marketing services platform combining content, media, and commerce capabilities; an emerging tech-led challenger overlapping with FKA's Social+Commerce+CRM stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MoxieUSA
• Facebookfacebook.com/MoxieUSA
• LinkedInlinkedin.com/company/MoxieUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxie