Château Galoupet

What Château Galoupet does

Château Galoupet is a Mediterranean wine estate situated in La Londe-les-Maures within the Côtes de Provence appellation of France, owned by LVMH Group via its wine and spirits subsidiary Moët Hennessy since 2019. The estate encompasses 68-69 hectares of vineyards certified organic since May 2023, alongside 77 hectares of protected woodland and approximately 170 hectares of total land and forest. Production operates on organic and regenerative viticulture principles with plot-by-plot management, night harvesting, cold settling, stainless steel fermentation, and French oak barrel aging in 600L demi-muids, yielding two principal wines: the premium Cru Classé gastronomic rosé (Grenache, Syrah, Tibouren, Rolle) and the entry-level G de Galoupet organic rosé (Grenache, Cinsault, Rolle, Syrah, Tibouren).

The commercial model blends direct-to-consumer channels—estate visits, introductory (€15) and sensory awakening (€45) tours, the Café Galoupet restaurant overseen by Chef Pascal Barandoni, and an on-site shop—with third-party distribution through specialty wine retailers (Majestic, Berry Bros & Rudd, Jeroboams, Ocado, Millesima) and fine-dining restaurant partners such as The Frog London with Michelin-starred Chef Adam Handling. Marketing centers on biodiversity storytelling (5 million bees across 100+ beehives maintained with the Observatoire Français d'Apidologie), sustainability credentials (lightweight 499g amber bottles made from 85% recycled glass, wax caps, screen-printed labels delivering a 40% carbon emissions reduction in packaging), and full supply-chain transparency through the Product DNA traceability platform. Sustained critical recognition includes a 91/100 Robert Parker rating and a 97/100 Bettane+Desseauve rating—both top scores in Côtes de Provence—for the 2023 vintage, plus MUNDUS VINI and Global Rosé Masters gold medals in 2024 and 2025.

Name

Château Galoupet

Legal name

Château Galoupet

Website

https://chateaugaloupet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Château Galoupet is a Provence-based, LVMH-owned (via Moët Hennessy) organic wine estate producing premium Cru Classé and entry-level G de Galoupet rosé wines, serving fine-dining restaurants, specialty wine retailers, and direct-to-consumer visitors across the UK and France.

Ownership category

akta.pro rank

Product category

Premium Rosé Wine Production

NAICS

Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Provence rosé wines
• Organic wine production
• Cru Classé estate
• Wine tourism experiences
• Premium gastronomic wine

Headquarters

HQ city

La Londe-les-maures

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of Château Galoupet Cru Classé and G de Galoupet rosé wines through estate shop, online channels, and specialty retailers including Majestic, Berry Bros & Rudd, Jeroboams, and Ocado.
2. Estate Experiences: Revenue from visitor experiences including introductory tours (€15), sensory awakening tours (€45), and Café Galoupet restaurant operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Château Galoupet produces and sells premium organic rosé wines from its Cru Classé Côtes de Provence estate in La Londe-les-Maures, France. The portfolio centers on the Château Galoupet Cru Classé Rosé (a gastronomic rosé with 4–5 year aging potential) and G de Galoupet (an entry-level Mediterranean rosé cuvée). The estate also generates revenue from agritourism through introductory and sensory tours, multi-vintage tastings, and the on-site Café Galoupet restaurant featuring pairings by Chef Pascal Barandoni.

Differentiator

Problem solved

Functional benefit

Brands

• Cru Classé: Premium gastronomic rosé wine made from Grenache, Syrah, Tibouren, and Rolle grapes with notable ageing potential
• G de Galoupet

Products and services

• Château Galoupet Cru Classé Rosé Premium certified organic gastronomic rosé wine from the Côtes de Provence appellation, crafted from Grenache, Syrah, Tibouren, and Rolle grapes, with 4–5 year aging potential and designed for food pairing from aperitif to dessert.
• G de Galoupet Rosé Entry-level Mediterranean organic rosé cuvée capturing the essence of Provençal terroir, made from a blend of Grenache, Cinsault, Rolle, Syrah, and Tibouren grapes, designed for pairing from aperitif to dessert.
• Introductory Estate Tour 1-hour vineyard and sustainability tour with tasting at Château Galoupet, priced at €15 for adults with adolescents (12–17) and children free.
• Sensory Awakening Tour 1.5-hour electric buggy tour with multiple vintage tastings at Château Galoupet, priced at €45 for adults, €15 for adolescents (12–17), and free for children.
• Café Galoupet Restaurant On-site restaurant at Château Galoupet featuring unique culinary pairings by Chef Pascal Barandoni with Château Galoupet wines and cocktails.

Quantifiable outcome

• 91/100 Robert Parker rating for 2023 vintage - ranked top 3 in Côtes de Provence
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Observatoire Français d'Apidologie (OFA)coreStrategic or Co-development PartnerPartnership began in 2019 with installation of 100 beehives across protected woodland. Created a bee nursery functioning as breeding center for bees born on site. Researching impact of bees on soil revitalization and wine tasting.
• Product DNAcoreTechnology or IntegrationCollaboration for transparency platform ensuring complete traceability of wines from origin of raw materials to transformation into wine. Every step shared with full transparency.
• Centre du RoséminorStrategic or Co-development PartnerResearch partner for testing climate and drought-resistant grape varieties including Calabrese, Agiorgitikio and Moschofilero.
• Syndicat des Côtes de ProvenceminorStrategic or Co-development PartnerIndustry body partnership for research trials on resistant grape varieties in face of climate change.
• Conservatoire des Espaces NaturelscoreStrategic or Co-development PartnerConducts audit of all biodiversity in woodlands surrounding the estate. Identified 12 different kinds of bats including some of the rarest in Europe.
• Ligue pour la Protection des Oiseaux (LPO)coreStrategic or Co-development PartnerConducts biodiversity audit in vineyards. Part of comprehensive ecosystem analysis partnership.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Château Sainte Marguerite: Cru Classé Côtes de Provence rosé estate focused on premium organic and biodynamic production; closely comparable on sustainability credentials, appellation, and gastronomic positioning.
• Château Miraval: Provence rosé estate (Côtes de Provence) with celebrity ownership and broad global retail distribution; competes head-to-head with Galoupet in the premium Provence rosé on-trade and off-trade segments.
• Minuty: Family-owned Côtes de Provence rosé producer (Château de Minuty, Château l'Esclans-adjacent prestige) with strong global on-trade presence; directly comparable category competitor in restaurants and hotels.
• Domaines Ott: Iconic Côtes de Provence rosé estate (Château de Selle, Château Romassan) with comparable Cru Classé heritage and luxury hospitality partnerships; directly comparable on terroir and prestige.
• Château d'Esclans: Producer of Whispering Angel and other premium Provence rosés from Côtes de Provence; closest direct competitor to Château Galoupet in positioning, appellation, and DTC/retail distribution.

Emerging players

• Domaine de la Mordorée: Tavel and Lirac Rhône rosé producer known for premium, gastronomic rosé styles; comparable on positioning as a food-focused, premium rosé with critic recognition in the broader French premium rosé category.
• Domaine de la Croix: Côtes de Provence estate producing Cru Classé rosé with sustainability focus; comparable as a smaller, organically-managed Provence peer chasing similar gastronomic and tourism channels.
• Château de Pibarnon: Bandol-based estate (nearby Provence appellation) producing premium rosés with aging potential from Mourvèdre; comparable on gastronomic rosé positioning and Mediterranean terroir-driven premium pricing.

Broad incumbents

• Whispering Angel (brand): Flagship global Provence rosé brand from Château d'Esclans; competes with Galoupet for the same on-trade and DTC premium rosé occasion at higher volume and broader distribution.
• Moët & Chandon: Sister brand within Moët Hennessy/LVMH's Wines & Spirits portfolio; useful comparable on parent-company distribution leverage, luxury marketing, and hospitality account scale rather than direct product overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chateaugaloupet
• LinkedInlinkedin.com/company/chateaugaloupet
• Instagraminstagram.com/chateaugaloupet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Galoupet